Students Guide to
I AM A COMMUNITY ORGANIZER
Methods of
Community
Organization
Compiled by
S.Rengasamy
ொக்கிடம் போகவும்
Go to the People அர்களுடன் ோௐவும்
Live among them அர்கள பேசிக்கவும்
Lao Tsu அர்கிடொிருந்து
Love them கற்றுக்ககோள்வும்
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S.Rengasamy. Methods of Community Organization
Contents
Fact Finding -What are the facts to be collected –Model I .................................................................................. 12
Types of Community Need & its Identification ............................................................................................... 12
Analyzing Community Problems - Model I ......................................................................................................... 13
What is analyzing community problems all about? ......................................................................................... 13
Why should analyze a community problem? .................................................................................................. 13
When should analyze a community problem? ................................................................................................ 13
How should analyze a community problem?.................................................................................................. 13
Dia: Steps to analyze a community problem ................................................................................................. 14
Analysis helps to find out an effective solution. ............................................................................................. 14
Analyzing the facts / Problem identification –Model II .................................................................................... 14
What is the problem? ................................................................................................................................. 14
Where does the problem exist? ................................................................................................................... 14
Who is affected by the problem? ................................................................................................................. 14
Why the problem occurred? ........................................................................................................................ 14
To what extent the problem is felt? ............................................................................................................. 14
What are the facts to be collected –Model II ..................................................................................................... 15
Information requirement to understand a community ........................................................................................ 15
1.Basic community characteristics ................................................................................................................ 15
2.How the community functions to meet its needs ........................................................................................ 15
3. Unmet needs ......................................................................................................................................... 15
4. Community resources ............................................................................................................................. 15
5. Capacity for disposition towards purposeful change ................................................................................... 15
1. Basic community characteristics ................................................................................................................... 16
Population ................................................................................................................................................. 16
How the community functions? ........................................................................................................................ 16
2.1. Physical needs ......................................................................................................................................... 16
2.2. Social and emotional needs ....................................................................................................................... 16
2.3. Political needs ......................................................................................................................................... 16
2.4. Economic needs ....................................................................................................................................... 16
2.5. Educational and communication needs ....................................................................................................... 16
3. Assessing the community‘s unmet needs ...................................................................................................... 16
4. Community resources.................................................................................................................................. 17
5. Capacity for change and disposition to change .............................................................................................. 17
How to find out what we need to know? ........................................................................................................... 17
Look for organizations that do at least one of the following things ...................................................................... 17
Guided personal discussions ............................................................................................................................ 18
Focus groups ................................................................................................................................................. 18
Surveys and questionnaires ............................................................................................................................. 18
Collecting list ................................................................................................................................................. 18
A check list that can be used to facilitate discussion to study/ understand a community ........................................ 18
Phases/ Methods /Outcome of Community Organization..................................................................................... 19
Understanding the Community by Understanding the Local Business ................................................................... 20
Community Business Survey ............................................................................................................................ 20
Understanding the Community by Understanding the Local Business ................................................................... 20
Collection of self explanatory diagrams on Steps /Stages in Community Organization ........................................... 21
Stages & Steps in Community Organization .................................................................................................. 22
Stages in Guiding / Organizing Communities ................................................................................................. 23
Some self explanatory diagrams on Problem Solving Process.......................................................................... 24
Phases in community organization learning................................................................................................... 25
Diagrams of Phases / Steps / Stages in Community Organization .................................................................... 26
Tools that can be used at different stages and for different purposes .............................................................. 27
PRA tools for many purposes – to understand and organize the communities .................................................. 28
Diagram: Problem Analysis Model ................................................................................................................ 30
Diagrams: Models - Steps / Stages in Community Organization ...................................................................... 31
Comprehensive list of Community Organization / Engagement Tools ................................................................... 32
Levels of Community Engagement Its Objectives, Outcomes & Techniques used.............................................. 33
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S.Rengasamy. Methods of Community Organization
Description of Tools.................................................................................................................................... 34
Methods of Group Decision Making and Co-Operative Action .............................................................................. 39
Groups in the context of Community Organization ............................................................................................. 39
Synopsis ........................................................................................................................................................ 39
Meaning of a Group: .................................................................................................................................. 40
Meaning of Decision Making ........................................................................................................................ 40
Meaning of Group Decision Making: ............................................................................................................. 40
Understanding the Groups ............................................................................................................................... 41
Stages in the development of a group. ............................................................................................................. 41
Napier and Gershenfled................................................................................................................................... 41
Forming Stage................................................................................................................................................ 41
Beginning Stage ............................................................................................................................................. 41
Storming Stage .............................................................................................................................................. 41
Movement toward Confrontation Stage ............................................................................................................. 41
Compromise and Harmony Stage ..................................................................................................................... 41
Performing Stage ........................................................................................................................................... 41
Reassessment Stage ....................................................................................................................................... 41
Adjourning Stage ............................................................................................................................................ 41
Resolution and recycling stage ......................................................................................................................... 41
Task Roles and Relationship Roles of a Group: .................................................................................................. 41
Structure of the Groups................................................................................................................................... 42
Pairs are useful for ......................................................................................................................................... 42
Group Decision Making ................................................................................................................................... 43
Involvement / Types of decision making ........................................................................................................... 44
Difficulties in decision-making: ......................................................................................................................... 45
Fear of Consequences: ............................................................................................................................... 45
Conflicting Loyalties: .................................................................................................................................. 45
Interpersonal Conflict: ................................................................................................................................ 45
Hidden agenda: ......................................................................................................................................... 45
Blundering Methods: .................................................................................................................................. 45
Inadequate Leadership: .............................................................................................................................. 46
Clash of Interest: ....................................................................................................................................... 46
Factors, which help in making good decisions: .................................................................................................. 46
Advantages & Disadvantages in group decision- making .................................................................................... 46
Different methods of group decision-making ..................................................................................................... 46
Meeting Practice: ............................................................................................................................................ 47
Merits and demerits of parliamentary procedure ................................................................................................ 47
Conference .................................................................................................................................................... 47
Characteristics: .............................................................................................................................................. 47
Committee Practice ......................................................................................................................................... 48
Characteristics of a Committee: ....................................................................................................................... 48
Functions of a Committee................................................................................................................................ 48
Guidelines for Organizing Committees .............................................................................................................. 48
Organization of a committee: .......................................................................................................................... 49
Chairman .................................................................................................................................................. 49
Members ................................................................................................................................................... 49
Committee Aide (Staff Assistance to committee) ........................................................................................... 49
Committee Procedures: ................................................................................................................................... 49
Agenda : ................................................................................................................................................... 49
Loophole Agenda & Hidden Agenda ............................................................................................................. 50
Minutes ..................................................................................................................................................... 50
Conflict and conflict Resolution in Community Organization ................................................................................ 51
Conflict- Meaning ........................................................................................................................................... 51
Competition Vs Conflict ................................................................................................................................... 52
Box: Community Conflict ................................................................................................................................. 52
Levels of Conflict ........................................................................................................................................ 52
Types of conflict......................................................................................................................................... 52
Economic Conflict:...................................................................................................................................... 52
Power Conflict: .......................................................................................................................................... 53
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Geographical
Community
Housing & Entertainment
Built
Well Environment
designed & Environmentally
built Sensitive
Economy Equity
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S.Rengasamy. Methods of Community Organization
The following diagram explains how Steps /Stages There are many ways to
are used as logical sequences to guide our actions in present the steps / stages
our planned efforts visually –Circular, Ladder
staircase, milestones etc
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S.Rengasamy. Methods of Community Organization
Participatory
Action Research
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S.Rengasamy. Methods of Community Organization
Study:
Understanding the
Decision Making
The act of making up our mind about something, or a position or opinion or judgment
reached after consideration. Decision making means selecting the best course of action
from two or more alternatives
Deciding to work based on our understanding
And when people ordinarily consider their own definition of decision making, it is typical that
they consider that somehow it is a thinking process, with lots of mental activity involved in
choosing between alternatives. Making a decision implies that there are alternative choices
to be considered, and in such a case we want not only to identify as many of these
alternatives as possible but to choose the one that (1) has the highest probability of success
or effectiveness and (2) best fits with our goals, desires, lifestyle, values, and so on.
