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A Project report On DEALERS SATISFACTION Submitted in partial fulfillment of the requirements for the award of master degree in Business

Administration. By MD KHAJA MOINODDIN (08141E0049) Carried out at Shivananda Plastic (P) Ltd.
(Sadgru PVC Pipes)

Under the esteemed guidance of Mr. N. Goverdhan Reddy M.B.A Department Management Studies, S.R.T.I.S.T NALGONDA

SWAMI RAMANANDA TIRTHA INSTITUTE OF SCIENCE AND TECHNOLOGY

(Affiliated to JNT University, Hyderabad) Ramananda Nagar, Post. SLBC, Nalgonda.

SHIVANANDA PLASTIC (P) LTD. Sadgru PVC Pipes

LOGO

Date: 12.02.2010

TO WHOM SO EVER IT MAY CONCERN

This is to certify that Mohammed Khaja Moinoddin has done his project on dealers satisfaction in shivananda plastic (P) Ltd. (Sadgru PVC Pipes) from 15 April 2010 to 31 May 2010. In this period he has shown excellent enthusiasm in completing his project. We appreciate his efforts in giving his best.

We wish him all the best in his future.

Harinath Managing Director,

ACKNOWLEDGEMENT
I take this opportunity to express profound sincere gratitude to all those who helped me to carry out this project successfully. I owe my sincerely gratitude to our Principal, Dr. S. Yadagiri

B.E.(Mech), M.E.(Aero), Ph.D., FIE and also to our college committee members for giving their encouragement which helped me in completing the project successfully. At the very outset I convey my gratitude to our H.O.D Mrs. A Joythi for allowing me this project and enabling me to complete it successfully. I express my profound gratitude for his valuable guidance and support. I express my sincere gratitude to Mr. Harinath MD of Shivananda plastic (P) Ltd. Narketpally Mandal, Nalgonda Dist. for spending his valuable time in giving valuable information and suggestion all through, for the successful completion of the project.

My sincere thanks to Mr. N. Goverdhan Reddy, Department of Management Studies, Swami Ramananda Tirtha Institute of Since and Technology who inspired me with his valuable suggestions and advice throughout my course at the college and also during my project work.

I also express my sincere thanks to all other staff members.

(MD. KHAJA MOINODDIN) PLACE : NALGONDA

DATE :

DECLARATION

I do here by solemnly declare that this project entitled DEALERS SATISFACTION was done by me as a partial fulfillment of the award of master degree in Business Administration during 15 April 2010 31 may 2010 at Shivananda Plastic (P) Ltd. (Sadgru PVC Pipes) and no part of the report is submitted to any other university for award of any degree or diploma

(MD. KHAJA MOINODDIN)

CONTENTS

Chapter Numbers I

TITLE

Page nos.

INTRODUCTION 1.1 Introduction to the topic. 1.2 objectives of the study. 1.3 Need of the Study. 1.4 Scope of the study. 1.5 Limitations of the study. 1.6 METHODOLOGY 1.61 Research Design 1.62 Sample Size 1.63 Sampling Method 1.64 Methods of Data collection 1.65 Source of Data collection 1.66 Primary Data 1.67 Secondary Data 1.68 Frame work of Analysis 1.69 Period of the study II III Iv V INDUSTRY & COMPANY PROFILE DATA ANALYSIS AND INTERPRETATION. FINDINGS SUGGESTIONS & CONCLUSIONS. APPENDICES QUESTIONNAIRE BIBLIOGRAPHY
S

INTRODUCTION TO THE TOPIC


Marketing is a communication process that has the purpose of individuals or groups - that are directly or indirectly able to purchase - aware of products and services that may satisfy their existing or newly-identified needs and wants. Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services. The Chartered Institute of Marketing, which is the world's largest marketing body defines marketing as "The management process responsible for identifying, anticipating and satisfying customer requirements

profitably."

DEALER
Any person who carries on business in purchasing, selling, supplying or distributing goods and also includes works contractor, company, Co-operative Society, Broker, Commission Agent, Auctioneer or any other mercantile Agent for the consideration of cash, commission and deferred payment. There are two types of dealer such as: 1) Registered dealer. 2) Casual dealer

WHOLESALER

A wholesaler buys goods in large quantities from their manufacturers or importers, and then sells smaller quantities to retailers, who in turn sell to the general public. Many shops are part of a chain: a number of similar shops with the same name selling the same products in different locations. The shops may be owned by one company, or there may be a franchising company that has franchising agreements with the shop owners.

RETAILER
A retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells individual items or small quantities to the general public or end user customers, usually in a shop, also called store. Retailers are at the end of the supply chain.

BRAND
A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies

BRAND IDENTITY A product identity, or brand image are typically the attributes one associates with a brand, how the brand owner wants the consumer to perceive the brand - and by extension the branded company, organization, product or service. The brand owner will seek to bridge the gap between the brand image and the brand identity. Effective brand names build a connection between the brand personality as it is perceived by the target audience and the actual product/service. The brand name should be conceptually on target with the product/service (what the company stands for). Furthermore, the brand name should be on target with the brand demographic. Typically, sustainable brand names are easy to remember, transcend trends and have positive connotations. Brand identity is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.

Brand identity is what the owner wants to communicate to its potential consumers. However, over time, a products brand identity may acquire (evolve), gaining new attributes from consumer perspective but not necessarily from the marketing communications an owner percolates to targeted consumers. Therefore, brand associations become handy to check the consumer's perception of the brand.

BRAND IMAGE Brand Image is not something you have or you don't! A brand is
unlikely to have one brand image, but several, though one or two may predominate. The key in brand image research is to identify or develop the most powerful images and reinforce them through subsequent brand communications. The term "brand image" gained popularity as evidence began to grow that the feelings and images associated with a brand were powerful purchase influencers, though brand recognition, recall and brand identity. It is based on the proposition that consumers buy not only a product (commodity), but also the image associations of the product, such as power, wealth, sophistication, and most importantly identification and association with other users of the brand. In a consumer led world, people tend to define themselves and their Jungian "persona" by their possessions. According to Sigmund Freud, the ego and superego control to a large extent the image and personality that people would like others to have of them.

