(2009)
Internship Report
Master Business Administration Program
Evaluation
Shahid Mehmood
Completed Internship at
Mobilink
Internship report submission for the Final Evaluation in
Partial Fulfillment of the requirements for the Degree of
1. ____________________________________
2. ____________________________________
3. ____________________________________
4. ____________________________________
TABLE OF CONTENTS
Page
Page No
1
1.1
Orascom Telecom
1.2
1.3
7
About Mobilink
Organization Hierarchy
Mobilink's Vision
9
Mobilink's values
10
Management
11
Products and Services
13
1.8 Achievements
18
1.9 Network
19
2.0 Corporate Social Responsibility
20
2.1 SWOT Analysis
22
3 AREA OF MY WORK AT MOBILINK(Finance Department)
1.4
1.5
1.6
1.7
12
3.1
3.2
3.3
3.4
3.5
3.6
27
Conclusion
18
Recommendations
28
29
Acknowledgement
All the praise is for Allah, the most merciful and beneficent, who blessed me with the
knowledge, gave me the courage and allowed me to accomplish this task. I am especially
indebted to all my teachers for instilling in me enough knowledge to be able to carry myself
efficiently during my internship.
Secondly, I am bound to thank all the staff of Mobilink, especially Mr Faizan (Commission
officer Associate 1),Mr Mohsin Azm(Coordinator and Associate 1),Miss Asma and Mr
Afsar Ali( Tax Officer and Associate 2), Mr Sardar Imran(Associate 1)and especially Mr.
Anees (Manager and Field Operations Head) In particular their inspiring guidance,
remarkable suggestions, constant encouragement, keen interest, constructive criticism
and friendly discussion help me to learn and enabled me to complete this report efficiently.
Dedication
I dedicate this report to my parents and friends in recognition of their worth and to my
teachers who are the guiding force for me and it is their effort and hard work that showed
me the path of success and prosperity which would be there for me for the rest of
my life.
My thanks to all those who have generously contributed their theoretical knowledge to
this report including my teachers. Without their understanding and support, completion of
this work would not have been possible.
I hope people find this report useful and the subject matter adds to their knowledge.
Keep your dreams alive. Understand to achieve anything requires faith and belief in
yourself, vision, hard work, determination, and dedication. Remember all things are
possible for those who believe. Merlin Olsen
Executive Summary
Internship was my first step in practical life, through which I learnt a lot and it has aided
me in being well equipped with valuable experience that would help me once I enter the
professional life after the completion of my studies.
During the month of Aug and Oct 2007, I worked in Mobilink GSM as an internee. My
association with this company was being a part of the Finance Department. It was a great
experience for me and it helped me in realizing where my potential lies. What I learnt at
Mobilink over the weeks was how to get along with the people that I have to work with
everyday, building confidence and improving my skills. This internship has also prepared
me for my future career in Finance so this internship has helped me a great deal. The
experience has taught me responsibility, teamwork and how to handle problems occurring.
Even though the nature of work was quite basic as an internee, nevertheless I got to see
what practical life is. This internship overall has been a great experience. This report
gives a profile of Mobilink and an insight into the Finance department where I was
assigned to work. This report also reflects my learning and experiences at Mobilink
along with my responsibilities and the tasks that I performed. Last part of the report
consists of some recommendations and suggestions that I have given.
1.1Orascom Telecom
services
in
North
Korea.
Orascom
Telecom
is
leading
mobile
In Pakistan, the Pakistan Mobile communications Ltd (Mobilink) started its operations
in 1994 and, until early 2001, had a market share of 40%. In April 2001, OTH took over
management control of the company.
As the market leader, Mobilink serves more than 31.5 million subscribers, representing a
market share of 38.5% (as of March 2008).
