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CV Iva Gooden
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Telephone: (1234) 5678910. Mobile: 12345 67890. Email: Ivagooden@email.com

R E TA I L M A N A G E R / S TA F F T R A I N E R

Highly successful in defining company direction, achieving goals and optimising business whilst delivering the
highest standards in the competitive food industry. Skilled in optimising team potentials through delivery of
training / development solutions, design and delivery within tight deadlines and budgets, whilst promoting
best practice. Now looking to make a continued significant contribution at the Gold Coast, Australia within a
similar retail sales role, will consider a similar position in the food industry.
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AREAS OF EXPERTISE
Business development Reducing losses Customer service
Maximizing profit Reducing shrinkage Sales initiatives
Staff training / development Merchandising Health and Safety
Exceeding targets Promotions Computer literacy
Product development Stock / cost control Budgeting
Administration and audits Recruitment H.R. issues

PROFESSIONAL DEVELOPMENT
Diploma Home Economics 1981
NVQ Assessor Retail 1 & 2 1996
Certificate Basic Food Hygiene 1990
Certificate Demonstrating and Teaching 1980

PROFESSIONAL EXPERIENCE & SIGNIFICANT ACHIEVEMENTS

FRESHFOOD NIGHT MANAGER Apr 96 – Present

Tesco Stores Ltd, Liverpool, UK
Responsible for managing over 80 staff, overseeing the running of all the “Freshfood” departments in the
store helping achieve a turnover of £1½ Million each week. As Store Night Manager (for 3 months including
Christmas period) had 4 direct reporting managers.
Instrumental in achieving high turnover through difficult trading periods.
Trained and developed the team, some of whom now manage own departments.
Delivered new training solutions that met the needs of the business and the people.
Reduced shrinkage to £4,500 p.a. under target, (top performance store).
Raised awareness and marketed the store by organising special promotional sales evenings.
Appointed high calibre staff, organised training and monitored performance through regular reviews.
Increased turnover year on year, consistently beating budgeted requirements.
IN EFFECT – INCREASED TURNOVER FROM £200K TO OVER £1.5 MILLION P.A.

DAWN LIGHT MANAGER 1993 – 96

Established a new £2 Million operation, increasing turnover year-on-year straight after business start-up.
Designed staff training packages in all aspects of retail operations, including food safety, fire safety,
health & safety, customer service, legal training, that reduced staff turnover, increased moral and
productivity whilst laying the foundation for a systematic staff training programme.

PRODUCE MANAGER 1987 – 93

Maintained the running of the department and kept the required standards of stock and presentation.
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PROFESSIONAL EXPERIENCE & SIGNIFICANT ACHIEVEMENTS (CONT)

ASSISTANT MANAGER 1985 – 87

Mothercare Ltd, Liverpool (the largest store in the company)
Deputising for the Store Manager when required – with full operational responsibility and control:
Generating customer loyalty, P&L accountability, budgetary control, sales and marketing,
recruitment/development/training of team, product management. Overseeing 35 staff.
Also responsible for the motivation and training and development of other managers and teams.
Supporting the Area Manager to achieve stock loss objectives by training managers and teams with regard
to reducing stock losses on the area and region.
Continued increased sales growth.
Increased Sales of Brand account card/cover.
Managed P&L within budgets.
Increased Mystery Shopper results “customer care evaluation” from 76% to 92%
Achieving and maintaining stock losses of 0.98%
Raised awareness and marketed the store by organising and hosting special promotional sales evenings.
Continually decreasing mark-down values.
Ensured all space in store is effectively utilised.
Designed training packages from conception, with particular focus on new manager induction, reducing stock
losses, business administration and introduction of Brand account card and insurance benefits.
Consistently improved sales growth year on year, 15% in first year thereafter 8%
Nominated for Manager Award for outstanding achievement.

ASSISTANT MANAGER 1981 – 85

Eastern Electric Retail (Now East Midlands Electricity),
I started out in this company straight from college as a part-time sales assistant and was promoted to
an Assistant Manager of a medium store and then after a year Acting Manager for approx. 6months. I
was then promoted to an Assistant Manager of a flagship store in Cambridge.
Increased turnover year-on-year by 10%, consistently beating budgeted requirements.
Implemented customer follow-up questionnaire which detailed relevant management information.
Delivered and induction training to new staff and managers.
Appointed high calibre staff, organised training and monitored performance through regular reviews.
Trained staff with particular focus on customer care and product / technical knowledge, reducing staff turnover,
increasing moral and productivity.
Consistently outperformed other Sales Advisors by over 40%. Personally responsible for £1.1 Million in sales
turnover.
Reduced losses by 15%, saving the company over £400K p.a.

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Personal:

Date of birth: 1963. Marital status: Married. Driving licence: Full UK.
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