Kelly Coleman C&I 440 Marketing Plan for Library Media Center July 2012 AUGUST/SEPTEMBER ACTION Attend

beginning-of-year meetings of School Board, PTA, Building Leadership Team, etc. in order to introduce myself as new Library Media Specialist. Set up meeting with building principal to determine building technology goals and needs, to discuss possibilities for alternative resources to acquire such, and to determine if any building funds are available for library spruce up. a. Apply for technology grants as they become available (if permitted). b. Apply for PTA funds/grants (if permitted) c. Solicit donations from community (if permitted, when appropriate) d. Purchase paint, comfortable chairs, materials for displaying books and artwork, etc. (if permitted) e. Recruit community and staff volunteers for spruce up (if permitted) Create a library commercial with theme Whats New in the Library? to be played in student homeroom or advisory periods. If possible, wait until after spruce up is completed. Each month, there will be a new commercial with new content. LMS can feature new books, materials, databases, technology tools, contests, clubs, awards, etc. *Students *Faculty *LMS *TIME *Access to appropriate technology: digital video camera and video editing software or application

TARGET RESPONSIBLE PARTIES *Administration *Library Media *Parents Specialist (LMS)

RESOURCES NEEDED *TIME (after school and/or in evening)

*Administration *Library Media Specialist (LMS) *Principal

*TIME *Funds for paint and miscellaneous spruce up items (if permitted): approx. $400-$500.

DESIRED RESULTS/ASSESSMENT * LMS will be familiar with key people in leadership positions; will help build professional relationships, trust, & enthusiasm for program. *LMS and principal will devise a plan for making technology more accessible to students. *LMS will know what funds/resources are available to promote student use of technology. *LMS will be informed as to district policy in applying for grants from outside resources. *LMS will be informed of protocol in acquiring funds/materials from community partners, PTA, volunteers, etc. *LMS will be informed of an available building funds for use in library spruce up.

*Students and Faculty will see library as welcoming, inviting, fun, and fresh. Effectiveness of this can be measured by pre- and post-survey administered to focus groups of students and faculty at beginning and end of year.

Kelly Coleman C&I 440 Marketing Plan for Library Media Center July 2012 Put together a focus group of students and staff from various grade levels and subject areas and administer beginning-of-year survey on library attitudes and experiences. Collaborate with Art Club and/or Art classes to create visual displays and decoration for library media centers physical space. *Students *Faculty *LMS *TIME *Paper to run surveys *E-mail access to teachers to comprise focus groups. *TIME *Small budget for art supplies, unless materials are taken from art budget (depending on whether work is done as class assignment or extra-curricular). Approx $100-$200, depending on size of space *TIME *at least 50% of library budget *LMS will collect data on needs/desires of school population and ideas on how to best meet those needs and desires.

*Students

*LMS *Art Teacher(s) *Art Students

*After general spruce-up of library space, being a part of the design/dcor team will help students create/invest in ownership of the library space, thus making the library a more kid-friendly, warm, and inviting space.

Analyze librarys fiction/literature collection and put in first purchase order, using a good deal of budget monies to update the collection.

*Students

*LMS

Schedule welcome to the library sessions for Literacy classes to check out books, and/or schedule library orientation sessions for 6th grade classes (or whatever is lowest grade level new to the school) OCTOBER ACTION Create visually appealing books displays of new materials; enlist students help either

*Students

*LMS

*TIME during school day *Master schedule of Literacy classes, accessible to all teachers RESOURCES NEEDED *Book stands and/or display cases (approx.

*The Library Media Center will have highquality, fresh new materials on hand for when the students start visiting the new space. *Traffic and circulation will increase by 20% within the first month of new material acquisition. *Students will have their first opportunity to meet LMS and to check out independent reading material. LMS will have opportunity to get things off on the right foot, promoting positive atmosphere of library media center. DESIRED RESULTS/ASSESSMENT *Increased circulation of new materials *Increased student.

