Overall
Target Market
Planned Product
Profit Goals:
7,000,000
First Year
Php100/ item
Distribution
120,000 boxes
Market budget
Php5,000,000
Long-run Sales
Profit goals
10,000,000
Business Analysis
Business Analysis
Business Analysis
Product Development
Product Development
Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable product.
Test Marketing
Test Marketing
Product and marketing program are introduced into more realistic market settings. Process can be very expensive. BASIC PURPOSE: To test the product itself in real markets. The amount of test marketing varies with each new product. NOT ALL products are test marketed. Simple line extensions and copies of competitor products are often NOT test marketed.
Commercialization
Market
Summer Season Many people use whitening products Most are teenagers