Decision making is the process of sufficiently reducing uncertainty and doubt about
alternatives to allow a reasonable choice to be made from among them. This def inition
stresses the information-gathering function of decision making. It should be noted here that
uncertainty is reduced rather than eliminated. Very few decisions are made with absolute
certainty because complete knowledge about all the alternatives is seldom possible.
Every decision involves a certain amount of risk. But this doesn't include the way some
people make decisions for example You may have heard people saying I have a gut feeling;
I know in my heart: I feel it in my bones
Organization
Orderly arrangement of group effort; An organization is a social arrangement which pursues
collective goals, which controls its own performance, and which has a boundary separating
it from its environment. The word itself is derived from the Greek word (organon) meaning
tool. The term is used in both daily and scientific English in multiple ways.
Action
A process or condition of acting or moving, as opposed to rest; the doing of something;
exertion of power or force, as when one body acts on another; the effect of power exerted
on one body by another; agency; activity; operation; a man of action.
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S.Rengasamy. Methods of Community Organization
The first step in organizing the community is to understand it. Understanding the community
involves certain tasks. These tasks are variously outlined as Fact finding, Need assessment,
Problem identification depending upon the objectives of intervention
Fact- finding
Fact-finding includes activities designed to aid the discovery, ascertainment, assembling,
compilation and recording of facts.
Most community problems are sustained by a wide variety of factors, and some are more
influential than others. The challenge is to locate the major factors that have an effect on the
problem requiring correction. To meet this challenge effectively, it is essential to gather relevant
facts regarding the background of the problem.
In gathering information on the problem, the Community Organizer may be faced with two
difficulties: obtaining too much information that may prove to be irrelevant; identifying too little
information from normal sources. Good judgment must be used to distinguish noise
(meaningless data) from information that helps in analyzing a problem. Similarly when
information is not easily available, concerned individuals may be required to use ingenuity,
functioning like good investigative reporter by checking out leads. With the advice of the
knowledgeable researchers, special studies may need to be conducted as part of the fact-finding
process.
Why we need Community Organization
http://www.vcn.bc.ca/citizens-handbook/
Following are the techniques We need more active citizens and CO is the way to do it
normally adopted for fact finding. A way of tackling large public issues
Documentation (Recording / Community Organization - A way of solving local problems
Compilation of information), Community Organization - A way of improving liveability
Formal Hearing (to find out how Community Organization - A bridge to strong democracy
representative citizens think on a Community Organization is a recognized route to better health
Community Organization is a way of rekindling community
particular issue or proposal), Action
Research (Research combined with
some other type of action programs), Demonstration projects (to find out whether a certain
program will work or how effective a particular type of program) and keeping abreast of new
developments and new information in regard to certain subjects
Problem identification: Social programs are developed to address social problems. Obviously
community organizers have to study and document the existence of the social problem before
developing a program
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S.Rengasamy. Methods of Community Organization
Community problems, it is true, are generally more complicated than changing light bulbs. But the same
type of analysis can apply to them as well, frequently with similarly -successful results.
Analysis helps to find out an effective solution.
How did you find the most probable reason? A likely answer is that you did some checking around. You
collected some facts about events in the past, and related those facts to the accident patterns now. In
other words, you collected some evidence. And then you used logic. In other words:
Analysis of community problems involves collecting evidence, and using logic to interpret
that evidence.
Community Survey:
The term survey derived from two words i.e. “SUR” („to see a particular thing) and VOR”
(From a high place) ―Community Survey is a method by which quantitative facts are collected
about the social aspect of a community’s position and activities.
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S.Rengasamy. Methods of Community Organization
By survey method the Community Organizer can assess existing services and resources in an
area of need as well as gaps in service. Surveying both service agencies and community
residents, asking them how they perceive their unmet needs can identify potential demand for
service.
Steps in Community Survey:
Planning the survey
Executing the survey
What's a community?
In the physical world, communities are typically groups of people (a village, town) held together by
some common identity or interest. The same holds true for virtual or online communities in that
they, too, are comprised of people with shared identity or interests coming together for a shared
purpose.
This shared interest or intent offers a strong forum for members of the community to build
relationships and affiliations out of which they can learn from one another and make an impact on
the society or culture around them.
Coming from two Latin words meaning "with gifts," the term community suggests a general sense of
altruism, reciprocity, and beneficence that comes from working together. Communities help generate
a shared language, rituals and customers, and collective memory of those that join the group.
Encyclopedia Americana defines a community as, "A relatively small, isolated center with a stable
population, in which all economic and social services necessary to life can be maintained. The
community is one of the oldest forms on human social organizations... The ideal type of community
emerges as an intellectual concept when social change threatens to destroy a locality's isolation,
traditionalism, and solidarity.... [This] leads to a newer form -- including occupational and professional
groups, neighborhood groups, and ethnic and political groups -- becomes the functional equivalents of
the older, ecological, isolated community and they make it possible for their members to avoid the
problems of a multidimensional mass society. Their members can find a focus for their social relations,
loyalties, and interests."
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4. Community resources
A need arises not because of the absence of resource. Allocation of resources and our inability to
recognize and develop resources may result in need. In order to meet the need, collect the
required information about the resources
available in a community.