TARGET *Students

RESPONSIBLE PARTIES *LMS *Students

Kelly Coleman C&I 440 Marketing Plan for Library Media Center July 2012 through teacher recommendation or through an all-call in student announcements. Create new commercial for homerooms/advisories for Whats New in the Library? series. This months suggested theme: book talks of new titles or awardwinning titles. Enlist students help in creating book talks, if time permits. Ask principal for permission to take 10 minutes out of monthly staff meeting for a 10 for Tech presentation. Demonstrate a relevant, interesting technological tool to the faculty. *Students *LMS $100-$200 depending on whether or not library already has) *TIME * Access to appropriate technology: digital video camera and video editing software or application *TIME *Appropriate tech tool *SMART Board or projector and screen connected to computer *Accompanying handouts, if appropriate *TIME during school day *Access to master schedule *TIME during school day *Netbooks or computers for students *Access to Web 2.0 tools empowerment/investment in library media center. *Increased excitement/good feelings regarding the library. *Increased circulation of new materials *Increased student. empowerment/investment in library media center. *Teachers will be encouraged to seek collaboration opportunities with LMS. *Teachers will be excited/enthusiastic about using technology in their classrooms.

*Faculty *LMS *Administration *Principal

Visit team meetings (i.e. grade-level, contentalike, etc.)

*Faculty

*LMS *Teams

Collaborate with Reading Support teacher to create a plan of how to instill a love of reading in reluctant and/or struggling readers. Present to Reading Support teacher idea of working with Reading Support students once a month to give them access to create book promotion materials using Web 2.0 tools.

*Special Student Population: Students in Reading Support classes

*LMS *Reading Support teacher

*Teachers will be encouraged to seek collaboration opportunities with LMS. *LMS will be able to better gauge needs/desires of various teachers. *Reading Support students will be highly motivated by leadership role and access to engaging technology, and hopefully will build a repertoire of favorite books to share with peers (increased motivation to finish books and seek out new books). *LMS will get to know struggling readers on more personal level, and will be able to track their interests and likes in order to provide them with more high-interest materials.

Kelly Coleman C&I 440 Marketing Plan for Library Media Center July 2012 NOVEMBER ACTION Create Library Media Center Newsletter (can be either paper, digital, or both) to promote great literature, student activities, technological tools, collaboration with classroom teachers, etc. TARGET RESPONSIBLE PARTIES *Faculty *LMS *Administration *Parents RESOURCES NEEDED *TIME *Microsoft Publisher *Access to e-mail distribution lists DESIRED RESULTS/ASSESSMENT *Classroom teachers work will be highlighted, encouraging them to collaborate more. *Greater participation in library events and activities. *Increased circulation by another 20%. *Technology is used more frequently in classrooms. *Build rapport/collaborate with students. *Give readers a chance to network/socialize. *Quiet time for students away from stresses of the cafeteria. *Build rapport/collaborate with students. *Instill a passion for reading. *Give readers a chance to network/socialize. *Empower students/give them feeling of ownership of library space. *Build rapport/collaborate with staff. *Establish LMS as important resource for staff in helping students meet rigorous academic standards. *Encourage/empower staff to use educational technology in their classroom. *Increased excitement/good feelings regarding the library. *Increased circulation of new materials *Increased student. empowerment/investment in library media center.

Create open library time during student lunch periods: Lunch Bunch.

*Students

*LMS

*TIME

Create first opportunity for a student-lead book club. Themes/genres could differ each month. Librarian could moderate first session and seek student leadership for future sessions. Meeting time would depend on scheduling constraintscould be before school, after school, lunch. Start the first faculty inservice: once a month, provide technology trainings in a group setting on how to use various forms of educational technology.

*Students

*LMS *Students

*TIME

*Faculty

*LMS

*TIME *Access to computers

Create new commercial for Whats New in the Library? Idea for Octoberpromote the use of the library for NaNoWriMo (National Novel Writing MonthNovember).

*Students *Faculty

*LMS

*TIME *Access to appropriate technology: digital video camera and video editing software or application,

Kelly Coleman C&I 440 Marketing Plan for Library Media Center July 2012 *Establish library media center as a place for more than just reading. *Allow student writers creative time and space. *Provide networking opportunities for student writers. DECEMBER-JUNE ACTION Each month, keep up the following: *one commercial for homerooms/advisories promoting library media center *one newsletter promoting literature, technology, collaboration, activities/events *visit teacher teams *one Ten for Tech at staff meeting *one staff technology inservice *one student-lead book club meeting *opportunities for student Lunch Bunch 2-3 times per week *one collaboration with Reading Support classes *change book displays, with student help Do collection analysis of nonfiction materials and use other half of library budget to subscribe to information texts and databases mid-year. TARGET *Students *Faculty *Administration *Parents RESPONSIBLE PARTIES *LMS *Students *Faculty *Administration RESOURCES NEEDED *TIME *Access to technology DESIRED RESULTS/ASSESSMENT *ALL OF THE ABOVE!!!

*Students *Faculty

*LMS

*Time *Budget monies

*Create collection of informational texts that support curriculum.