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Submitted to Prof. Abhilash Ponnam IBS Hyderabad

Submitted by Ms. Tanvi Singh 12BSPHH011123 MBA-2012-14

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This is to certify that the Summer Internship Report entitled BRANDING STRATEGIES AND COMPARATIVE ANALYSIS OF JAYPEE HOTELS has been successfully carried out by Ms. Tanvi Singh in fulfillment of Master of Business Administration under my guidance during the academic year 2012-14.


Mrs. Poonam Makhija, Sr. Additional General Manager, Jaypee Hotels

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This is to certify that the project entitled BRANDING STRATEGIES ANDCOMPARATIVE ANALYSIS OF JAYPEE HOTELS has been successfully carried out by Ms. Tanvi Singh in fulfillment of Master of Business Administration under my guidance during the academic year 2012-2014.

Date: Prof. Abhilash Ponnam IBS Hyderabad

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I, TANVI SINGH, MBA student of ICFAI Business School, Hyderabad do hereby declare that this Summer Internship Report titled BRANDING STRATEGIES AND COMPARATIVE ANALYSIS OF JAYPEE HOTELS is a bonafide work done by me under the supervision of Mrs. Poonam Makhija, Sr. Additional General Manager of Jaypee Hotels and is submitted to Icfai Business School. I also declare that this study report is a part of my MBA curriculum and I have not submitted this report for the award of any degree or diploma.


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I would like to thank my faculty guide Mr. Abhilash Ponnam for rendering me the whole hearted and proper guidance and also for providing me with all the facilities and amenities that helped me to complete this project successfully in time.

I express my sincere gratitude to my company guide, Mrs. Poonam Makhija, Additional G.M. Jaypee Hotels, for providing me all guide lines and inputs that were essential for successful carry out of the project work in Jaypee Hotels. I place on record my sincere thanks to Ms. Mona Kashyap, Ms. Lavina Garg, Mr. Shiva Khanna and Mr Anik Verma for the contribution towards completion of the project in time. I thank all respondents who helped me by giving me their valuable feed backs for the completion of the project.

Above all I sincerely thank The God Almighty and I would like to express my profound gratitude to my mother Mrs. Manjusha Shrivastava for all her support and constant encouragement extended by her. And without her I could not have completed this work.


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Sr. No. 1

Particular Executive Summary

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Introduction of the Report

Company Profile

Industry Profile


SWOT Analysis


4 Ps of Jaypee Hotels


Comparison of Websites









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This project aims to find out the promotional and branding strategies of Jaypee Hotels. The background talks about various factors that have led us to undertake this study and how and to whom this report will benefit. Report is based on the analysis of Branding Strategies and Comparative Study has been done to determine the strength, opportunities, threat and weakness of Jaypee Hotels. Content Analysis is used as a method for collection of data to generate qualitative results. Report includes most of the important information regarding all the 4 hotels of Jaypee which are Jaypee Vasant Continental, Jaypee Siddharth in New Delhi, Jaypee Residency Manor located in Mussoorie, Jaypee Greens Golf and Spa Resort in Greater Noida, Jaypee Palace Hotel in Agra. These all are prestigious hotels of Jaypee Group. Report also gives a bit of information about various different sectors of Jaypee Group. Those are Engineering and Construction, Cement, Power, Hospitality, Real Estate, Expressways, Social Service as well. Comparative Analysis of websites has done to analyze the features other hotels are using to attract customers.

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Objective of the Project

1. This Project will help company in analyzing the reasons of the less market shares and what things are necessary to increase it. 2. To find out the reasons why Hotels are running behind from other competitors.

3. To find out the ranking of Jaypee Hotels on the different basis.

Limitations of the study

No study is complete in itself, however good it may be and every study has some limitations: Time is the main constraint of my study. Sample size availability was not large enough

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The Jaypee Group is a conglomerate based in Noida, India. It was founded by Jaiprakash Gaur which is involved in well diversified infrastructure conglomerate with business interests in Engineering & Construction, Power, Cement, Real Estate, Hospitality, Expressways, Sports & Education (not-for-profit). Transforming challenges into opportunities has been the hallmark of the Group ever since its inception four decades ago. Jaypee Group is a Rs. 15,000 crore well diversified infrastructure conglomerate with a formidable presence in Engineering & Construction, Power, Cement, Real Estate, Hospitality, Expressways & Education (not-forprofit).


The Engineering and Construction wing of the group is an acknowledged leader in the construction of multi-purpose river valley and hydropower projects. The Group is the only integrated solution provider for Hydropower projects in the country with a track record of strong project implementation in different capacities and has participated in projects that have added over 8840 MW of Hydroelectricity to the National grid between 2002 to 2009.


Jaypee Group is the 3rd largest cement producer in the country with an aggregate capacity of 19.1 MnTPA and is slated to be a 33.55 MnTPA by FY12 with Captive Thermal Power plants totaling 702 MW. The groups special blend of Portland Pozzolana Cement is marketed under the brand name Jaypee Cement.

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POWER The Group is Indias largest Private sector Hydro-power producer and is on its way to be an integrated power producer with expansion in Thermal; Wind & Power Transmission. Jaypee Groups operational power plants are 300 MW Baspa-II (Himachal Pradesh) and 400 MW Vishnuprayag (Uttarakhand) and by 2012, the total hydropower capacity will be 1700 MW with the commissioning of 1,000 MW Karcham-Wangtoo project while the power generation (including Thermal) for the Group shall be 2200 MW. The Group is poised to be a 13,710 MW power producer by 2019.


The Group owns and operates 4 Five Star Hotels, two in New Delhi and one each in Agra and Mussoorie with a total capacity of 644 rooms. Another state-of-the-art resort and SPA is being set up in collaboration with SIX SENSES at Greater Noida.

REAL ESTATE The Group is a pioneer in the development of Indias first golf centric Real Estate. Jaypee Greens - a world class fully integrated complex at Greater Noida consists of an 18 hole Greg Norman Golf Course. Stretching over 452 acres, it also includes residences, commercial spaces, corporate park, entertainment and nature in abundance. Jaypee Greens also launched its second project in Noida in November 2007. Indias First Wish Town, is an Integrated Township spread over 1162 acres of land comprising one 18 hole and two 9 hole golf facility & world class residences.

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The Group is currently implementing 165 km, Noida to Agra, 6/8 lane Yamuna Expressway Project and ribbon development on 6175 acres at five or more locations along the expressway for commercial, industrial, institutional, residential and amusement purposes, will also be undertaken as an integral part of the project. The project is slated to be completed by 2011.

