What are McDonald's short term and long term goals and objectives?

Email McDonald's main aims are to serve good food in a friendly and fun environment, to be a socially responsible company, and to provide good returns to its shareholders. The company aims to provide its customers with food of a high standard, quick service and value for money. For further information, please visit www.mcdonalds.co.uk/people/schools-andstudents/schools-and-students.shtml. On this page you will find a wealth of information that has been specially designed to deal with this type of question

Page 4: Marketing objectives

A marketing plan must be created to meet clear objectives. Objectives guide marketing actions and are used to measure how well a plan is working. These can be related to market share, sales, goals, reaching the target audience and creating awareness in the marketplace. The objectives communicate what marketeers want to achieve. Long-term objectives are broken down into shorter-term measurable targets, which McDonald's uses as milestones along the way. Results can be analysed regularly to see whether objectives are being met. This type of feedback allows the company to change plans. It gives flexibility. Once marketing objectives are set the next stage is to define how they will be achieved. The marketing strategy is the statement of how objectives will be delivered. It explains what marketing actions and resources will be used and how they will work together

Aims and Objectives of Mcdonalds

By hslongani1, November 2008 | 13 Pages (3,049 Words) | 20397 Views |

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Aims & Objectives Why are Aims & Objectives important in a business? In a business when a number of brains are working together, there are always different views on a certain aspect, therefore aims and objectives are used to help them focus on one view on the aspect which either seems right or is right. Aims and Objectives help an organisation grow; it is used as a guideline, a plan and a goal. What the organisation is heading for and how it is heading there and where it is heading? All the answers for these questions are answered by Aims & Objectives. The Main Objectives of a Business are: Sales Sales revenue is the total amount of money a company has earned by providing their service or selling their stock. Growth An increase in the Business capacity to produce more stock or provide better or greater service.

Profit Residual value gained from business operations after cutting out expenses such as stock cost etc. Customer Satisfaction Providing service to customers to their satisfaction level such as hygienically clean place or high quality food. SMART Before a business can set objectives it is important that they follow the SMART criteria. Specific Detailed and Exact Measurable Targets should be measurable Achievable Something that can be achieved Realistic Targets must be realistic, so that they can be met Time Specific That can be achieved by a deadline Aims & Objectives of McDonalds its what I eat and what I doIm lovin it Plan Their plan is to deepen their connection with the customer by providing great service ad experience in every restaurant, every time. Their usage of different activities allows McDonalds and the Customers to have a relation between them. Long-term Plans Use a Systems-based approach to understand how our supply chain impacts and is affected by the natural and social world and to help us find solutions. Maintain a long-term view when supply planning

 Goals & Objectives McDonalds has already built a

hotel in Switzerland, so I see that it is very likely that they will try to expand in that market. They will also try to open more restaurants in foreign countries.

2006 Objectives
Grow Market Share Create long-terms profitable growth for share holders. Maintain current debt-to capital levels to 35-40% Reduce the percentage of company owned units. Decrease selling, general and administration expenses.

Objectives
Objectives for 2007 and the next three years are: Better restaurant operations Branded affordability Menu variety and beverage choice Grow market share Maintain debt-to-capital levels to 35-40% Create long-term profitable growth for shareholders

Objectives Corporate Objectives

Corporate Objectives Long Term Objectives

To serve good food in a friendly and fun environment To provide good returns to its shareholders To provide its customers with food of a high standard, quick service and value for money

Marketing objectives

A marketing plan must be created to meet clear objectives. Results can be analyzed regularly to see whether objectives are being met. Once marketing objectives are set the next stage is to define how they will be achieved

Long Term Objectives

McDonalds vision is to be the worlds best quick service restaurants experience. McDonalds is committed to maintaining and developing the best food products in the quick service restaurant market. In order to deliver this, the company has made a number of commitments to food safety and nutrition.