Natural resources - Land, Water, Trees etc.
Tangible human made things --E.g. Libraries,
bridges, cars etc
Systems of serving people — Local
government, grievance procedure, games, health
etc
Social relationships — Family, friends,
business associations etc
Major institutions — Temples, schools,
government departments’ etc
Financial services — Money, barter etc
Human quality and values — Honesty,
determination, passion etc
Skills and talents — Carpentry, plumbing etc
Knowledge availability — Science, history etc
Resources that can be used in multiple ways — Temples, meeting places etc
Resources that can be combined to produce new resources — Storage place that can be used
to collect used books
Six stages of effective community
organizing:
5. Capacity for change and disposition to
Assess the community
change Create an action team
The desire for change often involves correcting Develop an action plan
injustices, but it is not limited to this. It can also Mobilize to action
involve providing new opportunities or Implement
challenges, escaping the boredom of the routine Evaluate
It's extremely important that one get to know the
All communities have some capacity to change,
community where one will be working in, and the
though some have more constraints than others. history of the issue one will address. Allow two to
E.g. Public employees legally limited to take three months to become familiar with the community,
political action. its history, make-up, demographics, geography and
political leadership. Continue to learn about the
Each community also differs in its disposition community by going ―door knocking ―and conducting
to change E.g. Some communities are happy ―one-to-one discussions ". The organizer must learn
with the existing conditions what community members concerns are and find out
what they identify as problems, not tell the
community what the problem is.
How to find out what we need to know?
Library/Census/City directory/Community profile/Publications/News paper files/Local
magazines/Year books/Resource directories / Impact or issue publications /Lists of local clubs
and organizations/Travel or tourism books/Economic profiles/Community trend profiles etc
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S.Rengasamy. Methods of Community Organization
A check list that can be used to facilitate discussion to study/ understand a community
A check list that can be used to facilitate discussion. Adapt it to local conditions
For each of the following statements, please indicate your response using the following key:
Strongly agree -5, Agree- 4, Disagree – 3, Strongly disagree – 2, Don’t know -1
1 This community feels like home to me 5 4 3 2 1
2. I can get help from my friends when I need it. 5 4 3 2 1
3. If I need information to make an important decision I know where to find that information. 5 4 3 2 1
4. The community is able to respond to important issues 5 4 3 2 1
5. I think of myself as similar to the people who live here 5 4 3 2 1
6. People here are confident about the future of our community 5 4 3 2 1
7. I am able to get the services I need in my community 5 4 3 2 1
8. I shop locally whenever I can 5 4 3 2 1
9 The community has strong local leadership 5 4 3 2 1
10 There is a strong sense of cooperation and community pride 5 4 3 2 1
11 Our community is highly regarded in the region 5 4 3 2 1
12 I stop and chat with my neighbors‘ 5 4 3 2 1
13 I feel my concerns and opinions about local issues can be heard 5 4 3 2 1
14 The local businesses support the community 5 4 3 2 1
15 I feel safe in my community 5 4 3 2 1
In the past 3 years
16 Have you ever joined a local community action to deal with an emergency? YES/NO
17. Have you ever taken part in a community project? YES/NO
18. Do you help out a local group as a volunteer? YES/NO
19. Have you ever been part of a project to organize a service in your area? YES/NO
20. Have you taken part in any education or training program? YES/NO
21 What do you think are the three most important issues for this community?
22 Is there anyone else you think would be interested in doing this survey?
23 Is there anyone else you think would be interested in doing this survey?
24 Would you like to make any comments about your community?
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S.Rengasamy. Methods of Community Organization
5
5
Methods Professional management,
Co management Scheduling & Monitoring
capacity, Visible Evaluation tools, resource
Phases / out puts. User mobilization, Financial Mgt, 4
Steps in groups, Cooperative action
CO Consensus on how to act &
mobilize, developed
Outcomes 5 indicators, visible outputs,
Implementation -
Professional management, Scheduling Organization & 4
& Monitoring Evaluation tools, Action
6 Planning & Decision
Making
6
4
Evaluation / Community Organization
Modification / Replication Phases Project planning tools, Group
decision making, Negotiation,
6
Methods conflict resolution, Appraisal
Developed regulations, Tools &
cooperation & Outcome
integration,
1 3
Understood problems & needs, assessed context, created databases, more awareness about
the problems & stakeholders, community assets,
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A look at the series of diagrams given in the following pages will help to understand how the
steps and stages in community organization is differently described. This is not to confuse the
readers but enable them to appreciate the complexity associated with community organization
process.
9. Development of
community organizations &
Institutions
2. Stakeholder
Analysis
13. Co management
Start formalized
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S.Rengasamy. Methods of Community Organization
Existing Success
Available opportunities Decided to work Areas of
stories
Resources improvement
What to do?
Situation
Learnings
Assessmen
t When to do it?
Where to do?
Impact of Evaluation Planning it?
project
Who will do it?
Suggestions Required
Implementatio resources
for the future
n
Identify Stakeholders
Who is involved?
Consider funding
How much will it cost & Who’ll pay?
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Phases in
Community
Organization
Learning
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Tools that can be used at different stages and for different purposes
Experience
Brain storming
Cause effect Diagrams
Mind Mapping
Social & Resource mapping
Experimentation
Seasonal Diagrams
Visioning
mapping
Reflections
Action /Implementing Exploring Semi structured Interviews
Wealth Ranking
Conceptualization
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S.Rengasamy. Methods of Community Organization
PRA tools for many purposes – to understand and organize the communities
PRA tools for many purposes – to understand and organize the communities
Gaining ideas Analyzing factors, steps, relationships
•Brainstorming can be applied to gain as •A conceptual model is a diagram of a set of
many ideas as possible without getting caught relationships between certain factors that are believed
up in detailed discussion. to impact or lead to a target condition.
•With flow diagrams you can map out steps that need
Organizing and ranking ideas, factors,
to be taken and the factors that need to be taken into
issues
account
•Cause and effect mapping can be used to
•Force Field analysis is a tool for systematically
brainstorm on and organize causes for a
analyzing the driving and restraining forces in a situation
particular problem
•Interrelationship diagrams are used to examine if
•Card techniques are an easy way to
factors are caused by or a cause of the other factor, and
cluster, organize and rank information.
to show relations between factors with arrows.
•The Delphi technique can be used to
•Issue analysis is identification of major issues that
categorize ideas, issues or questions with a
have been raised from a range of other tools (focus
group
groups, semi-structured interviews) and grouping these
•Mind mapping is a good exploring tool to
into major themes.
cluster similar ideas and see links.
