Moser Baer

Parent Company

Moser Baer India Ltd.

Category

Computer Storage Devices

Sector

IT and Technology

Tagline/ Slogan

Rewriting the future

Moser Baer offers the best-in-class products with a warranty of 100% USP replacement in the optical media segment STP

Segment

Optical Media, USB business and entertainment segments

Target Group

Film production houses, Electronic Companies, educated people

Positioning

Right pricing for a product SWOT Analysis

1. Hard disk drives are the most common media for storing electronic information 2. One of the Largest market share in the worldwide disk drive market 3.Popular brand presence and distribution 4. Designs, manufactures, and markets a broad product line 5. Multiple distribution channels 6. Only independent disk drive manufacturer to be fully vertically integrated Strength 7. Products for both high-end and low-end markets

1. Core disk drive operations are not receiving full value in stock Weakness market

2. Higher research and development costs and capital expenditures than competition due to vertical integration

1. Increasing demand for larger and more efficient data access and storage devices 2. Rapidly expanding demand for desktop disk drives due to consumer electronics appliances requiring storage of large amounts Opportunity of data

1. Emerging Technologies 2. Anti dumping and anti subsidy inquiry 3. Sharp fall in product price Threats 4. Piracy in the industry