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The marketing research report summarizes research conducted on customer buying behavior towards ayurvedic products. The objectives were to understand consumer buying patterns, consumption trends, and compare ayurvedic products to other health therapies. Primary data was collected through interviews with 50 students and teachers who use ayurvedic products. The data analysis found that students were more interested in ayurvedic products than treatments recommended by physicians. However, the results were slightly skewed and did not perfectly capture consumption in India. Overall, the report aimed to better understand perceptions of ayurvedic products and consumer satisfaction.
The marketing research report summarizes research conducted on customer buying behavior towards ayurvedic products. The objectives were to understand consumer buying patterns, consumption tr…