•Matrix analysis can be used for ranking the value of
•Nominal group techniques enable a
a particular activity or item according to a range of
group to quickly develop a ranked list of
criteria
problems, issues or actions
•SWOT is the identification of Strengths, Weaknesses,
Collecting information
Opportunities and Threats
•Focus groups discussions take place with
Participatory learning tools
a small group of selected people to collect
•With historical analysis you create a table with dates
information about an issue.
and topics which can be filled in with a group to create
•With historical narratives you can create
understanding about history and background.
personal testimonies of past events and
•Locality mapping is drawing on the knowledge of
conditions.
local people to develop a map of the local area.
•Questionnaires and surveys are a
•A timeline is a widely used participatory tool to
structured way to gather quantitative
understand a kind of history of a community
information.
•A time trend helps to understand and analyze the
•By semi-structured interviewing we
fluctuation situation of development progress and their
mean guided conversations where broad
reasons during a certain time interval.
questions are asked and new questions are
•An empowerment circle aims to generate
allowed to arise as result of discussion.
information from stakeholders about the progress of
Planning
their empowerment situation after project intervention.
•Visioning is a nice tool to let people think
•With institutional linkage or Venn diagrams you can
about and describe how they would like things
visualize institutions and organizations and their
to be in the future Action plans are tables with
influence for example.
tasks, resources, due date and responsible
•Rich picturing is a kind of group work (4-8 persons)
persons
to visualize a situation on a large sheet of paper with
symbols, pictures and words.
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High Infant
Deaths
Too Young Close spacing Too many High risk birth High incidence
Mothers of births Births arrives too late of infection
(<18 yrs) (<2 yrs) (>5) at hospital (sepsis)
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ensure that public and private issues are directly Precinct committee
concerns are consistently reflected in the alternatives
understood and considered developed and provide
feedback on how public input
influenced the decision
To partner with the public in We will look to you for direct Advisory committee
COLLABORATE
To place final decision making To place final decision making Citizens‘ jury
EMPOWER
in the hands of the public in the hands of the public Search conference
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S.Rengasamy. Methods of Community Organization
Description of Tools
MEETINGS
This is a cost effective, relatively informal technique for information sharing that can be a good
alternative to public meetings
Description
Small or one-on-one meetings and interviews are a popular way to inform or consult with interested
parties and members of the community. Being less formal than large meetings, they are a way to engage
those who may be under-represented in public forums. They offer a more focused opportunity to discuss
a planning issue or project with an individual or group.
PUBLIC NOTICE
This is one of the least expensive information giving techniques, although costs will vary according to the
methods used.
Description
A public notice is a means of providing information to the public about a proposal or key community
engagement activity associated with a planning or development assessment process. A public notice
usually appears:
. in a local or national circulation newspaper . as a sign in a public place
. on land or buildings that may be affected by a planning or development
assessment process . on a public notice board.
A public notice describes the proposal or event, for example, local environmental planning process, public
hearing, exhibition. Its purpose and objectives are stated briefly, including:
. the name of the authority or organizers for an event . the place, time and date of the event
. the timeframe for the process.
It may also state that the public can make submissions during a specified submission period.
Public notices are mandatory for specified steps of some statutory planning and development assessment
processes. In some cases not only the contents, but the size of the notice is specified.
WRITTEN INFORMATION
The written word is a widely used and cost effective method of providing information and encouraging
input. Costs will vary depending on the nature of the written information.
Description
Written information is a widely used, traditional consultation method. When associated with consultation
on plan making and development proposals, it takes many forms. These include:
. discussion, issues and background papers . Reports on processes . records of meetings . questionnaires
. articles . advertisements . media releases
. brochures and newsletters publicizing planning proposals and associated community engagement
strategies.
Written material is used to:
. provide information about policies, strategies, services, plans, proposals and forthcoming events
. encourage broad discussion and response to policies, strategies, plans and proposals
. provide feedback to participants in the consultation process or the community generally
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S.Rengasamy. Methods of Community Organization
CITIZENS’ PANEL
Although this technique is costly to establish in both time and money, it offers ongoing value as a resource
for a range of engagement techniques.
Description
Standing citizens‘ panels, research panels, or similar techniques have been widely used. They are large
scale consultative groups (1000–2500 participants) weighted for gender, age, ethnic background and
occupation to be representative of the community. This technique provides a relatively permanent forum
that can be surveyed on a regular basis about issues or services. One advantage is that it provides a large
sample from which it is possible to gauge changes in attitudes, knowledge and behaviors over time.
Participants normally serve on a citizens‘ panel for a period of two to four years.
A citizens‘ panel is a 'deliberative' form of participation. Deliberative participation differs from normal public
consultation or public participation because it does not seek 'snapshot' answers on predefined questions
framed by policy makers. Instead the emphasis is on getting citizens to think about their experiences and
priorities, to look at the problems of providing public services, and to frame their own suggestions and
recommendations for policy makers to consider. In short, people are asked to deliberate, listen to
evidence, and get involved in a far more extensive way with the issues under consideration.
The motivation for establishing a citizens‘ panel comes from several sources:
. the intelligence of the electorate should not be underestimated
. it is difficult for public officials to have as much information about citizens' situations as the citizens do
themselves
. the interconnections between problems from the citizens' point of view are often subtle
and yet very important for the way that policy decisions work or do not work.
COMMUNITY INFORMATION AND FEEDBACK SESSION
This technique itself takes little time yet requires significant expenditure of resources to prepare.
Description
A community information and feedback session is usually a day on site at a nominated venue where
participants will:
. view plans for a proposed development
. discuss issues with the sponsoring organization
. provide comments or written feedback about the project.
FACILITATION
This technique involves some additional expenditure of preparation time and money to cover the cost of
the facilitator but can deliver outcomes that would not be possible without facilitation.
Description
Facilitation is a technique used to enhance the effectiveness of other community engagement techniques.
It involves a neutral person, or facilitator, steering an event such as a forum, workshop or public meeting
to ensure that all views are voiced and heard and that the environment is conducive to the open
expression of needs and concerns. A facilitator‘s role is also to lead participants towards identifying
common ground and mutually acceptable options. Facilitation is a vital tool when dealing with contested
issues or where there is potential conflict between parties over outcomes. This can occur in almost any
issue.
Cole-Edelstein (2001) has identified some of the fundamental principles of facilitation:
. trust and integrity . transparency and accountability . flexibility to reflect the directions of the process .
responsibility to process, not outcomes.
FOCUS GROUP
This technique can be relatively resource intensive, especially when a wide range of special interest
groups are targeted, however, it is an effective way to engage groups who may be under represented in
larger forums.
Description
Focus groups can help develop a program or consider a proposal by incorporating views from groups that
have a specific interest or concerns. Focus groups target members of a specific population or special
needs group.