Good brand images are instantly evoked, are positive, and are almost always unique among competitive brands.

Brand image can be reinforced by brand communications such as packaging, advertising, promotion, customer service, word-of-mouth and other aspects of the brand experience.

Brand images are usually evoked by asking consumers the first words/images that come to their mind when a certain brand is mentioned (sometimes called "top of mind"). When responses are highly variable, nonforthcoming, or refer to non-image attributes such as cost, it is an indicator of a weak brand image.

BRAND PREFERENCE Measure of brand loyalty in which a consumer will choose a particular brand in presence of competing brands, but will accept substitutes if that brand is not available.

DEFINITION Individual or firm that buys goods from a producer or distributor for wholesale or retail reselling. Unlike a distributor, a dealer is a principal and not an agent. The dealer came into existence when communications were difficult with consumers and it is found necessary to have a point of distribution. The dealers help the manufactures by formulating the policy of manufacturers according to the demand and assist them in securing the markets for their goods. The dealers are also relieving the manufactures from the necessity of having sales organizations. The manufactures are not put to the task of collecting and securing orders and the numbers of accounts they have to open are smaller compared to dealing directly with the consumer.

Dealer generally enters into forward contracts for supply of goods with the results the manufactures do not accumulate heavy stocks. The dealers are being close touch with consumers, so they are in position to advice the manufacturer by giving proper feedback about the customers requirements. The dealer occupies a very important specialized position. He not only assist to the manufacture that also acts as the link in the chain of distribution between the manufacturer and consumers for which purpose the dealer maintain efficient and comprehensive organization. The dealer can asses the public demand and see that marketable goods or manufacturer thus protecting the manufacture from wasteful and indiscriminate production as well as the consumer against goods which are neither satisfaction nor dissatisfaction of good value.

DEALERS RELATIONS:
Large manufacturers depends on dealers to sell their products, therefore good relations are most important to them , every manufactures thus wants to motivate his distribution channel to sell more of his own products. Here the manufacturer must realize that dealers are themselves business men and must be viewed as customers and human beings rather than mechanical entities for flow of his products

The dealer interested in maximizing their profits thus good dealer relations can be promoted if the manner is fair to his dealers in his behavior for examplesalesmen of some manufactures dump products on dealers through aggressive selling. Thereafter, the dealer finds stocks are laying at heavy on his hands and he cannot sell those products by adequately. Advertising products in the area concern the manufacturer should provide his dealers with promotional literature; he should correspond them as frequently as necessary to show that the manufacturer is there to help the dealers to sell all and thus makes profit for themselves. He may offer adequate trade discount, provided display facilitate and even arrange contests among the dealers to motivate them towards better results. The manufacture should realize that the company dealers are more important assets. If they are assisted with promotional help. They will appreciate effort and would be more in demand to support the company campaigns in advertising

DEALER SATISFACTION
Satisfaction in level of persons felt state resulting from companys products perceives performance in relational to the persons expectations. Satisfaction is a function of the difference between the perceived performance and expectations. Company seeks to win in todays market. The must track their declares expectations, perceive company performance and dealers satisfaction.

While assessing the satisfaction level a company must not conclude that it can get full picture of dealer satisfaction and dissatisfaction by simply running complaints and suggestions. As some times dealers may feel that their complaints are minor or that they will be made to feel stupid or that normally will be offered the results is that the company has need Lesley lost dealers.

Therefore companies instead of using complaints level as measure of dealers satisfaction, obtaining a direct measure of dealer satisfaction of conducting periodic survey would provide more appropriate measures. The questionnaire can be made to a random sample of their recent customers to find out how they fell about various aspects of the companys performance. They can also solicit dealers view on the competitors performance.

The respondents can be asked to list out problems they have, had with the offer and to list out improvements they could suggest companies would also ask the respondents to rate various elements of the offer in terms of the importance of each element and how well the company has performed

Exclusive dealers needed to bring dealers satisfaction. Many dealers like to develop exclusive channels for their products. The strategy in which the producer allows only certain concepts to carry its products is called exclusive design when the producer requires that these dealers should not handle expeditor products its strategy is called exclusive dealing, both parties benefits from exclusive arrangements.

Exclusive territories should be provided to bring dealers satisfaction. An exclusive dealer often includes exclusive territorial agreements. The producer may agree not to sell to others in the area or the buyer may agree in the given area or the buyer may agree to buy only in their territory. Keeping in mind about the concept and researcher has taken up a comprehensive study on the dealers satisfaction on Pipes in order to throw more light on the research topic chosen.

Dealer satisfaction is the study of how he purchases, how he sales, how they get feed back from consumers. It is a sub category of marketing the blends elements from different fields. Dealers satisfaction attempts to understand the buyer decision making process both individually and in groups.

OBJECTIVES OF THE STUDY


To find the dealers satisfaction levels with Sadgru PVC Pipes. To find the factors that satisfies the dealers to deal with Sadgru PVC Pipes.

To identify the dealers suggestions with respect to Sadgru PVC Pipes.

NEED OF THE STUDY


As there are a large no of dealers dealing with Sadgru PVC Pipes, the study was conducted to know the dealers satisfaction towards Sadgru PVC Pipes. It enables the company to enhance its strength in the competitive market

SCOPE OF THE STUDY


The study is confined on the selected dealers in Nalgonda and Khammam Districts. The data collection is carried out in Nalgonda and Khammam Districts The project is focused on dealers satisfactory levels with quality, price, promotional schemes. A total of 100 dealers have been surveyed for collecting the data with the help of a structured questionnaire. The project highlights the scope for future improvements on the basis of present scale.

LIMITATIONS OF THE STUDY


Since the survey was done only in Nalgonda and Khammam Districts the result obtained may not be taken as universal suggestion.

