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Contoh Proposal Business Plan

Contoh Proposal Business Plan

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Rencana Bisnis

[Nama Perusahaan]
[BIDANG USAHA]
[tempat dan tanggal penyusunan]
disusun oleh
[Nama Penyusun]
[!a"atan Penyusun]
[Alamat #eng$ap Perusahaan]
No% &elepon [Nomor &elepon] No% 'a( [Nomor 'a(]
Alamat )*mail [Alamat )*mail] Situs +e" [Situs +e"]
,-./0,/1.%doc −,
DAFTAR HALAMAN
DAFTAR HALAMAN ........................................................................................ 1
1. RINGKASAN EKSEKUTIF .......................................................................... 3
2. LATAR BELAKANG PERUSAHAAN ........................................................ 3
2%, DA&A P)RUSAHAAN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% -
2%2 BI3DA&A P)4I#I5 6 P)NGURUS %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 7
2%- S&RU5&UR 3RGANISASI %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 7
2%7 53NSU#&AN P)NDA4PING 89i$a ada: %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 7
2%. SUSUNAN P)4I#I5 6 P)4)GANG SAHA4 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% .
3. ANALISIS PASAR DAN PEMASARAN ...................................................... 5
-%, PR3DU5 6 !ASA ;ANG DIHASI#5AN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% .
-%2 GA4BARAN PASAR %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 0
-%- &ARG)& A&AU S)G4)N PASAR ;ANG DI&U!U %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 1
-%7 &R)ND P)R5)4BANGAN PASAR %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 1
-%. PR3;)5SI P)N!UA#AN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 1
-%0 S&RA&)GI P)4ASARAN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% <
-%1 ANA#ISIS P)SAING %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% <
-%< SA#URAN DIS&RIBUSI %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% /
4. ANALISIS PRODUKSI ................................................................................ 10
7%, PR3S)S PR3DU5SI %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ,=
7%2 BAHAN BA5U DAN P)NGGUNAANN;A %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ,,
7%- 5APASI&AS PR3DU5SI %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ,,
7%7 R)N>ANA P)NG)4BANGAN PR3DU5SI %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ,,
5. ANALISIS SUMBERDAYA MANUSIA (SDM) ........................................ 12
.%, ANA#ISIS 534P)&)NSI SD4 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ,2
.%2 ANA#ISIS 5)BU&UHAN DAN P)NG)4BANGAN SD4 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ,-
.%- R)N>ANA 5)BU&UHAN P)NG)4BANGAN SD4 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ,-
,-./0,/1.%doc −,
6. RENCANA PENGEMBANGAN USAHA .................................................. 13
0%, R)N>ANA P)NG)4BANGAN USAHA %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ,-
0%2 &AHAP*&AHAP P)NG)4BANGAN USAHA %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ,7
. ANALISIS KEUANGAN .............................................................................. 15
1%, #AP3RAN 5)UANGAN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ,.
1%2 R)N>ANA 5)BU&UHAN IN?)S&ASI %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ,<
1%- R)N>ANA ARUS 5AS 8>ASH @ '#3+: %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ,/
1%7 R)N>ANA 5)BU&UHAN PIN!A4AN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 2=
1%. R)N>ANA P)NG)4BA#IAN DANA PIN!A4AN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 2,
1%0 AGUNAN ;ANG DI4I#I5I %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 2,
!. ANALISIS DAMPAK DAN RESIKO USAHA .......................................... 22
<%, DA4PA5 &)RHADAP 4AS;ARA5A& S)5I&AR %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 22
<%2 DA4PA5 &)RHADAP #ING5UNGAN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 22
<%- ANA#ISIS R)SI53 USAHA %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 22
<%7 AN&ISIPASI R)SI53 USAHA %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 22
LAMPIRAN ....................................................................................................... 24
A% ANA#ISIS #ING5UNGAN BISNIS %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 27
B% 5)#)NG5APAN P)RI!INAN %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% -=
>% P)&A #35ASI %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% -,
D% '3&3 PR3DU5 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% -2
)% D35U4)N&ASI PR3DU5SI %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --
,-./0,/1.%doc −2
[NA4A P)RUSAHAAN]
1. RINGKASAN EKSEKUTIF
8 [NA4A P)RUSAHAAN]
8 [BIDANG USAHA]
8 [!)NIS PR3DU5 6 !ASA]
8 [NI#AI P)N!UA#AN P)R &AHUN SAA& INI]
8 [NI#AI 5)5A;AAN P)RUSAHAAN &)RA5HIR]
8 [PR3SP)5 P)NG)4BANGAN USAHA]
8 [R)N>ANA P)NG)4BANGAN USAHA]
8 [PR3;)5SI 8&ARG)&: NI#AI P)N!UA#AN]
8 [5)BU&UHAN DANA]
8 [R)N>ANA P)NGGUNAAN DANA]
8 [!ANG5A +A5&U P)NG)4BA#IAN]
8 [AGUNAN]
2. LATAR BELAKANG PERUSAHAAN
2.1 DATA PERUSAHAAN
,% Nama Perusahaan
2% Bidang Usaha
-% !enis Produ$ 6 !asa
7% Alamat Perusahaan
.% Nomor &elepon6'a(
0% Alamat )*mail
1% Ban$ Perusahaan
<% Bentu$ Badan Hu$um
/% Nomor A$te Pendirian
,=% N P + P
,,% 4ulai Berdiri
,-./0,/1.%doc −-
[NA4A P)RUSAHAAN]
2.2 BIODATA PEMILIK / PENGURUS
,% Nama
2% !a"atan
-% &empat dan &anggal #ahir
7% Alamat Rumah
.% Nomor &elepon
0% Nomor 'a(
1% Alamat )*mail
<% Pendidi$an &era$hir
/% Pengalaman 5er9a
2.3 STRUKTUR ORGANISASI
N A M A D A N G E L A R
9 a " a t a n
N A M A D A N G E L A R
9 a " a t a n
N A M A D A N G E L A R
9 a " a t a n
N A M A D A N G E L A R
9 a " a t a n
2.4 KONSULTAN PENDAMPING (jika ada)
8 [NA4A P)RUSAHAAN 53NSU#&AN]
8 [NA4A 53NSU#&AN P)NDA4PING]
8 [BIDANG P)NDA4PINGAN]
8 [4U#AI P)NDA4PINGAN]
8 [!ANG5A +A5&U P)NDA4PINGAN]
,-./0,/1.%doc −7
[NA4A P)RUSAHAAN]
2. SUSUNAN PEMILIK / PEMEGANG SAHAM
NAMA
"#$%&'
S&'&$
N(%&( S&'&$ P)*+),-&+)
ADI?6=B
ADI?6=B
ADI?6=B
T O T A L 0 0 .DI/001
3. ANALISIS PASAR DAN PEMASARAN
3.1 PRODUK / !ASA "ANG DIHASILKAN
Se"ut$an 9enis produ$ 6 9asa yang dihasil$an satu per satuC "eri$ut $ara$teristi$ produ$C
serta $omponen 6 asesoris yang mem"eri$an nilai tam"ah pada produ$%
SISIPKAN JUGA FOTO-FOTO PRODUK.
KEUNGGULAN PRODUK YANG DIMILIKI
,%
2%
-%
,-./0,/1.%doc −.
[NA4A P)RUSAHAAN]
3.2 GAMBARAN PASAR
DATA NILAI PENJUALAN (3 – 5 TAHUN TERAKHIR)
=
,=
2=
-=
7=
.=
0=
n
i
l
a
i

