APIA Vote Civic Engagement Plan

Organization ABC Organization

Name Eli Lee
Date Prepared May 25, 2009

Metrics Description of Goal Evaluation

Vote Share AAPI's will compose 2% of
the 2009 municipal
electorate. We will register
250 voters and turn out
500 voters.
We will measure vote
share, voter registration
and GOTV through the VAN.

Issue Environment We will make health care We will measure

the top issue in the AAPI community opinion through
community. an informal survey at the
end of the campaign.

Leadership We will train 10 field We will measure leadership

volunteers and 2 field by counting the number of
coordinators and 1 individuals trained.
candidate

Return on We will get the VAN and We will calculate the costs
Investment reduce our technology costs we saved by using VAN
through the c3 table.

Week Field Activity Field Experiment Communications Activity

12
11
10
9
8
7
6
5
4
3
2
1
Communications Leadership Activity Leadership Evaluation
Evaluation
APIA Vote Field Tracking System

Group

Att/Shift (2.5
Type Shifts/Wk Att/Hr hr/shift) Wks Contact Rate Attempts Contacts Yes Rate Yes's
Voter Reg 3 20 50.00 9 25% 1,350 338 40% 135
Event 3 15 37.50 9 40% 1,013 405 50% 203
GOTV Phone 6 25 62.50 5 20% 1,875 375 75% 281
GOTV Door 5 12 30.00 5 20% 750 150 75% 113
Total 4,988 1,268 731
APIA Vote Needs Assessment

Budget Member of Experimental

Gap: Next Voter File State c3 Evaluations
Organization 12 Months Voter File? Interface? Tech Staff? Table? Planned Training Needed
APIA-NV $15,000 Catalist VAN ISSI Yes 1 VAN and field planning
VietVote
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