2012
Group
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styleO2
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Brand Value of IPL Franchises
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160
160.5
161
161.5
162
162.5
163
10
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No. of
Matches
Played
No. of
Cumulativ
Matches
e Reach Boundarie Runs/Innig
Played avg. TVR%
000s
s/Matches
ns
0.89158607
avg. TVR%
3
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4's
6's
Run Rate
Cumulativ
e Reach
0.87020093
000s
6 -0.8177653
Boundarie 0.86670199
s/Matches
90.971154630.90627077
Runs/Innig 0.11204694
0.071427920.45655012
ns
50.49893225
4
1
4's
0.250872150.48573234
0.00237596 0.4228315
8
70.73413487
6's
0.521674050.63163278
-0.25216280.49421832
6
80.66678859
0.710193
Run Rate
0.22980744
0.344728930.65336740
90.63605007
2
10.90471372
0.926467
0.777316
What a SHOT!!
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Entertainment value
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REFERENCES
http://www.allaboutinformation.in/total-ipl4-match-records-2011/
http://www.espncricinfo.com/indian-premier-league-2012/content/current/series/520932.
html http://justtoinform.com/ipl-2012--numbers-at-a-glance-top-ten-run-scorers-and-wickettakers
http://www.mxmindia.com/2012/06/where-the-economics-stand-for-4-key-stakeholders-post-ipls-fifth
http://sports.ndtv.com/cricket/news/item/191805-stadium-crowds-show-the-ipl-the-money?tmpl=com
http://www.icmrindia.org/casestudies/catalogue/Marketing/MKTG237.htm
http://articles.economictimes.indiatimes.com/2012-06-12/news/32195040_1_ipl-franchises-lalit-modi
http://passlinebusinessmagazine.com/index.php?option=com_content&view=article&id=206:the-econo
http://www.exchange4media.com/46651_ipl-5-ends-on-a-high-8-92-tvr-for-final-match.htmlv
en.wikipedia.org/wiki/2012_Indian_Premier_League