p
e
n
9
u
a
l
a
n
8
d
a
l
a
m

9
u
t
a
a
n

r
u
p
i
a
h
:
, 2 - 7 .
tahun $e *
!elas$an apa"ila ter9adi penurunan atau $enai$an yang drastis%
KEGIATAN PEMASARAN DAN PROMOSI YANG SUDAH DILAKUKAN
8 P)RS3NA# S)##ING
Urai$an 9enis $egiatan yang sudah pernah dila$u$an dan hasil yang telah dicapai%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
8 PA4)RAN
Urai$an 9enis $egiatan yang sudah pernah dila$u$an dan hasil yang telah dicapai%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
8 BR3SUR
Urai$an 9enis $egiatan yang sudah pernah dila$u$an dan hasil yang telah dicapai%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
,-./0,/1.%doc −0
[NA4A P)RUSAHAAN]
8 AD?)R&ISING 6 I5#AN
Urai$an 9enis $egiatan yang sudah pernah dila$u$an dan hasil yang telah dicapai%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
3.3 TARGET ATAU SEGMEN PASAR "ANG DITU!U
GAMBARAN KARAKTERISTIK PEMBELI / PENGGUNA
Se"ut$an apa$ah pem"eli industri atau indiDiduC serta se"ut$an 9uga $ara$teristi$ pem"eliC
misalnya 9enis $elaminC umurC daya "eliC $elas sosial atau hal*hal lain yang $has%
3.4 TREND PERKEMBANGAN PASAR
P)R5IRAAN !U4#AH DAN
NI#AI RA&A*RA&A
P)R4IN&AAN PR3DU5 P)R
&AHUN
3. PRO"EKSI PEN!UALAN
=
2=
7=
0=
<=
,==
,2=
,7=
P
R
3
;
)
5
S
I

