Phase I: Identity font: Candara ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Web-safe font: Verdana ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 I chose these

fonts because I felt that Candara was the font used in the logo, and I wanted to stay with the brand identity Id already created. I felt that Verdana was similar to Candara without being exactly the same and still being highly readable in a web environment. I plan to variations on the original color scheme again to stay within the brand identity created by the logo. Many of the pictures I chose were directly from the A2LP Facebook page (not sure if thats okay?) and the rest were primarily taken from Google by searching for young Spanish teachers. I tried to stay with two types of shots either close up on the student teacher, or zoomed out shots of the entire class. Color Palette: Yellow C: 4% M: 20% Y: 93% K: 0% Teal C: 79% M: 11% Y: 55% K: 0% Red C: 4% M: 93% Y: 87% K: 0% Blue C: 80% M: 46% Y: 0% K: 0%

Complementary color scheme Colors taken directly from the original logo, but will likely be used in shades

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