Points

Described By
vMission vision introduction and
history
By
Ammara Latif
vExternal assessment
By
Qaiser Abbas
vInternal assessment
By
Faisal Nadeem
vInput stage
By
Shafqat Ali
vmatching stage
External Assessment:
PEST Analysis of Pakistan in Telecom
Industry

Political Factors
Political Instability:
Deregulation:
Changes in Tax Laws:

Economic Factors:
Gross Domestic Product:
Average Revenue per User (ARPU):
Decline in Money Value:
Outflow of Capital:

Technological Factors:
Technological Development:
Technological Advancement:
Five Forces Porter
Model
 
Five forces looks at five key areas
namely Threat Of New Entry, Power
Of Buyers, Power Of Suppliers,
Five Forces Porter
Model
üThreat of New Entry

üBargaining Power of Buyers

üBargaining Power of
Suppliers

üThreat of Substitute
Products

üRivalry among Competing

Competitive
Analysis

Major competitors of ZONG

include

Mobilink
Ufone
Telenor
Type
Private Limited Company
Founded
1994
Founder
Motorola USA
Headquarters
Islamabad, Pakistan
Area served
5000 cities, towns, and
villages across Pakistan
Products
postpaid Indigo , prepaid
JAZZ, Mobilink PCO
Parent
Orascom Telecom Egypt
Slogan
Reshaping lives
Website
www.mobilinkgsm.com
Market share of telecom
industry
•Opportunities of Zong
üExpand Globally

üPublicity and
Marketing

üPublicity and
Marketing

üNew product
development

üOpportunity in
northern areas
•Threats of Zong

Old stable companies

Better Packages by
Other Cellular

Price Wars

Government
Interference
 Internal
üAssessment:
Management

üMarketing Department

üFinance Department

üValue Chain

üResearch And Development

Department

üHuman Resources
Department
•Strength of Zong
Investment:

Network portability

Zong mobile

Resources, Assets and

People

Location and Geographical

Coverage
•Weaknesses of Zong

Coverage

Bad image of
paktel

Bad MIS
A Comprehensive Strategy-Formulation Framework
Stage-1 (Formulation
Framework)
 
1. External factor evaluation
2. Competitive matrix profile
3. Internal factor evaluation
 
Stage-2 (Matching
Stage)
 
1. TWOS Matrix
2. SPACE Matrix
3. BCG Matrix
4. IE Matrix
5. GS Matrix
 
Stage-3 (Decision
Stage)
Interpreta
tion
Total weighted score of
opportunities
and threats in EFE matrix is
3.19 Which is above
average.
it means Zong is availing its
opportunity and maximizing
Interpreta
tion
Total weighted score of
strengths
and weaknesses in IFE
matrix is
2.91 Which is above
average.
it means Zong is
interpreta
tion
As indicated by the total
weighted score
of 2.78, Zong is weakest.
because it is at its
initial position as compare to
competitors.
With the point of 3.18 Mobilink
•TOWS MATRIX OF ZONG
 ØSPACE Matrix of Zong

Financial Strength (FS) RAITNGS

Revenues 5.0
Return on investment 4.0

Working capital 5.0

14.0

Competitive Advantage (CA)

Resources Assets -2.0

High growth rate -1.0

Advertising -2.0

Competition capacity utilization

-3.0
-8.0
Environmental stability (ES)
RAITNGS
Technological changes -3.0

Rate of inflation -4.0

Demand variability -2.0

Barriers to entry into market -1.0

-10.0
Industry Strength (IS)
Deregulation increase completion in telecom
industry 3.0

Financial stability 5.0

Resources utilization 4.0

Profit potential 4.0

16.0
Conclusion

FS average is 14/3 = 4.67

CA average is -8/4 = -2.0
ES average is -10/4 = -2.5
IS average is 16/4 = 4.0
 
Directional Vector Coordinates: x-axis:
4.67+ (-2.5)=2.17

Directional Vector Coordinates: y-axis:

4.0+ (-2) = 2
 
The Zong should peruse Aggressive
SPACE MATRIX FOR
ZONG
Conservative (2, 2.17) Aggressive

Defensive Competitive
BCG GROWTH-SHARE
MATRIX
 Internal External Evaluation
Matrix
Tot al w eigh t of

Total weight
Of EFE
GRAND STRATEGY MATRIX
FOR ZONG
Rapid
Market
Growth

Quadrant II Quadrant I

Weak Strong
Competitive Competitive
Position Position11

Quadrant III Slow Quadrant IV

Market
Growth
•CONCLUSI
ON
Zong has strong financial position
and growing fast.
That is the reason we didn’t found
much
discrepancies. As seeing the growth
rate of Zong
it may possible that Zong can be the
leading
mobile operator in Pakistan. There
•Recommendation
üZong Telecom should be increase their
network
coverage and foot prints in every corner of
the
country to capture the market.

üZong should adopt the strategies of market

penetration
Cost leadership and related diversification
but the most effective strategy would be
market penetration.

üIn the SBU of Zong mobile Zong should use

the
strategy of hold and maintain.
•Referenc
es
www.zong.com.

www.google.com

www.pta.com.pk

Rana Armughan
Zong Garden Town Ali
Block Lahore

Farhan Ali Khan

Zong Kchehri Chowk