N
I
#
A
I

P
)
N
!
U
A
#
A
N
8
d
a
l
a
m

9
u
t
a
a
n

r
u
p
i
a
h
:
, 2 - 7 .
tahun $e *
!elas$an "agaimana Anda memperoleh nilai per$iraan 6 proye$si di atas%
,-./0,/1.%doc −1
[NA4A P)RUSAHAAN]
3.# STRATEGI PEMASARAN
8 P)NG)4BANGAN PR3DU5
Urai$an 9enis $egiatan yang a$an dila$u$an dan tu9uan yang ingin dicapai%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
8 P)NG)4BANGAN +I#A;AH P)4ASARAN
Urai$an 9enis $egiatan yang a$an dila$u$an dan tu9uan yang ingin dicapai%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
8 5)GIA&AN PR343SI
Urai$an 9enis $egiatan yang a$an dila$u$an dan tu9uan yang ingin dicapai%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
8 S&RA&)GI P)N)&APAN HARGA
Urai$an 9enis $egiatan yang a$an dila$u$an dan tu9uan yang ingin dicapai%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
3.$ ANALISIS PESAING
P)SAING 5)UNGGU#AN 5)#)4AHAN
,%
2%
,%
2%
,%
2%
,%
2%
,-./0,/1.%doc −<
[NA4A P)RUSAHAAN]
3.% SALURAN DISTRIBUSI
WILAYAH PEMASARAN DAN JALUR DISTRIBUSI SAAT INI
,% +ilayah Pemasaran 8 #o$al%%%%%%%%%%%%%%%%%%%[===] E
8 Regional%%%%%%%%%%%%%%[===] E
8 Nasional%%%%%%%%%%%%%%[===] E
8 )$spor%%%%%%%%%%%%%%%%%[===] E
2% !alur Distri"usi 8 IndiDidu
8 Industri
8 Pemerintah
8 #ain * #ain
8 Distri"utor
8 Retailer
8 )$sportir
-% Alamat ShoFroom 6 >ounter
Pen9ualan 84ili$ Perusahaan:
7%
.%
0%
WILAYAH PEMASARAN DAN JALUR DISTRIBUSI YANG DIRENCANAKAN
,% +ilayah Pemasaran 8 #o$al%%%%%%%%%%%%%%%%%%%[===] E
8 Regional%%%%%%%%%%%%%%[===] E
8 Nasional%%%%%%%%%%%%%%[===] E
8 )$spor%%%%%%%%%%%%%%%%%[===] E
2% !alur Distri"usi 8 IndiDidu
8 Industri
8 Pemerintah
8 #ain * #ain
8 Distri"utor
8 Retailer
8 )$sportir
-% Rencana #o$asi ShoFroom 6
>ounter Pen9ualan
,%
2%
-%
,-./0,/1.%doc −/
[NA4A P)RUSAHAAN]
4. ANALISIS PRODUKSI
4.1 PROSES PRODUKSI
SISIPKAN JUGA FOTO-FOTO PROSES PRODUKSI.
PR3S)S PR3DU5SI BAHAN BA5U &)5N3#3GI 4)SIN
3tomatis
3tomatis
&radisional
P ) R S I A P A N 4 A & ) R I A # A
P R 3 S ) S P R 3 D U 5 S I 8 , :
P R 3 S ) S P R 3 D U 5 S I 8 2 :
P ) R A 5 I & A N
P ) N G ) 4 A S A N
P ) R S I A P A N 4 A & ) R I A # B
P R 3 S ) S P R 3 D U 5 S I 8 - :
4 A & ) R I A # A 4 A & ) R I A # B
KEUNGGULAN PROSES YANG DIMILIKI
,%
2%
-%
,-./0,/1.%doc −,=
[NA4A P)RUSAHAAN]
4.2 BAHAN BAKU DAN PENGGUNAANN"A
BAHAN BAKU
5)BU&UHAN
RA&A*RA&A P)R BU#AN
SU4B)R
BAHAN PENOLONG
5)BU&UHAN
RA&A*RA&A P)R BU#AN
SU4B)R
4.3 KAPASITAS PRODUKSI
FASILITAS DAN MESIN PRODUKSI YANG DIMILIKI
FASILITAS 2 MESIN PRODUKSI 3) "#$%&' T4-&% N(%&(
T O T A L 0 0
*) taa!" #a$%a" &'() *a +',a-ata +,.*%/()
5APASI&AS PR3DU5SI
RA&A*RA&A P)R BU#AN
4.4 REN&ANA PENGEMBANGAN PRODUKSI
STRATEGI DAN TAHAP0TAHAP REN1ANA PENGEMBANGAN PRODUKSI
,%
2%
-%
,-./0,/1.%doc −,,
[NA4A P)RUSAHAAN]
REN1ANA PENAMBAHAN FASILITAS DAN MESIN PRODUKSI
FASILITAS 2 MESIN PRODUKSI 3) "#$%&' H&*5& S&-#&, T4-&% N(%&(
=
=
=
T O T A L 0 0
*) taa!" #a$%a" &'() *a +',a-ata +,.*%/()
&ARG)& 5APASI&AS
PR3DU5SI RA&A*RA&A P)R
BU#AN G:
*) ('t'-a! +'a&#a!a 2a()-)ta( *a &'() +,.*%/()
5. ANALISIS SUMBERDAYA MANUSIA (SDM)
.1 ANALISIS KOMPETENSI SDM
TINGKAT PENDIDIKAN "#$%&'
&ida$ #ulus SD
SD
S4P
S4U
D,
D- 6 Sar9ana 4uda
Sar9ana
T O T A L 0
BAGIAN 0 DEPT. "#$%&'
4ana9emen
Bagian Produ$si
Bagian Pemasaran
Bagian Administrasi
#ain * #ain
T O T A L 0
KEUNGGULAN DAN KOMPETENSI SDM LAIN0LAIN
,% !elas$an $emampuan SD4 secara $hususC misalnya $eahlian $omputer%
2%
-%
,-./0,/1.%doc −,2
[NA4A P)RUSAHAAN]
.2 ANALISIS KEBUTUHAN DAN PENGEMBANGAN SDM
!ABATAN &ing$at Pendidi$an
Pengalaman
8tahun:
5eterampilan 5husus
!a"atan atau Hungsi yang
di"utuh$anC misalnya
$epala produ$si%
.3 REN&ANA KEBUTUHAN PENGEMBANGAN SDM
!ABATAN
!umlah
5e"utuhan
&enaga yang
&ersedia
&enaga yang
Harus Dire$rut
!a"atan atau Hungsi yang
di"utuh$anC misalnya
$epala produ$si%
6. RENCANA PENGEMBANGAN USAHA
#.1 REN&ANA PENGEMBANGAN USAHA
ISIKAN SESUAI DENGAN BAGIAN 3, 4 DAN 5.
8 S&RA&)GI P)4ASARAN
Urai$an strategi atau 9enis $egiatan pemasaran yang a$an dila$u$an tahap demi tahap%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%



