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Presentation Description
business research procedures
What is Research? :
What is Research? Research is a scientific and systematic search for pertinent information on a specific topic. It is a careful investigation or enquiry specially through search for knowledge. It is a movement from known to unknown.
Objectives of Research :
Objectives of Research To gain familiarity with a phenomenon to achieve new insights into it Exploratory/formulative research. To portray accurately the characteristics of a particular individual, situation or a group - Descriptive research. To determine the frequency with which something occurs or with which it is associated with something else - Diagnostic research. To test a hypothesis of a causal relationship between variables hypothesis testing research
The Field of Management Research Sub Fields Discipline base Psychology Sociology Anthropology Economics Organisational Behaviour Human Resource Management Industrial Relations Marketing Strategy Accounting & Finance Operational Research
Research Classifications :
Exploratory/descriptive Analytical/critical Predictive/confirmatory Action/applied
Research Approaches :
Research Approaches Quantitative Qualitative Inferential Experimental Simulation Methods: Focus group discussions, projective techniques, and depth interviews.
Significance of Research :
Significance of Research Research Provides the basis for nearly all government policies in our economic system It solves various operational and planning problems of business industry It is important for social scientists in study in social relationships and in seeking answers to various social problem.