SOCIAL COMMITMENTS The Group has always believed in growth with a human face and has supported the socio economic development of the local environment in which it operates and ensured that the economically and educationally challenged strata around the work surroundings are also benefited from the Groups growth by providing education, medical and other facilities for local development. The Group currently provides education across all spectrum of the learning curve through 19 schools, 3 ITIs, 2 colleges and 3 universities catering to over 20,000 students.

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JAYPEE HOTELS Established in 1981; Jaypee Hotels is a division of Jaiprakash Associates

Limited, a flagship Company of Jaypee Group with an annual turnover of 20,000 crores (approx). Jaypee Hotels has achieved a prestigious position in the hospitality sector with leading properties i.e. Jaypee Palace Hotel and Convention Centre (Agra), Jaypee Vasant Continental and Jaypee Siddharth (NewDelhi), Jaypee Residency Manor (Mussoorie), Jaypee Greens Golf and Spa Resort, Jaypee Delcourt-Hotel and serviced apartments, Atlantis-The Club, International Standard Sport Complex (Greater Noida).

Jaypee Greens Golf & Spa Resort

The epitome of elegance and luxury at Greater Noida. Overlooking the lush greens of the 18-hole Greg Norman Jaypee Golf Course, Jaypee Greens Golf & Spa Resort is a harmonious blend of luxury, impeccable service, age old traditions and contemporary sophistication. This superluxury designer resort offers 170 elegant rooms with a world renowned Six Senses Spa and 7 fine dining specialties. Set amidst luxurious green spance, the ambience clubbed with contemporary architecture and sculptures provides Jaypee Greens Golf and Spa Resort a distinctive lan which is bound to change the definition of luxury hotels in India. Photo Gallery In the Resorts vicinity are located the "Jaypee Delcourt" and Atlantis The Club at Jaypee Greens, Greater Noida.

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Jaypee Delcourt

Hospitality with a difference is a unique concept with 27 well appointed deluxe rooms, 36 serviced apartments, multiple dining options, a mini theater, conference facilities, state-of-the-art wellness centre and a promenade of lifestyle stores.


The Club at Jaypee Integrated Sports Complex, sprawls over 15 acres of land and presents a combination of International standard sports facility' as well as the 'club house privileges' under one roof.
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Jaypee Vasant Continental

Located in the heart of South Delhi; is just minutes away from the Airport. The hotel boasts of 119 luxurious rooms with fine dining Paatra and Ano-Tai, a Lounge Bar called Tapas and Eggspectation, a 24-hour Resto-Caf. Tamaya, our Spa, Salon and Wellness Centre have treatments and massages to soothe your body and soul.

Jaypee Siddharth

Located in Rajendra Place (West Delhi), just a short distance from Connaught Place. This 90 room hotel boasts of plush interiors. The fine dining facilities include Paatra, a Lounge Bar called Tapas and Eggspectation, a 24 hour Resto-Caf. Tamaya, our Spa, Salon and Wellness Centre has specialized treatments and massages to de-stress.
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Jaypee Palace Hotel & Convention Centre

Situated in Agra, Set amidst 25 acres of lush landscaped gardens, water bodies and walkways, this hotel has 341 large rooms. The fine dining facilities includes Paatra, Cest Chine, The Grand Buffet and the 24-hour Resto caf, the Pavilion Caf. In addition, there is an Aqua Grill and a well stocked bar called Tapas. Jaypee Palace Hotel has 5 graceful indoor venues and 7 spectacular outdoor venues for meetings; Tamaya - our Spa, Salon and Wellness Centre offering specialized ayurvedic treatments and massages to de-stress.

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Jaypee Residency Manor

This is the only five star deluxe hotel in Mussoorie built on a unique hilltop offering an inspiring view of the Himalayas. This property has 90 large rooms, multi-cuisine dining at The Regency, a round the clock coffee shop called Capt. Youngs Caf, a discotheque bar - Marshalls Lounge Bar and recreational facility at Leisure Mall. Tamaya - our Spa, Salon and Wellness Centre offering specialized ayurvedic treatments and massages to de-stress.

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Tourism is the basic and the most desirable human activity describing the praise and encouragement of all people and government. Hotel industry is an essential part of tourism. The expansion of tourism is well inevitable bringing out development of the hotel industry. Hotel industry is so closely linked with the tourism industry that it is responsible for about 50% of the foreign exchange earning form tourism trade and enterprises. The rising volume of tourism influx brought into light, the shortage of hotels in important tourists centers. Keeping in view the changing standards in the international hotel keeping. The Indian industry to make a number of improvements. Its not enough to have adequate hotel accommodations, it is equally necessary to have at various levels, low priced, moderately priced, high priced, and a few luxury hotels. The Indian hotel business focuses largely on foreign tourists with only 30% of the business coming from the domestic business and the leisure travels. The tourist arrivals in India are seasonal in nature, with the best season being from September to December followed by a steep fall till May. The period June to September gains momentum once the monsoons are over. The slack season is generally used for renovation work and the period is characterized by discounts to attract clients. When traveling away from home, tourist comes in contact with the places they visit with their inhabitants and social exchange takes place. Their presence and social background affect the social structure and mode of life at the destination. Tourists are in turn affected by the experience and and often carry back home with them, new habits and new outlook on life. Tourist has great educational significance. Contact between people of different races and nationalities widen ones outlook. Tourism, whether domestic or international has common economies significance in the sense that money earned in places visited large sums of transferred to the host economies where this money provided a source of income, a means of

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livelihood and amenities for the resident population. Purchasing power is generated in the receiving areas through the expenditure of visitors. Money received is spent and resent and this multiplier process the host country is a beneficiary. International tourism is of great importance in international trade in the sense that it enters into the balance of payments of accounts of individual countries generating tourist traffic and export for countries receiving tourist traffic. For many countries is a major item in world trade. These countries exhibit faster growth in tourism than in trade of goods. Domestic and International Tourism Usually, a distention is drawn between domestic or internal and foreign of international tourism. In domestic tourism people travel outside their normal domicile to other areas within the country. Barriers like language, currency and documentation are not in the domestic tourism. But in India, since difference estates have different languages, ones own language may not serve a medium of communication. Domestic tourism has no balance of payment implications. When people travel to a country other that which they normally live in is known as international tourism, the distinction between domestic and international tourism is now diminishing.