,-./0,/1.%doc −,-
[NA4A P)RUSAHAAN]
8 S&RA&)GI PR3DU5SI
Urai$an strategi atau 9enis $egiatan produ$si yang a$an dila$u$an tahap demi tahap%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%



8 S&RA&)GI 3RGANISASI DAN SD4
Urai$an strategi atau 9enis $egiatan organisasi yang a$an dila$u$an tahap demi tahap%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%



8 S&RA&)GI 5)UANGAN
Urai$an strategi atau 9enis $egiatan $euangan yang a$an dila$u$an tahap demi tahap%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%



#.2 TAHAP'TAHAP PENGEMBANGAN USAHA
KEGIATAN
"ulan $e *
, 2 - 7 . 0 1 < / ,= ,, ,2
5egiatan*$egiatan sesuai dengan
rencana pengem"angan usaha%
,-./0,/1.%doc −,7
[NA4A P)RUSAHAAN]
7. ANALISIS KEUANGAN
$.1 LAPORAN KEUANGAN
DES. 2000 JAN. 2001 FEB. 2001
A. PENERIMAAN
Penerimaan Penjualan 0 0 0
Penerimaan Pinjaman 0 0 0
S%# T.ta- P'',)&aa 0 0 0
B. PENGELUARAN
Pembelian Asset (Investasi) 0 0 0
Pembelian Bahan Bau 0 0 0
Pembelian Bahan Pembantu 0 0 0
!"ah Buruh Pr#$usi 0 0 0
%rans"#rt (Pen&iriman Pr#$u) 0 0 0
Bia'a Pr#$usi (ain)(ain 0 0 0
*aji Pim"inan 0 0 0
*aji Sta+ A$ministrasi $an !mum 0 0 0
Bia'a Pemeliharaan 0 0 0
Bia'a Pemasaran 0 0 0
Alat %ulis ,ant#r 0 0 0
(istri- Air- %ele"#n 0 0 0
Bia'a A$ministrasi (ain)(ain 0 0 0
An&suran P## 0 0 0
Bia'a Bun&a 0 0 0
Bia'a Paja 0 0 0
S%# T.ta- P'$'-%a,a 0 0 0
.. SELISIH KAS 0 0 0
D. SALDO KAS AAL 0 0 0
E. SA(D/ ,AS A,0I1 0 0 0
LAPORAN ARUS KAS
2Nama Perusahaan3
%A0!N 2000
,-./0,/1.%doc −,.
[NA4A P)RUSAHAAN]
A. HASIL PEN!UALAN
Penjualan 0
S%# T.ta- Ha()- P'3%a-a 0
B. BIAYA PRODUKSI " #ARIABEL
Bahan Bau 0
Bahan Pembantu 0
!"ah Buruh Pr#$usi 0
%rans"#rt (Pen&iriman Pr#$u) 0
Bia'a (ain)(ain 0
S%# T.ta- B)a4a P,.*%/() 0
.. BIAYA TETAP
*aji Pim"inan 0
*aji Sta+ A$ministrasi $an !mum 0
Bia'a Pemeliharaan 0
Pen'usutan 0
S%# T.ta- B)a4a T'ta+ 0
D. BIAYA ADMINISTRASI
Bia'a Pemasaran 0
Alat %ulis ,ant#r 0
(istri- Air- %ele"#n 0
Bia'a (ain)(ain 0
S%# T.ta- B)a4a A*&))(t,a() 0
E. TOTAL BIAYA (B $ C $ D) 0
F. L%&% S'&'()* P%+%, (A - E) 0
*. Paja 0
0. L%&% B'./01 (F - G) 0
LAPORAN LABA RUGI
2Nama Perusahaan3
%A0!N 2000
,-./0,/1.%doc −,0
[NA4A P)RUSAHAAN]
AKTI#A
A. AKTI#A LANCAR 0
,as 0
Piutan& 0
Perse$iaan4 0
Bahan Bau 0
Bahan Pembantu 0
Baran& Ja$i 0
Jumlah Ativa (an5ar 0
B. AKTI#A TETAP
%anah 0
Ban&unan 0
Peralatan 0
Pen'usutan 0
(ain ) (ain 0
Jumlah Ativa (an5ar 0
!UMLAH AKTI#A (A $ B) 0
PASI#A
.. HUTANG !ANGKA PENDEK
0utan& Da&an& 0
0utan& Jatuh %em"# 0
(ain ) (ain 0
Jumlah 0utan& Jan&a Pen$e 0
D. PIN!AMAN !ANGKA PENDEK
Pinjaman Jan&a Panjan& 0
(ain ) (ain 0
Jumlah Pinjaman Jan&a Panjan& 0
E. MODAL
6#$al Diset#r 0
(aba Ditahan 0
Jumlah 6#$al 0
!UMLAH PASI#A (C $ D $ E) 0
LAPORAN NERACA
2Nama Perusahaan3
%A0!N 2000
,-./0,/1.%doc −,1
[NA4A P)RUSAHAAN]
$.2 REN&ANA KEBUTUHAN IN(ESTASI
KEBUTUHAN IN/ESTASI "#$%&' H&*5& S&-#&, T4-&% N(%&(
'ASI#I&AS I 4)SIN PR3DU5SI
,
:
=
P)RA#A&AN I SIS&)4 IN'3R4ASI
2
:
=
#AIN * #AIN 8urai$an: =
=
=
=
=
T O T A L 0 0
5
) ('(%a) *'$a Ba# 676 R'8aa P'$'&#a$a P,.*%/() -)!at ta#'- R'8aa P'a&#a!a
Fa()-)ta( *a M'() P,.*%/()
9
) ('(%a) *'$a Ba# :73 Ta!a+a P'$'&#a$a T'/.-.$) I2.,&a() -)!at ta#'- R'8aa
P'a&#a!a P',a-ata *a S)(t'& I2.,&a()
,-./0,/1.%doc −,<
[NA4A P)RUSAHAAN]
$.3 REN&ANA ARUS KAS (&ASH ) *LO+)
6ar)01 A"r)01 6a')01 Jun)01 Jul)01 Au&)01 Se")01 /5t)01 N#v)01 De5)01 Jan)02 Feb)02
A. PENERIMAAN
Penerimaan Penjualan 0 0 0 0 0 0 0 0 0 0 0 0
Penerimaan Pinjaman 0 0 0 0 0 0 0 0 0 0 0 0
