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Contoh Proposal Business Plan

Contoh Proposal Business Plan

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Rencana Bisnis

[Nama Perusahaan]
[BIDANG USAHA]
[tempat dan tanggal penyusunan]
disusun oleh
[Nama Penyusun]
[!a"atan Penyusun]
[Alamat #eng$ap Perusahaan]
No% &elepon [Nomor &elepon] No% 'a( [Nomor 'a(]
Alamat )*mail [Alamat )*mail] Situs +e" [Situs +e"]
,--.-/-0-%doc − ,
DAFTAR HALAMAN
DAFTAR HALAMAN........................................................................................1
1. RINGKASAN EKSEKUTIF..........................................................................3
2. LATAR BELAKANG PERUSAHAAN........................................................3
1%, DA&A P)RUSAHAAN%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%2
1%1 BI3DA&A P)4I#I5 6 P)NGURUS%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%-
1%2 S&RU5&UR 3RGANISASI%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%-
1%- 53NSU#&AN P)NDA4PING 78i$a ada9%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%-
1%/ SUSUNAN P)4I#I5 6 P)4)GANG SAHA4%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%/
3. ANALISIS PASAR DAN PEMASARAN......................................................5
2%, PR3DU5 6 !ASA :ANG DIHASI#5AN%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%/
2%1 GA4BARAN PASAR%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%;
2%2 &ARG)& A&AU S)G4)N PASAR :ANG DI&U!U%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%<
2%- &R)ND P)R5)4BANGAN PASAR%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%<
2%/ PR3:)5SI P)N!UA#AN%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%<
2%; S&RA&)GI P)4ASARAN%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%0
2%< ANA#ISIS P)SAING%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%0
2%0 SA#URAN DIS&RIBUSI%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%.
4. ANALISIS PRODUKSI................................................................................10
-%, PR3S)S PR3DU5SI%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%,=
-%1 BAHAN BA5U DAN P)NGGUNAANN:A%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%,,
-%2 5APASI&AS PR3DU5SI%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%,,
-%- R)N>ANA P)NG)4BANGAN PR3DU5SI%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%,,
5. ANALISIS SUMBERDAYA MANUSIA (SDM)........................................12
/%, ANA#ISIS 534P)&)NSI SD4%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%,1
/%1 ANA#ISIS 5)BU&UHAN DAN P)NG)4BANGAN SD4%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%,2
/%2 R)N>ANA 5)BU&UHAN P)NG)4BANGAN SD4%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%,2
,--.-/-0-%doc − ,
6. RENCANA PENGEMBANGAN USAHA..................................................13
;%, R)N>ANA P)NG)4BANGAN USAHA%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%,2
;%1 &AHAP*&AHAP P)NG)4BANGAN USAHA%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%,-
. ANALISIS KEUANGAN..............................................................................15
<%, #AP3RAN 5)UANGAN%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%,/
<%1 R)N>ANA 5)BU&UHAN IN?)S&ASI%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%,0
<%2 R)N>ANA ARUS 5AS 7>ASH @ '#3+9%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%,.
<%- R)N>ANA 5)BU&UHAN PIN!A4AN%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%1=
<%/ R)N>ANA P)NG)4BA#IAN DANA PIN!A4AN%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%1,
<%; AGUNAN :ANG DI4I#I5I%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%1,
!. ANALISIS DAMPAK DAN RESIKO USAHA..........................................22
0%, DA4PA5 &)RHADAP 4AS:ARA5A& S)5I&AR%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%11
0%1 DA4PA5 &)RHADAP #ING5UNGAN%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%11
0%2 ANA#ISIS R)SI53 USAHA%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%11
0%- AN&ISIPASI R)SI53 USAHA%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%11
LAMPIRAN.......................................................................................................24
A% ANA#ISIS #ING5UNGAN BISNIS%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%1-
B% 5)#)NG5APAN P)RI!INAN%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%2=
>% P)&A #35ASI%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%2,
D% '3&3 PR3DU5%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%21
)% D35U4)N&ASI PR3DU5SI%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%22
,--.-/-0-%doc − 1
[NA4A P)RUSAHAAN]
1. RINGKASAN EKSEKUTIF
7 [NA4A P)RUSAHAAN]
7 [BIDANG USAHA]
7 [!)NIS PR3DU5 6 !ASA]
7 [NI#AI P)N!UA#AN P)R &AHUN SAA& INI]
7 [NI#AI 5)5A:AAN P)RUSAHAAN &)RA5HIR]
7 [PR3SP)5 P)NG)4BANGAN USAHA]
7 [R)N>ANA P)NG)4BANGAN USAHA]
7 [PR3:)5SI 7&ARG)&9 NI#AI P)N!UA#AN]
7 [5)BU&UHAN DANA]
7 [R)N>ANA P)NGGUNAAN DANA]
7 [!ANG5A +A5&U P)NG)4BA#IAN]
7 [AGUNAN]
2. LATAR BELAKANG PERUSAHAAN
2.1 DATA PERUSAHAAN
,% Nama Perusahaan
1% Bidang Usaha
2% !enis Produ$ 6 !asa
-% Alamat Perusahaan
/% Nomor &elepon6'a(
;% Alamat )*mail
<% Ban$ Perusahaan
0% Bentu$ Badan Hu$um
.% Nomor A$te Pendirian
,=% N P + P
,,% 4ulai Berdiri
,--.-/-0-%doc − 2
[NA4A P)RUSAHAAN]
2.2 BIODATA PEMILIK / PENGURUS
,% Nama
1% !a"atan
2% &empat dan &anggal #ahir
-% Alamat Rumah
/% Nomor &elepon
;% Nomor 'a(
<% Alamat )*mail
0% Pendidi$an &era$hir
.% Pengalaman 5er8a
2.3 STRUKTUR ORGANISASI
N A M A D A N G E L A R
8 a " a t a n
N A M A D A N G E L A R
8 a " a t a n
N A M A D A N G E L A R
8 a " a t a n
N A M A D A N G E L A R
8 a " a t a n
2.4 KONSULTAN PENDAMPING (jika ada)
7 [NA4A P)RUSAHAAN 53NSU#&AN]
7 [NA4A 53NSU#&AN P)NDA4PING]
7 [BIDANG P)NDA4PINGAN]
7 [4U#AI P)NDA4PINGAN]
7 [!ANG5A +A5&U P)NDA4PINGAN]
,--.-/-0-%doc − -
[NA4A P)RUSAHAAN]
2. SUSUNAN PEMILIK / PEMEGANG SAHAM
NAMA
"#$%&'
S&'&$
N(%&( S&'&$ P)*+),-&+)
ADI?6=B
ADI?6=B
ADI?6=B
T O T A L 0 0 .DI/001
3. ANALISIS PASAR DAN PEMASARAN
3.1 PRODUK / !ASA "ANG DIHASILKAN
Se"ut$an 8enis produ$ 6 8asa yang dihasil$an satu per satuC "eri$ut $ara$teristi$ produ$C
serta $omponen 6 asesoris yang mem"eri$an nilai tam"ah pada produ$%
SISIPKAN JUGA FOTO-FOTO PRODUK.
KEUNGGULAN PRODUK YANG DIMILIKI
,%
1%
2%
,--.-/-0-%doc − /
[NA4A P)RUSAHAAN]
3.2 GAMBARAN PASAR
DATA NILAI PENJUALAN (3 – 5 TAHUN TERAKHIR)
=
,=
1=
2=
-=
/=
;=
n
i
l
a
i