Tourism Planning in India The outlay for tourism development was Rs.8 crore in the third plan Rs.186.46 crores in the sixth plan and Rs.326.16 crores in the seventh plan. It was during the sixth plan that a tourism policy was formulated and presented before the parliament. The sixth plan is an objective envisages optimum use of infrastructure, regionalizing tourist traffic and increase in accommodation and so on. However, the plan turned out to be a very mere blue print for action for tourist development. The seventh plan (1985-1990) set a target of 1.5-million tourist arrival by 1990 and 3 million by 2000 AD. It also recommended according industry status to tourism in order to encourage private sector investment in tourism.
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It was also recommended that public sector would focus on basic infrastructure development, and the private sector would be in encouraged to develop tourism. For the first time domestic tourism was sought to be encouraged for promoting social and cultural cohesion and employment generation. The national committee on tourism presented a comprehensive report in 1988,which provided the basis of a long-term perspective plan for tourism in the country. Set a tourism finance cooperation to extend financial assistance for tourism project. Developments of select tourist destination and circuits diversification of tourism arrival of cultural destination to the leisure and holiday tourist Markets, exploration and development of new tourism generating center. Increase the hotel accommodation by cent percent by stimulation investment through appropriate package of incentives. The committees major recommendation expects that of setting up a national tourism board wherein accepted. In April 1989, the tourism finance cooperation of India was set up. A working group of the state tourism secretaries in July 1985 identify incentives for the industry. About 14 states and 3 union territories have declared tourism as an industry however, despite the efforts during the seventh plan for diversification of tourists for cultural destinations to the leisure and holiday destination, India still remains as a cultural destination. Budget outlays where diverted towards facilitating trekking development of beach resorts, building shopping plazas, wildlife tourism, facilities for conference is skiing etc. It is reported that the profile of the average overseas and domestic traveler is changing. In the current plan period as well one of the principal thrust areas would be modification of the Indian tourism product by adding the concept of India. As an adventure and leisure tourism destination to the present cultural tag. Trekking, winter and water sports wild life and health tourism will remain as the major thrust areas in the forth-coming area.

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INTRODUCTION TO THE HOTEL INDUSTRY According to the British laws a hotel is a place where a bonafied traveler can receive food and shelter provided he is in a position to for it and is in a fit condition to receive. Hotels have a very long history, but not as we know today, way back in the 6th century BC when the first inn in and around the city of London began to develop. The first catered to travelers and provided them with a mere roof to stay under. This condition of the inns prevailed for a long time, until the industrial revolution in England, which brought about new ideas and progress in the business at inn keeping. The invention of the steam engine made traveling even more prominent. This had to more and more people traveling not only for business but also for leisure reasons. This lead to the actual development of the hotel industry as we know it today. Hotel today not only cater to the basic needs of the guest like food and shelter provide much more than that, like personalized services etc. Hotels today are a Home away from home.

CLASSIFICATION OF HOTEL Hotel can be classified into different categories or classes, based on their operational criteria. For example the type of accommodation they provide, location of the property, type of services provided, facilities given and the clientele they cater to can help categories hotels today.

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Hotels today are basically classified into the following categories:

Market segment: Economy / limited services hotel Mid market hotel All suite hotels Time-share hotels Condominium Executive hotels Luxury / Deluxe hotels

Property type: Traditional hotel Motels Bread and break fast inns Commercial hotel Chain hotel Casino hotel Boutique hotels Resorts o Spas o Conference resorts

According to size: Small hotels [150 rooms] Medium hotels [up to 299rooms] Large hotels [up to 600rooms]

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Other classification can be based on: a) Market segment b) Property type c) Size d) Level of services e) Owner ship and application f) Plans g) Type of patronage h) Location etc


Economy hotel: It provides efficient sanity private rooms with bath. The furnishing and decor are acceptable to majority of travelers. Food and beverage service may or may not be available.

Mid market hotels: They offer comfortable accommodation with private on premises bath. Food and beverage services and uniformed bell staff. They offer above average luxury.

All Suite hotels: It offers separate sleeping and living areas along with a kitchenette and a stocked bar, and offer class service.

First class hotels: They are luxury hotels with exceptional decor better than average food and beverage service, uniformed bell services. They often have 2 or 3 dining rooms, swimming pool, spas etc.

Deluxe hotels: They are better and offer more specialized services than first class hotels. They also provide limousine services.
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Traditional hotels: They have the basic concept of rooms with breakfast, bell desk services and the other usual services.

Motels: They are located on highways. Guest is given parking right outside their rooms. The usually have a gas station / workshop attached to them. Resorts: They are usually situated in tourist locations like on rivers, mountains, jungles, or the sea. They give more privilege to sports activities leisure and re-creation activities like manages, sightseeing, adventure sports, etc.

Resident hotels: Where guest stay for longer duration, stay like weeks, months even years.

Casino hotels: They are hotels usually in tourist spots and mainly cater to people who are on holidays. Casino hotels like the name suggest offer gambling facilities along with accommodations.

SIZE Small hotel up to 150 rooms Medium hotels 150 to 299 rooms Largehotels 299 to 600 rooms Extra large hotels above 600 rooms

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World-class services: They target top business executives and provide service s that cater to needs of such people like lap tops in the rooms, business center, sectarian services.

Mid range services: They appeal to the larger segment of traveling public [tourist]. The services provided by the hotel are moderate and sufficient to budgeted travelers.

Economy / Limited services hotel: They provide comfortable and inexpensive rooms and meet the basic requirement of the guest. These hotels may be large of small in size depending on the kind of business they get. The key factor behind the survival of these hotels is that they are priced very low and are in the budget of most of the travelers.

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Research is a procedure of logical and systematic application of the fundamentals of science to the general and overall questions of a study and scientific technique which provide precise tolls, specific procedures and technical information, rather than philosophical means for getting and ordering the data prior to their logical analysis and manipulation.


Methodology following is content analysis because there will be long descriptions about the companys various branding and promotional strategies.

