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  • Auchan & Mammouth: Little Bird'S Strategy Towards Mammouth

    Diunggah oleh

    Vladimir Vetrov Vitali
    16 tayangan4 halaman
    AUCHAN and MAMMOUTH LITTLE BIRD'S STRATEGY towards MAMMOUTH KEY FACTS 1996 - AUCHAN acquires 10.6% of DOCKS DE France. AUCHAN then Doubled in size -> became one of the french's top distribution groups.

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    Auchan Mamouth

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    AUCHAN and MAMMOUTH LITTLE BIRD'S STRATEGY towards MAMMOUTH KEY FACTS 1996 - AUCHAN acquires 10.6% of DOCKS DE France. AUCHAN then Doubled in size -> became one of the french's top distribution groups.

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    Attribution Non-Commercial (BY-NC)
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    16 tayangan4 halaman

    Auchan & Mammouth: Little Bird'S Strategy Towards Mammouth

    Diunggah oleh

    Vladimir Vetrov Vitali
    AUCHAN and MAMMOUTH LITTLE BIRD'S STRATEGY towards MAMMOUTH KEY FACTS 1996 - AUCHAN acquires 10.6% of DOCKS DE France. AUCHAN then Doubled in size -> became one of the french's top distribution groups.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 4

    AUCHAN & MAMMOUTH

    LITTLE BIRDS STRATEGY towards MAMMOUTH

    KEY FACTS
    May 1996 - AUCHAN acquires 10.6% of DOCKS DE FRANCE June 1996 - AUCHAN launches a hostile takeover bid on MAMMOUTH July 1996 - DDF accepts AUCHANs OFFER : Ffr 19 billion

    September 1996 - AUCHAN becomes the owner of nearly 99%of the DDF shares
    October 1996 - AUCHAN announces that each MAMMOUTH store bigger than 6000 square meters will take the name AUCHAN next April

    KEY FACTS
    JANUARY 1997 - AUCHAN acquires completely (with permission of the minister of Economy) DDF
    April 1997 - 1st banner change from MAMMOUTH to AUCHAN in St-Genis June 1997 - AUCHAN stops the existence of DDF and announces the banner change of all stores smaller than 6000 square meters October 2009 - The last MAMMOUTH store closes in Lacroix Saint-Ouen - Total retail banner disappearance

    WHY DOES AUCHAN ACQUIRE MAMMOUTH ?


    mid-90s - legislation against new hypermarkets constructions (France and Spain) AUCHAN owned 80 hypermarkets -> 6th largest distribution group Competitors : CASINO, LECLERC, CARREFOUR were very powerful : BIGGER economies of scale NO choice but acquiring a close competitor : DDF with its MAMMOUTH hypermarkets and ATAC supermarkets AUCHAN then Doubled in size -> became one of the Frances top retailers

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