Table of Contents

Acknowledgement ........................................................................................................................... i
Certificate from ISBS ..................................................................................................................... ii
Certificate from the Company ....................................................................................................... iii
Executive Summary ....................................................................................................................... iv
List of Tables ................................................................................................................................. vi
List of Figures ............................................................................................................................... vii
Abbreviations ................................................................................................................................ vii
Introduction ..................................................................................................................................... x
Industry Overview ........................................................................................................................ xii
Company Overview ...................................................................................................................... xx
Review of Literature / Theoretical Background ........................................................................ xxix
Objective ................................................................................................................................. xxxvii
Research Methodology ............................................................................................................ xxxix
Data Analysis and Interpretation ................................................................................................ xliv
Conclusions ................................................................................................................................... lvi
Limitations .................................................................................................................................. lviii
Recommendations .......................................................................................................................... lx
Appendices .................................................................................................................................... lxi
Bibliography ............................................................................................................................... lxiii

List of Tables
Tables

Page no.

Table no. 1

44

Table no. 2

45

Table no. 3

46

Table no. 4

47

Table no. 5

48

Table no. 6

50

Table no. 7

51

Table no. 8

52

Table no. 9

53

vi