Data Collection Techniques

The sources of data includes primary and secondary data sources. 2.1.1 Primary Sources: Primary data is collected by survey. 2.1.2 Secondary Sources: The secondary data is data, which is collected and compiled from different sources and are used in research for this study. The secondary data include material collected from: Newspaper Magazine Internet

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Data Collection for the report

Data used in the report are Secondary Data. Data has been collected by the following sources : Portals Government Reports Company Employees Company Reports Jaypee Hotels Annual Report

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S.W.O.T Analysis of Jaypee Hotels

The group owns and operates 4 Five Star Hotels, two in New Delhi NCR and one each in Agra and Mussoorie with a total capacity of 644 rooms. Due to presence in leisure destinations like Delhi, Mussoorie, Agra, etc. the needs of the national and international tourists travelers are met while they are on a visit. It is a chain of hotels that is perfectly designed according to the suitability and demand of the tourists. Hotels offers great ambience with all the facilities that could be desired for a comfortable stay.

Though Jaypee Hotels are well equipped with all the facilities they are quite expensive according to the standard of living of Indians. The Jaypee Hotels are heavily staffed. This can be gauged from the facts that while Jaypee have a staff to room ratio of 3:1, this ratio is 1:1 for international hotels which is a wastage of funds High tax structure in Jaypee Hotels is a major deterrent in attracting visitors; the expenditure tax, luxury tax and sales tax inflate the hotel bill by over 30%. The services currently offered by Jaypee hotels are only limited value added services. It is not comparable to the existing world standards.

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Demand between the national and the inbound tourists can be easily managed due to difference in the period of holidays. For international tourists the peak season for arrival is between Septembers to March when the climatic conditions are suitable where as the national tourist waits for school holidays, generally the summer months. In the long-term Jaypee Hotels have latent potential for growth. This is because Delhi, Mussoorie and Agra are ideal destinations. For India, the inbound tourists are a mere 0.49% of the global figures. This number is expected to increase at a phenomenal rate thus pushing up the demand for the hotels.

Nowadays Indian Youth is much more interested in exploring different cultures, cuisines, they want more exposure so they travel around the world to experience different things. Hotels should use this opportunity as a tool for growth of the hotel by introducing new tariffs, schemes, coupons, policies etc.

Guest houses replace the hotels. This is a growing trend in the west and is now catching up in India also, thus diverting the hotel traffic. Political turbulence in the area reduces tourist traffic and thus the business of the hotels. Changing trends in the west demand similar changes in India, which here are difficult to implement due to high project costs. The economic conditions of a country have a direct impact on the earnings in hotel industry. Lack of training man power in the hotel industry.

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Product/Services: Under the head services come the services offered by the

The services offered by Jaypee Hotels include :-

The Groups hospitality business owns and operates 6 properties spread across New Delhi, Uttar Pradesh and Uttarakhand. Four Five Star Hotels, two in New Delhi and one each in Agra and Mussoorie have a total capacity of 689 rooms. Another 5 Star luxury, a state-of-theart golf and spa resort with 170 living spaces first ever Six Senses Spa has been set up in collaboration with SIX SENSES SPAS at Greater Noida. Following are the accommodation offered by all the luxurious hotels :-

Jaypee Vasant Continental Delhi, India Room Category Deluxe Club Royal Club Premier Suite Executive Suite Club

Jaypee Siddharth, India Room Type Deluxe Room Club Room Suite

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Jaypee Palace Hotel & Convention Centre, Agra, India Room Type Standard Executive Palace Room Junior Suite Executive Suite Summit Suite Presidential Suite

Jaypee Residency Manor, Mussoorie Room Type Deluxe Executive Valley View Manor Valley View Green Suite

Jaypee Greens Delcourt Accommodation Type Deluxe Room

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Conferences and Meetings

Jaypee Vasant Continental: Jaypee Vasant Continental is the perfect venue for meetings and conferences with its state-ofthe-art facilities. Fully equipped conference rooms, 24 hour business center and banquet halls all combine to offer customers a wide choice of venues.

Jaypee Siddharth: Jaypee Siddharth is known for its business and conferencing facilities. The brand new and efficient 24-hour business center, the classic boardrooms, the smart new meeting rooms combine to offer corporate and individuals a choice to suit every occasion what ever is the size.

Jaypee Palace Hotel and Convention Centre: The Jaypee Palace Convention Center with a total floor area of 6770 square meters is the biggest and most grand in this part of the country. A technically advanced convention center built to global standards and supported by most up to date conferencing technology- fit for groups of 40-200 people.

Jaypee Residency Manor : Being the only 5 Star Deluxe Resort Hotel in the hills of Northern India, Jaypee Residency Manor offers modern conferencing facilities and services with a capacity to accommodate any number of guests between 30 to 400. An ideal venue for residential conferences, the hotel has both business and recreational facilities that are the best in the whole state.

Jaypee Greens Golf and Spa Resort, Greater Noida: We welcome you to celebrate moments of joy and togetherness, blessed with bliss and luxury at Jaypee Greens Golf & Spa Resort. Nestled in the lush green landscapes of Jaypee Greens at Greater Noida, this world of beautiful gestures is where all your celebrations will translate into magical memories.

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Celebrate the most memorable day of your life with Jaypee Hotels Jaypee Palace Hotel & Convention Centre, Agra Jaypee Palace presents a magnificent backdrop for the intimacy and grandeur of a wedding. 5 graceful indoor venues for 125-2000 people and 7 spectacular outdoor venues for 200-3000 people, Jaypee Palace Agra can host all weddings, corporate functions and banquets. From a simple ceremony to a grand extravaganza, Jaypee Palace has residential weddings packages to suit every level of sophistication and budget. The trademark warmth and hospitality is reflected in its personalized wedding management that ensures that every little detail, however small, is given the attention it deserves. Jaypee Residency Manor, Mussoorie Designed to give a breathtaking view from every nook and corner of its 90 well-appointed rooms. This is where romance with nature begins and culminates into an alliance made in heaven. The outdoor option includes The Terrace Gardens that can accommodate upto 500 people and the spacious Banquet Hall; an indoor venue has a capacity of 400 people for all functions and banquets. An elongated driveway provides a beautiful entry for the baraat and the adjoining receiving area is designed to welcome your guests in style. Jaypee Vasant Continental, New Delhi Located amidst the exclusive diplomatic enclave of New Delhi and the perfect destination for dream weddings with its well-appointed rooms and excellent dining options. The picturesque pool-side along with an enviable location makes it one of the most popular wedding venues. Smaller breakaway halls are perfect for intimate family functions. The outstanding service, superlative dcor and unparalleled banqueting ensure an unforgettable wedding experience. Jaypee Siddharth, New Delhi Located in central part of Delhi, offers excellent banqueting facilities at its mix of indoor and outdoor, chic, elegant venues having a capacity of upto 600 guests. The hotel offers its wedding guests extremely sumptuous food, smart and stylish set-ups -ranging from traditionally classic to suave and trendy- along with personalized service, making their experience highly memorable. All this makes the hotel an extremely popular destination for weddings. Jaypee Greens Golf and Spa Resort, Greater Noida Celebrate in The Lap of Luxury We welcome you to celebrate moments of joy and togetherness, blessed with bliss and luxury at Jaypee Greens Golf & Spa Resort. Nestled in the lush green landscapes of Jaypee Greens at Greater Noida, this world of beautiful gestures is where all your celebrations will translate into magical memories.
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Jaypee Palace Hotel, Agra

Cest Chine, the launched fine dining

restaurant, open for lunch and dinner serves authentic Chinese cuisine in the backdrop of design that will make the dining experience simply unforgettable.