S%# T.ta- P'',)&aa 0 0 0 0 0 0 0 0 0 0 0 0
B. PENGELUARAN
Pembelian Asset (Investasi) 0 0 0 0 0 0 0 0 0 0 0 0
Pembelian Bahan Bau 0 0 0 0 0 0 0 0 0 0 0 0
Pembelian Bahan Pembantu 0 0 0 0 0 0 0 0 0 0 0 0
!"ah Buruh Pr#$usi 0 0 0 0 0 0 0 0 0 0 0 0
%rans"#rt (Pen&iriman Pr#$u) 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a Pr#$usi (ain)(ain 0 0 0 0 0 0 0 0 0 0 0 0
*aji Pim"inan 0 0 0 0 0 0 0 0 0 0 0 0
*aji Sta+ A$ministrasi $an !mum 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a Pemeliharaan 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a Pemasaran 0 0 0 0 0 0 0 0 0 0 0 0
Alat %ulis ,ant#r 0 0 0 0 0 0 0 0 0 0 0 0
(istri- Air- %ele"#n 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a A$ministrasi (ain)(ain 0 0 0 0 0 0 0 0 0 0 0 0
An&suran P## 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a Bun&a 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a Paja 0 0 0 0 0 0 0 0 0 0 0 0
S%# T.ta- P'$'-%a,a 0 0 0 0 0 0 0 0 0 0 0 0
.. SELISIH KAS 0 0 0 0 0 0 0 0 0 0 0 0
D. SALDO KAS AAL 0 0 0 0 0 0 0 0 0 0 0 0
E. SA(D/ ,AS A,0I1 0 0 0 0 0 0 0 0 0 0 0 0
RENCANA ARUS KAS (2%(%* .0&)%3 .)40%1)
2Nama Perusahaan3
!N%!, %A0!N 2001
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[NA4A P)RUSAHAAN]
2001 2002 2007 2008 2009
A. PENERIMAAN
Penerimaan Penjualan 0 0 0 0 0
Penerimaan Pinjaman 0 0 0 0 0
S%# T.ta- P'',)&aa 0 0 0 0 0
B. PENGELUARAN
Pembelian Asset (Investasi) 0 0 0 0 0
Pembelian Bahan Bau 0 0 0 0 0
Pembelian Bahan Pembantu 0 0 0 0 0
!"ah Buruh Pr#$usi 0 0 0 0 0
%rans"#rt (Pen&iriman Pr#$u) 0 0 0 0 0
Bia'a Pr#$usi (ain)(ain 0 0 0 0 0
*aji Pim"inan 0 0 0 0 0
*aji Sta+ A$ministrasi $an !mum 0 0 0 0 0
Bia'a Pemeliharaan 0 0 0 0 0
Bia'a Pemasaran 0 0 0 0 0
Alat %ulis ,ant#r 0 0 0 0 0
(istri- Air- %ele"#n 0 0 0 0 0
Bia'a A$ministrasi (ain)(ain 0 0 0 0 0
An&suran P## 0 0 0 0 0
Bia'a Bun&a 0 0 0 0 0
Bia'a Paja 0 0 0 0 0
S%# T.ta- P'$'-%a,a 0 0 0 0 0
.. SELISIH KAS 0 0 0 0 0
D. SALDO KAS AAL 0 0 0 0 0
E. SA(D/ ,AS A,0I1 0 0 0 0 0
RENCANA ARUS KAS (2%(%* .0&)%3 .)40%1)
2Nama Perusahaan3
%A0!N 2001 ) 2009
KETERANGAN;
N)-a) P'',)&aa ta!% +',ta&a (9<<5) (a&a *'$a 3%&-a! P'',)&aa +', #%-a %t%/ ta!%
+',ta&a (9<<5)" #'$)t% +%-a *'$a )-a) +'$'-%a,a7 Sa-*. /a( a=a- ta!% +',ta&a (9<<5) a*a-a!
(a-*. /a( a=a- #%-a +',ta&a7
$.4 REN&ANA KEBUTUHAN PIN!AMAN
&3&A# NI#AI 5)BU&UHAN
PIN!A4AN 6 43DA# G:
*) ('(%a) *'$a PENERIMAAN PINJAMAN +a*a ta#'-
REN1ANA ARUS KAS %t%/ ta!% +',ta&a Ba# >73
R'8aa A,%( Ka( (1a(! – F-.=)
,-./0,/1.%doc −2=
[NA4A P)RUSAHAAN]
&3&A# NI#AI 5)BU&UHAN
43DA# IN?)S&ASI G:
*) ('(%a) *'$a Ba# >79 R'8aa K'#%t%!a I?'(ta()
&3&A# NI#AI 5)BU&UHAN
43DA# 5)R!A G:
*) t.ta- )-a) /'#%t%!a +)3a&a / &.*a- *)/%,a$) t.ta- )-a)
/'#%t%!a &.*a- )?'(ta()
$. REN&ANA PENGEMBALIAN DANA PIN!AMAN
!ANG5A +A5&U
P)NG)4BA#IAN G:
*) ('(%a) *'$a &a(a #',a/!),4a +'&#a4a,a a$(%,a
+././ +a*a ta#'- REN1ANA ARUS KAS Ba# >73 R'8aa
A,%( Ka( (1a(! – F-.=)
4ASA &)NGGANG
P)4BA;ARAN G:
*) ('(%a) *'$a &a(a t'$$a$ +'&#a4a,a a$(%,a
+././ +a*a ta#'- REN1ANA ARUS KAS Ba# >73 R'8aa
A,%( Ka( (1a(! – F-.=)
$.# AGUNAN "ANG DIMILIKI
,% !enis Agunan
2% SpesiHi$asi dan 5eterangan
#ain*#ain
-% Aspe$ #egalitas
7% Nilai Agunan
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[NA4A P)RUSAHAAN]
5. ANALISIS DAMPAK DAN RESIKO USAHA
%.1 DAMPAK TERHADAP MAS"ARAKAT SEKITAR
8 [Dampa$ pemasaran terhadap masyara$at]
8 [Dampa$ produ$si dan te$nologi terhadap masyara$at]
8 [Dampa$ organisasi dan SD4 terhadap masyara$at]



