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P A R T

Provides an Event Management Checklist: A Functional Guide to Preparation and Success to help understand marketing actions related to the development, promotion and delivery of a sport event.

Event Management Checklist: A Functional Guide to Preparation and Success.

If you plan it, they will come


An important factor in conducting any event is the advance planning accomplished by the managing organisation weeks, months, and years prior to the event. The purpose of the Event Management Checklist: A Functional Guide to Preparation and Success is to provide a comprehensive understanding of marketing actions related to the development, promotion, and delivery of an event. This checklist is a generic tool for planning various types of events and divided into three areas: (1) Administrative Services, (2) Facilities and Support Services, and (3) Special Events and Services. The checklist should be used in concert with the four steps of the Sport Marketing Action process from Chapter 4: Strategic Use of the Marketing Mix, Select Key Target Markets, Study and Evaluate the Market and Selection Information System. Although some components covered in the checklist will not apply to all events, it is hoped that the scope of the checklist is broad enough to touch on many of the areas that will need to be considered. Hence, the checklist covers a number of topics from A to Z to provide assistance in preparing your next event. I would like to acknowledge the work and inspiration of Dave Griner for this checklist.