Strengths

Only Private Hospital in Musaffah with Multi Specialties IP Facilities, CT-MRI, Ultrasound, ESWL etc. Qualified staff - Medical /Non Medical Good Infrastructure Departments of Neurology & Cardiology Technology Driven Good Parking area Exchanging specialties within group Maternity facilities Efficient Management support Team of facilities Doctors and Nurses 24 hours Ambulance Services Quality of Patient Care Coverage of all Insurance Cards Professional and Dedicated Staff ADCO Certification for all Insurance Companies Backup support from Lifeline Group Teamwork

Weakness
Long waiting time for consultation Away from the Capital area (Deviate family patients) Shortage of physicians Shortage of Staff in different departments Pharmacy Suppliers Blood Bank Shortage Medicines IT Not generalize for patients Lack of EMR in IP Lack of Arab Specialty staff Fast staff turnover Shortage of key department (Gynecology) Physician Documentation Communication between departments Delay from communication department Preparing JCI Negligence attitude of staff Separate waiting area for families/ladies Payments are not made on time to outside Doctors Chronic shortage of Medicines Under Utilization of area No Feedback to our referral Doctors Lack of Feedback forms Staff Satisfaction Lack of space and overcrowding in old building Lack of training Lack of orientations of the newly joined staff Delay in submission of insurance and delay in receiving accounts receivables

Opportunities
To increase the emergency referrals JCI Accreditation Hospital situated near Musaffah Industrial area Addition of Doctors in Departments Electronic Patient recording in IP Setting up a new brand Lack of making agreements to corporate companies Families are shifted in Musaffah Adopt new technical equipments Staff Satisfaction Survey Polyclinics in and around Musaffah Community education program HAAD approved CME Ordered billed investigation not done

Threats
To retain the Physicians Coming up of new Hospitals in and around Musaffah HAAD Regulations Delayed license process from HAAD Polyclinics in and around Musaffah New tariff cost from Insurance Companies