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Business Research Project Report

On

STUDY ON ENTRY LEVEL STRATEGIES OF DIFFERENT COMPANIES IN INDIAN APPAREL MARKET

Submitted in partial fulfillment for the award of the degree of Master of Business Administration 2012-2014 Submitted by: UNDER THE GUIDANCE OF: DR. ASHUTOSH MOHAN
PROFESSOR FMS- BHU KISHORE KUMAR (23) SAQUIB EJAZ (39) SUBHADEEP SARKAR (46) PRASHANT SINGH (33)

DECLARATION

We hereby declare that this Report entitled STUDY ON ENTRY LEVEL STRATEGIES OF DIFFERENT COMPANIES IN INDIAN APPAREL MARKET is our own work. The work is original except, where indicated by special references and citations in the text and the same has not been submitted to any other Institute for the award of any other degree.

GROUP 5 (23,39,46,33) MBA IInd semester Faculty of Management Studies Banaras Hindu University

BANARAS HINDU UNIVERSITY Faculty of Management Varanasi

RECOMMENDATION
This is to certify that the Research project: Submitted by: KISHORE KUMAR(23) SAQUIB EJAZ(39) SUBHADEEP SARKAR(46) PRASHANT SINGH(33) Entitled
STUDY ON ENTRY LEVEL STRATEGIES OF DIFFERENT COMPANIES IN INDIAN APPAREL MARKET Has been prepared as approved by this department this minor project is forwarded for examination

Date: April 2013 . Mentor Faculty of Management Studies

ACKNOWLEDGEMENT

The presented project entitles STUDY ON ENTRY LEVEL STRATEGIES OF DIFFERENT COMPANIES IN INDIAN APPAREL MARKET is prepared for the partial fulfillment of the award for the degree of Master of Business Administration of Banaras Hindu University. WE would like to express our cordial thanks to all the concerned peoples, who have directly or indirectly contribute towards achieving this project. we pay uor gratitude to Professor R.K. Pandey, Head & Dean, FMS-BHU for giving me his kind guidance & invaluable support during my entire course of pursing MBA. Firstly, we would to like to express our gratitude to all the Faculty members, mentors Prof. ASHUTOSH MOHAN who gave us necessary suggestions and guidelines in completion of report. we wish to offer our thanks to our institute FACULTY OF MANAGEMENT STUDIESBANARAS HINDU UNIVERSITY for providing us an opportunity to work on such an important project. Last but not least; we would equally thankful to all our friends for encouraging and providing suggestion while writing this minor project.

KISHORE KUMAR SAQUIB EJAZ PRASHANT SINGH SUBHADEEP SARKAR MBA-2ND SEMESTER Faculty of Management Studies