Timings: Lunch: 12 Noon to 3pm Dinner: 7: 30 pm to 11: 30 pm

The Grand Buffet, an elaborate spread of

Timings: Breakfast: 07:00 am to 11:00 am Lunch: 12:30 pm to 03:00 pm Dinner: 07:30 pm to 11:00 pm Indian and continental soups, salads, main courses and desserts make the Grand Buffet a perfect place to indulge. Open for breakfast, lunch and dinner, the aesthetically designed restaurant can accommodate upto 228 guests.

Paatra, the new fine-dining restaurant at

Jaypee Palace Hotel, Agra takes you on a culinary journey from Amritsar to Lahore. Different paatras or utensils determine the unique cooking methods that conserve the unique flavor of your food. An elegant restaurant that promises to deliver an unforgettable food experience.

Timings: Dinner: 07:30 pm to 11:30 pm

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Pavilion Caf, the 24-hour resto caf for

Timings: All day dining all day dining offers an eclectic selection of Indian and continental delicacies. Along with an array of alcoholic and non-alcoholic beverages.

Tapas, the stylish and elegant Lounge bar

offers the finest domestic, imported spirits and wines along with a range of stimulating cocktails and appetizing snacks. Timings: Noon to midnight


Timings: 11:00 am to 08:00 pm

majestic interiors, overlooking stately gardens and waterbodies provide the perfect setting for a cup of choice of teas brewed to perfection, accompanied by delectable snacks.


Aqua Grill, the picturesque poolside hosts

the bar-be-que in flourishing environs of aesthetically landscaped gardens. A selection of vegetarian and non-vegetarian grills and tandoori delicacies, prepared on live counters in a festive environment makes it an ideal place to spend a relaxed evening during the winters.

Timings: 07:00 pm to 11:00 pm (winters)

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Jaypee Siddharth, New Delhi

Eggspectation, the 24 hour Resto-Caf makes its foray in West Delhi after ruling gastronomic palates across Canada, USA and at Jaypee Vasant Continental, New Delhi. Signature Dishes: Yoke-Around-the-Clock, Parmesan Crust Chicken, Herb Crusted New Zealand Lamb Chops.

Timings: Round the clock Signature Coffees: Caff MokaNero, Caff Affogato, Espresso, Cappuccino, Freddo..

Timings: 12:30 pm to 3:00 pm (ala carte menu and lunch buffet) Timings: 12:30 pm to 3:00 pm | 07:30 pm to 11:00 pm

Paatra, the new fine-dining restaurant at Jaypee Siddharth takes you on a culinary journey from Amritsar to Lahore. Different paatras or utensils determine the unique cooking methods that conserve the unique flavor of your food. An elegant restaurant that promises to deliver an unforgettable food experience.

Timings: 12:00 Noon to 12:00 Mid Signature Drinks: Fresh fruit frozen Margaritas, Classical Caprioshika.

The Lounge Bar at Jaypee Siddharth is the most sophisticated new watering hole in Delhiboth in terms of dcor and menu. A well stocked wine cellar, a host of creative cocktails and a vivacious crooner make it an ideal place to hang out with friends or business associates.

Timings: 10:00 am to 10:00 pm Signature Items: Morning bakeries, Almond Pastry, Truffle Cake and Black Glow.

The bakery and confectionery counter that offers a range of oven fresh breads, cakes, pastries, chocolates and many other delicious products.

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Jaypee Vasant Continental :

Timings: Round the clock Signature Dishes: Yoke Around the Clock, Parmesan Crusted Chicken, Egg Chilada, California Benedict.

A franchisee of Eggspectation, Canada, this unique Resto-Cafe has a lavish menu with more than 170 vegetarian and nonvegetarian items on offer. Eggspectation's eclectic menu excites every age and every palate. Live music in the evenings adds to the experience of a great meal.

Timings: 12:30 hrs to 15:00 hrs | 19:30 hrs to 23:00 hrs

It is a fine dining specialty restaurant offering authentic Sichaun and Cantonese cuisine deliciously cooked by Master Chef Eagle Wu. An unmatched Dimsum menu is offered in the Dimsum Lounge. Signature Dishes: Mongolian Grill, Beijing Duck.

A specialty restaurant with a separate vegetarian kitchen, Paatra showcases cuisine from Amritsar to Lahore. A fine selection of popular vegetarian and nonTimings: 11:00 hrs to 2:00 hrs vegetarian dishes from across the country Signature Dishes: Bhunee Chaat, Jhingai Lajawab, Mutterwali Tikki, Guchchi Murg. is complimented by live music in the evenings.

Timings: 12:30 hrs to 15:00 hrs | 19:30 hrs to 23:30 hrs Signature Drinks: Blue Margarita and Flamingo.

A lounge bar offering an impressive beverage list including delicious cocktails, mocktails wines, and aperitifs combined with an unusual selection of cocktail snacks and international Tapas. Plush seating and decor with live music in the evenings makes a very inviting ambience for you to unwind.

Timings: 8:30 am to 11:00 pm Breakfast: 06:30 hrs to 10:30 hrs

The Patisserie that offers a range of oven fresh breads, cakes, pastries, chocolates and many other delicious products. Signature Items: Chocolate Cake
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Jaypee Residency Manor

Marshal's Lounge, bar serving exotic selections of Mocktails, Cocktails, Liquors and Wine. Timings: 12:00 Noon to 11:00 pm Signature Drinks: Marshal's Royal Salute, Hula Shake.

