QUESTIONNAIRE

Q: 1) Who is your current mobile phone service provider?

o Airtel
o Vodafone
o BSNL
o Idea
o Reliance

Q: 2) Which of the following information source/s have you used for the purchase of mobile
service?

o News paper o T.V. o Magazines

o Internet o Friends o Mobile phone retailer
o Other __________________

Q: 3) How many years have you been using the current mobile phone services?

o 1 year
o 2 years
o 3 years
o More than 3 years

Q: 4) How many different mobile phone service providers have you had in the past?

o 1
o 2
o 3
o None

Q: 5) Do you have a postpaid or a prepaid relationship?

 o Prepaid o Postpaid

Q: 6) If you are permitted to retain the current mobile phone number that you have,
would you change your current mobile phone service provider?
o Yes o No

Q: 7) If so, which brand would you select? (Select only one)

o Airtel
o Vodafone
o BSNL
o Idea
o Reliance

Q8 .What type of call you make the most?

o STD
o Local (on-net) or (of-net)
o ISD
o VAS

Q: 9) Rate the importance of following factors on 5 point scale in a mobile service

provider.

Very Poor Poor Average Good Excellent

Price
Quality of service
(connectivity)
Varieties of products
offered
Availability in different
states (roaming)

Q: 10) Rate the importance of price on a 5 point scale in the following brands.

Very Poor Poor Average Good Excellent

Airtel
Vodafone
BSNL
Spice/Idea

Q: 11) Rate the importance of quality of service on a 5 point scale for the following
brands.

Very Poor Poor Average Good Excellent

Airtel
Vodafone
BSNL
Spice/Idea

Q: 12) Rate the importance of availability in different states on a 5 point scale for the
following brands.

Very Poor Poor Average Good Excellent

Airtel
Vodafone
BSNL
Spice/Idea
Q: 13) Rank the following factors(from 1-4)according to your Perceptionfor a particular
factor 1 for most preferred and 4 for least preferred?

Airtel Vodafone BSNL Spice/Idea

Network
Call Cost
Customer Care
Dealers

PERSONAL INFORMATION
Name: _______________________
Gender: o Male o
Female
Address:_____________________
_
_______________________
_
Contact No.__________________