p
e
n
8
u
a
l
a
n
7
d
a
l
a
m

8
u
t
a
a
n

r
u
p
i
a
h
9
, 1 2 - /
tahun $e *
!elas$an apa"ila ter8adi penurunan atau $enai$an yang drastis%
KEGIATAN PEMASARAN DAN PROMOSI YANG SUDAH DILAKUKAN
7 P)RS3NA# S)##ING
Urai$an 8enis $egiatan yang sudah pernah dila$u$an dan hasil yang telah dicapai%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
7 PA4)RAN
Urai$an 8enis $egiatan yang sudah pernah dila$u$an dan hasil yang telah dicapai%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
7 BR3SUR
Urai$an 8enis $egiatan yang sudah pernah dila$u$an dan hasil yang telah dicapai%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
,--.-/-0-%doc − ;
[NA4A P)RUSAHAAN]
7 AD?)R&ISING 6 I5#AN
Urai$an 8enis $egiatan yang sudah pernah dila$u$an dan hasil yang telah dicapai%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
3.3 TARGET ATAU SEGMEN PASAR "ANG DITU!U
GAMBARAN KARAKTERISTIK PEMBELI / PENGGUNA
Se"ut$an apa$ah pem"eli industri atau indiDiduC serta se"ut$an 8uga $ara$teristi$ pem"eliC
misalnya 8enis $elaminC umurC daya "eliC $elas sosial atau hal*hal lain yang $has%
3.4 TREND PERKEMBANGAN PASAR
P)R5IRAAN !U4#AH DAN
NI#AI RA&A*RA&A
P)R4IN&AAN PR3DU5 P)R
&AHUN
3. PRO"EKSI PEN!UALAN
=
1=
-=
;=
0=
,==
,1=
,-=
P
R
3
:
)
5
S
I

