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ii

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iii

9.

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iv

VI.

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Bernard Rubin, Public Relations and The Empire State,

State New Jersey: Ruthers University Press, 1958,
pp. 68-73.

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Edward J. Robinson, Communicatoin and Public Relatinons,

Relatinons Ohio: Ohio State University Press,

1966, pp. 54-59.

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Scott M. Cztip znd Allen H. Center, Effective Public Relations

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John V. Pavlick, Public Relations: What Research Tells Us, London: Sage Press, 1987, pp. 134-142.

24

White John, How To Understand and Manage Public Relations, London: Business Book Limited, 1991, p.
178.

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White John, How To Understand and Manage Public Relations, London: Business Book Limited, 1991, pp.

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27

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Expenditures Second edition, New York: Time Inc., 1958, pp. 8687.

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Practical Public Relations,
Relations New York: Harper and Row Press, 1972, pp.
184-297.

29

John Marston, The Nature of Public Relations,

Relations New York: Mc Graw Hill Co., 1963, pp. 220-222.

35

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Jefkins Frank, Public Relations Techniques, Second Edition, Oxford: Butterwirth-Heinmann, 1994, pp. 167175.

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33

Frank Jefkins, Planned Press and Public Relations,

Relations, Blackie Press, 1986, pp. 294-296.

34

Edward J. Robinson, Communication and Public Relations, Ohio: Ohio State University Press, 1966, p. 245.

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Communication and Public Relations, Ohio: Ohio State University Press, 1966, pp.
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47

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Greener Tony, The Secrets of Su

Succesful
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Professional Publishsing, 1990, pp. 163-175.

45

Greener Tony, The Secrets of Succesful Public Relations and Image Making, Oxford: Heinmann
Professional Publishsing, 1990, pp. 175-178..

48

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Ball Barry, Sponsrship and You, Kenthurst Kangaroo Press, 1999, pp. 124-126.

47

, , : , 1998, . 67.

49

VI.

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1918-1920-
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.

51

A.

1.

BP
-

BP 1999- British ()
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1999-
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2.

Chevron

Chevron .
Chevron Chevron . ,
Chevron Overseas Exploration ltd. ,
Chevron Overseas Petrolium Azerbaijan,

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Lubricants b.v.-. Chevron 1996- ,
1998- . Chevron

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48

, : 27 2001- .

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 . Chevron
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B.

1.

Mercy Corps

Mercy Corps 1996-

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Ch . ,
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58


,
,
: , 1997.
, , :
, 1998.
Alfred Politz, Life Study of Consumer Expenditures,
Expenditures Second Edition, New York:
Time Inc., 1958.
Ball Barry, Sponsorship and You, Kenthurst Kangaroo Press, 1998.
Bernard Rubin, Public Relations and The

Empire State, New Jersey: Ruthers

University Press, 1958.

Black Sam, Practical Public Relations, London: Pitman Press, 1976.
Black Sam, Introduction
ntroduction to Publ
Public
ic Relations
Relations, London: Modino Press, 1989.
Edward J. Robinson,

Communication and Public Relations, Ohio: Ohio State

University Press, 1966.

Edward L. Bernays. Your Future in Public Relations
Relations, New York: Richard Rosen
Press, 1979.
Greener Tony, The Secrets
Secrets of Succesful Public Relations and Image Making,
Oxford: Heinmann Professional Publishsing, 1990.
Haywood Roger, All About Public Relations, Second Edition, London: Mc Graw
Hill, 1991.
Howard Stephenson, Public Relations, Handbook of Public Relations
Relations, New York,
Mc Graw Hill, 1960.
Black Sam, The Role of Public Relations in Management
Management, London: Pitman, 1972.
Jean MarIe Van, Les Relations Publiques,
Publiques Bruxelles: Labor, 1988.
Jefkins Frank, Planned Press and Public Relations, Blackie Press, 1986.
Jefkins Frank, Public Relations Techniques, Second Edition, Oxford: ButterwirthHeinmann, 1994.
Jefkins Frank, Public Relations
Relations, Fourth Edition, London: Pitman Publishing, 1992.
Jerry A. Hendrex, Public Relations Cases,
Cases Belmont: Wadsworth, 1988.
John Marston, The Nature of Public Relations,
Relations New York: Mc Graw Hill Co., 1963.
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