Regency, Multi-Cuisine restaurant with bakery and confectionary shop. Timings: Breakfast: 8:00am to 10:30 am Lunch: 1:00 pm to 3:00 pm Dinner: 8:00 pm to 11:00 pm Signature Dishes: Chicken Breast, Chocolate and Rum Mousse.

Captain Youngs Cafe, Coffee shop serving Indian and Continental cuisines. Signature: Rubiyan Meshwi, Quesadilla Timings: 11:00 am to 8:00 pm

Atlantis - The Club Jaypee, Integrated Sports Complex

Cooks Caf - Resto caf offering a multi-cuisine menu with low calorie options on the menu and also with options to have Indian and Continental cuisine.

The Butler & The Chef - Club Lounge and bar with a pleasing view of the pool. The lounge also has a reference library, pool tables and board games to offer.

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Jaypee Greens Golf & Spa Resort :

The unique 24 hour Resto-Caf, Eggspectation offers an eclectic International fare, including a vast selection of egg specials. With windows overlooking the golfing greens and an interactive kitchen , the place is characterized by vibrancy and flamboyance both in dcor and the cuisine on offer.

It showcases classical as well as contemporary delicacies to please discerning diners. With Paatra referring to a vessel, a deserving person or a character cast in a performance, it harmoniously blends all these meanings of this beautiful word and makes each meal a most enjoyable experience for diners.

Discover the magic of Orient as secrets of the Sichuan and Canotonese cuisines unfold in an exotic setting that exudes beauty and a mystical charm. Prepared with utmost love and finesse by master chefs., every offering is a work of art. Set your date with ANO-Tai and fill your heart with feast from Far East. A fine dining experience that has been derived from a traditional Italian restaurant and given a contemporary edge, La Brezza offers an unparallel culinary experience. With Enteca the artistically designed Italian Wine bar, leading up to the more formal restaurant on Level 1, La Brezza is the absolute dining experience.

Our contemporary lounge bar raises a toast to the fine art of drinking. A truly au courant space, it lives up to its name as it is a maze of the finest of spirits, wines and concoctions which intersect with exclusive experiences to offer you moments that act as touch points of the luxury you deserve. Named after the world's most famous Cigar ambassador; The Churchill showcases the finest handpicked cigars from across the world along with the eclectic liqueurs and whiskeys in a 'gentleman's' space that bespeaks quiet power and understated elegance. Truly inspiring !
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Witness patisserie art at its finest as our master Chef Franck Turmine, doles out perfect pralines, cakes, pastries, savories and much more. A true delight to behold and a treat to devour.

Step in to savor finest teas from around the world inside an airy and lavishly fashioned retreat. Savour the gracious warmth of tea as it will rush in to fill your senses. Bedecked with opulence and an inviting ambience, the setting out here is just ideal for a relaxing tea session

Jaypee Palace, Agra and Jaypee Residency Manor, Mussoorie have a wide array of Spa Therapies for Relaxation and Rejuvenation.

Agra Tamaya, Jaypee Palace

Mussoorie Tamaya, Jaypee Residency Manor

New Delhi Tamaya, Jaypee Vasant Continental

New Delhi Tamaya, Jaypee Siddharth

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Six Senses Spa, Jaypee Greens Golf & Spa Resort

Greater Noida
The Six Senses Spa, a unit of the globally renowned Six Senses Spa (Thailand) in India. Spread over 90,000 sq. ft, it offers a mesmerizing array of holistic therapies administered by professionals, with every visit promising complete harmony for the mind, body and soul. The Six Senses Spas' philosophy of balancing all the senses is creatively represented in the spa menu, which features nurturing and soothing treatments as well as results-oriented therapies and personalized programmes administered under the guidance of expert therapists. The space is dotted with beautiful inner courtyards, water features and various therapy and relaxation areas.

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Sports Facilities And Leisure & Recreations

Atlantis The Club Jyapee Integrated Sports City
Indoor Sports

Outdoor Sports The Laguna - Swimming & Diving International sized swimming pool with a spectator gallery Competitive diving facility with 5 different levels for diving Professional coaching Soccer Lush green soccer field Australian style earth-mound seating Professional coaching Club Ace - Tennis 6 synthetic courts 2 clay courts Players lounge Professional coaching

Other Facilities Soul Art - Fitness Centre A modern gymnasium with state-of-the-art equipments and services Body sculpting and shaping Aerobic Hall Yoga Additional Services Pro Shop

Club Hoops - Basketball 3 Outdoor synthetic courts. 3 Indoor maple wood courts. Flood lit outdoor courts. Basketball indoor courts. Club Flamengo Badminton 6 indoor maple wood courts. Climate controlled hall. Club Velocity - Squash 6 international size squash courts. Climate controlled hall. Cutting edge video analysis. Club Boomers - Table Tennis Best quality TT tables on Tara flex flooring. Climate controlled hall. Extensive Junior Training. Jogging Track 200 m indoor jogging track. Fully air-conditioned hall.

Jaypee Residency Manor

Jaypee Residency Manor is a complete destination for a getaway. With recreational facilities to suit all age groups, everyone visiting this hotel will have had a wonderful time.

Indoor Heated Swimming Pool Leisure Mall Leisure Mall including a bowling alley Electronic Games Pool Billiards Croquet Skating Rink Jogging Track Childrens Library Kids Zone
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Jaypee Greens Golf & Spa Resort

The Golf Course Health & Fitness Centre An Outdoor Swimming Pool Emperor and Knights

Other Services

Money Changer. Doctor on Call. Valet Service. Postage. Golf on Request. Travel Desk. Astrologer. Shopping Plaza. Business Centre.


Accommodation Standard Rooms Wedding Boutique Dining Eggspectation Recreational Activities Golf Course

Executive Club Rooms



Health Club

Valley View Manor



Sauna Bath

Deluxe Suite

Saloon & Parlor Laundry Valet Service

The Old Baker

Steam Bath

Executive Suite

Cest Chine


Royal Suite Presidential Suite

Ano-Tai Bakers Studio


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Jaypee Vasant Continental Delhi, India Room Category Deluxe Club Royal Club Premier Suite Executive Suite Club

Single 8,000 10,000 12,000 16,000 18,000

Double 9,000 11,000 12,000 16,000 18,000

Note: The Above rack /full published rates are exclusive of taxes. The above rates are on EP Basis. The published rates may change as per managements decision. 10% luxury tax on published rates. 8.65 % service tax on display rates. 625% vat on display rate.