N
I
#
A
I

P
)
N
!
U
A
#
A
N
7
d
a
l
a
m

8
u
t
a
a
n

r
u
p
i
a
h
9
, 1 2 - /
tahun $e *
!elas$an "agaimana Anda memperoleh nilai per$iraan 6 proye$si di atas%
,--.-/-0-%doc − <
[NA4A P)RUSAHAAN]
3.# STRATEGI PEMASARAN
7 P)NG)4BANGAN PR3DU5
Urai$an 8enis $egiatan yang a$an dila$u$an dan tu8uan yang ingin dicapai%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
7 P)NG)4BANGAN +I#A:AH P)4ASARAN
Urai$an 8enis $egiatan yang a$an dila$u$an dan tu8uan yang ingin dicapai%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
7 5)GIA&AN PR343SI
Urai$an 8enis $egiatan yang a$an dila$u$an dan tu8uan yang ingin dicapai%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
7 S&RA&)GI P)N)&APAN HARGA
Urai$an 8enis $egiatan yang a$an dila$u$an dan tu8uan yang ingin dicapai%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
3.$ ANALISIS PESAING
P)SAING 5)UNGGU#AN 5)#)4AHAN
,%
1%
,%
1%
,%
1%
,%
1%
,--.-/-0-%doc − 0
[NA4A P)RUSAHAAN]
3.% SALURAN DISTRIBUSI
WILAYAH PEMASARAN DAN JALUR DISTRIBUSI SAAT INI
,% +ilayah Pemasaran 7 #o$al%%%%%%%%%%%%%%%%%%%[===] E
7 Regional%%%%%%%%%%%%%%[===] E
7 Nasional%%%%%%%%%%%%%%[===] E
7 )$spor%%%%%%%%%%%%%%%%%[===] E
1% !alur Distri"usi 7 IndiDidu
7 Industri
7 Pemerintah
7 #ain * #ain
7 Distri"utor
7 Retailer
7 )$sportir
2% Alamat ShoFroom 6 >ounter
Pen8ualan 74ili$ Perusahaan9
-%
/%
;%
WILAYAH PEMASARAN DAN JALUR DISTRIBUSI YANG DIRENCANAKAN
,% +ilayah Pemasaran 7 #o$al%%%%%%%%%%%%%%%%%%%[===] E
7 Regional%%%%%%%%%%%%%%[===] E
7 Nasional%%%%%%%%%%%%%%[===] E
7 )$spor%%%%%%%%%%%%%%%%%[===] E
1% !alur Distri"usi 7 IndiDidu
7 Industri
7 Pemerintah
7 #ain * #ain
7 Distri"utor
7 Retailer
7 )$sportir
2% Rencana #o$asi ShoFroom 6
>ounter Pen8ualan
,%
1%
2%
,--.-/-0-%doc − .
[NA4A P)RUSAHAAN]
4. ANALISIS PRODUKSI
4.1 PROSES PRODUKSI
SISIPKAN JUGA FOTO-FOTO PROSES PRODUKSI.
PR3S)S PR3DU5SI BAHAN BA5U &)5N3#3GI 4)SIN
3tomatis
3tomatis
&radisional
P)RSIAPAN 4A&)RIA# A
PR3S)S PR3DU5SI 7,9
PR3S)S PR3DU5SI 719
P)RA5I&AN
P)NG)4ASAN
P)RSIAPAN 4A&)RIA# B
PR3S)S PR3DU5SI 729
4A&)RIA# A 4A&)RIA# B
KEUNGGULAN PROSES YANG DIMILIKI
,%
1%
2%
,--.-/-0-%doc − ,=
[NA4A P)RUSAHAAN]
4.2 BAHAN BAKU DAN PENGGUNAANN"A
BAHAN BAKU
5)BU&UHAN
RA&A*RA&A P)R BU#AN
SU4B)R
BAHAN PENOLONG
5)BU&UHAN
RA&A*RA&A P)R BU#AN
SU4B)R
4.3 KAPASITAS PRODUKSI
FASILITAS DAN MESIN PRODUKSI YANG DIMILIKI
FASILITAS 2 MESIN PRODUKSI 3) "#$%&' T4-&% N(%&(
T O T A L 0 0
*) taa!" #a$%a" &'() *a +',a-ata +,.*%/()
5APASI&AS PR3DU5SI
RA&A*RA&A P)R BU#AN
4.4 REN&ANA PENGEMBANGAN PRODUKSI
STRATEGI DAN TAHAP0TAHAP REN1ANA PENGEMBANGAN PRODUKSI
,%
1%
2%
,--.-/-0-%doc − ,,
[NA4A P)RUSAHAAN]
REN1ANA PENAMBAHAN FASILITAS DAN MESIN PRODUKSI
FASILITAS 2 MESIN PRODUKSI 3) "#$%&' H&*5& S&-#&, T4-&% N(%&(
=
=
=
T O T A L 0 0
*) taa!" #a$%a" &'() *a +',a-ata +,.*%/()
&ARG)& 5APASI&AS
PR3DU5SI RA&A*RA&A P)R
BU#AN G9
*) ('t'-a! +'a&#a!a 2a()-)ta( *a &'() +,.*%/()
5. ANALISIS SUMBERDAYA MANUSIA (SDM)
.1 ANALISIS KOMPETENSI SDM
TINGKAT PENDIDIKAN "#$%&'
&ida$ #ulus SD
SD
S4P
S4U
D,
D2 6 Sar8ana 4uda
Sar8ana
T O T A L 0
BAGIAN 0 DEPT. "#$%&'
4ana8emen
Bagian Produ$si
Bagian Pemasaran
Bagian Administrasi
#ain * #ain
T O T A L 0
KEUNGGULAN DAN KOMPETENSI SDM LAIN0LAIN
,% !elas$an $emampuan SD4 secara $hususC misalnya $eahlian $omputer%
1%
2%
,--.-/-0-%doc − ,1
[NA4A P)RUSAHAAN]
.2 ANALISIS KEBUTUHAN DAN PENGEMBANGAN SDM
!ABATAN &ing$at Pendidi$an
Pengalaman
7tahun9
5eterampilan 5husus
!a"atan atau Hungsi yang
di"utuh$anC misalnya
$epala produ$si%
.3 REN&ANA KEBUTUHAN PENGEMBANGAN SDM
!ABATAN
!umlah
5e"utuhan
&enaga yang
&ersedia
&enaga yang
Harus Dire$rut
!a"atan atau Hungsi yang
di"utuh$anC misalnya
$epala produ$si%
6. RENCANA PENGEMBANGAN USAHA
#.1 REN&ANA PENGEMBANGAN USAHA
ISIKAN SESUAI DENGAN BAGIAN 3, 4 DAN 5.
7 S&RA&)GI P)4ASARAN
Urai$an strategi atau 8enis $egiatan pemasaran yang a$an dila$u$an tahap demi tahap%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%