Quality of the information highly dependent on the knowledge of the respondents.

Concern person of shop keeping in charge will always change, so that their assessment of the product and the relationship with the company officials could not be adequate.

The results may not be accurate because the survey is on SADGRU PVC PIPES dealers and hence there is a possibility of bias in their responses.

The attitude, perception of the customers and the market situations in Nalgonda and Khammam districts differ from other markets so same approach may not be beneficial.

RESEARCH METHODOLOGY
Research methodology describes how the research study was undertaken. This includes the specifications of source of data, research design, and method of data collection, the sampling method and the tools used.

RESEARCH DESIGN / PLAN

Research design is one of the important step in Marketing research it help researchers to achieve objective of the study research design deals with the following aspects.
What the study is about?. What is its scope? What are the objectives of the study? What is the reference period of the study? What are the sources of data? What is the sample size? What are the data collection methods? What is the area of the study?

SAMPLE SIZE
In the present study, 100 dealers were selected for gathering of information.

STASTICAL TOOLS USED FOR ANALYSIS:

The researcher carries out analysis through various statistical tools. The statistical analysis is useful for drawing inference from the collected information.

Simple percentage analysis Bar diagrams

Pie charts

SAMPLING PROCEDURE / SAMPLING METHOD:

The sampling method used for this study is non-profitability convenience sampling, which is selected according to the easy and convenience of the researcher.

METHODS OF DATA COLLECTION:

Data collection is an important aspect of any type of research study in accurate data collection can impact the results of a study ultimately lead to invalid results.

There are two types of data collections methods those are: 1. Quantitative Data collection Method. 2. Qualitative Data collection Method. The quantitative data collection methods relay on random sampling and its includes interviews, computer assisted, personal interviewing (CAPI),

questionnaires. For this project I have chosen quantitative data collection method, it includes open ended and close ended questions

SOURCES OF DATA COLLECTION:

Two methods are used to collect the data that is,

1. PRIMARY DATA 2. SECONDARY DATA


Primary data: The primary data is collected with the help of a well defined, structured questionnaire by asking face to face questions.

Secondary data: In secondary data we get information for the sources like company profiles, industry profiles from the net, journals.

FRAME WORK OF ANALYSIS:


Percentage method is adopted to analysis the data hence the interpretation is based on results obtain by percentage methods. Based on high percentage of values conclusions or inferences were drawn.

PERIOD OF THE STUDY:

The study is done between 15.04.2010 to 31.05.2010 the preparation of the questionnaire takes about 15days.

INDUSTRY PROFILE

PVC industry was accidentally discovered at least twice in the 19th century. first in 1835 by Henri victor Regnault and in 1872 by Eugene Baumann. on both occasions the polymer Appreae as a white solid inside flasks of vinyl chloride that had been left exposed to sunlight. in the early 20th century the Russian chemist ivan ostromislensky and fritz klatte of the German chemical company griesheimelektron both attempted to use PVC in commercial products.

TIMELINE OF PVC FROM 1951 TO 2007

1. 1951

PVC pipes were introduced in the year of 1951. Since then, the type of challenges industry faces have changed. What hasnt changed is our commitment to meeting you needs. IPEX USA LLC electrical systems and telecommunication products perform in toughest surroundings

2. 1957

In 1957 the history of S-Lon PVC pipes is in fact the history of the PVC pipe industry in Sri Lanka. In 1957, the then forerunner to Capital Maharaja Organization pioneered the PVC industry on the Island with the introduction of rigid PVC pipes and fittings for...

3. 1979

In may 1979 the Board of Works has caused a furore in the building industry by effectively banning the use of plastic piping for household sewerage in 14 Melbourne The Housing industry association has described the boards move as an out rageous attempt to support the clay pipe industry

4. 1988

In 1998, wheeler became part of the Rex Industries family Rex Industries has been in industry leader for over 75 years and has developed advanced threading features such as through the Die Head Oiling, auto open die heads, notch type quick adjustments, and

5. 2002

In

Oct. 1, 2002 they cost less than ductile iron and

galvanized steel pipe. The life expectancy of plastic pipe greatly exceeds that of the cast iron and ductile iron, say representative of the plastic pipe industry. While alike in many ways, PVC and PE have significant differences

6. 2003

In Oct. 1, 2003 Indonesian Commercial Newsletter May 8 1995 700+ words Government relaxed its tight money policy the PVC pipe industry has enjoyed an... Indonesian Commercial Newsletter July 22 1991 700+ words the PVC pipe industry in Indonesia has been improving lately standard PVC pipes by pipes are

7. 2004

Oct. 21. 2004 BEIJING, Oct. 21 Asia pulse the plastic pipe industry in China has developed fast in recent years, with several thousand enterprises at present. It is estimated that the plastic pipe application volume in the country toped 1.5. million tons in 2003, 15 percent more than in 2002

8. 2005

June 1, 2005 A few example of products that would bear this mark would be PVC pipe listed against ASTM D2241, CPVC fittings listed against ASTM D2846, remain an integral part for consumers and regulatory officials, as well as for the entire plastics plumbing industry for many year to come

9. 2006

In May 3, 2006 it is important to understand our results in the context of both companys and industrys history. The plastic pipe industry is subject to economic cycles. In the long term, the industrys financial performance tends to correlate with GDP growth. The industry is also subject to

10. 2007

In May 1, 2007 According to the plastic association (Inaplas) consumption of PVC pipes in predicted to increase in 2007 with many governments infrastructure projects expected to be launched. The revival of property industry is also expected to push up demand for PVC pipes. Plastic pipe industry is.

COMPANY PROFILE
SADGRU Group of industries situated at Narketpally, Andhra Pradesh, India, playing a significant role in PVC & HDPE pipe sector. SADGRU Group established in 1971 with a product range to manufacture Electrical conduits. Over the years the group emerged as a potential leader in Rigid PVC pipes & HDPE pipes and fittings and also made its foray into different piping system solutions. Promoted by a visionary entrepreneur, this group has played a pioneer role in the field of PVC & HDPE piping products.