%.2 DAMPAK TERHADAP LINGKUNGAN
8 [Dampa$ produ$si dan te$nologi terhadap ling$ungan]
8 [Penanganan lim"ah yang dihasil$an a$i"at proses produ$si%]



%.3 ANALISIS RESIKO USAHA
4enggam"ar$an hal*hal yang mung$in mengganggu pela$sanaan inDestasi dan
pengem"alian pin9aman%



%.4 ANTISIPASI RESIKO USAHA
4enggam"ar$an strategi 6 $egiatan yang a$an dila$u$an dalam mengantisipasi dan
meminimal$an resi$o usaha%



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[NA4A P)RUSAHAAN]
,-./0,/1.%doc −2-
[NA4A P)RUSAHAAN]
LAMPIRAN
A. ANALISIS LINGKUNGAN BISNIS
STRENGTH (KEKUATAN) se"ut$an asset atau hal yang paling "erharga dalam
organisasi anda saat iniC "eri$an $omentar seperlunya%
,% PR3DU5
8 Harga 9ual
8 4utu produ$
8 Desain dan Dariasi produ$
8 Perleng$apan 8Heature: tam"ahan
8 Pengemasan I la"el
2% 'UNGSI P)4ASARAN
8 Promosi dan i$lan
8 &enaga sales
-% DIS&RIBUSI DAN P)RS)DIAAN
8 5ecepatan distri"usi
8 5etepatan Fa$tu pengiriman
8 5etersediaan "arang
7% P)#A;ANAN P)#ANGGAN
8 5eramahan pelayanan
8 Pelayanan purna 9ual
.% 3RGANISASI DAN SD4
8 +eFenang dan delegasi
8 Re$rutmen dan penempatan
8 &ing$at $eahlian $husus
8 &ing$at pendidi$an
8 Pengalaman $er9a
8 !umlah tenaga $er9a
0% SIS&)4 4ANA!)4)N
8 Sistem pem"u$uan 8a$untansi:
8 Sistem administrasi
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[NA4A P)RUSAHAAN]
1% PR3DU5SI
8 Biaya produ$si
8 Perencanaan produ$si
8 5apasitas produ$si
8 5emampuan pemenuhan order
8 'asilitas produ$si
8 Penanganan lim"ah produ$si
<% &)5N3#3GI
8 Penggunaan te$nologi modern
/% P)4AN'AA&AN &I
8 Pemahaman manHaat &I
8 5etersediaan perang$at $eras
8 5etersediaan perang$at luna$
8 5emampuan operator
,=% #AIN*#AINC S)BU&5AN
+EAKNESS (KELEMAHAN) se"ut$an permasalahan utama yang tim"ul di dalam
organisasi 6 perusahaan anda saat iniC "eri$an $omentar seperlunya%
,% PR3DU5
8 Harga 9ual
8 4utu produ$
8 Desain dan Dariasi produ$
8 Perleng$apan 8Heature: tam"ahan
8 Pengemasan I la"el
2% 'UNGSI P)4ASARAN
8 Promosi dan i$lan
8 &enaga sales
-% DIS&RIBUSI DAN P)RS)DIAAN
8 5ecepatan distri"usi
8 5etepatan Fa$tu pengiriman
8 5etersediaan "arang
,-./0,/1.%doc −2.
[NA4A P)RUSAHAAN]
7% P)#A;ANAN P)#ANGGAN
8 5eramahan pelayanan
8 Pelayanan purna 9ual
.% 3RGANISASI DAN SD4
8 +eFenang dan delegasi
8 Re$rutmen dan penempatan
8 &ing$at $eahlian $husus
8 &ing$at pendidi$an
8 Pengalaman $er9a
8 !umlah tenaga $er9a
0% SIS&)4 4ANA!)4)N
8 Sistem pem"u$uan 8a$untansi:
8 Sistem administrasi
1% PR3DU5SI
8 Biaya produ$si
8 Perencanaan produ$si
8 5apasitas produ$si
8 5emampuan pemenuhan order
8 'asilitas produ$si
8 Penanganan lim"ah produ$si
<% &)5N3#3GI
8 Penggunaan te$nologi modern
/% P)4AN'AA&AN &I
8 Pemahaman manHaat &I