,--.-/-0-%doc − ,2
[NA4A P)RUSAHAAN]
7 S&RA&)GI PR3DU5SI
Urai$an strategi atau 8enis $egiatan produ$si yang a$an dila$u$an tahap demi tahap%%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%



7 S&RA&)GI 3RGANISASI DAN SD4
Urai$an strategi atau 8enis $egiatan organisasi yang a$an dila$u$an tahap demi tahap%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%



7 S&RA&)GI 5)UANGAN
Urai$an strategi atau 8enis $egiatan $euangan yang a$an dila$u$an tahap demi tahap%%%%%%%%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%



#.2 TAHAP'TAHAP PENGEMBANGAN USAHA
KEGIATAN
"ulan $e *
, 1 2 - / ; < 0 . ,= ,, ,1
5egiatan*$egiatan sesuai dengan
rencana pengem"angan usaha%
,--.-/-0-%doc − ,-
[NA4A P)RUSAHAAN]
7. ANALISIS KEUANGAN
$.1 LAPORAN KEUANGAN
DES. 2000 JAN. 2001 FEB. 2001
A. PENERIMAAN
Penerimaan Penjualan 0 0 0
Penerimaan Pinjaman 0 0 0
S%# T.ta- P'',)&aa 0 0 0
B. PENGELUARAN
Pembelian Asset (Investasi) 0 0 0
Pembelian Bahan Bau 0 0 0
Pembelian Bahan Pembantu 0 0 0
!"ah Buruh Pr#$usi 0 0 0
%rans"#rt (Pen&iriman Pr#$u) 0 0 0
Bia'a Pr#$usi (ain)(ain 0 0 0
*aji Pim"inan 0 0 0
*aji Sta+ A$ministrasi $an !mum 0 0 0
Bia'a Pemeliharaan 0 0 0
Bia'a Pemasaran 0 0 0
Alat %ulis ,ant#r 0 0 0
(istri- Air- %ele"#n 0 0 0
Bia'a A$ministrasi (ain)(ain 0 0 0
An&suran P## 0 0 0
Bia'a Bun&a 0 0 0
Bia'a Paja 0 0 0
S%# T.ta- P'$'-%a,a 0 0 0
.. SELISIH KAS 0 0 0
D. SALDO KAS AAL 0 0 0
E. SA(D/ ,AS A,0I1 0 0 0
LAPORAN ARUS KAS
2Nama Perusahaan3
%A0!N 2000
,--.-/-0-%doc − ,/
[NA4A P)RUSAHAAN]
A. HASIL PEN!UALAN
Penjualan 0
S%# T.ta- Ha()- P'3%a-a 0
B. BIAYA PRODUKSI " #ARIABEL
Bahan Bau 0
Bahan Pembantu 0
!"ah Buruh Pr#$usi 0
%rans"#rt (Pen&iriman Pr#$u) 0
Bia'a (ain)(ain 0
S%# T.ta- B)a4a P,.*%/() 0
.. BIAYA TETAP
*aji Pim"inan 0
*aji Sta+ A$ministrasi $an !mum 0
Bia'a Pemeliharaan 0
Pen'usutan 0
S%# T.ta- B)a4a T'ta+ 0
D. BIAYA ADMINISTRASI
Bia'a Pemasaran 0
Alat %ulis ,ant#r 0
(istri- Air- %ele"#n 0
Bia'a (ain)(ain 0
S%# T.ta- B)a4a A*&))(t,a() 0
E. TOTAL BIAYA (B $ C $ D) 0
F. L%&% S'&'()* P%+%, (A - E) 0
*. Paja 0
0. L%&% B'./01 (F - G) 0
LAPORAN LABA RUGI
2Nama Perusahaan3
%A0!N 2000
,--.-/-0-%doc − ,;
[NA4A P)RUSAHAAN]
AKTI#A
A. AKTI#A LANCAR 0
,as 0
Piutan& 0
Perse$iaan4 0
Bahan Bau 0
Bahan Pembantu 0
Baran& Ja$i 0
Jumlah Ativa (an5ar 0
B. AKTI#A TETAP
%anah 0
Ban&unan 0
Peralatan 0
Pen'usutan 0
(ain ) (ain 0
Jumlah Ativa (an5ar 0
!UMLAH AKTI#A (A $ B) 0
PASI#A
.. HUTANG !ANGKA PENDEK
0utan& Da&an& 0
0utan& Jatuh %em"# 0
(ain ) (ain 0
Jumlah 0utan& Jan&a Pen$e 0
D. PIN!AMAN !ANGKA PENDEK
Pinjaman Jan&a Panjan& 0
(ain ) (ain 0
Jumlah Pinjaman Jan&a Panjan& 0
E. MODAL
6#$al Diset#r 0
(aba Ditahan 0
Jumlah 6#$al 0
!UMLAH PASI#A (C $ D $ E) 0
LAPORAN NERACA
2Nama Perusahaan3
%A0!N 2000
,--.-/-0-%doc − ,<
[NA4A P)RUSAHAAN]
$.2 REN&ANA KEBUTUHAN IN(ESTASI
KEBUTUHAN IN/ESTASI "#$%&' H&*5& S&-#&, T4-&% N(%&(
'ASI#I&AS I 4)SIN PR3DU5SI
,
9
=
P)RA#A&AN I SIS&)4 IN'3R4ASI
1
9
=
#AIN * #AIN 7urai$an9 =
=
=
=
=
T O T A L 0 0
5
) ('(%a) *'$a Ba# 676 R'8aa P'$'&#a$a P,.*%/() -)!at ta#'- R'8aa P'a&#a!a
Fa()-)ta( *a M'() P,.*%/()
9
) ('(%a) *'$a Ba# :73 Ta!a+a P'$'&#a$a T'/.-.$) I2.,&a() -)!at ta#'- R'8aa
P'a&#a!a P',a-ata *a S)(t'& I2.,&a()
,--.-/-0-%doc − ,0
[NA4A P)RUSAHAAN]
$.3 REN&ANA ARUS KAS (&ASH ) *LO+)
6ar)01 A"r)01 6a')01 Jun)01 Jul)01 Au&)01 Se")01 /5t)01 N#v)01 De5)01 Jan)02 Feb)02
A. PENERIMAAN
Penerimaan Penjualan 0 0 0 0 0 0 0 0 0 0 0 0
Penerimaan Pinjaman 0 0 0 0 0 0 0 0 0 0 0 0