By being innovative and quality conscious, SADGRU Group distinguished itself from other organizations as a company having an inbuilt culture of High Customer Care.

Sadgru Plastic (P) Ltd., a PVC and HDPE (High density poly ethylene) pipes and fittings company turnover is 150 crores, Poly vinyl chloride became a popular plumbing material in the 20th century because of durability, ease of installation and low cost.

SADGRU has now progressed from strength to strength, and has begged many prestigious awards, millions of happy and satisfied customers and attained leadership in this field of PVC & HHDPE pipes & fittings. Nationwide dealership network and service backup facilities, dedicated sales force and timely delivery makes SADGRU more closer to customers.

CORPORATE PROFILE OF SHIVANANDA PLASTIC (P) LTD.


M/s. Sadgru PVC products is a partnership firm and is a small scale industry established in the early of 70s to manufacture Rigid PVC conduits. The present capacity of the unit is to manufacture 2000 metric tones of Rigid PVC pipes of various diameters for various applications. In particular the firm manufactures 16mm to 63mm Electrical Conduits of ISI marked and other NonISI commercial Electrical conduits. Apart from them in manufactures Rigid PVC pipes for potable water supply from 20mm to 110mm and Blue color threaded pipes for plumbing application. The brand has market share of more than 65% in the particular Electrical conduit segment.

SADGRU PLASTIC LTD.


A deemed limited company incorporated in the year 1992-93. the present capacity of the unit is to manufacture 8000 Metric tones of the Rigid PVC pipes of the various diameters for various applications, 1500 Metric Tones of HDPE pipe and permanently lubricated HDPE ducts and Drip irrigation systems. The company manufactures 40mm to 250mm Rigid PVC pipes for irrigation and water supply purpose. Apart from them it manufacture HDPE pipes for irrigation purpose and permanently HDPE ducts for telecommunication purpose. The firm has full equipped laboratory for testing the Rigid PVC pipes confirming to IS : 4985:2000 and HDPE pipes confirming to IS:4984 LLDPE pipes confirming to IS:12786:92, EMITTERS (DRIPPERS) confirming to Is:13487. and fabricated PVC FITTINGS confirming to IS:10124 with bureau of Indian standards.

SADGRU POLYMERS LTD.


A closely held public limited company incorporated in the year 1995-96 to manufacture 10000 metric tones of PVC pipes and 2000 Metric tones of PVC fittings for various applications such as pressure pipes and fittings, non pressure pipes and fitting for soil and waste discharges. A major Govt. Suppliers to Andhra Pradesh Panchayat Raj department and other bodies. The present capacity of the units is 1000 metric tons of the Rigid PVC pipes of various dia meters for various applications, 2000 metric tones of Rigid PVC fittings for agriculture and sanitary applications. The company manufactures 40mm to 400mm Rigid PVC Pipes for irrigation, water supply, casing, and sanitary purpose. Apart from them it manufacture Rigid PVC blue threaded pipes for casing applications. The firm has full equipped laboratory for testing the Rigid PVC pipes confirming to IS: 4985:2000, IS12818 and IS:13592 and fabricated PVC fittings confirming to IS: 10124. The firm has ISI accreditation for above products with bureau of Indian stands. The company posses an ISO: 9001 certification.

SADGRU IRRIGATION SYSTEM PVT LTD


A closely held private limited company incorporated in the year 1997 to manufacture Rigid PVC pipes and fittings or various applications. Work it is first of its kind of PVC pipe manufacturing facility in Southern India with vide product range and production capacity. The unit installation capacity is 12000 metric tones of PVC pipes and 500 metric tons of PVC fittings for various applications such as pressure pipes and fittings, non pressure pipes and fittings for soil and waste discharges and Electrical conduits. The company manufactures 40mm to 400mm Rigid PVC pipes for irrigation, water supply, casing, and Sanitary purpose. Apart from them it manufacture rigid PVC Blue threaded pipes for casing applications.

PRODUCTS OF SADGRU CASING PIPES :


SADGRU Manufacture upvc casing pipes for shallow and medium wells as per the bureau of Indian standards specification is: 12818 with latest amendments. These pipes are manufactured and supplied in two variants. The pipes have male and female trapezoidal thread ends for jointing. These pipes have high impact and compressive strengths and hence are best suited for all soils. Light weight and thread joints ease the jointing and installation very quickly and effectively. Casing pipes for shallow wells (CS pipes) : the casing pipes are suitable for tube wells with depth up to 80 meter. Casing pipes for medium wells (cm pipes) : the casing pipes are suitable for tube wells depth from 80 to 250 meter.

ELECTRICAL PIPES & FITTINGS


Non conductor of electricity and prevent electrical shocks. High mechanical strength for buried and open application. Non corrosive in nature and are immune to chemical and galvanic

corrosion.
Do not support combustion and are self extinguishing. Light weight to handle, install and transport. Smooth inner surface for easy wiring. Flexibility for long radius

bending long lasting life.

HDPE PIPES

SADGRU HDPE potable water supply pipes are manufactured in accordance with bureau of India standards specifications is 4984 with latest amendments in the range of 20mm to 315mm in different pressure classes. The pipe are manufactured with virgin pe-63, pe-80 requirements. The smaller diameter pipes are supplied in coils ranging from 25 meters to 500 meters as per customers requirements. The larger diameter pipes are supplied in the standard lengths of 3 / 6 / 12 meter as per customers requirements.

SADGRU HDPE TELECOM DUCTS:

SADGRU permanently lubricated HDPE ducts are best suitable for telecom application. These pipes are manufactured as per departments of telecommunication specifications and are supplied in different colours. The sizes are available in 25mm, 32mm, 40mm and 50mm with inner lubrication layer and are supplied with and without rope. These pipes are used for carrying and casing for optical fiber cable.