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It is useful to seek advice from individuals or organizations with local expertise when selecting
appropriate groups. Because focus groups tend to involve small numbers, around eight to twelve, all
participants have a chance to contribute.
The advantages of focus groups are that they:
. allow for brainstorming ideas . can include those who may usually be excluded
. allow in depth discussion.
Weaknesses include:
. possible cost . lack of confidentiality . qualitative information only . difficulty in prioritising issues
PUBLIC HEARING
Description A public hearing is held in response to a submission for a hearing to discuss concerns about a
draft local environment plan. A council has the discretion as to whether or not to hold a public hearing.
The concerned authorities may arrange a public hearing to enable the community to comment on a
particular aspect, or on the entire draft of a planning policy.
Some advantages of a public hearing are:
. the public is allowed, by prior arrangement, to speak without rebuttal
. available evidence can to be worked through systematically
. comments are put on record.
Weaknesses include:
. it does not foster dialogue
. an adversarial mood can be created
. minority groups and those who do not like public speaking are not easily included
. people with the confidence or resources to make a case tend to be favoured.
QUESTIONNAIRE
This technique can be a valuable way to obtain information that will inform the engagement process
although it takes significant resources.
Description
A questionnaire or survey is a face-to-face, postal or electronic set of pre-determined questions designed
to obtain information, views and concerns associated with a planning or development process.
The advantages of a questionnaire include:
. those who might not attend meetings are engaged
. statistically valid results can be more acceptable to the public and decision makers.
Weaknesses include:
. resource intensive . low response rate . limited detail.
PLANNING FOCUS MEETING
This technique is a cost effective way of resolving issues at the pre-lodgment stage and involves relatively
few resources.
Description
The planning focus meeting includes one or more meetings between the development proponent and
authorities. It provides a forum for proponents to introduce projects and explain various components and
considerations. It also acts as a contact point for various government agencies including councils in those
areas the development will be, to identify key issues of concern. From this point, the authorities are able
to advise on which key issues the proponents should analyze and assess.
Planning focus meetings are valuable because they deal at an early stage with matters that might
otherwise hold up the assessment process. They help clarify the main standards, criteria and guidelines
that will be used by authorities in assessing and determining projects.
Their purpose is to establish a sound basis that ensures projects are adequately described and their
implications are properly identified and addressed. It is not a forum for making decisions about whether a
project can be approved or for setting conditions
ADVISORY COMMITTEE
This technique requires ongoing commitment and resource support.
Description
Advisory committees generally comprise members of community groups and government or non-
government agencies with expertise in a specific field. They can be formed to monitor
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. Groups share what they are proud of and sorry about in their community.
3. Create ideal futures
. Mixed small groups develop visions.
. Barriers to the visions are identified.
. Each group acts out its vision to everyone else.
4. Identify common ground
. First the small groups, then the whole group, work out:
- the common ground or shared vision
- identify projects to achieve it
- identify any unresolved differences.
5. Make action plans
. Self selected action groups plan projects and publicly commit to their action.
CITIZENS’ JURY
A citizens‘ jury is a time, labour and cost intensive exercise that requires expert facilitation.
Description
In a citizens‘ jury, a randomly recruited and demographically representative panel of citizens meets for
three to five days to carefully examine an issue of public significance. The jury usually consists of 12 to
20 individuals, and serves as a microcosm of the community. Jurors are often paid a stipend for their
time. Childcare, specialist support and travel expenses should also be offered to jurors. They hear from a
variety of expert witnesses and are able to deliberate together on the issue. On the final day of their
moderated hearings, the members of the citizens‘ jury present their recommendations to the public.
The ‗charge‘ is the task facing the jury. It typically takes the form of a question or series of questions that
the jurors address and answer during deliberations. A citizens‘ jury is a transparent process that involves
experts, ordinary citizens, service providers, interest groups and the decision makers on a specific topic of
community concern.
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incompleteness, from which we move out in constant search, which can be carried out only in
communion with other people.
Group decisions require an intense faith in human beings; founded on love, humility and faith,
group decision-making process develops mutual trust. (It requires intense faith in human being;
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requires love and humility; requires hope, which is rooted in human incompleteness; involves
critical thinking)
Issues facing the people are often complex and no expert has all the answers. On the other hand
no body is totally ignorant. To discover valid solutions everyone needs to be both a learner and a
teacher. ‘A’ may provide a fact; ‘B’ may provide a premise; ‘C’ may provide a value judgment;
‘D’ may provide a complete alternative; ‘E’ may provide second alternative. This may lead to
valid solutions. To discover valid solutions, everyone needs to be both a learner and a teacher.
Groups provide an environment for mutual learning process.
Meaning of a Group:
Two or more people who interact with and influence each other towards a common purpose.
(Who interact with one another; psychologically aware of one another; who perceive themselves
in a group)
Meaning of Decision Making:
Selection of a preferred course of action from or more alternatives
Meaning of Group Decision Making:
When two or more people who interact and influence each other attempt to select a preferred
course of action from two or more alternatives.
Group decisions emerge from group meetings. These meetings may be called as conferences,
committees, staff meetings etc
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1. Starting the discussion or helping the group 1. Encouraging. Being friendly, responding to
to begin a job. and building suggestions made by others.
2. Asking for information. Asking group Showing acceptance and appreciation of others
members what information they have and / or and their ideas.
where the information can be found on the topic 2. Giving every one a chance to speak
being discussed 3. Asking what people feel. Sharing what one
3. Giving information. When group member do fells and checking group feelings
not have particular facts that are relevant to the 4. Encouraging shy members, especially young
topic. women or those who less formally schooled
4. Asking what people think. Getting group 5. Resolving arguments
members‘ opinion is for good decision-making. It is 6. Encouraging creativity in the group.
also important for people to be willing to share 7. Sharing responsibilities
what they think. 8. Developing the confidence and skills of all
5. Explaining. Giving practical examples to make members
a point clear. 9. Setting standards. E.g. shall we agree that
6. Summing up. Repeating what has been said nobody speaks more than twice
clearly in few words. 10. Diagnosing difficulties E.g. may be some
7. Checking to see if everyone agrees of us are afraid of the consequences of this
8. Analyzing the problems under discussion decision
9. Making creative suggestions to resolve the 11. Relieving tension. By bringing it out into
problems the open, putting a problem in a wider context, or
10. Having clear process for making each making a well timed joke
decision
11. Evaluating. Looking at the strengths and
weaknesses of the group‘s work and seeing how it
can be improved
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Steps,
Strategy, tools
& techniques
Community
Communities
is a great place
can be
to work transformed,
made liveable
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The plop:
Here the group makes a decision by not making a decision. Not to decide is to decide. Some one
makes a suggestion but drops like a stone into a pond and no one pays any attention to it all. If the
person who made the suggestion really felt enthusiastic about it, the fact that it was totally ignored
could make that person withdraw or resist later suggestions.