S%# T.ta- P'',)&aa 0 0 0 0 0 0 0 0 0 0 0 0
B. PENGELUARAN
Pembelian Asset (Investasi) 0 0 0 0 0 0 0 0 0 0 0 0
Pembelian Bahan Bau 0 0 0 0 0 0 0 0 0 0 0 0
Pembelian Bahan Pembantu 0 0 0 0 0 0 0 0 0 0 0 0
!"ah Buruh Pr#$usi 0 0 0 0 0 0 0 0 0 0 0 0
%rans"#rt (Pen&iriman Pr#$u) 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a Pr#$usi (ain)(ain 0 0 0 0 0 0 0 0 0 0 0 0
*aji Pim"inan 0 0 0 0 0 0 0 0 0 0 0 0
*aji Sta+ A$ministrasi $an !mum 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a Pemeliharaan 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a Pemasaran 0 0 0 0 0 0 0 0 0 0 0 0
Alat %ulis ,ant#r 0 0 0 0 0 0 0 0 0 0 0 0
(istri- Air- %ele"#n 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a A$ministrasi (ain)(ain 0 0 0 0 0 0 0 0 0 0 0 0
An&suran P## 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a Bun&a 0 0 0 0 0 0 0 0 0 0 0 0
Bia'a Paja 0 0 0 0 0 0 0 0 0 0 0 0
S%# T.ta- P'$'-%a,a 0 0 0 0 0 0 0 0 0 0 0 0
.. SELISIH KAS 0 0 0 0 0 0 0 0 0 0 0 0
D. SALDO KAS AAL 0 0 0 0 0 0 0 0 0 0 0 0
E. SA(D/ ,AS A,0I1 0 0 0 0 0 0 0 0 0 0 0 0
RENCANA ARUS KAS (2%(%* .0&)%3 .)40%1)
2Nama Perusahaan3
!N%!, %A0!N 2001
,--.-/-0-%doc − ,.
[NA4A P)RUSAHAAN]
2001 2002 2007 2008 2009
A. PENERIMAAN
Penerimaan Penjualan 0 0 0 0 0
Penerimaan Pinjaman 0 0 0 0 0
S%# T.ta- P'',)&aa 0 0 0 0 0
B. PENGELUARAN
Pembelian Asset (Investasi) 0 0 0 0 0
Pembelian Bahan Bau 0 0 0 0 0
Pembelian Bahan Pembantu 0 0 0 0 0
!"ah Buruh Pr#$usi 0 0 0 0 0
%rans"#rt (Pen&iriman Pr#$u) 0 0 0 0 0
Bia'a Pr#$usi (ain)(ain 0 0 0 0 0
*aji Pim"inan 0 0 0 0 0
*aji Sta+ A$ministrasi $an !mum 0 0 0 0 0
Bia'a Pemeliharaan 0 0 0 0 0
Bia'a Pemasaran 0 0 0 0 0
Alat %ulis ,ant#r 0 0 0 0 0
(istri- Air- %ele"#n 0 0 0 0 0
Bia'a A$ministrasi (ain)(ain 0 0 0 0 0
An&suran P## 0 0 0 0 0
Bia'a Bun&a 0 0 0 0 0
Bia'a Paja 0 0 0 0 0
S%# T.ta- P'$'-%a,a 0 0 0 0 0
.. SELISIH KAS 0 0 0 0 0
D. SALDO KAS AAL 0 0 0 0 0
E. SA(D/ ,AS A,0I1 0 0 0 0 0
RENCANA ARUS KAS (2%(%* .0&)%3 .)40%1)
2Nama Perusahaan3
%A0!N 2001 ) 2009
KETERANGAN;
N)-a) P'',)&aa ta!% +',ta&a (9<<5) (a&a *'$a 3%&-a! P'',)&aa +', #%-a %t%/ ta!%
+',ta&a (9<<5)" #'$)t% +%-a *'$a )-a) +'$'-%a,a7 Sa-*. /a( a=a- ta!% +',ta&a (9<<5) a*a-a!
(a-*. /a( a=a- #%-a +',ta&a7
$.4 REN&ANA KEBUTUHAN PIN!AMAN
&3&A# NI#AI 5)BU&UHAN
PIN!A4AN 6 43DA# G9
*) ('(%a) *'$a PENERIMAAN PINJAMAN +a*a ta#'-
REN1ANA ARUS KAS %t%/ ta!% +',ta&a Ba# >73
R'8aa A,%( Ka( (1a(! – F-.=)
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[NA4A P)RUSAHAAN]
&3&A# NI#AI 5)BU&UHAN
43DA# IN?)S&ASI G9
*) ('(%a) *'$a Ba# >79 R'8aa K'#%t%!a I?'(ta()
&3&A# NI#AI 5)BU&UHAN
43DA# 5)R!A G9
*) t.ta- )-a) /'#%t%!a +)3a&a / &.*a- *)/%,a$) t.ta- )-a)
/'#%t%!a &.*a- )?'(ta()
$. REN&ANA PENGEMBALIAN DANA PIN!AMAN
!ANG5A +A5&U
P)NG)4BA#IAN G9
*) ('(%a) *'$a &a(a #',a/!),4a +'&#a4a,a a$(%,a
+././ +a*a ta#'- REN1ANA ARUS KAS Ba# >73 R'8aa
A,%( Ka( (1a(! – F-.=)
4ASA &)NGGANG
P)4BA:ARAN G9
*) ('(%a) *'$a &a(a t'$$a$ +'&#a4a,a a$(%,a
+././ +a*a ta#'- REN1ANA ARUS KAS Ba# >73 R'8aa
A,%( Ka( (1a(! – F-.=)
$.# AGUNAN "ANG DIMILIKI
,% !enis Agunan
1% SpesiHi$asi dan 5eterangan
#ain*#ain
2% Aspe$ #egalitas
-% Nilai Agunan
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[NA4A P)RUSAHAAN]
5. ANALISIS DAMPAK DAN RESIKO USAHA
%.1 DAMPAK TERHADAP MAS"ARAKAT SEKITAR
7 [Dampa$ pemasaran terhadap masyara$at]
7 [Dampa$ produ$si dan te$nologi terhadap masyara$at]
7 [Dampa$ organisasi dan SD4 terhadap masyara$at]



