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  • Subject: Consumer Behavior: An Iso 9001: 2008 Certified International B-School

    Diunggah oleh

    Sree Das
    8 tayangan1 halaman
    CB

    Judul Asli

    Consumer Behavior

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    Subject: Consumer Behavior: An Iso 9001: 2008 Certified International B-School

    Diunggah oleh

    Sree Das
    CB

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOC, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 1

    AEREN FOUNDATIONS

    Maharashtra Govt. Reg. No.: F-11724

    AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL

    SUBJECT : CONSUMER BEHAVIOR


    Total Marks : 80

    N.B. : 1) There are 4 questions in paper. 2) All Questions are compulsory A) Explain the characteristics of Organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior? (20 Marks) B) Define & explain the following with respect to consumer behavior, with examples 1. Attitude 2. Relation between Attitude ,belief& behavior C) Please explain: 1. Five distinct stages in the buying decision process. 2. Personal factors affecting behavior. 3. Buying process. D) Explain. 1. Actual Vs reference price 2. Semiotics 3. Functions of attitude (20 Marks)

    (20 Marks)

    (20 Marks)

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