DAFTAR ISI

HALAMAN JUDUL
KATA PENGANTAR
DAFTAR ISI
DAFTAR GAMBAR
BAB I PENDAHULUAN
1.1

Latar Belakang................................................................................ 1

1.2

Pengertian Judul.............................................................................. 2

1.3

Rumusan Masalah........................................................................... 3

1.4

Batasan Masalah............................................................................. 3

1.5

Tujuan Perancangan........................................................................ 4

1.6

Manfaat Perancangan...................................................................... 4

1.7

Metode Perancangan....................................................................... 5
1.7.1 Metode pengumpulan data........................................................ 5
1.7.1.1

Metode pengumpulan data primer............................ 5

1.7.1.2

Metode pengumpulan data sekunder........................ 6

1.7.2 Metode analisis data................................................................. 7

1.7.3 Indikator dan model penilaian desain....................................... 7
BAB II IDENTIFIKASI DAN ANALISA DATA
2.1

Data aktual/teori.............................................................................. 10
2.1.1

Pengertian objek kasus....................................................... 10

2.1.2

Aspek aspek desain komunikasi visual............................... 10

1 Ilustrasi........................................................................... 11
2 Tipografi........................................................................ 13
3 Warna............................................................................. 15
4 Text................................................................................ 18
5 Media............................................................................. 19

2.1.3
2.2

Aspek teknis pewujudan/lay out......................................... 20

2.3

Data faktual/lapangan..................................................................... 27
2.2.1

Nama produk/obyek............................................................ 27

2.2.2

Pengelola............................................................................. 28

2.2.3

Lokasi................................................................................. 29

2.2.4

Sarana kmunikasi visual yang ada...................................... 29

2.2.5

Aplikasi unsur-unsur desain komunikasi visual................. 30

2.2.6

Material dan Teknik............................................................ 30

2.2.7

Potensi kasus....................................................................... 31

2.2.8

Strategi pasar...................................................................... 31

2.2.9

Target segmentasi............................................................... 32

Analisa dan sintesa......................................................................... 33

2.3.1

Analisa teori........................................................................ 33

2.3.2

Analisa faktual.................................................................... 34

2.3.3

Analisa wawancara............................................................. 35

2.3.3

Sintesa................................................................................. 35

BAB III SIMPULAN DAN SARAN

3.1 Simpulan..................................................................................... 37
3.2 Saran........................................................................................... 37
DAFTAR PUSTAKA
LAMPIRAN

DAFTAR GAMBAR
Gambar 2.1.......................................................................................................11
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Gambar 2.30.....................................................................................................29
Gambar 2.31.....................................................................................................30