SYOPISIS Dalda is the product of Lever Brothers Pakistan Ltd.

an Ltd. Which has recently changed its ownership to Unilerver (Pakistan) Ltd. The Lever Brothers or Unilever has a Product line comprising of Surfexcel, Yellow Lable (Tea), Lifeboy, Lux, Surf, Ariel Etc. The pricing of the product is in the range of middle class but also is liked by upper income strata group. The product has a long standing of 30 years and has completed with products like Tallom, Kashimir, Gul etc. Promotion strategy aims at mothers and childrenand the punch line goes Jehan Mamta Wahan Dalda or where there is mother hood there will be Dalda. The Physical distribution ot he product is indespread and it is available to the interested buyer in 2 kgs, 5 kgs and also 1 kg plastic packing. It targets multiple segments but these segments include middle and above middle income groups.

Dalda is product by Lever Brothers Pakistan Limited (Telephone No. 111-787-787). There are various environment forces that in finance the marketing activities of Lever Brothers. External Forces which are largely uncontrollable by the priducess and internal generally controllable by management. Daldas producers manages its marketing system within this external and internal environment. To start with management of Lever Brothers have set up a system for environmental monitoring-the process of gathering and evaluating environmental information. Six broad variable constitute the external environment that grnerally can nbot be controlled by Lever Brothers. It includes Demographic conditions, economic conditions such as business cycle, inflation, and interests rates. Lever Manageemnt is aware of theses macro influences. They are having intimate knowledge of the various types of competition, competaive structure, social and cultureal forces, cultureal changes, political and legal force and technology. The external environmental factors comprise of suppliers, marketing intermediaries and the market itself. It is note worthy elements of the producers of Daldas marketing system are being controlled to an extent. Simultaneouldy the non marketing resoureces within Lever brothers such as production facitlities, personael finances, locations, research and development and the imge as a companry are inthencing the marketing system of Dalda. The aforementioned variables are generally controllable by the management of the Lever Brothers Pakistan limited.