OTH has positioned itself as a leader in the region for its diverse GSM operations with
various GSM support and Internet operations. One of OTH's main strategies is to create its
own non- GSM subsidiaries to act as a backbone of support for its regional GSM
operations. OTH has achieved this by dedicating financial, technical and management
resources for supporting its subsidiaries. This includes network support and installation of
GSM operations, equipment procurement, handset procurement and distribution
companies, Value Added Services, and Internet operations. OTH is dedicated to providing
the best quality services to its customers, value to shareholders and a dynamic working
environment
for
its
more
than
15,000
employees.
OTH established a strong presence in the GSM Association (the world's leading wireless
industry representative body) only five years after its inception. OTH's Chairman and
CEO, Mr. Naguib Sawiris, was selected to join the GSM Association's CEO Board in
2002. OTH's stocks are traded on the Cairo and Alexandria Stock Exchange (CASE),
(under the symbol ORTE.CA, ORAT EY) and on the London Stock Exchange (where its
GDR is traded under the symbol ORTEq.L, OTLD LI).
OTH is dedicated to provide the best quality services to its customers, value to
shareholders, and a dynamic working environment for its more than 15,000 employees.
1.2About Mobilink
Mobilink GSM (PMCL), a subsidiary of Orascom Telecom, started its operations in 1994,
and has become the market leader both in terms of growth as well as having the largest
customer subscriber base in Pakistan - a base of over 28 million and growing. We pride
8
ourselves on being the first cellular service provider to operate on a 100% digital GSM
technology in Pakistan that also provides state-of-the-art communication solutions to its
customers.
Mobilink offers exclusively designed tariff plans that cater to the communication needs of
a diverse group of people, from individuals to businessmen to corporate and
multinationals. To achieve this objective, we offer both postpaid (Indigo) and prepaid
(JAZZ) solutions to our customers. Compared to our competitors, both the postpaid
(Indigo) and prepaid (JAZZ) brands are the largest brands of their kind in the Pakistan
cellular industry.
In addition to providing advanced voice communication services that makes the lives of
millions that much easy, we also offer a host of value-added-services to our prized
customers. At the same time, Mobilink places high importance to its coverage, which is
why we cover you in 10,000+ cities and towns nationwide as well as over 130 countries
on international roaming service. In other words, we speak your language, everywhere.
1.3Organization Hierarchy
C.E.O
Rashid
Khan
C.I.O Tariq
Rashid
HRM C.E.O
Ali Raza
Mehdi
Marketing
C.E.O Bilal
Munir
1.4Mobilink's Vision
C.F.O
Tariq
Shafiq
C.T.O
Ramy
Reyad
1.5Mobilink's Values
Total Customer Satisfaction
Customers are at the heart of our success. They have placed their trust and confidence in
us. In return, we strive to anticipate their needs and deliver service, quality and value
beyond their expectations.
Business Excellence
We strive for excellence in all that we do. We aspire to the highest standards and raise the
bar for ourselves everyday. This commitment to delivering world-class quality translates
into unmatched service and value for our customers and all stakeholders.
10
1.6Management
Rashid Khan
Tariq Rashid
Irfan Akram
11
Mustafa Peracha
Naeem Zamindar
Agha Qasim
12
Rates
Jazz budget
Jazz budget is now more powerful than ever with an amazing package, and a completely
fresh look! Offering remarkable rates and package features, it is the best way to stay in
touch with millions of Mobilink family members in Pakistan.
Jazz Budget Tariffs
Details
Rates
13
Free
Free
18
Jazz Easy
Welcome to the world of Jazz Easy, the most affordable package that provides access to
the best rates to call across Pakistan. Jazz Easy customers can not only enjoy calling at
amazingly low call rates for Mobilink numbers, they also benefit tremendously from the
fabulous rates to call on any other network.
Rates
Calls to any 3 Friends & Family Mobilink numbers* Rs. 0.99 / min
Calls to any Mobilink Number
3 (Three)
Free
Free
18
14
Rates
Rs. 30 / month
Free
Free
18
Jazz octane
15
The hot new package from mobilink jazz, is customized to meet the needs of the
highly dynamic and energetic urban youth of Pakistan. The package entitles you to our
lowest sms rates, lower night rates, and the coolest rates for three favourite numbers.
