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  • Philips vs Matsushita: A Competitive Battle Analysis

    Diunggah oleh

    Vinay Tejasvi Yallapragada
    6K tayangan6 halaman
    The document discusses the competitive strategies of Philips and Matsushita. Philips focuses on product development, branding, and channel management, aiming to become a "Lifestyle Company". Matsushita develops technology components, flexible manufacturing, customer-oriented solutions, and changed its name to Panasonic. Both companies innovate, with Matsushita specializing in flexible manufacturing and plasma TVs. Philips is organized into healthcare, lighting, and consumer divisions, while Matsushita has digital networks, home appliances, and components domains with non-exclusive manufacturing plants.

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    Philips vs Matsushita Case study analysis

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    Philips vs Matsushita Case Study analysis

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    The document discusses the competitive strategies of Philips and Matsushita. Philips focuses on product development, branding, and channel management, aiming to become a "Lifestyle Company". Matsushita develops technology components, flexible manufacturing, customer-oriented solutions, and changed its name to Panasonic. Both companies innovate, with Matsushita specializing in flexible manufacturing and plasma TVs. Philips is organized into healthcare, lighting, and consumer divisions, while Matsushita has digital networks, home appliances, and components domains with non-exclusive manufacturing plants.

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    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    6K tayangan6 halaman

    Philips vs Matsushita: A Competitive Battle Analysis

    Diunggah oleh

    Vinay Tejasvi Yallapragada
    The document discusses the competitive strategies of Philips and Matsushita. Philips focuses on product development, branding, and channel management, aiming to become a "Lifestyle Company". Matsushita develops technology components, flexible manufacturing, customer-oriented solutions, and changed its name to Panasonic. Both companies innovate, with Matsushita specializing in flexible manufacturing and plasma TVs. Philips is organized into healthcare, lighting, and consumer divisions, while Matsushita has digital networks, home appliances, and components domains with non-exclusive manufacturing plants.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 6

    PHILIPS VS MATSUSHITA

    COMPETITIVE BATTLE CONTINUES

    Group 4

    STRATEGY
    PHILIPS
    Adaptive productmarket strategy Focus on product development, brand and channel management Become a Lifestyle Company

    MATSUSHITA
    Develop a technology based component business Flexible and responsible manufacturing capability Customer oriented, solutions based Changed the name to Panasonic to leverage its popularity

    COMPETENCY
    PHILIPS
    Innovation

    MATSUSHITA
    Flexible manufacturing Flat screen- Plasma T V

    STRUCTURE
    PHILIPS
    Three major divisionshealthcare, lighting and consumer lifestyle

    MATSUSHITA
    Three domains: Digital networks, Home appliances and components Manufacturing plants: non-exclusive and noncaptive

    WHICH IS A BETTER STRATEGY?


    Philips has moved from multidomestic, customized product of ferings to a relatively more centralized, standard product of ferings focusing on innovation Matsushita has moved from centralized organization to a more de-centralized flat web -based structure

    THANK YOU

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