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  • Recommended Strategy

    Diunggah oleh

    Sheikh Hasan
    20 tayangan4 halaman
    The document recommends a marketing strategy for a product in the UAE that uses well-known models rather than celebrities, focuses TV ads on UAE demographics rather than a single ethnicity, and changes the product name from "Tube" to "Tub". It also outlines a business plan making assumptions about sales and the target population based on limited available data from the product company's annual report and primary research in the UAE. Estimated annual sales of the product in the UAE are calculated at 17.64 million dirhams based on population and usage assumptions.

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    New Microsoft PowerPoint Presentation

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    New Microsoft PowerPoint Presentation

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    The document recommends a marketing strategy for a product in the UAE that uses well-known models rather than celebrities, focuses TV ads on UAE demographics rather than a single ethnicity, and changes the product name from "Tube" to "Tub". It also outlines a business plan making assumptions about sales and the target population based on limited available data from the product company's annual report and primary research in the UAE. Estimated annual sales of the product in the UAE are calculated at 17.64 million dirhams based on population and usage assumptions.

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    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    20 tayangan4 halaman

    Recommended Strategy

    Diunggah oleh

    Sheikh Hasan
    The document recommends a marketing strategy for a product in the UAE that uses well-known models rather than celebrities, focuses TV ads on UAE demographics rather than a single ethnicity, and changes the product name from "Tube" to "Tub". It also outlines a business plan making assumptions about sales and the target population based on limited available data from the product company's annual report and primary research in the UAE. Estimated annual sales of the product in the UAE are calculated at 17.64 million dirhams based on population and usage assumptions.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 4

    Recommended Strategy

    Use well known models rather than extremely popular celebrities. (Can save cost) TV commercials based on UAE demographics. Target overall population rather than Asian only Change Tube to Tub

    Recommended Strategy

    Business Plan
    Data availability constraint Sales as of Annual report of Unilever segments products into 5 categories rather than individual products. All information based on assumptions according to the available price and population of UAE

    Business Plan
    Two approaches - Population or Sales on Annual Report 1. Sales 2600m rupees of which 806m rupees (Dhs 56m) from personal products. - Assuming fair and lovely responsible for Dhs 15m of which Dhs 3m generated in UAE. 2. Population of target market 3.5m. Assuming equal ratio of men and women 1.75m men - According to our primary research 7% use fair and lovely max fairness. So 12250 men use the product. - If used as prescribed 50g of a tube costing 12 Dhs would last one month. - Sales per month Dhs 1.47m (12*12250) - Sales per year Dhs 17.64m

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