Feasibility Plan of Purette Milk Green Foods (Pvt.) Ltd.

By
Sayeda Sarah Nusrat & Nadia Najamuddin

Executive Summary
Purette being in the stages of entering in a competitive industry, trying its level best to satisfy its customers by minimizing their costs not at the expense of company profits.

Mission:
To be premier Pakistani enterprise with a global reach, passionately pursuing value creation for all Stakeholders.

Competitor Map

SWOT - Strengths
Strong Financial position Processes, systems, IT, communications. Good Company reputation. Strong distribution network. Good Product Quality. Marketing campaign includes religious occasions such as RAMADAN, EID Attractive packaging Competitive price High profile & skilled Management and Staff

SWOT - Weaknesses
PURETTE is not available in powder form and Yogurt unlike Nestle High prices of milk in summers No official website for GREEN FOODS PURETTE research department is located in Dubai, must also be in Pakistan PURETTE takes 11 days to reach distributor from milk collection to process

SWOT - Opportunities
Only 3-5% processed rest sold through informal sector Pakistan milk production growth rate is 35% MNC looking for local investors with good supply chain & market reputation Import of MILK & MILK FOOD FOR INFANT has import of $40 M/Annum Can enter in new products like Yogurt and Flavored Milk etc. People moving towards a Health Conscious Lifestyle

SWOT - Threats
MNC like NESTLE is competitor with good & reliable brand image. Local competitors like OLPERS, HALEEB & GOODMILK High inflation & poverty, entry for informal cheap milk Poor breeding & animal production can reduce milk production. Pakistan has as thrice animals as Germany but milk yield is one fifth of Germany

PROJECT COSTING

Human Resource

Office Equipment

Furniture

Machinery

Vehicles

Land and Building

Total Project Cost

TOTAL PROJECT COST:

PROJECT RETURN COST:

FINANCIAL ASSUMPTIONS

REVENUE ASSUMPTIONS

EXPENSE ASSUMPTIONS

Controlling Methods
Sales analysis. Quality controls. Budgets. Feedback from customers satisfaction surveys. Cash flow statements. Customer Relationship Management (CRM) systems. Sales per thousand customers, per factory, by segment. Location of buyers and potential buyers. Activities of competitors to aspects of your plan. Distributor support. Performance of any promotional activities.

THANKS