APPENDIX G.

UNIVERSITI KUALA LUMPUR KAMPUS KOTA MALAYSIAN INSTITUTE OF INFORMATION TECHNOLOGY

Name of Course Course Code Lecturer Semester / Year Date Assessment Weightage INNOVATION MANAGEMENT WBB 10202 ZILA ZAINAL ABIDIN JAN JUNE 2013 (1-8/2013)

GROUP PROJECT (5-6 members) 20%

Course Outcome to achieve: 1. CLO 5- Develop a viable technical project in the business plan. 2. CLO 6 Apply a marketing strategic planning in business plan INSTRUCTION: Your company had done incremental changes to product or product innovation to ensure they still be competitive in the market. As a Marketing Manager or Project Manager in the Marketing Department, you are required to develop the marketing plan for management as guidelines for them to develop the marketing strategy of company before the product launch. With your Marketing Plan strategy will determine the sales and profit of company. The Marketing plan should include: 1. Introduction background of company and etc. 2. Product offering description 3. Marketing objective 4. Target customer segment for the product / services 5. Market research and strategy use 6. Marketing mix (product, price, promotion & distribution) 7. Customer relationship management 8. Marketing Budget Students require using: 1. Font: 2. Space: 3. Alignment : 4. Pages:

Arial 11 / Times New Roman 12 1.5 spacing justified 15 20 pages report

Date of Submission: (WEEK 8) 18th MARCH 2013- FRIDAY 5-8.30 PM

APPENDIX G.2