FEATURES & ADVANTAGES OF HDPE PIPES:


Light weight and easy to handle. Tough and flexible. Inert material and resistant to chemicals. Durable. Smooth finish.

PP- RANDOM PIPING New generation hygienic plumbing system made up of

polypropylene random co-polymer to cater the growing needs of the Indian construction industry. The system is suitable for higher pressures and higher temperature. The systems is the best alternative for the conventional, non-hygienic metallic piping systems. SADGRU PP-RC pipes are available from 20mm to 110mm in different pressure classes manufactured in accordance with din 8077 and din 8078 specifications. The fittings are manufactured in accordance with din 16962 and are available in all sizes and shapes. SADGRU Group of Industries are having well equipped quality testing equipment in their labs as per the isi standards for testing of all pipes. The high quality performance is attained with experienced and qualified staff and skilled workers. SADGRU polymers Itd posses an iso: 9001 : 2000 quality systems certifications for manufactures and supply of rigid PVC pipes and fittings for irrigation, agriculture, industrial, domestic and sanitary applications.

APPLICATION AREAS:
Hot and Cold water plumbing system in construction industry. Chemical and pharmaceutical industries. Food and beverages industries.

PVC PIPES & FITTINGS:

SADGRU UPVC swr pipes and fittings are manufactured in accordance with bureau of Indian standard specifications is: 13592 and is : 14735 with latest amendments. SADGRU manufactures upvc swr pipes in 40mm, 50mm, 75mm, 110mm & 160mm nominal diameters in type-a and type-b classes. These pipes are available in the standard lengths of 3 mtr and 6 mtr with single and double sockets. The pipes are available in 2, 4 manufactured according to customers requirements.

SADGRU ultra violet radian resistant upvc swr pipes & fittings are complete set of two basic variants selft & searing.

UPVC SWR pipes and fittings with sliding sockets for solvent Pipe jointing self it. One end of the pipe or fittings is plain and other end is with a sliding socket. Two ends can be easily joined by using suitable solvent Pipe coat. This strong solvent bond ensure an excellent chemical bonding at fixing point, strong enough to withstand all adverse conditions. These pipe sand fittings are more suitable and suggestible for buried and horizontal lines.

WATER PIPES & FITTINGS

SADGRU

UPVC potable water pipes are manufactured in

accordance with bureau of India standard specifications is 4985 : 2000 in the range of 16mm to 400mm in different pressure classes. The pipes are manufactured with plain socket (selfit) and grooved socket (ringtite). The selfit pipes are joined with solvent Pipe. The rightite pipes are joind with high quality epdm rubber ring.

SADGRU SELFIT UPVC PIPES: SADGRU Selfit upvc potable water supply pipes are available in the range of 16mm to 400mm. these pipes available in 2.5kgf/sq. Cm., 6kgf/sq. Cm., 8kgf/sq. Cm., 10kgf/sq. Cm., 12kgf/sq. Cm., pressure classes. The pipes are manufactured with plain socket (selfit) and are joined with high quality SADGRU solvent Pipe. The pipes are supplied with socket and spigot ends avoiding the number of joints. The pipes are joined with solvent Pipe resulting in a leak proof welded joint.

SADGRU RINGTITE UPVC PIPES: SADGRU ringtite UPVC potable water supply pipes are available in the range of 63mm to 400mm. These pipes are available in 4kgf/sq. Cm., 6kgf/sq. Cm., 8kgf/sq. Cm., and 10kgf/sq. Cm. Pressure classes. The pipes are manufactured with grooved socket (ringtite) and are joiuned with high quality epdm rubber ring. The pipes are supplied with spigot and grooved socket with EPDM rubber ring. The upvc pipes have a tendency of thermal expansion when exposed to whether conditions, the ringtite pipes eliminate the thermal expansion problem. The ease of jointing reduce the jointing and usage time.

HISTORY
SHIVANANDA PLASTIC (P) Ltd. Was established in the year 1971 and it is manufacturing SADGRU PVC pipes Like Electrical Pipes, Water Pipes, Casing Pipes, HDPE Pipes, Drainage Pipes etc

SADGRU has commitment in manufacturing high quality uPVC pips & fittings for Potable water supply, SWR pipes & fittings, uPVC Electrical conduits & fittings, uPVC Blue threaded casing pipes, uPVC under Ground Drainage piping systems, lead free uPVC plumbing system as per ASTM standards, cPVC piping system, HDPE pipes, Telecom ducts, Micro irrigation Systems. Water Storage Tanks, Soft PVC etc our mission is to achieve sustainable and profitable growh through innovation, world class products and services of exceptional value to our customers and to be as a solution provider for all type of piping system.

ABOUT THE OWNER SHRI. E. SATYANARAYANA FOUNDER.

Shri. E. Satyanarayana, the founder of the group is a freedom fighter, teacher turned businessman and industrialist. His contribution to the plastics industry especially in the Southern India is acclaimed by many organizations. President of Andhra Pradesh Plastic Manufactures Association in 1984, Joint Secretary of all India PVC pipes Manufactures Association, New Delhi in 1985. he is the first entrepreneur to start a PVC pipe manufacturing unit in Andhra Pradesh. Municipal Chairperson of Narketpally for the period 1989-92, and present term 2006-2010, chairmen and Founder of the Sudha Co-Operative Urban Bank Ltd. Narketpally, Andhra Pradesh. He is recipient of many awards such as

Bharata Ratna Makshagundam Vishveshwaraiah Memorial Small Scale Entrepreneur Award. Vijyaratna, HMA Small Scale Entrepreneur Award. Best industries Award. Govt. of Andhra Pradesh, India.

Shri. E. Satyanarayana is a self made industrialist and is a good manager. His valuable suggestions and advices to the board of all companies will always enhance the managerial capabilities of the boards.

VISION OF THE COMPANY

We will build a long term business partnership with our customers and suppliers through an innovative, service-driven team, continuously improving quality and cost-effectiveness in a safe, environmentally responsible manner.