Mobilink indigo
Mobilink re-launched its postpaid services on the 11th of May, 2004 under the brand
name, Indigo. Indigo ignited an evolution in the communication industry redefining the
essence of the post paid services in Pakistan . The brand delicately caters to the need of
its customers, symbolizing the vision of connecting the subscribers in every aspect of
life.
In life you come across some exceptional people, who like you appreciate only the finer
things in life. When it comes to creating a bond and staying connected to them count on
Indigo for its unrivalled premium post paid connectivity to get you through. Further
more it offers
Mobilink PCO
For the first time ever Mobilink brings Mobilink PCO, a revolution in its own right
that shall surely set apace the way our consumers communicate at the grass root level.
Mobilink PCO is a fixed wireless phone that has special PCO functions capability. It
consists of two LCD's that helps customers to keep a tap on the duration and the
costing
of
the
calls
they
make.
This latest venture from Mobilink is aimed at bringing prosperity and happiness for all
the people throughout Pakistan. It's a complete self-employment solution for the
people
of
Pakistan,
fulfilling
16
their
dreams
and
aspirations.
Mobilink PCO does not only give its consumers higher returns on a very low
investment but it will also create a world of better prospects in terms of a consistent
source
of
income
for
them.
Wherever you are, throughout Pakistan whether the remotest deserts of Sindh or the
spectacular peaks up north expect unparallel coverage from your Mobilink PCO.
With this unit you shall experience even higher returns even though the investment in
terms of capital is very minimal. Mobilink PCO is a world of opportunities within its
self.
It includes
Email
Phone
SMS
Web
Organizer Features
BlackBerry solution comes with a Mobile phone, which allows you to get instant emails on your Blackberry handheld. This is a push-based e-mail solution where access
is available to your information while roaming nationally and internationally in selected
locations. These emails can either be personal or official. BlackBerry also allows you
surf the internet.
17
1.8Achievements
ISO 9002 Quality Management System Certification for Billing, Engineering
Departments and CS Contact Center
Implementation of a full Intelligent Network (IN) platform from Siemens for the
Prepaid platform
Largest Call Center in Pakistan, which is there to assist the customers 24 hours
Bilateral roaming in over 130 countries around the world with true international
roaming with over 300 operators across the globe
First mobile operator in Pakistan to offer extensive GPRS Roaming and Blackberry
Roaming services
18
MOBILINK GSM's Short Message Service Center allows Vehicle Tracking and
Fleet Management services that are being provided by Trakker (Pvt.) Ltd., under
the brand name of C-Track, a company licensed by Pakistan Telecom Authority
(PTA). Trakker currently operates from Karachi but can provide these facilities at
all those locations where GSM coverage is available.
19
1.9Network
During the last 14 years, Mobilink has set up one of the largest cellular networks in the
country. Currently, we are covering more than 10,000+ cities and towns. This has involved
an investment in the company of more than US$ 1 Billion. We have 66 Switches and more
than 6,300 cell sites and the number keeps growing at a rapid pace. We also have deployed
around 5,000 km of optical cable.
Years of Business
14
Cities
10,000+
Investment
USD 1 Billion+
Switches
70+
Cell Sites
7,000+
5,000 KM
Switches
Intelligent Networks
Siemens
Microwave Equipment
Operating Frequency
900/1800 MHz
SMSC
Logica CMG
20
Mobilink believes in playing an active role in supporting the community and social
development of Pakistan. Our Corporate Social Responsibility goes beyond donations
whereby we take into full account the impact that Mobilink creates on all stakeholders and
on the environment when making decisions.
We recognize that an educated, healthy society is Pakistans key to ensuring sustainable
development and we do our best to give back to the community we operate in.
Each year, Mobilink and its staff contribute significantly to charities and community
projects to help bring about a better quality of life to the less privileged in the community
and enrich the lives of Pakistanis through support in local arts, education and sports.
Mobilink has made various donations to educational institutes. This includes donating
computers to the Federal Board of Intermediate and Secondary Education, donating Rs.