%.2 DAMPAK TERHADAP LINGKUNGAN
7 [Dampa$ produ$si dan te$nologi terhadap ling$ungan]
7 [Penanganan lim"ah yang dihasil$an a$i"at proses produ$si%]



%.3 ANALISIS RESIKO USAHA
4enggam"ar$an hal*hal yang mung$in mengganggu pela$sanaan inDestasi dan
pengem"alian pin8aman%



%.4 ANTISIPASI RESIKO USAHA
4enggam"ar$an strategi 6 $egiatan yang a$an dila$u$an dalam mengantisipasi dan
meminimal$an resi$o usaha%



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[NA4A P)RUSAHAAN]
,--.-/-0-%doc − 12
[NA4A P)RUSAHAAN]
LAMPIRAN
A. ANALISIS LINGKUNGAN BISNIS
STRENGTH (KEKUATAN) se"ut$an asset atau hal yang paling "erharga dalam
organisasi anda saat iniC "eri$an $omentar seperlunya%
,% PR3DU5
7 Harga 8ual
7 4utu produ$
7 Desain dan Dariasi produ$
7 Perleng$apan 7Heature9 tam"ahan
7 Pengemasan I la"el
1% 'UNGSI P)4ASARAN
7 Promosi dan i$lan
7 &enaga sales
2% DIS&RIBUSI DAN P)RS)DIAAN
7 5ecepatan distri"usi
7 5etepatan Fa$tu pengiriman
7 5etersediaan "arang
-% P)#A:ANAN P)#ANGGAN
7 5eramahan pelayanan
7 Pelayanan purna 8ual
/% 3RGANISASI DAN SD4
7 +eFenang dan delegasi
7 Re$rutmen dan penempatan
7 &ing$at $eahlian $husus
7 &ing$at pendidi$an
7 Pengalaman $er8a
7 !umlah tenaga $er8a
;% SIS&)4 4ANA!)4)N
7 Sistem pem"u$uan 7a$untansi9
7 Sistem administrasi
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[NA4A P)RUSAHAAN]
<% PR3DU5SI
7 Biaya produ$si
7 Perencanaan produ$si
7 5apasitas produ$si
7 5emampuan pemenuhan order
7 'asilitas produ$si
7 Penanganan lim"ah produ$si
0% &)5N3#3GI
7 Penggunaan te$nologi modern
.% P)4AN'AA&AN &I
7 Pemahaman manHaat &I
7 5etersediaan perang$at $eras
7 5etersediaan perang$at luna$
7 5emampuan operator
,=% #AIN*#AINC S)BU&5AN
+EAKNESS (KELEMAHAN) se"ut$an permasalahan utama yang tim"ul di dalam
organisasi 6 perusahaan anda saat iniC "eri$an $omentar seperlunya%
,% PR3DU5
7 Harga 8ual
7 4utu produ$
7 Desain dan Dariasi produ$
7 Perleng$apan 7Heature9 tam"ahan
7 Pengemasan I la"el
1% 'UNGSI P)4ASARAN
7 Promosi dan i$lan
7 &enaga sales
2% DIS&RIBUSI DAN P)RS)DIAAN
7 5ecepatan distri"usi
7 5etepatan Fa$tu pengiriman
7 5etersediaan "arang
,--.-/-0-%doc − 1/
[NA4A P)RUSAHAAN]
-% P)#A:ANAN P)#ANGGAN
7 5eramahan pelayanan
7 Pelayanan purna 8ual
/% 3RGANISASI DAN SD4
7 +eFenang dan delegasi
7 Re$rutmen dan penempatan
7 &ing$at $eahlian $husus
7 &ing$at pendidi$an
7 Pengalaman $er8a
7 !umlah tenaga $er8a
;% SIS&)4 4ANA!)4)N
7 Sistem pem"u$uan 7a$untansi9
7 Sistem administrasi
<% PR3DU5SI
7 Biaya produ$si
7 Perencanaan produ$si
7 5apasitas produ$si
7 5emampuan pemenuhan order
7 'asilitas produ$si
7 Penanganan lim"ah produ$si
0% &)5N3#3GI
7 Penggunaan te$nologi modern
.% P)4AN'AA&AN &I
7 Pemahaman manHaat &I
7 5etersediaan perang$at $eras
7 5etersediaan perang$at luna$
