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There are 5 things we have to keep in mind during interest analysis.

1. Position:
It is stated demand. “He is demanding RS 600”. (Column 1)
2. Aspiration:
He actually wanted to punish Dry Cleaners
by getting money in return. (Column 2)
3. Interest:
Compensate Mr. Omer through money in any situation. (Column 3)
4. Principles & Values:
People should be punished if they do not follow laws.(Column 4,upper 2 blocks)
5. Needs:
Esteem Needs . Identity Needs (column 4, last block)