Jaypee Siddharth, India Room Type Deluxe Room Club Room Suite

Single (INR) 8,000 11,000 18,000

Double ( INR) 9,000 11,000 18,000

Note: The above rack/full published rates are exclusive of taxes. The above rates are on EP Basis. The published rates may change as per managements decision. Service Tax 8.65 % on rate offered; Luxury Tax 10% on rooms. .625% vat on display rates.

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Jaypee Palace Hotel & Convention Centre, Agra, India Room Type Standard Executive Palace Room Junior Suite Executive Suite Summit Suite Presidential Suite Single (INR) 9,500 10,500 12,500 16,000 20,000 30,000 ON REQUEST Double (INR) 10,000 11,000 12,500 16,000 20,000 30,000

Extra Bed Charges: 1,800 Note: Extra Bed Charges 1,800 All the above rates are subject to government taxes as applicable, any increase in govt. taxes will be added as applicable. All INR rates are applicable for Indian nationals & Foreign nationals holding valid Indian Resident Permit only. All USD rates are applicable for other Foreign Nationals & will be charged as per the prevalent exchange rates if paid in INR. All the rates/tariffs are subject to revision as per management's discretion.

Jaypee Residency Manor, Mussoorie Room Type Deluxe Executive Valley View Manore Valley View Green Suite Extra Bed Charges

INR Single/ Double 17,000 18,000 9,000 10,000 30,000 2,000

Note: All the above rates are on EP basis. All the above rates are subject to government taxes as applicable, any increase in govt. taxes will be added as applicable. All INR rates are applicable for Indian nationals & Foreign nationals holding valid Indian Resident Permit only. Current taxes Applicable: Service Tax 8.65% on rooms, Luxury Tax 10% on Rooms. Extra bed/ mattress are subject to availability however occupancy charge will be applicable.

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Jaypee Greens Delcourt (INR) Accommodation Type Deluxe Room Extra Bed Charges INR SINGLE 7,500 2,000/room/ night INR DOUBLE 8,500 2,000/room/ night

Please Note: All the above rates are on CP basis. All the above rates are subject to government taxes, currently applicable Luxury Tax. All the above rates are subject to revision as per management's discretion.

Jaypee Delcourt: Serviced apartment tariff available On request

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Due to presence in major tourism destinations Jaypee Hotels have made their presence strong in tourism industry in the country. Place of the organization plays a very important part in collection of the revenue. For example Mussoorie, which is an important tourist destination of the country and attract more than a million tourists every year, so there is only one 5 star hotel Jaypee Residency Manor of Jaypee Group. That is the advantage Jaypee Hotels have in Mussoorie. Following are the places where Jaypee Hotels is present in the country: Delhi-NCR I. II. Jaypee Vasant Continental Jaypee Siddharth Noida I. II. Jaypee Greens Golf & Spa Resort Atlantis The Sports City Mussoorie I. Jaypee Residency Manor Agra I. Jaypee Palace, Agra

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Promotion Branding Strategies of Jaypee Hotels

Jaypee Hotels have various methods of promoting their hotels. They work under following heads: 1. 2. 3. 4. 5. Sales Promotion Electronic Media Direct Marketing Personal Selling Advertising

Sales Promotion
Different discount packages for different seasons and varies from hotels to hotels :

Jaypee Palace Hotel, Agra

Valid from 1st April 2013 to 30th September 2013

Classic Retreat Package Duration : 1 night/2 Days Tariff : Rs.6000+ Taxes (applicable taxes) (for a couple/Double room) Including Breakfast for two. Games coupon worth Rs. 200/= can be redeemed only against leisure mall games. Classic Retreat Premium Package Duration 2 nights/3 Days Tariff : Rs. 11000 + Taxes (applicable taxes) (for a couple/Double room) Including Breakfast for two. Half day local sightseeing once during stay. 15 % discount on Spa Services. Leisure mall Games coupon worth Rs. 500/= can be redeemed only against leisure mall games. The above packages includes: Welcome Drink (Non Alcoholic) on arrival. In room Tea/Coffee Maker. 20% discount on Food & Beverages (Indian Brands Only) and Laundry Services On request use of Gymnasium & Swimming pool. On request use of Steam/Sauna once during the stay. Entry to Leisure mall & Discotheque. Pick-up and drop from/to Agra Cantt. Railway station on request.

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Jaypee Residency Manor Valid From 16th April 2013 to 15th July 2013
Magical Moments Deluxe Room (1 Night/ 2 Days) Duration 1 night/2 days Tariff Rs. 12500+ Taxes. (Applicable taxes) (For a couple in deluxe room) Including Breakfast for two. Two children below 5 yrs are free if sharing the same room with parents without an extra bed. Extra bed charges for Children between 05-12 yrs. Inclusive of breakfast RS. 1200 + Taxes per night. Extra bed charges for Adult inclusive of breakfast Rs.2000 + Taxes per night Magical Moments Premium Deluxe Room (2 Nights/ 3 Days) Duration 2 nights/3 days Tariff Rs. 22500 + Taxes (Applicable taxes) (For a couple in deluxe room) Including Breakfast for two. Two children below 5 yrs are free if sharing the same room with parents without an extra bed. Extra bed charges for Children between 05-12 yrs. Inclusive of breakfast Rs.1200 + Taxes per night Extra bed charges for Adult inclusive of breakfast Rs.2000 + Taxes per Night. Magical Moments Premium Executive Room (2 Nights/ 3 Days) Duration 2 nights/3 days Tariff Rs.24500 + Taxes. (Applicable taxes) (For a couple in Executive room) Including Breakfast for two. Two children below 05 yrs are free if sharing the same room with parents without an extra bed. Extra bed charges for Children between 05-12 yrs. inclusive of breakfast Rs.1200 + Taxes per night Extra bed charges for Adult inclusive of breakfast Rs.2000 + Taxes per night The above packages (Mussoorie) includes: Welcome Drink (Non Alcoholic) on arrival. In room Tea/Coffee Maker. 20% discount on Food & Beverages (Indian Brands Only). 20% discount on Laundry. On request use of Gymnasium & Swimming pool. On request use of Steam/Sauna once during the stay. On request entry to Leisure mall & Discotheque Pick-Up and drop from/to Dehradun Railway station on request. Transfers between Hotel and Mall road at pre-determined schedule on request.