100,000 to Pakistan Institute of Medical Sciences to set up a computer lab, and sponsoring
the commemorative ceremony for the golden jubilee of Cadet College, Hasanabdal.
21
Mobilink's alliance with the international Kara Film Festival demonstrates its commitment
to the promotion of art and theatre. The festival creates a space for alternative and
independent cinematographers, both experienced and new filmmakers, to exhibit their
creative endeavors in Pakistan.
Mobilink believes in supporting the community not only through sponsorships but also
through employee involvement. In addition to sponsorships, Mobilink encourages its
employees to be engaged in community welfare work and to support relevant causes.
During the devastating earthquake that struck Areas of Pakistan, Mobilink was amongst
the first to respond to the crisis.
22
2.1SWOT Analysis
(Strength Weaknesses Opportunities Threads)
Strengths
Covering over 10,000 cities, towns and villages across the Pakistan.
Ventures with well-known banks like MCB, Citibank for Mobilink banking
etc.
23
Weaknesses
Instead of all its strength still considered to be the most expensive telecom
company both in call rates and SMS as compared to the its competitors.
Engineering department of Mobilink is not that well competent as
compared to its new competitors.
Opportunities
Wireless
Calling Cards
24
Threats
Biggest threats are the new competitors like Telenor who recently entered
in telecom market of Pakistan.
Loss of loyal customer can be one of the issues as they are moving toward
the less expenses package of competitors.
Direct
Indirect
Ufone
PTCL
Telenor
Calling Cards
Warid
Wireless
Paktel
25
H.O.D
PLANNIG&
DEVELOPM
ENT WING
FIELD
OPERATION
RECONCILI-ATION
WING
SYSTEM
REVIEW
WING
much burden was there. At times things were slow, yet I wanted to work
more. Following tasks and duties were performed by me during my
Internship:
26
Field Operations
In the Field Operations of Finance department I earned a great experience and
learnt a lot of skills which will be very helpful in coming future career.
3.2Commission Payment
With the help of Mr. Faizan A2 Commission Officer. What I have learnt with him
is he was responsible for commission payment. Commission is paid on the sale of
post-paid and Prepaid Sims to the franchises all over the country. Commission on
prepaid Sims is paid in lump sum while commission on the postpaid Sim is paid
and adjusted in three installments. Commission is paid to B.D.OS (Business
Development Officer Out Source Employees of the Mobilink usually on contract),
to agencies and the employees who collect due bill from the post paid customers
and direct commission is paid to the employees of the Mobilink for sale of Sims
and the cards. Commission policy keeps on changing and new commission charges
are calculated on the basis on new commission policy which is formulated by the
sales manager.
Mobilink and if any discrepancy being found in these are rectified according to the
negotiated terms and conditions being mentioned on the contracts between the
Phoenix and Mobilink.
Sales Tax
The tax which Mobilink pays to the government on the sale of its products (Sims Cards,
Easy loads).
28
Activation Tax
The Mobilink pays that tax only when Sim is activated after purchase.
I have prepared reports for the tax charges calculation and then compared it with
the tax due bills being sent by the government. If error is found it is being
informed and corrected, and if error not found it is sent to the superiors.
Conclusion
Mobilink is a place where one can live his dreams and pursue a career that
reflects his skills and passions. People in Mobilink give flexibility for change, the
opportunity to learn, and providing career options with endless possibilities
This report is about mobilink Pakistan the leading telecom company in Pakistan. The
methodological working and skill based areas of service-oriented organization.
In that course I was given an orientation on the particular attributes and working of all the
various segments especially of finance department. Mobilink
company in Pakistan and their various policies. And procedures have enabled them to
reach to the top.
In the end we would like to conclude that this course of internship has helped me a lot In
understanding the main concept of practical life and has also provided us with The
knowledge that would be helpful for the future.
29
Recommendations
Although Mobilink is the leading share holder of its category and till the time they
emerged in Pakistan they have been doing every thing right .but still their can be a few
recommendation which feel they should consider.
30