BOARD OF DIRECTORS

Founder: SHRI. E. SATYANARAYANA

MANAGING DIRECTOR Mr. HARINATH

EXECUTIVE DIRECTOR Mr.K.C. SRIVASATAVA.

MARKETING MANAGER MR. M.JAYDEV

Other Members

Mr. Padmanabham.

Mr.M.Kuldeep Kumar.

Mr. B. Ravindranth.

BRIEF INFORMATION ABOUT PVC PIPES

Polyvinyl chloride (PVC) piping is the most widely used plastic piping material PVC piping systems are:

Cost Effective. Easy to install and Handle.

Provide long service life. Environmentally sound.

PVC pipes is manufactured by extrusion in a variety of sizes and dimensions they generally sold in 10 and 20 length. PVC pipes is available in both solid boll and cellular core construction. cellular core construction involves the simultaneous extrusion of at least three layers of material into the pipe wall, a solid outer layer, a cellular core intermediate layer and a solid inner layer level. PVC pipe is made to confirm to various ASTM standards for both pressure and non pressure applications.

HOW TO MAKE PVC PIPE?

A polyvinyl chloride (PVC) is made from a plastic and vinyl combination material. The pipes are durable, hard to damage and long lasting. A PVC pipe dose not rust, Rot or rare over time. For that reason PVC piping is mostly used in water system, underground wiring and Sewer lines.

HISTORY OF PVC

Polyvinyl Chloride commonly abbreviated as PVC, is a thermoplastic polymer. It is a vinyl polmer constructed of repeating vinyl groups (ethenyls) having one of their hydrogens replaced with a chloride group.

Polyvinyl chloride is third most widely produced plastic, after polyethylene and polypropylene. PVC is widely used in construction because it is cheep, durable, and easy to assemble. PVC Production is expected to exceed 40 million tons by 2016.

It can be made softer and more flexible by the addition of plasticizers the most widely used being phthalates. In this form, it is used in clothing and upholstery, and to make flexible hoses and tubing, flooring, to roofing membranes, and electrical cable insulation. It is also commonly used in figurines and in inflatable products such as waterbeds, pool toys, and inflatable structures.

INVENTION OF PVC PIPES?

Polyvinyl chloride (PVC) was first developed in 1925 by B.F. Good Rice, Dr. Waldo, these two people invented a method for bounding metal and rubber. After blending materials together we able to create strong and flexible material in the late 1930s PVC was found to have grate shock absorbing abilities. This discovery lead to the creation of long lasting PVC pipes. In the early 1936s PVC pipes were installed for drinking water. Because of the durable nature of the PVC pipes.

PVC pipes were put in general use in the mid 1950s. Over the next few decades improvements in the composition and manufacturing process of PVC pipes made it a common choice for new residential buildings.

The manufacturing of PVC pipes had a greate impact on its use. The original methods of making PVC pipe was to melt a powdered form of PVC and they role it this method was cumbersome and expensive it gave rise to the ram extruder method in which the melted PVC is pushed through a mole to give it a uniform shape. New types flexible plastic were developed in the 1960s that increase flexibility.

MANUFACTURING
Manufacturing process of PVC pipes:

i. REAL COMBINATION. Polyvinyl chloride (PVC) is created from a combination of vinyl and plastic. Experiments to create vinyl chloride polymer were first done in the mid 1830s, but the solid product created in the lab was simply an oddity, without any apparent use at that time. Additional

experimentation in the 1880s reproduced a solid that withstood high heat exposure, but it was ignored in commercial applications due to the inflexibility of the product. Not until the 1920s did scientists attempt to use co-polymers of polyvinyl chloride were first produced in 1932. three years later, commercial production began. The first commercial pipes were used in applications to transport water, sewage and waste water, and for the movement of chemicals.

ii. PREPARING INGREDIENTS. The first step in manufacturing PVC pipes is to prepare the ingredients. PVC is created in a chemical process that bonds the vinyl and chloride. The process involves the polymerization of monomer vinyl chloride (VCM). Most manufactures use suspended polymerization that

involves use of a polymerization reactor to mix chemicals and a polymerization initiator. The resulting PVC resin is suspended in water and then removed for degassing and water removal, which is accomplished by use of a centrifuge. The product is then dried and turned into a granulated dust for transportation to the manufacturing plant, where it will be heated to the melting point. Early manufacturing melted dry powder as a sheet on a roll mill. Once this was done it was molded into a soi8ld product that was ready to be rolled.

iii.

ADDITIVES Early PVC production created a rigid and stiff product. As a

result of experimentation with other polymers and oil products during the 1950s and the subsequent decades, the PVC product improved dramatically. While formulas for PVC are patented by individual companies, most modern PVC ingredients include various types of stabilizers and lubricants to facilitate processing. Colors are also added during the manufacturing process to indicate the appropriate use of the piping. Dark grey pipe is used for industrial pressure applications, white and blue pipes indicate cold water uses, and gree is used for sewer applications.

iV EXTRUSION

While rolled PVC was produced beginning in the 1930s, no extrusion process to form PVC pipe was perfected until the 1950s and 1960s. modifications to such process are still underway, but today there are two predominant types of PVC pipe- cellular core and solid walls. Three separate layers are extruded to create the cellular core pipe, with hard outer layer walls sandwiching a cellular core center. All three layers are immediately incorporated into one pipe during the manufacturing process. Solid wall PVC pipes are formed in a single manufacturing step. PVC pipe is extruded to meet industry standard 10 and 20 foot lengths. Pipes are tested for compliance with industry and government standards for durability and the ability to withstand pressure.

