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  • Public Relations: A Management Function Explained

    Diunggah oleh

    Vishnu Ronaldus Narayan
    23 tayangan11 halaman
    Public relations is defined as the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success depends. The typical functions of public relations include trusted counsel, internal and external communication, media relations, community relations, research, strategic planning, implementation, evaluation, publicity, issues management, and crisis communication. Public relations differs from advertising, marketing, press agentry, and lobbying.

    Deskripsi Asli:

    public relations

    Judul Asli

    APRSG PR Mgmt Function

    Hak Cipta

    © Attribution Non-Commercial (BY-NC)

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    Public relations is defined as the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success depends. The typical functions of public relations include trusted counsel, internal and external communication, media relations, community relations, research, strategic planning, implementation, evaluation, publicity, issues management, and crisis communication. Public relations differs from advertising, marketing, press agentry, and lobbying.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    23 tayangan11 halaman

    Public Relations: A Management Function Explained

    Diunggah oleh

    Vishnu Ronaldus Narayan
    Public relations is defined as the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success depends. The typical functions of public relations include trusted counsel, internal and external communication, media relations, community relations, research, strategic planning, implementation, evaluation, publicity, issues management, and crisis communication. Public relations differs from advertising, marketing, press agentry, and lobbying.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 11

    Public Relations: A Management Function

    What Is Public Relations?

    Definition
    Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.
    Broom, 2009, Effective Public Relations, page 7.

    Functions of Public Relations


    The typical 12 functions of public relations can be categorized by competencies, the four-step process, and others.

    Competency Functions
    Trusted counsel Advise and anticipate. Internal communication Engage employees. Media relations Develop public trust. Community relations Establish public support. External communication Build public support and trust.

    Four-Step Process Functions


    Research Strategize and plan Implement, execute and communicate Evaluate

    Other Functions
    Publicity and special events Issues management Crisis communication

    Definition Review
    Advertising Information placed in the media by an identified sponsor that pays for time or space. Marketing Management function that identifies human needs and wants, and offers products and services to satisfy those demands by targeting customers.

    Definition Review
    Press agentry Creating newsworthy stories and events to attract media attention and gain public notice. Publicity Information from outside source used by the media because it has news value.

    Definition Review
    Public affairs Specialized area of public relations that builds and maintains mutually beneficial governmental and community relations. Government relations Involves flow of information to and from legislative bodies. Lobbying Primary purpose is to influence legislation and regulation.
    9

    Definition Review
    Issues management Anticipates, identifies, evaluates and responds to public policy issues. Crisis communication Protects and defends an individual, company or organization facing a public challenge to its reputation.

    10

    Definition Review
    Financial relations Aspect of public relations responsible for building relationships with investor publics and the Securities and Exchange Commission.

    11

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