7 5emampuan operator
,=% #AIN*#AINC S)BU&5AN
,--.-/-0-%doc − 1;
[NA4A P)RUSAHAAN]
OPPORTUNITIES (PELUANG) se"ut$an $esempatan atau peluang yang datangnya
dari luar organisasi yang mung$in dapat diraih oleh organisasi anda saat iniC "eri$an $omentar
seperlunya%
,% P)RSAINGAN
7 Persaingan untu$ usaha se8enis
7 Persaingan untu$ produ$ su"stitusi
7 Produ$ import
1% P)43DA#AN
7 Hu"ungan dengan lem"aga
$euangan 7per"an$an9
7 5emudahan mendapat$an pin8aman
7 &ing$at su$u "unga $redit
2% 5)BI!A5AN P)4)RIN&AH
7 Peri8inan dan "iro$rasi
7 Peraturan pemerintah
7 Perpa8a$an
7 5emudahan pengurusan e$sport
7 5e"i8a$an His$al
-% P)#UANG PASAR
7 A$ses dan inHormasi pasar
7 Permintaan pasar
7 Perila$u pasar
/% PR3&)5SI PASAR )5SP3R&
7 Prote$si pasar e$sport
;% 5)4A!UAN &)5N3#3GI
7 Per$em"angan te$nologi produ$si
7 Per$em"angan &I
<% &)NAGA 5)R!A
7 5etersediaan tenaga $er8a sesuai
$e"utuhan
7 Seri$at pe$er8a
0% BAHAN BA5U
7 4utu "ahan "a$u
7 'lu$tuasi harga "ahan "a$u
7 5etersediaan "ahan "a$u
,--.-/-0-%doc − 1<
[NA4A P)RUSAHAAN]
.% 4AS:ARA5A& S)5I&AR
7 &untutan lem"aga $onsumen
7 Si$ap masyara$at terhadap produ$
,=% 53NDISI P)R)53N34IAN
7 5ondisi pere$onomian dan
per"an$an 7$euangan9
7 &ing$at su$u "unga deposito
,,% #AIN*#AINC S)BU&5AN
THREATS (HAMBATAN) se"ut$an ancaman atau ham"atan yang datangnya dari luar
organisasi yang mung$in dapat diraih oleh organisasi anda saat iniC "eri$an $omentar
seperlunya%
,% P)RSAINGAN
7 Persaingan untu$ usaha se8enis
7 Persaingan untu$ produ$ su"stitusi
7 Produ$ import
1% P)43DA#AN
7 Hu"ungan dengan lem"aga
$euangan 7per"an$an9
7 5emudahan mendapat$an pin8aman
7 &ing$at su$u "unga $redit
2% 5)BI!A5AN P)4)RIN&AH
7 Peri8inan dan "iro$rasi
7 Peraturan pemerintah
7 Perpa8a$an
7 5emudahan pengurusan e$sport
7 5e"i8a$an His$al
-% P)#UANG PASAR
7 A$ses dan inHormasi pasar
7 Permintaan pasar
7 Perila$u pasar
,--.-/-0-%doc − 10
[NA4A P)RUSAHAAN]
/% PR3&)5SI PASAR )5SP3R&
7 Prote$si pasar e$sport
;% 5)4A!UAN &)5N3#3GI
7 Per$em"angan te$nologi produ$si
7 Per$em"angan &I
<% &)NAGA 5)R!A
7 5etersediaan tenaga $er8a sesuai
$e"utuhan
7 Seri$at pe$er8a
0% BAHAN BA5U
7 4utu "ahan "a$u
7 'lu$tuasi harga "ahan "a$u
7 5etersediaan "ahan "a$u
.% 4AS:ARA5A& S)5I&AR
7 &untutan lem"aga $onsumen
7 Si$ap masyara$at terhadap produ$
,=% 53NDISI P)R)53N34IAN
7 5ondisi pere$onomian dan
per"an$an 7$euangan9
7 &ing$at su$u "unga deposito
,,% #AIN*#AINC S)BU&5AN
,--.-/-0-%doc − 1.
[NA4A P)RUSAHAAN]
B. KELENGKAPAN PERI!INAN
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[NA4A P)RUSAHAAN]
&. PETA LOKASI
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[NA4A P)RUSAHAAN]
D. *OTO PRODUK
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[NA4A P)RUSAHAAN]
E. DOKUMENTASI PRODUKSI
,--.-/-0-%doc − 22

