ZOVI.

COM

Content
1. Introduction i. E-commerce ii. E-Commerce in India iii. Challenges of E-Commerce in India 2. Objective of Study 3. Research Methodology 4. Introduction of ZOVI.COM i. Story behind ZOVI.COM ii. Journey of Organization 5. Business Model
6. Strategies which helped them 7. What makes Zovi different from others? 8. Payment System 9. Security 10.Recommendations 11.Bibliography

Introduction of E-Commerce
E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World Wide Web. In practice, this term and a newer term, e-business, are often used interchangeably. For online retail selling, the term e-tailing is sometimes used.

E-Commerce in India
India has an internet user base of over 100 million users. The penetration of e-commerce is low compared to markets like the United States and the United Kingdom but is growing at a much faster rate with a large number of new entrants. By the end of 2011, the net commerce market size was grown by 47 per cent and touch Rs 46,520 crore. Comprising about 81 per cent of the total e-commerce in the country, the online travel market, which includes booking rail and air tickets, hotel accommodations and tour packages, was grown by 50 per cent and touch Rs 37,890 crore by December, 2011.

In the travel portfolio, which was worth Rs 14,953 crore in 2009, domestic air travel contributed 63 per cent, followed by railway tickets (28 per cent). Others, such as international air travel (Rs 548 crore), hotel bookings (Rs 308 crore), bus tickets (Rs 294 crore), tour packages (Rs 86 crore) and travel insurance (Rs 52 crore), contributed the balance 9 per cent of the total online travel market. Another area that has shown significant growth is the financial services market, such as online insurance payments and transactions through trading accounts, which grew from Rs 1540 crore to an estimated Rs 2,000 crore during the one-year period ending December, 2010.

Challenges of E-Commerce in India

Way too many players In India whenever a trend starts several people jump in and soon supply starts to exceed demand and that causes all kinds of issues in the market. Logistics & Supply chain India's logistics sucks. We still have 3rd world logistics. A large part of the ecommerce success in the developed nations was because they

already had rock-solid logistics in place. In India trying to find an address or a location is a nightmare. Payments This is a major challenge and results in poor customer experience. The payment gateway vendors and banks suck at technology. Large volumes of transactions in India are cash based transactions A small fraction of Indians have virtual payment instruments like credit cards or bank accounts. Largely we are cash driven economy.

Objectives of Study
To understand the e-business of ZOVI.com To examine payment system of ZOVI.com To understand business model and security system of ZOVI.com

Research Methodology
My research methodology requires gathering relevant data from the specified documents and compiling databases in order to analyze the material. We collect secondary source of data from various websites

and primary source of data from direct contact through email and phone.

ZOVI.COM

Introduction

ZOVI.COM is Indias first exclusively online apparel brand for men. Zovi.com has been launched by SAIF Partners, a leading private equity firm that provides growth capital to companies in Asia in July 2011. By year-end of 2011 Zovi.com also added womens range as well. Zovi has raised $5.5 million from SAIF Partners and angel investors like MakeMyTrip founder Deep Kalra. Set up as an entrepreneur-in-residence project, where the venture fund picks an entrepreneur to execute a preconceived idea, Zovi.com will now offer a range of mens apparel designed by Sartaj Mehta, former design head of Benetton India. From last 6-month ZOVI sold more than 1 lakhs products.

Story behind ZOVI.COM

Zovi.com is highly inspired from China based apparel website Vancl.com. The Idea behind Zovi.com was to create a website that would
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make it possible to sell online apparel Brand for men. It was the first website for Men apparel. Its main focus was to remove the inefficiencies that exist in an offline distribution system and to satisfy their customers with high quality apparel at very reasonable prices.

Journey of Organization

In 2010 Company Name Robe mall Apparels Private Limited Was Established with 100 Employees in Bangalore. Company is the Manufacturer and Retailer of Shirt, Belts, Woolen Garments, Ladies Shoes, and Gents Shoes. The company was funded by Soft Bank Asia Investment Fund.

In Feb. 2011 Rob mall Apparels Private Limited went online and creates an ecommerce website.

In July, 2011 Website was officially launched by Company and company gave a catchy name of their website (i.e. ZOVI.COM). Company was only introducing Men apparel.
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 The first product Zovi sold was a mens belt. In Nov-Dec, 2011 Robe mall Apparels Private Limited established manufacturing and distribution unit in Gurgaon. Zovi added women range and winter wear.

Business Model

Zovi.com follows Virtual Merchant variations of Portal business model of Business-to-consumer (B2C) E-commerce. Zovi.com generates revenue from sales of goods. Zovi is selling their products with own brand name (ZOVI) which is manufacturing and distributing by Zovi its self.

Strategies which helped them

Company target basically youth and college students. Prices range starts from Rs. 249 for T-shirts to Rs. 1699 for Jackets which, can come under budget of every youth. Every month ZOVI is introducing new product range and added new item every day.
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 On purchase of Rs.1000 and above Zovi is offering Gift voucher of Rs.250 Company is using social networking sites (facebook, orkut, hi5 etc.), email provider sites (mail.com, yahoo.com) and discussion board webpage for advertising their products. Zovi Offer super Sunday, in every Sunday you can win a zovi bag every hour. Zovi regularly changes their product range according to market demand.

What makes Zovi different from others?

Like all other online shopping websites, Zovi also offer Free Shipping anywhere in India. 30 Day Exchange/Return. Pay Cash on delivery. But, which differentiate zovi from others are Z-QUOTIENT- z-quotient is a tab in zovi website where you will find why any product is different from others and for which purpose. This tab will also offer discussion board/ news feed. Zovi has their own manufacturing and distributing channel so, delivery system of zovi is very fast.
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Payment System

Zovi offers payment through Credit Card (Visa/Master) Debit Card (Visa/Master) Cash on Delivery (Rs. 50 charge in case of order amount is less than 350) Pay pal (International card) and Zovi Gift Card

Security

Zovi does not share personal information of buyers to others website. Zovi use contact information for only send offers based on previous order and interest. A "cookie" is a small piece of information stored by a Web server on a Web browser so it can be later read back from that browser. Cookies are sometimes leak all the information. ZOVI.com's cookies do not contain any of your personally identifiable information.

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 ZOVI does not store any billing information. Zovi simply pass on the information provide by customer on site to the payment gateways at the bank, that charges credit card. This information is provided to them over a secure channel (We can see a green lock in browser bar during the payment process which indicates that customer interaction with Zovi, at that point is safe from interception). Zovi provide 128 bit encryption SSL protocol while transaction through debit and credit card payment.

Recommendations

There is nothing for 35+ age group and kids. So, Zovi should introduce range for 35+ age group and kinds. Zovi doesnt offer advertisement in their website (Zovi.com). So, Zovi cant generate revenue from advertisement of others website. zovi should offer advertisement then, it will help them to generate revenue. Zovi should also advertisement through TVC and newspapers. It will help them to reach large audience. Zovi is not selling Branded product range. So, sometime trust factor is missing. Zovi should bring Branded product range also.

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Bibliography

http://zovi.com/ http://www.quora.com/What-are-the-biggest-challenges-facingeCommerce-sites-in-India http://www.fashionunited.in/news/apparel/a-virtual-bonanza-for-men150720112258 http://articles.economictimes.indiatimes.com/2011-0321/news/29171192_1_online-travel-market-e-commerce-travel-insurance http://searchcio.techtarget.com/definition/e-commerce

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