The one-person decision:
This is quickly made, but later when the decider depends on free or voluntary support from others to
implement it he /she may find himself / herself carrying it out alone.
The hand Clasp:
One person makes a suggestion. Another says, ―what a marvelous idea‖, and without further
discussion, the matter is decided. These decisions are more frequent than one thinks, and often
passed unnoticed at the time, but resentment comes to the surface later.
The Clique:
Decisions are made by a small group who plan beforehand to get their way, because they are better
organized than those who disagree. They are often successful on the immediate issue, but they bring
a spirit of rivalry rather than the co-operation in to the group. Sometimes groups of people who have
formerly been excluded or silent form a caucus in order to present a common agenda. This can be a
positive action and check-and- balance to a dominant group.
It is a healthy sign in a participatory democracy.
Minority: these decisions are not consciously organize as those of the clique, but a few powerful
personalities dominate the group, often unconsciously and later they wonder why the others are
apathetic.
Majority Vote:
In big groups this is often the most effective way to make a decision. However, one may lose the
interest or the loyalty of the minority who voted against a decision, especially if they feel that their
point of view was not heard.
Silent Consensus:
Some groups aims at unanimous decisions. These are good, if genuine, but they are rarely achieved
completely on certain issues. Unanimous agreement is some times assumed, when some members
have not felt free to disagree and kept silent.
Consensus
This as an agreement, often involving compromise or the combination of various possibilities, after all
opinions have been heard. Disagreements and minority viewpoints are discussed fully. It takes time
and care to build a climate in which all feel free to express themselves, but this method does build
unity, cooperation and commitment. It does not mean listening to people and then doing what we
were going to do in the first place. It means adapting to accommodate the concerns of all. It may
take longer to make a decision this way, but it will often be carried out more quickly and
wholeheartedly.
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Difficulties in decision-making:
Every group, to achieve its goal is constantly involved in making decisions. These decisions may
be big, little, easy, hard, right or wrong.
So it is little wonder that group after group has difficulty making the decisions. Some become
paralyzed when confronted with a decision: some argue over a minor point: others rush into a
vote only to reverse their decision later on or fail to carry out the plan: others appoint a
committee to save them from having to decide.
Most of the difficulties encountered by a group in making decisions center around one or another
of the following factors.
Fear of Consequences:
In some groups the possible outcomes of an impending decision may bring divisions and
disagreements. Frank acknowledgement of these fears often suggests how they can be dealt with
effectively. E.g. being in a group, this is not liked by the superiors.
Conflicting Loyalties:
When one person is a member of number of groups, this frequently leads to divided loyalties
about decisions. An atmosphere in which it is possible for these conflicts to be brought out into
the open without the threat to the individual is a help in resolving them. E.g. I would like to help
this community project, but I hardly get any time to spend with my wife and children these days.
Interpersonal Conflict:
In group of any size personal differences occur which provoke feelings of affection or dislike
among members and which interfere with sound decision making. When two different people
each trying to get things done in their own way, struggle erupts. Often another member who is
not involved in the interpersonal conflict can bring the real problem into the open.
Hidden agenda:
One person may try to get the group to make certain decision, which he /she wants for reasons
which he / she will not share with the group.
Blundering Methods:
A group may be bound by rigid procedures (e.g. always addressing all remarks to the
chairperson) that there is little chance for free expression of differences. or a group may allow
itself to substitute personal opinion for adequate information. Or a group may approach the
decision making process without testing for consequences.
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Inadequate Leadership:
A leader may hinder good decision making if he / she restricts the expression of opinion or
discussion on issues too soon. Leaders also may fail to provide assistance in selecting
appropriate methods for decision-making or be insensitive to the factors causing difficulty in the
group.
Clash of Interest:
Sometimes different group or individuals within an organization do have opposing interest (e.g.
workers wanting higher wages and owners wanting higher profits).
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Meeting Practice:
A ‘meeting’ may be defined as any gathering, assembly or coming together of two or more
persons for the transaction of some lawful business of common concern.
The proper functioning of any association of persons, large or small requires that the members of
the association come together from time to time discuss matters of common concern and take
decisions by common consent by the majority.
Meeting may be classified as public meeting and private or business meeting. It is a statutory
requirement for a registered community organization to conduct regular and proper meetings to
transact its business. A registered organization has to conduct executive committee meeting,
annual general body meeting and extraordinary general body meeting.
These meetings should be properly convened (i.e. by proper authority, by proper notice)
properly constituted (i.e. quorum and chairman) and follow proper procedures (meeting
procedure, agenda).
The method of meeting practice usually adopts parliamentary procedure to make decisions.
Parliamentary procedure is based on the democratic principles of majority rule, which requires
that the minority abide by the will of the majority. In turn, the acceptance of the majority rule by
the minority is based on the willingness of the majority to permit the minority to express its
views before action is taken.
Merits Demerits
It provides rules and regulations for the It is much too formal method
orderly conduct of the business. It decreases the losing factions commitment to the
Decisions must be made in the fact of decisions
conflicting interests among members It discourages exploration of innovative
It increases the belief in the organization ideas in a free and open manner because people
tend to take sides early in the discussion.
Conference
“The term conference means informal group discussion by three or more persons, with the
object of carrying on open minded exploration and usually of achieving consensus or
integration of thinking on a subject or problem”.
Characteristics:
1) It is carried out by a group.
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Committee Practice
The committee is to community organization as the interview is to casework
1. A committee may be defined as two or more people associated for some purpose towards
which they function as an organizational entity.
2. A committee may be defined as a group of persons, limited in membership, by selective
appointment, usually appointed by some superior authority, and having joint responsibility
for inquiry, deliberation, decision, action, Sponsorship, or related activities in regard to
matters assigned to them.
Characteristics of a Committee:
1) A group with limited membership.
2) Membership is based on selection.
3) Appointed by some superior authority.
4) Joint responsibility.
5) Working on the matters referred to it
Functions of a Committee
Functions of the committee depend upon for what
purpose it is constituted. The most common
functions of committees are as follows.
1) Studying the problem. 2) Reporting information.
3) Coordinating work.
4) Distributing work. 5) Solving problem. 6) Making decisions.
5) Monitoring.
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Organization of a committee:
1. Chairman, 2. Members, 3. Committee Aide / Secretary.
Chairman
- Official head of the committee in both internal and external relationship.
- Decides when meetings should be held.
- Preside the meetings of the committee. As a president, he has to keep the committee on the
track; he has to preserve an atmosphere of freedom and vitality of participation.
- Officially presents the reports to the superior authority.
Members
- The members should be reasonably well equipped for the work of the committee or should be
willing to raise their level of competence.
