Preparing A Research Proposal

By:
Master of Mass Communication, B.A. Hons. Mass Comm. In Journalism, Dip. Comm. And Media

MOHD SHAHNAWI BIN MUHMAD PIRUS

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CHAPTER 1: 1.0 1.1 1.2 1.3

INTRODUCTION

Background of Study Problem Statement Research Objectives Scope and Rationale of Study

1.4

Significances of Study
1.4.1 1.4.2 Policy Practice

TABLE OF CONTENT
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CHAPTER 2:

LITERATURE REVIEW

2.0 Application of Theory: The Interpersonal Exchange Model by Gerald L. Wilson, Alan M. Hantz, Michael S. Hanna (1986) 2.1 The Sensitivity 2.2 The Perception 2.3 The Risk Assessment 2.4 The Prediction 2.5 The Theoretical Framework

TABLE OF CONTENT
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CHAPTER 3: RESEARCH METHODOLOGY 3.0 3.1 3.2 3.3 3.4 3.5 Background and Overview: Qualitative Research Design Population and Subject to Study (In-depth Interview) Research Instruments Data Collection In-depth Interview (Entering The Field) Sampling Procedures 3.4.1 Purposive and Judgmental 3.4.2 Unit of Analysis Data Analysis (Thematic Analysis)

TABLE OF CONTENT
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References

TABLE OF CONTENT
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1.0

Background of Study

Televisions treatment of sexual content in recent years has grown increasingly frequent and prominent, raising important societal concerns in an era where decisions about sexual behavior inevitably involve public health issues. Each year in the United States of America, one out of every four sexually active teens is diagnosed with a sexually transmitted disease (Institute of Medicine, 1997). From a broader perspective, approximately 19 million Sexually Transmitted Disease (STD) infections are diagnosed annually, with nearly half of them afflicting teens and young adults between 15-24 years of age (ibid.).

CHAPTER 1: INTRODUCTION
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1.1

Problem Statement

Audience will have to deal with the obscenity issues as to go with the current flow of viewing pattern. Even though some obscenity scenes carry taboo messages society, it also carries significant moral valuesfor example, the usage of condom may decrease the risk of HIV/ AIDS infection. Again, it is subject to the audiences interpretation on how they evaluate those obscenity messages. This determines whether sexual and obscenity messages has educated the audience and improved their level of maturity and understanding while exposed to the explicit portrayal of obscenity in TV series.

CHAPTER 1: INTRODUCTION
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1.2

Research Objectives : To ascertain in how sexual conversations are being portrayed in the Greys Anatomy television series : To identify how sexual behaviors on the Greys Anatomy Television series are being portrayed : To justify the portrayal of safe sex messages on the Greys Anatomy Episodes : : : How is sexual conversation being portrayed in the Greys Anatomy television series? How is sexual behavior on the Greys Anatomy television series portrayed? How the safe sex messages are being portrayed on the Greys Anatomy Episodes?

RO1 RO2 RO3

RQ1 RQ2 RQ3

CHAPTER 1: INTRODUCTION
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1.3 Scope and Rationale of Study

The scope and rationale of study were focused on the explicit portrayal of obscenity on the Greys Anatomy TV series. The aggressive portrayal of obscenity has cultivated the researchers interest to relate it with the current trend of viewing patterns. The limitations on religion and cultural values had geared the researcher to determine the audiences acceptance on this issue.

CHAPTER 1: INTRODUCTION
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1.4 Significances of Study

We often realize that the media has the power to disseminate information to the people effectively. When the Government needs to promote their agenda, the best tool it can penetrate societys mind is the media. For instance, the antismoking campaign helps the society to be aware of the dangers associated in smoking. Nevertheless, we cannot deny the effectiveness of the media even though there is still disadvantages outcome that results from the media itself.

CHAPTER 1: INTRODUCTION
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1.4.1

Practice

The findings from this study will be another indicator that reflects the current situation of viewing patterns among the Malaysian audience. We are against any media content that portray the explicitness of obscenity.

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2.0 Application of Theory: The Interpersonal Exchange Model by Gerald L. Wilson, Alan M. Hantz, Michael S. Hanna (1986) The Interpersonal Communication values suggest that the Interpersonal Exchange Model involves an acceptance process which is applicable in screening and organizing information. The theory supports the audiences acceptance and interpretation towards the issue on the explicit portrayal of obscenity in TV series. This scenario would justify the audiences understanding and exposure towards the influence of obscenity in media content.

CHAPTER 2: LITERATURE REVIEW

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The Variables: 2.1 The 2.2 The 2.3 The 2.4 The Sensitivity Perception Risk Assessment Prediction

CHAPTER 2: LITERATURE REVIEW

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2.5

Theoretical Framework

The Interpersonal Exchange Model (First Part)

The events inside a person

SENSITIVITY (The person ability to discover stimuli and to sort through them.)

PERCEPTION (Process of bringing stimuli inside the person body and becoming aware of them.)

RISK ASSESMENT (The person estimates the probability that outcomes will be positive or negative.)

PREDICTION (The person decides whether to trust, based on his/her assessment of the risk.)

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3.0

Qualitative Research Design

Distinct from the theoretical orientation are qualitative studies in which theory (or some other broad explanation) becomes the end point for a study. It is an inductive model or theory (Punch, 1998: Cresswell, 2003: pp. 132-134). The logic of this inductive approach helps the researcher begins by gathering detailed information from participants and forms this information into categories or themes. These themes or categories are developed into broad patterns, theories, or generalizations that are then compared with personal experiences or with existing literature on the topic.

CHAPTER 3: RESEARCH METHODOLOGY

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3.1

Population and Subject To Study

The in-depth interview sessions were conducted among seven informants who were capable to express their opinions and judgments towards the explicit portrayal issues. They have experienced in watching the Greys Anatomy or any other TV series or films (that contained obscenity elements). The informants must not necessarily be a follower of the Greys Anatomy TV series, but whats more important is, the person should be able to express a matured and unbiased opinion.

CHAPTER 3: RESEARCH METHODOLOGY

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3.2

Research Instruments The researcher himself@herself and protocol interview

3.3

Data Collection In-depth Interview (Entering The Field)

3.4

Sampling Procedures 3.4.1 Purposive and Judgmental 3.4.2 Unit of Analysis

Data Analysis (Thematic Analysis) Segregation of Discussion According to Variables

3.5

CHAPTER 3: RESEARCH METHODOLOGY

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Ackerman, D. (1995). A natural history of love. New York: Vintage Books. Adoni, H. (1983). The social context of youth culture. Presented at the meeting of the International Communication Association, Dallas. Alan Guttmacher Institute. (2004). Unplanned teen pregnancy. New York: Guttmacher Publications. Baran, S.J. (2002). Introduction to mass communication: Media literacy and culture. New York: McGraw-Hill. Barreca, R. (1993). Perfect husbands & other fairy tales: Demystifying marriage, men, and romance. New York: Harmony Books (pp. 146-147).

REFERENCES
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THANK YOU
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