DAFTAR HALAMAN
DAFTAR HALAMAN........................................................................................1 1. RINGKASAN EKSEKUTIF..........................................................................3 2. LATAR BELAKANG PERUSAHAAN........................................................3
2.1 DATA PERUSAHAAN...............................................................................................3 2.2 BIODATA PEMILIK / PENGURUS..........................................................................4 2.3 STRUKTUR ORGANISASI.......................................................................................4 2.4 KONSULTAN PENDAMPING (jika ada)..................................................................4 2.5 SUSUNAN PEMILIK / PEMEGANG SAHAM.........................................................5

3. ANALISIS PASAR DAN PEMASARAN......................................................5
3.1 PRODUK / JASA YANG DIHASILKAN..................................................................5 3.2 GAMBARAN PASAR................................................................................................6 3.3 TARGET ATAU SEGMEN PASAR YANG DITUJU...............................................7 3.4 TREND PERKEMBANGAN PASAR........................................................................7 3.5 PROYEKSI PENJUALAN..........................................................................................7 3.6 STRATEGI PEMASARAN.........................................................................................8 3.7 ANALISIS PESAING.................................................................................................8 3.8 SALURAN DISTRIBUSI............................................................................................9

4. ANALISIS PRODUKSI................................................................................10
4.1 PROSES PRODUKSI................................................................................................10 4.2 BAHAN BAKU DAN PENGGUNAANNYA..........................................................11 4.3 KAPASITAS PRODUKSI.........................................................................................11 4.4 RENCANA PENGEMBANGAN PRODUKSI.........................................................11

5. ANALISIS SUMBERDAYA MANUSIA (SDM)........................................12
5.1 ANALISIS KOMPETENSI SDM.............................................................................12 5.2 ANALISIS KEBUTUHAN DAN PENGEMBANGAN SDM..................................13 5.3 RENCANA KEBUTUHAN PENGEMBANGAN SDM..........................................13

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