1 Executive Summary 1) Provide a brief overview and summary of the business idea, the uniqueness of product/ service, form of business, human resource , target customer and market, competitive advantages, strategies, and payment sources 2) 2 to 3 pages only 1) Background of the business (opportunity) 2) Type of business (sole trader or partnership) 3) Vision/Mission/ objectives/logo 4) Location of business 5) Competitive advantages 1) Product and Service Description 2) The uniqueness of product/ service 1) Management team (qualifications/ strength) 2) Organizational structure 3) Task and responsibilities 3) Gantt Chart 4) SWOT analysis 5) Management budget 1) Characteristics of the industry (size, attractiveness, profit potential) 2) Competition faced in the market - Competitors analysis (competitive analysis grid) and substitute products - How to diminish/sidestep the competitive forces 3) Market analysis - market size/ share - market research 1) Target market 2) Marketing Strategy - product strategy - Pricing strategy - Promotion strategy - Distribution patterns 3) Marketing budget 1) Manufacturing plan or service delivery plan - production method & process (flow chart) - Raw Materials used - workforce planning
Business background
3 4
Marketing Plan
Operation plan
Financial plan
9 10 11 12
- stock management - machineries needed 2) Network of suppliers 3) Operation budget 1) Financial resources (Sources of funding) 2) Detailed of the cost for each item 3) Financial projections - Pro forma income statements - Pro forma Cash Flow - Pro forma Balance Sheet 1) Risk analysis and strategies to overcome (contingency plan/ plan B)
Management profile (qualifications/ strength) Gantt Chart Business location map Market research projections Flyers/ Poster Product features (photos or diagrams of product or product prototypes) Minutes/ Letter
Activity 1.2: