Parent Company HUL Category FMCG Sector Personal Care Tagline/ Slogan Dss nahi to bas nahi; My toothpaste

fights 10; Protection Outside Freshness Insi de; Gets Your Teeth Their Whitest USP Pepsodent is a 15 year old brand that offers various oral care solutions to spec ific need based solutions. STP Segment Personal Care -Toothpastes Target Group Urban Households for Oral Hygiene Care Positioning Brand that offers various oral care solutions to specific need based solutions SWOT Analysis Strength 1. Endorsed by FDI ( the largest dental association globally) 2. Among the most trusted brands having celebrities like Shahrukh Khan as brand ambassadors 3. Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth, fresh breath and healthy gums 4. Pepsodent as an oral care expert offers solution to specific problems like bl eeding gums and sensitive teeth 5. Pepsodent also includes a range of toothbrushes Weakness 1. Colgate is the top-of-the-mind toothpaste brand hance intense competition 2. Low penetration in the rural areas Opportunity 1.innovative marketing like Pepsodent packs included a Germ Indicator in Februar y-May 2002, which allowed consumers to see the efficacy in fighting germs 2.Pepsodent campaigns which aims at educating consumers on the need for germ pro tection through the night Range of variants for different needs Toothpaste

3. Smaller packaging for rural markets, tie-ups with hotel chains, schools Threats 1. Competition from internal brand like Close Up in the same segment and externa l brand like Colgate 2.Oral hygiene still lacks in the rural parts of the country Competition Competitors 1. Colgate 2.Anchor 3. Oral B