- The membership should be interested and willing to serve and should have sufficient time,
health and strength.
- The committee membership should adequately represent the interest that needs to be
represented.
- The members should be able to work together as a group.
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Synopsis
Conflict.
Competition
Aggression
Conflict theory
Conflict handling modes
Conflict resolution
Functional Vs Dysfunctional
Positive Vs Negative
Competition Vs Conflict
Basic properties – incompatible goals, emotional hostility, antagonistic interaction
Levels of Conflict – intra personal (approach, avoidance types), interpersonal, group conflict, organizational
conflict.
Types of conflict – economic conflict, power conflict, value conflict –
Conflict due to personality clashes, conflict due to different needs, roles, goals, interest.
Different needs,
Stages in conflict – antecedent conditions, perceived / felt conflict; manifest behavior, conflict resolution or
suppression, resolution aftermath.
Escalation of conflict – causes.
Methods of conflict resolution – promoting pro-social behavior, approaches to manage conflict (win-win,
win-lose, lose-lose), withdrawing, smoothing, compromising, forcing, third party consultation (arbitration,
mediation)
Competition implies an opposition in the goals of the interdependent parties such that the
probability of goal attainment for one decreases as the probability of other increases.
Aggression is a form of behavior intended to inflict injury to a person or object.
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Conflict Theory. A theory that views community and society as an arena in which various
groups compete to attain maximum gain for themselves.
Conflict (or alienation) approach. A theory of society, which argues that fundamental tensions
or built in contradictions exist between the powerful and the powerless – and these problems, can
be resolved only through radical changes in society.
Conflict handling modes / conflict resolution. Settlement of disputes that are mutually
satisfactory and that receive a long-term commitment from both the parties.
If there is a possibility to enjoy social justice without recourse to physical violence in any society
then there will be less conflict in that society.
Systems that handle conflict openly and productively can maximize the benefits while reducing
the conflicts
One has to examine both the goals and the means of conflict in order to judge its acceptability.
Functional Vs Dysfunctional Conflict
Positive Vs Negative Conflict
Competition Vs Conflict
Competition Conflict
No direct action of one party to interfere with the ongoing Conflict interferes
activities of another e.g. track and field events
Competition occurs within a set of agreed upon rules. There is no agreed upon rules. All
E.g.hockey is fair in conflict
Box: Community Conflict
Basic properties of conflict:
Incompatible goals. Community Conflict
The potential for community conflict exists whenever and
Emotional hostility
wherever people have contact. Communities faces increasing
Antagonistic interaction community conflicts due to the cultural, linguistic and ethnic
diversity associated with its changing population. Communities
Levels of Conflict and government services are being redefined and, at the same
– intra personal (approach, time, neighbors are facing unfamiliar lifestyles in their
avoidance types), interpersonal, neighborhoods. Stresses caused by economic or social change
group conflict, organizational can impact community resources, leaving groups feeling that
they are being denied government services at the expense of
conflict.
other groups. Law enforcement, schools and local government
Types of conflict officials are increasingly affected by resulting tensions and need
– economic conflict, power to be prepared when serious conflict erupts.
conflict, value conflict – Community conflict also can occur when individuals or groups
Conflict due to personality perceive or experience discriminatory behavior directed at them
clashes, conflict due to different by an agency or its representative, by members of another
needs, roles, goals, interest. group, or by members of their own group. For example, a high-
profile case of police misconduct, an incident of violence on a
different needs,
college campus, a hate crime or case of discrimination can
Economic Conflict: polarize a community. All of these events can produce stress on
It arises due to competing community residents, often resulting in disagreements over what
motives to obtain scarce should be done to solve these problems. This stress can even
resources. Each group wants to lead to open conflict within the community.
maximize its gain at the cost of
other party. Economic conflict will not be resolved by improving communication, but by
difficult and detailed negotiations among the parties.
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Power Conflict:
Power conflict arises when each party wishes to maximize the influence it has. This type of
conflict usually ends in a victory for one party and a defeat for another, or in a stand off that
involves a continuing state of tension. The crucial issue is not resource scarcity or differences in
basic values, but simply a question of control and related matters such as pride, recognition and
future material rewards that power may bring.
Value Conflict:
It involves incompatible principles and
practices that people believe in- their
ideology, religion, political system and
culture. E.g. Marxist Vs Capitalist, Religious
conversion etc.
Personality clashes:
It occurs when two people who have to see each other frequently cause negative feelings and
reactions in one another. Often these people share common goals, but they cannot get along. E.g.
he hurts me
Different needs:
Roles: Role expectation can cause conflict
Goals: lack of clarity or disagreement about the goals of the program
Conflict of interest: e.g. higher wages
Ways of dealing with conflict / opposition
Give in Anger Negative Feelings
Turn away Counter anger Attempt to hear other persons
Flight or run away Negative Response Involvement with other persons
Division/disunity Increased anger Understanding each other ideas
Escalation of Conflict:
Human beings behave in ways calculated to maximize their goals and minimize their loses. The
behavior of each party in conflict imposes constraints on the potential satisfaction of the other.
This tends to escalate conflict. Unless it resolved at an early stage, it become more intense and
hostile to proliferate more issues and involve stronger and more destructive attempts to control.
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Escalation usually feeds on fear, defensiveness, selective and distorted perception, attributing
negative intentions on others
The Win-Win approach is a conscious and systematic attempt to maximize the gains of both
parties through collaborative problem solving.
1. Forcing- an antagonistic, competitive approach that pushes for an all or nothing solution
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Conflict resolution is a range of processes aimed at alleviating or eliminating sources of conflict. The term "conflict
resolution" is sometimes used interchangeably with the term dispute resolution or alternative dispute resolution. Processes
of conflict resolution generally include negotiation, mediation and diplomacy. The processes of arbitration, litigation are
usually described with the term dispute resolution, although some refer to them as "conflict resolution." Processes of
mediation and arbitration are often referred to as alternative dispute resolution.
Conflict management refers to the long-term management of intractable conflicts. It is the label for the variety of ways by
which people handle grievances — standing up for what they consider to be right and against what they consider to be
wrong. Those ways include such diverse phenomena as gossip, ridicule, lynching, terrorism, warfare, feuding, genocide, law,
mediation, and avoidance. Which forms of conflict management will be used in any given situation can be somewhat
predicted and explained by the social structure. Conflict management is often considered to be distinct from conflict
resolution
Negotiation is a dialogue intended to resolve disputes, to produce an agreement upon courses of action, to bargain for
individual or collective advantage, or to craft outcomes to satisfy various interests. It is the primary method of alternative
dispute resolution. Negotiation occurs in business, non-profit organizations, government branches, legal proceedings, among
nations and in personal situations such as marriage, divorce, parenting, and everyday life. The study of the subject is called
negotiation theory. Those who work in negotiation professionally are called negotiators. Professional negotiators are often
specialized, such as union negotiators, leverage buyout negotiators, peace negotiators, hostage negotiators or may work
under other titles, such as diplomats, legislators or brokers.
