Strategic plans:
Company should start printing packaging date on
milk pouch. Provide reasonable Margin to retailers as compared to competitors. This motivates them to promote companys milk and milk products. 250 ml milk pouch should make available to retailers for selling, because lower income family has intention to buy small pouch milk. Incentives & schemes should be given to the retailers.
Operational plans
As a supervisor I would make sure that the 250 ml pouches reach the retail shops in time. These pouches should be easily available for the locals. I would make sure the quality and the quantity is well maintained. There is no cheating done with the customers. JIGAR JAIN ROLL NO: 10