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Jaypee Greens Golf & Spa Resorts

Grand Prix Getaways (Experience Buddh International Circuit in a Mercedes Benz) Duration 1 Night/ 2Days Tariff : Weekdays Weekends

Deluxe Room Single/ Double: INR 9500 + Taxes

Deluxe Room Single/ Double: INR 10000 + Taxes

Inclusions : 01 lap of the circuit with 03 stops at turns 3,4 & 10 Taxi Ride on BIC Vehicles - 1 Lap in Mercedes Benz car for 2 persons. ** Transport to and fro from JGGR to BIC is guest own. Subject to availability of the track BIC.

Sports & Leisure Package Atlantis The Sports City

Duration Tariff Deluxe Room weekdays Single/ Double : INR 7500+ Taxes Inclusions Usage of Atlantis, the state-of-the-art international sports club. Deluxe Room weekend Single/ Double : INR 8000+Taxes 1 Night/ 2Days

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Electronic Media

Through Social media, We keep updating our customers. Following are the sources through which we keep updating,

Facebook :- Through Facebook we keep updating our customers and keep updating them about our latest offerings and discounts.
Twitter :- We tweet about hotels and happenings and events taking place at the hotels.

Newsletter :- We keep mailing them about the offerings of the seasons through our newsletter having all the information about our latest offers and special discounts.

Pinterst :- All the latest photographs of all the hotel of Jaypee Group, their cuisines, restaurants, their rooms etc have been pinned and been publicized.

Direct Marketing
Direct Marketing have been done through following ways : Celebrations :Seasonal Magazine of Jaypee Hotels, every season it has been updated and revised. And given to all the sales team and customers.

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Pamphlets :- Pamphlets have been distributed to the customers and clients.

Mailers :- Mails have been sent to the existing as well as former clients.

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Personal Selling
Sales executives of Jaypee Hotels themselves go to Catchment Area of luxurious hotels. In Delhi NCR, Where they can find customers : through their contacts, callings, meetings etc. Following are the places comes under catchment area :1. 2. 3. 4. Gurgaon Various Embassies Bhikaji Kama Place Various community centers etc

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Jaypee Hotels has been using various methods of advertising. Like Print Advertising, Video Films, Road Shows, Banners, Hoardings etc. Recently Jaypee Hotels have launched a 3:00 minutes advertising video of Jaypee Greens Golf & Spa Resorts and have been released with various movies with tying up with many leading Cinema Hall Chains like PVR, Big Cinemas, INOX etc.

Many Hoarding have been put across whole nation in every big cities like Delhi-NCR, Mumbai, Bangalore, Jaipur, Hyderabad, etc

Updated Ads of every season got published on National Newspapers like Times of India, Hindustan Times, Deccan Herald, Chronicle Times, The Hindu, The Economic Times etc.

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Registration for Reservation

On Home Page

On Home Page

On Home Page

All the three hotels except Jaypee have the reservation form on HOME PAGE Not on Home only which makes the process of Page registration for reservation a bit comfortable for registrant. Sober Colors Adequate Colors attract viewers and should contain differentiating factors Too much information on Home Page which makes the look a bit messy Toll Free Number is a very good feature which adds to Branding of the Hotel, And The Lalit's have done something very unique. There is a feature of Call us Free in which they asked for the phone numbers and they call the customers. Jaypee have differentiated its website by putting 360 dgree view. On Taj's website there is option of listening their soundtrack while exploring the pictures Because of being in limited cities jaypee is running behind.

Background or theme colors Information on Homepage

Moving Texts which differentiated it Adequate

Attractive colors Adequate

Formal Colors Too Much

Toll Free Number





On the product tab they have Panoramic Views moving images of their restaurants and spas etc. Find a Hotel YES Mobiles and through social Media No Yes Ask for the vote

Vitual Tours

360 Degree


YES NewsLetters and Social Media Yes No Ask for the vote

NO NewsLetters and Social Media No No No

Update Language Website Feedback Support From Viwers

Only Social Media No No Ask for the vote

Involvemnt of viewers is being used which make them felt special

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Lack of Professional people

Jaypee Hotels do not have any criteria for specialized subjects. They only go for experience although that counts a lot but they should be opting for right person for the right job.

Work Load

In certain departments the work load is so much that it becomes impossible for a normal human to take the work load. And you will constantly see lots of turnover.

Lack of Co-ordination

During the completion of my internship program I have observed the lack of coordination among employees that often resulted in unfavorable conditions

Financial Compensation

Pay is a wonderful incentive, Manager or employees think of their pay a form of recognition for a job well done and as a markup for recognition. In short salary packages offered by the hotel are not attractive for the qualified and specialized people.

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1. The hotel industry is in boom.

2. The location of the hotel is the main advantage for the hotel.

3. The customer survey says that most of the customers are happy.

4. There must be an innovation in marketing strategy.

5. Effective marketing can raise the business of the hotel.

6. Event conducting (fashion shows, DJ, Stage performance) have an important role in profit generation.

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Conclusion & Recommendations

Two nights B&B to include first night dinner Such kind of offers are extremely needed this encourages your guests to eat in the hotel and provide an increased spend on wines and spirits. Invite representatives from your local tourist office to try out your facilities and experience what you offer first-hand. Give people the opportunity to sample what you offer in person or bringing a guest for free. This type of promotion is a great way of encouraging people to try something new or entice them away from another venue with no risk to them. Taster evenings for your new menu for your local neighborhood or regular customers. You don't need to give a full-blown meal, just a sampling of different menu items. Although the food will be free people will still be buying drinks. If you do this prior to your normal service times it might also encourage people to stay on for a full-blown meal. Offer vouchers or discounts for all those who attend for subsequent visit. Wine tastings, particularly when you are changing your wine list. Your wine merchant might also provide some sponsorship for this. Invite existing customers to bring a friend with them for free (your existing customers are your best form of referral and by bringing a friend you are increasing the loyalty of the existing customer). Invite PAs and secretaries from local businesses to a networking meeting enabling them to sample your meeting and conference facilities. Tie in with local activities such as flower shows, exhibitions, festivals, and sporting events and offer vouchers to the organizers of the events to give to visitors. Celebrate important dates on the hotel's calendar: The anniversary of the hotel opening, a refurbishment, a new arrival to the team, even your birthday is an excuse' to offer something special. Your rewards need to suit your target audience - something that is of real value to them or regarded as special, but still of low enough cost for you to remain in profit. If your customer's bill is normally paid by a third party (e.g. business expenses) make the offer something they can benefit from personally - otherwise there is little incentive.
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Bibliography http://www.radisson.csom/

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