Mediation, a form of alternative dispute resolution (ADR) or "appropriate dispute resolution", aims to assist two (or more)
disputants in reaching an agreement. The parties themselves determine the conditions of any settlements reached— rather
than accepting something imposed by a third party. The disputes may involve (as parties) states, organizations, communities,
individuals or other representatives with a vested interest in the outcome.
Advocacy is the pursuit of influencing outcomes — including public-policy and resource allocation decisions within political,
economic, and social systems and institutions — that directly affect people’s current lives.
Advocacy can be seen as a deliberate process of speaking out on issues of concern in order to exert some influence on behalf
of ideas or persons. Based on this definition, Cohen states that “ideologues of all persuasions advocate” to bring a change in
people’s lives. However, advocacy has many interpretations depending on the issue at stake, which can be different from this
initial value-neutral definition.
Diplomacy is the employment of tact to gain strategic advantage or to find mutually acceptable solutions to a common
challenge, one set of tools being the phrasing of statements in a non-confrontational or polite manner.
Activism, in a general sense, can be described as intentional action to bring about social or political change. This action is in
support of, or opposition to, one side of an often controversial argument.
The word "activism" is often used synonymously with protest or dissent, but activism can stem from any number of political
orientations and take a wide range of forms, from writing letters to newspapers or politicians, political campaigning,
economic activism (such as boycotts or preferentially patronizing preferred businesses), rallies, blogging and street marches,
strikes, both work stoppages and hunger strikes, or even guerrilla tactics.
In some cases, activism has nothing to do with protest or confrontation: for instance, some religious, feminist or
vegetarian/vegan activists try to persuade people to change their behavior directly, rather than persuade governments to
change laws. The cooperative movement seeks to build new institutions which conform to cooperative principles, and
generally does not lobby or protest politically.
Critical pedagogy is a teaching approach that attempts to help students question and challenge domination, and the beliefs
and practices that dominate. In other words, it is a theory and practice of helping students achieve critical consciousness.
Critical pedagogue Ira Shor defines critical pedagogy as "Habits of thought, reading, writing, and speaking which go beneath
surface meaning, first impressions, dominant myths, official pronouncements, traditional clichés, received wisdom, and mere
opinions, to understand the deep meaning, root causes, social context, ideology, and personal consequences of any action,
event, object, process, organization, experience, text, subject matter, policy, mass media, or discourse."
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Third
Party
Consultation:
Arbitration: Involves a third party judgment that is arrived at by considering the merits of the
opposing cases and their imposing a settlement.
Mediation: Involves a skilled third party who attempts to help clients reach a compromise on
specific issues that are amenable for negotiation
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cohesion don‘t get everything others may alter the * Gain some insights
* Winning provides you want balance of power into the working of
tremendous emotional * Other sides ability the competition
uplift to gain some thing * Gaining access to a
* Mere threat of makes them more community that has
confrontation may be accepting of your gain been closed to you
sufficient to * Positive relationship
accomplish our may develop
purpose
Limitations of the strategy
* Loss can be * Settle for to little * More energy is * Letting a fox in the
discouraging that may weaken the needed to maintain hen house
And may lead to future demands the relationship * Co-opted members
internal puckering * Loss of autonomy may manipulate your
* Non cooperation * Others may take transparency
from the other side credit for the success
NEGOTIATION
In trying to solve certain problems, community Organizations often find it necessary to Negotiate
with other parties. “Negotiation is an attempt to hold discussion with those who evidence
varying degrees of resistance, in the hope of ultimately arriving at an agreement. This is
the essence (i.e. arriving at an agreement through discussion) and the end point of the
negotiating process. In this context a negotiant is anyone whom the community organization is
trying to influence. A negotiant can be undecided, neutral or hostile.
E.g. Strike by the govt. staff. Activism against lock up deaths.
The common element in all these examples is that the community organization attempts to hold
discussions with those who evidence varying degrees of resistance in the hope of ultimately
arriving at an agreement. Thus negotiation implies a conflict and the promotion of a cause or
certain interests.
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In successful negotiation both parties ideally perceive that they have given up something of
limited value to gain something of major value. If one party feels defeated then that party won’t
show any interest in making the agreement stable and may be
provoked into laying plans for future retaliation.
Problems in Negotiation:
Many community organizations do not always heave within
their capacity the power to gain success to decision- makers.
Unlike in industrial negotiation, community groups lacking
power frequently find themselves prevented from the
negotiation process. So community organizations have to
develop their position and power that allows them to sit at the
negotiating table
To gain access to negotiations and enhance their bargaining
positions, community organizations use a variety of tactics.
Tactics to strengthen the Negotiating power of the
community organizations
1. Supporting Survival Needs
Eg.Helping politicians in their campaigns
Supporting local departments to get more budget
allocations.
Assisting in find raising campaigns.
2. Demonstrating public support and sympathy:
It means demonstrating the decision- makers that they espouse
a cause, which has widespread community support
Eg. Holding mass rallies.
Conducting letter-writing campaigns.
Circulating petitions.
Increasing membership.
Obtaining editorial support.
Organizing leading citizens to contact their legislators.
Signature campaigns.
3. Forming Alliances:
Alliances can be formed with other organizations whose members have similar values. Broader
the base of the alliance more power can be exerted in the negotiating process.
E.g. - Demands one NGO supported by other NGOs.
4. Conducting Behind – The Scenes Discussions
In most of the political situations certain people bear major responsibility for what happens.
Through quite discussions with these persons, the key decision- makers can be convinced to
carryout a course of action promoted by the community organization. In fact these key leaders
sometimes become the crusaders of the cause, and the initiating community organization may
have to be satisfied with little credit even through their objective is achieved.
5. Targeting pressure points:
Selecting targets that are vulnerable to the special kinds of pressure a community organization
can bring to hear.
Eg. – Road Blockade
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Skills
Communication
Fund Raising
Group & Organizational
Problem Solving
Planning &
Development
Research & Analysis
Visioning
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Skills
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Critical thinking
Dissemination
Autonomy
Analysis
Information literacy Independent learning
Goal skills
Information research
Group& Organizational
Ethical perspective Leading
Communication and interpersonal
Change
Professional perspective Development Project Program effectiveness
understanding
Written communication
Non-verbal communication
Leadership
Teamwork
Networking
65
S.Rengasamy. Methods of Community Organization
66
S.Rengasamy. Methods of Community Organization
67