1. Experience in Dealership?
a) 1 3 Years Particulars Response % of Respondents b) 4 7 Years c) 8 10 Years d) Above 10 Years

1 3 Years
18 18

47 Years
31 31

8 10 Years
39 39

Above 10 Years
12 12

45 40 35 30 25 20 15 10 5 0
1-3Years

Response

% of Respodents

4-7Years

8-10Years

Above 10 Years

Interpretation:
From the above table its concluded that 12% of Respondents are having experience of Above 10 years, 18% of Respondents are having experience of 1 3 Years experience, 31% of dealers are having experience of 4-7 Years and 39% of respondents are having above 8-10 Years experience.

2. How long you are dealing with Sadgru PVC Pipes?. a) 1-3 years. b) 4 7 years c) 8-10years d) above 10years

Particulars Response % of Respondents

1 3 Years
40 40

47 Years
20 20

8 10 Years
30 30

Above 10 Years
10 10

45 40 35 30 25 20 15 10 5 0
1-3Years

Response

% of Respodents

4-7Years

8-10Years

Above 10 Years

Interpretation:
From the above table its concluded that 10% of Respondents are having experience of Above 10 years, 30% of Respondents are having experience of 8 - 10Years experience,20% of dealers are having experience of 4-7 Years and 40% of respondents are having above 1-3 Years experience.

3. Which factor impressed you to deal with Sadgru PVC Pipes?. a) Promotional Scheme d) Margin b) Quality c) Company Policy

Particulars Response % of Respondents

Promotional Scheme
58 58

Quality
22 22

Company Policy
12 12

Margin
8 8

Margin

Company Policy

12 % of Respodents

Quality

22

Promotional Scheme

58

Interpretation:
From the above table its concluded that 8% of Respondents satisfied with margin of the company, 12% of Respondents satisfied with company policy, 22% of respondents satisfied with quality and 54% of respondents satisfied with promotional schemes of the company.

4. Which of the following media advertising are to be considered to be more effective? a) Print Media c) Radio b) Electronic Media d) Outdoor Advertisement

Particulars
Response % of Respondents

Print Media
45 45

Electronic Media
30 30

Radio
15 15

Outdoor Advertisement
10 10

50 40 30

Response

% of Respodents

20 10 0
Print Media Electronic Media Radio Outdoor Advertisement

Interpretation: Most of the dealers says that Print media, Electronic media is the effective media, About 45% of dealers says that print media is more effective, 30% of dealers said that Electronic Media is more effective, 15% of dealers goes with Radio and remaining 10% respondents goes with outdoor advertisement.

5. How do you rate the promotional activities taken up by Sadgru PVC Pipes?. a) Very Good.
Particulars Response % of Respondents

b) Good Very Good.


12 12

c) Satisfactory Good
28 28

d) Poor Poor
22 22

Satisfactory
38 38

40 35 30 25 20 15 10 5 0
Very Good. Good

Response

% of Respodents

Satisfactory

Poor

Interpretation: The promotion activities carried out by Sadgru PVC pipes is found to be satisfactory. About 38% of the dealers satisfied and 28% of the dealers found is good. 22% dealers are poor and the rest 12% of the dealers are reporting very good. The promotion activities are can be still improved according their opinion.

6. What do you feel about price of Sadgru PVC Pipes? a) Very High b) High c) Average d) Low

Particulars Response % of Respondents

Very High
25 25

High
36 36

Average
24 24

Low
15 15

40 35 30 25 20 15 10 5 0
Very High High

Response

% of Respodents

Average

Low

Interpretation:

Of about 100 dealers 36% of dealers say that the price of sadgru PVC pipe is high, 25% of dealers say that the price of sadgru PVC pipe is very high, 24% of dealers say that the price of sadgru PVC pipe is average, 15% of dealers say that the price of sadgru PVC pipe is low.

7. Do you think the price of Sadgru PVC Pipes is same compared to other brands? a) Yes b) No

Particulars Response % of Respondents

Yes 75 75

No 25 25

Yes

No

Interpretation: Of about 100 dealers 75% of dealers says that the price of Sadgru PVC pipes is same compared to other brands and the remaining 25% of dealers says that its not same compared to other brands.

8. What do you feel about quality of Sadgru PVC Pipes?. a) Very Good. b) Good c) Average d) Poor

Particulars Response % of Respondents

Very Good
35 35

Good
21 21

Average
25 25

Poor
19 19

Poor 19%

Very Good 35%

% of Respodents

Average 25% Good 21%

Interpretation: About 35% of the dealers rated very good towards the quality of Sadgru pipe, 25% of dealers rated Average, 21% of dealers rated good and remaining 19% rated poor towards quality of Sadgru PVC pipes.
.

9. How do you rate the quality of Sadgru PVC Pipe with reference to price? a) Very Good b) Good c) Average d) Poor

Particulars Response % of Respondents

Very Good
33 33

Good
27 27

Average
18 18

Poor
22 22

% of Respodents

22

Poor

18

Average Good Very Good 0 5

27 33
10 Very Good 15 Good 20 Average 25 Poor 30 35

Interpretation: About 33% of the dealers rated Very Good toward the quality of Sadgru PVC pipes with reference to the price, 27% of dealers rated good, 22% of dealers rated poor and the remaining 18% of dealers rated poor toward the quality of Sadru PVC pipes with reference to the price.

10. How do you rate the credit policy of Sadgru PVC Pipes?. a) Very Good.
Particulars Response % of Respondents

b) Good Very Good.


23 23

c) Average Good
36 36

d) Poor Poor
17 17

Average
24 24

% of Respodents

40 35 30 25 20 15 10 5 0 Very Good. Good Average Poor

Very Good. Good Average Poor

Interpretation:
Of about100 dealers, 36% of dealers rated the credit policy of Sadgru PVC pipes is Good, 24% of dealers rated the average, 23% of dealers rated the Very Good the remaining 17% dealers rated poor.

11. Whether the expected Quality of Sadgru PVC pipes are supplied to you in time?. a) Yes. b) No

Particulars Response % of Respondents

Yes.
80 80

No
20 20

Yes. No

Interpretation Of about 100 dealers, 80% of dealers are satisfied with the supply of Sadgru PVC pipes and the remaining 20% of dealers not satisfied.

