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  • AHOLD USA Profile

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    rddwebeditor
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    AHOLD PROFILE: #5 Grocery Retailer in USA , ~ $27 B, 5 trading banners, ~ 770 stores “Super-Regional” with sales revenues approaching size of entire total NY Metro grocery segment; “Peapod” consumer-direct and store “pick-up” proposition expanding (120+); 120,000 associates; very GROWTH-ORIENTED; activating “Reshaping Retail” global Ahold strategy Building EYC (Engage Your Customer) shopper insights platform utilization …to drive more efficient, effective & shopper-relevant merchandising healthy ideas program core health &wellness platform; Core shopper strategy: Affordability – Simplicity – Availability; “scan-it” innovative shopper self-check out platform Focused on building “own-brands” penetration (including Nature’s Promise) Migrate supplier trade-marketing mix to become more target shopper-directed… through collaborative Customer-Specific Marketing In-Store-Execution (ISE – reset services) critical “rule of engagement”

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    AHOLD PROFILE: #5 Grocery Retailer in USA , ~ $27 B, 5 trading banners, ~ 770 stores “Super-Regional” with sales revenues approaching size of entire total NY Metro grocery segment; “Peapod” consumer-direct and store “pick-up” proposition expanding (120+); 120,000 associates; very GROWTH-ORIENTED; activating “Reshaping Retail” global Ahold strategy Building EYC (Engage Your Customer) shopper insights platform utilization …to drive more efficient, effective & shopper-relevant merchandising healthy ideas program core health &wellness platform; Core shopper strategy: Affordability – Simplicity – Availability; “scan-it” innovative shopper self-check out platform Focused on building “own-brands” penetration (including Nature’s Promise) Migrate supplier trade-marketing mix to become more target shopper-directed… through collaborative Customer-Specific Marketing In-Store-Execution (ISE – reset services) critical “rule of engagement”

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    2K tayangan1 halaman

    AHOLD USA Profile

    Diunggah oleh

    rddwebeditor
    AHOLD PROFILE: #5 Grocery Retailer in USA , ~ $27 B, 5 trading banners, ~ 770 stores “Super-Regional” with sales revenues approaching size of entire total NY Metro grocery segment; “Peapod” consumer-direct and store “pick-up” proposition expanding (120+); 120,000 associates; very GROWTH-ORIENTED; activating “Reshaping Retail” global Ahold strategy Building EYC (Engage Your Customer) shopper insights platform utilization …to drive more efficient, effective & shopper-relevant merchandising healthy ideas program core health &wellness platform; Core shopper strategy: Affordability – Simplicity – Availability; “scan-it” innovative shopper self-check out platform Focused on building “own-brands” penetration (including Nature’s Promise) Migrate supplier trade-marketing mix to become more target shopper-directed… through collaborative Customer-Specific Marketing In-Store-Execution (ISE – reset services) critical “rule of engagement”

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
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    Ahold Delhaize USA: #3 Grocer in US, $54B retail sales, 2,000 stores
     Ahold Delhaize (ADUSA) consists of five (5) independently-functional US retail Brands: Stop & Shop (406 stores),
    The Giant Company (190 stores), Giant Food (164), Food Lion (1,104 stores), and Hannaford (184 stores).
     Peapod Digital Labs (PDL)- The company handles the item-maintenance portion of each Ahold brand website
    (formerly the online delivery platform); PDL also supports all Private Label business
     Retail Business Services (RBS)- The service branch of the Ahold brands; leverages the scale of the local brands to
    drive synergies & provide local expertise.
     Company operates stores across 23 states, with ~12.5M shoppers/week.
     Ahold “Legacy” Brands include: S&S, TGC, Giant Food: Do approximately $25B annually (across ~760 stores).
     Key personnel include: Frans Muller (President & CEO), Natalie Knight (CFO), Kevin Holt (CEO), Peter Forrester (SVP
    Merchandising, Hannaford), Geoff Waldau (EVP Merchandising, Food Lion), John Ruane (SVP Merchandising, TGC),
    Tonya Herring (SVP PDL Omni-channel Development), Spencer Baird (SVP Merchandising, Peapod), Jeff Dichele (SVP
    Sourcing, Retail Business Services).
     Since 2020, holds a majority interest in Fresh Direct – an online grocery delivery system of groceries & meals
    servicing the Northeast, with headquarters and commissary/distribution center in Bronx, NY.
     ADUSA now handles the purchasing (turn buying) function & are aiming to become 100% self-supplied (currently at
    about 65% & should be at 85% by the end of 2022).

    RDD ASSOCIATES
    Perishables Expertly Merchandised

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