8 5etersediaan perang$at $eras
8 5etersediaan perang$at luna$
8 5emampuan operator
,=% #AIN*#AINC S)BU&5AN
,-./0,/1.%doc −20
[NA4A P)RUSAHAAN]
OPPORTUNITIES (PELUANG) se"ut$an $esempatan atau peluang yang datangnya
dari luar organisasi yang mung$in dapat diraih oleh organisasi anda saat iniC "eri$an $omentar
seperlunya%
,% P)RSAINGAN
8 Persaingan untu$ usaha se9enis
8 Persaingan untu$ produ$ su"stitusi
8 Produ$ import
2% P)43DA#AN
8 Hu"ungan dengan lem"aga
$euangan 8per"an$an:
8 5emudahan mendapat$an pin9aman
8 &ing$at su$u "unga $redit
-% 5)BI!A5AN P)4)RIN&AH
8 Peri9inan dan "iro$rasi
8 Peraturan pemerintah
8 Perpa9a$an
8 5emudahan pengurusan e$sport
8 5e"i9a$an His$al
7% P)#UANG PASAR
8 A$ses dan inHormasi pasar
8 Permintaan pasar
8 Perila$u pasar
.% PR3&)5SI PASAR )5SP3R&
8 Prote$si pasar e$sport
0% 5)4A!UAN &)5N3#3GI
8 Per$em"angan te$nologi produ$si
8 Per$em"angan &I
1% &)NAGA 5)R!A
8 5etersediaan tenaga $er9a sesuai
$e"utuhan
8 Seri$at pe$er9a
<% BAHAN BA5U
8 4utu "ahan "a$u
8 'lu$tuasi harga "ahan "a$u
8 5etersediaan "ahan "a$u
,-./0,/1.%doc −21
[NA4A P)RUSAHAAN]
/% 4AS;ARA5A& S)5I&AR
8 &untutan lem"aga $onsumen
8 Si$ap masyara$at terhadap produ$
,=% 53NDISI P)R)53N34IAN
8 5ondisi pere$onomian dan
per"an$an 8$euangan:
8 &ing$at su$u "unga deposito
,,% #AIN*#AINC S)BU&5AN
THREATS (HAMBATAN) se"ut$an ancaman atau ham"atan yang datangnya dari luar
organisasi yang mung$in dapat diraih oleh organisasi anda saat iniC "eri$an $omentar
seperlunya%
,% P)RSAINGAN
8 Persaingan untu$ usaha se9enis
8 Persaingan untu$ produ$ su"stitusi
8 Produ$ import
2% P)43DA#AN
8 Hu"ungan dengan lem"aga
$euangan 8per"an$an:
8 5emudahan mendapat$an pin9aman
8 &ing$at su$u "unga $redit
-% 5)BI!A5AN P)4)RIN&AH
8 Peri9inan dan "iro$rasi
8 Peraturan pemerintah
8 Perpa9a$an
8 5emudahan pengurusan e$sport
8 5e"i9a$an His$al
7% P)#UANG PASAR
8 A$ses dan inHormasi pasar
8 Permintaan pasar
8 Perila$u pasar
,-./0,/1.%doc −2<
[NA4A P)RUSAHAAN]
.% PR3&)5SI PASAR )5SP3R&
8 Prote$si pasar e$sport
0% 5)4A!UAN &)5N3#3GI
8 Per$em"angan te$nologi produ$si
8 Per$em"angan &I
1% &)NAGA 5)R!A
8 5etersediaan tenaga $er9a sesuai
$e"utuhan
8 Seri$at pe$er9a
<% BAHAN BA5U
8 4utu "ahan "a$u
8 'lu$tuasi harga "ahan "a$u
8 5etersediaan "ahan "a$u
/% 4AS;ARA5A& S)5I&AR
8 &untutan lem"aga $onsumen
8 Si$ap masyara$at terhadap produ$
,=% 53NDISI P)R)53N34IAN
8 5ondisi pere$onomian dan
per"an$an 8$euangan:
8 &ing$at su$u "unga deposito
,,% #AIN*#AINC S)BU&5AN
,-./0,/1.%doc −2/
[NA4A P)RUSAHAAN]
B. KELENGKAPAN PERI!INAN
,-./0,/1.%doc −-=
[NA4A P)RUSAHAAN]
&. PETA LOKASI
,-./0,/1.%doc −-,
[NA4A P)RUSAHAAN]
D. *OTO PRODUK
,-./0,/1.%doc −-2
[NA4A P)RUSAHAAN]
E. DOKUMENTASI PRODUKSI
,-./0,/1.%doc −--