12. What form of support you need from Sadgru PVC Pipes? a) Promotional scheme c) In time delivery b) Sales follow up d) Credit facilities

Particulars Response % of Respondents

Promotional Scheme 26 26

Sales follow-up 31 31

In time delivery 29 29

Credit facilities
14 14

Promotional Scheme Sales follow -up In time delivery Credit facilities

Interpretation: Most of the dealers want the support of credit facility, about 31% of dealers wants the support of Sales follow-up, 26% of dealers wants the support of In promotional scheme, 29% of dealers wants the support of in time delivery and remaining 14% of dealers wants the support of credit facility.

13. What is the overall rating you give to Sadgru PVC Pipes? a) Very Good.
Particulars Response % of Respondents

b) Good Very Good.


30 30

c) Satisfactory Good
40 40

d) Poor Poor
10 10

Satisfactory
25 25

45 40 35 30 25 20 15 10 5 0
Very Good. Good

Response

% of Respodents

Satisfactory

Poor

Interpretation: Of about 100 dealers, 40% of dealers have given good rating, 30% of dealers are goes with Very Good, 25% of dealers has given satisfactory and remaining 10% of dealers are given poor rate to Sadgru PVC pipes.

14. Do you recommended to your customer about Sadgru PVC pipes?. a) Yes. b) No
Particulars Response % of Respondents

Yes.
70 70

No
30 30

Yes. No

Interpretation: About 65% of dealers recommend to their customers about Sadgru PVC pipes and remaining 35% of dealers do not recommend Sadgru PVC pipes to their customers.

15. Do you have any complaints about Sadgru PVC Pipes? a) Yes. b) No

Particulars Response % of Respondents

Yes.
5 5

No
95 95

Yes. No

Interpretation About 95% of dealers are not having any complaints with Sadgru PVC pipes and remaining 5% or dealers are having some complaints with Sadgru PVC pipes.

16. Do you have any suggestion to improve the promotional activities, Quality of Sadgru PVC pipes? a) Yes. b) No

Particulars Response % of Respondents

Yes.
59 59

No
41 41

Yes. No

Interpretation About 59% of the dealers suggested to improve their quality and promotional activities. And the remaining 41% of dealers are satisfied with quality and promotional activities of Sadgru PVC pipes.

Findings:
Most of the dealers have 8-10 years of experience in dealership among that they are dealing with Sadgru PVC pipes in between 1-3 years The major promotional factor influenced the dealers to choose Sadgru PVC pipes are Promotional Schemes. According to dealers print media and electronic media are consider to be more effective to promote SADGRU PVC Pipes. Most of the dealers rated the price of Sadgru PVC pipes as high. Most of the dealers rated the credit policy of the company as good. The major support required to dealers are sales follow-up & in time delivery. At overall, most of the dealers rated Sadgru PVC pipes as Good.

Suggestions:
Dealers should be encouraged through arranging special meetings. Promotional activities should be improved like discounts, gifts, prizes etc. As media impact is more, so company should go for more advertisements in mass media and out door advertisements to promote their brand. In time delivery should be improved. Improve awarding the dealers who make the highest turnover yearly Regular feedback should be improved.

CONCLUSIONS

Sadgru PVC pipes is one of the fast moving brands in Andhra Pradesh. The company is holding a good market share which is the result of efforts made by the company management and the executives.

From the market survey we can conclude that:


The company is having a good dealer network and it is maintaining good relations with them i.e., the service rate of the company is good. The price of Sadgru PVC Pipes is matching with the quality of the pipe With the ideal promotional strategies and increasing the satisfactory level of the dealers the company can glow and become a market leader in the future. By using different concepts of advertisement in media they attaining the concentration of customers.

QUESTIONNAIRE

1. Experience in Dealership? a) 1 3 Years c) 8 10 Years b) 4 7 Years d) Above 10 Years

17. How long you are dealing with Sadgru PVC Pipes?. a) 1-3 years. c) 8-10years b) 4 7 years d) above 10years

18. Which factor impressed you to deal with Sadgru PVC Pipes?. a) Promotional Scheme c) Company Policy b) Quality d) Margin

19. Which of the following media advertising are to be considered to be more effective? a) Print Media c) Radio b) Electronic Media d) Outdoor Advertisement

20. How do you rate the promotional activities taken up by Sadgru PVC Pipes?. a) Very Good. c) Satisfactory b) Good d) Poor

21. What do you feel about price of Sadgru PVC Pipes? a) Very High b) High c) Average d) Low

22. Do you think the price of Sadgru PVC Pipes is same compared to other brands? a) Yes b) No

23. What do you feel about quality of Sadgru PVC Pipes?. a) Very Good. b) Good c) Average d) Poor

24. How do you rate the quality of Sadgru PVC Pipe with reference to price? a) Very Good b) Good c) Average d) Poor

25. How do you rate the credit policy of Sadgru PVC Pipes?. a) Very Good. b) Good c) Average d) Poor

26. Whether the expected Quality of Sadgru PVC pipes are supplied to you in time?. a) Yes. b) No

27. What form of support you need from Sadgru PVC Pipes? a) Promotional scheme c) In time delivery b) Sales follow up d) Credit facilities

28. What is the overall rating you give to Sadgru PVC Pipes? a) Very Good. b) Good c) Satisfactory d) Poor

29. Do you recommended to your customer about Sadgru PVC pipes?. a) Yes. b) No

30. Do you have any complaints about Sadgru PVC Pipes? a) Yes. b) No

31. Do you have any suggestion to improve the promotional activities, Quality of Sadgru PVC pipes? a) Yes. b) No

BIBLIOGRAPHY
Book Name Marketing management Marketing research Principles of Marketing Marketing management Author Philip kotler C.R. Kothari V.S.RamaSwamy Rajan Saxena Publisher Tata McGraw Hill Pearson Education Prentice Hall India Prentice Hall India

Websites

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