We wish to express our heartfelt gratitude to those individuals who have been a constant source of inspiration and support

professionally and personally. First and foremost, we would like to thank Prof.Smita Nair for her constant encouragement, help and support whenever needed.

We would also like to thank Prof. A. E. Lakdawala and Prof. Kamala. We would also like to express our gratitude to our colleagues for their support and help.

We would also like to thank our friends for all the help received from them.

Sheetal Iyer (06) Deepti Pal (16) Nasrin Khan (09)

Bhavya Shetty (26)

Swati Roy (19)

This is to testify that all the information provided are taken from the stated sources and true to the best of our knowledge with no information concealed knowingly.

This project is about GLOBALIZATION-ITS IMPACT. It gives a brief introduction about globalization, its advantages and disadvantages. It also deals with the strategies of globalization. The general challenges of globalization as also challenges faced by India in globalization are also dealt with. The project also deals with impact of globalization including positive as well as negative impacts. It also throws light on the globalization strategies used by FORD.

BIBLIOGRAPHY

http://www.pbs.org/globalization/home.html http://www.globalpolicy.org http:// ImpactofglobalizationonIndianculture Marketing management -Phillip Kotler Mithileshwar Jha International Marketing International Marketing