DAFTAR HALAMAN
DAFTAR HALAMAN........................................................................................1 1. RINGKASAN EKSEKUTIF..........................................................................3 2. LATAR BELAKANG PERUSAHAAN........................................................3
2.1 DATA PERUSAHAAN...............................................................................................3 2.2 BIODATA PEMILIK / PENGURUS..........................................................................4 2.3 STRUKTUR ORGANISASI.......................................................................................4 2.4 KONSULTAN PENDAMPING (jika ada)..................................................................4 2.5 SUSUNAN PEMILIK / PEMEGANG SAHAM.........................................................5

3. ANALISIS PASAR DAN PEMASARAN......................................................5
3.1 PRODUK / JASA YANG DIHASILKAN..................................................................5 3.2 GAMBARAN PASAR................................................................................................6 3.3 TARGET ATAU SEGMEN PASAR YANG DITUJU...............................................7 3.4 TREND PERKEMBANGAN PASAR........................................................................7 3.5 PROYEKSI PENJUALAN..........................................................................................7 3.6 STRATEGI PEMASARAN.........................................................................................8 3.7 ANALISIS PESAING.................................................................................................8 3.8 SALURAN DISTRIBUSI............................................................................................9

4. ANALISIS PRODUKSI................................................................................10
4.1 PROSES PRODUKSI................................................................................................10 4.2 BAHAN BAKU DAN PENGGUNAANNYA..........................................................11 4.3 KAPASITAS PRODUKSI.........................................................................................11 4.4 RENCANA PENGEMBANGAN PRODUKSI.........................................................11

5. ANALISIS SUMBERDAYA MANUSIA (SDM)........................................12
5.1 ANALISIS KOMPETENSI SDM.............................................................................12 5.2 ANALISIS KEBUTUHAN DAN PENGEMBANGAN SDM..................................13 5.3 RENCANA KEBUTUHAN PENGEMBANGAN SDM..........................................13

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