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DAFTAR ISI

Kata Pengantar .......................................... ....... ......................................................... i


Daftar Isi ............................................................ .... .................................................. iii
Daftar Tabel ....................................................... ....... ................................................. v
Daftar Gambar ................................................... ..... ................................................. vi
Daftar Lampiran Ringkasan
BAB I PENDAHULUAN ................................... .......... ............................................. 1
1.1 Latar Belakang ............................................... ........................ ............................... 1
1.2 Rumusan Masalah .......................................... ........................ ............................... 4
1.3 Tujuan Penelitian ........................................... ........................ ............................... 4
1.4 Manfaat Penelitian ......................................... ........................ ................................ 5
1.5 Waktu dan Tempat Penelitian ........................ ........................ ............................... 5
BAB II LANDASAN TEORI ........................... ...... ................................................ 7
2.1 Strategi ........................................................... ...................... ............................... 7
2.1.1 Pengertian strategi ............................................ ............................... ................... 7
2.1.2 Perumusan Strategi ............................................ ............................... ................. 9
2.1.3 Tingkatan Strategi ............................................... .............................. ................ 10
2.1.4 Jenis-jenis Strategi .............................................. ............................. ................. 11
2.2 Manajemen Strategi ............................................. .................... ......................... 14
2.2.1 Manfaat Manajemen Strategi ............................ ............................ .................. 15
2.2.2 Resiko Manajemen Strategi .............................. ............................ .................. 16
2.2.3 Model Manajemen Strategi ............................... ............................ .................. 17
2.2.4 Proses Manajemen Strategi .............................. ........................... ................... 19
2.2.5 Tipe Strategi ....................................................... ............................ ................. 21
2.3 Visi, Misi dan Tujuan ........................................... .................... ......................... 22
2.4 Analisis Lingkungan .......................................... .................. ........................... 24
2.4.1 Analisis Lingkungan Internal ............................. ............................ ................. 24
2.4.2 Analisis Lingkungan Eksternal .......................... ............................ ................. 25
2.5 Strategi Bersaing Umum dan Generik ................... ...................... ....................... 32
2.6 Pemilihan Strategi .................................................. ...................... ....................... 38
2.7 Implementasi Strategi .............................................. ...................... ..................... 40
2.8 Alat-alat Analisis ....................................................... ...................... ................... 40
2.8.1 Analisis EFE (External Factors Evaluation) .......... .............................. .......... 41
2.8.2 Analisis IFE (Internal Factors Evaluation) ............. .............................. .......... 41
2.8.3 Analisis SWOT (Strengths, Weaknesses, Opportunities,
Threats) .................................................................... ........................................ ........ 41
2.8.4 Analisis Matrix Internal Eksternal ................... .............................. .............. 44
2.8.5 Analisis QSPM (Quantitative Strategic Planning Matrix) 44
2.9 Kerangka Pikir ....................................................... ...................... ....................... 46

2.10 Penelitian Terdahulu ..................................................................... 47


BAB III METODE PENELITIAN .................................................................... 66
3.1 Jenis Penelitian ............................................................................. 66
3.2 Waktu dan Lokasi Penelitian ........................................................ 67
3.2.1 Waktu Penelitian ............................................................... 67
3.2.2 Lokasi Penelitian ............................................................... 67
3.3Sumber Data ...................................................................................... 67
3.4Teknik Pengumpulan Data ................................................................. 68
3.5Metode Analisis Data ........................................................................ 69
BAB IV HASIL PENELITIAN DAN PEMBAHASAN .................................. 79
4.1 Gambaran Umum Perusahaan ....................................................... 79
4.1.1 Sejarah Berdirinya Perusahaan ......................................... 79
4.1.2 Visi dan Misi Perusahaan .................................................. 81
4.1.3 Lokasi Perusahaan ............................................................ 81
4.1.4 Struktur Organisasi ........................................................... 81
4.1.5 Ketenagakerjaan ................................................................ 84
4.1.5.1 Sistem Penggajian ................................................. 87
4.1.5.2 Jam Kerja .............................................................. 88
4.1.5.3 Pelatihan dan Pengembangan Sumber Daya
Manusia ................................................................. 88
4.1.5.4 Jaminan dan Kesejahteraan Karyawan ................. 89
4.1.6 Produk dan Proses Produksi .............................................. 89
4.1.7 Pemasaran ......................................................................... 93
4.1.8 Keuangan .......................................................................... 94
4.2 Analisis Lingkungan Perusahaan .................................................. 94
4.2.1 Analisis Lingkungan Eksternal ......................................... 94
4.2.2 Analisis Lingkungan Internal ............................................ 108
4.3 Perumusan Strategi ....................................................................... 116
4.3.1 Analisis Matrix External Factor Evaluation (EFE) ......... 116
4.3.2 Analisis Matrix Internal Factor Evaluation (IFE) ........... 118
4.3.3 Analisis Matrix Strength Weaknessess Opportunities Threats
(SWOT) ................................................................ 119
4.3.4 Analisis Matrix Internal External (IE) .............................. 121
4.3.5 Analisis QSPM (Quantitative Strategic Planning
Matrix) .............................................................................. 123
BAB V PENUTUP ............................................................................................. 126

5.1 Kesimpulan ................................................................................... 126


5.2 Saran ............................................................................................. 128
Daftar Pustaka Lampiran