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  • Concept of Strategy

    Diunggah oleh

    Robbi Wan
    18 tayangan7 halaman
    The document discusses the concept of strategy, defining it as a plan that integrates an organization's goals, policies, and actions. It notes that strategy helps marshal resources based on internal strengths and weaknesses as well as anticipated external changes and competitor moves. The document outlines the basic dynamics of strategy formulation, including assessing the internal and external environment to develop a multi-year strategic plan and specific action programs, allocating resources and defining performance metrics for control. It also discusses the difference between intended, realized, emergent, and unrealized strategies.

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    The document discusses the concept of strategy, defining it as a plan that integrates an organization's goals, policies, and actions. It notes that strategy helps marshal resources based on internal strengths and weaknesses as well as anticipated external changes and competitor moves. The document outlines the basic dynamics of strategy formulation, including assessing the internal and external environment to develop a multi-year strategic plan and specific action programs, allocating resources and defining performance metrics for control. It also discusses the difference between intended, realized, emergent, and unrealized strategies.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    18 tayangan7 halaman

    Concept of Strategy

    Diunggah oleh

    Robbi Wan
    The document discusses the concept of strategy, defining it as a plan that integrates an organization's goals, policies, and actions. It notes that strategy helps marshal resources based on internal strengths and weaknesses as well as anticipated external changes and competitor moves. The document outlines the basic dynamics of strategy formulation, including assessing the internal and external environment to develop a multi-year strategic plan and specific action programs, allocating resources and defining performance metrics for control. It also discusses the difference between intended, realized, emergent, and unrealized strategies.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 7

    The Concept of Strategy

    A DEFINITION.
    a plan that integrates an organizations goals, policies and actions into a cohesive whole. A well formulated strategy helps to
    marshal and allocate resources into a unique and viable posture based on internal relative competencies and shortcomings; anticipated changes in the environment; and a contingent moves by competitors
    Quinn, 1980

    GOALS
    Vision Mission Values Objectives

    EXTERNAL ENVIRONMENT Market Industry P.E.S.T Environmental

    PLANS DECISIONS ACTIONS

    RESOURCES Factors Capabilities Ideas Innovations

    The Basic Dynamics of Strategy


    McGee, Thomas, Wilson 2005

    The Strategy Formulation Process

    Vision/mission of the business


    Business scope Competitive ambition
    Identity product markets

    Internal assessment
    Success factors Competitive position Basic strengths and weaknesses

    External assessment
    Success factors Industry attractiveness Industry opportunities and threats

    Formulation of the business strategy


    Set of multi-year broad action programs

    Definition and evaluation of specific action programs


    Base case

    Scenarios Contingencies

    Resources allocated and definition of performance measurements for control Budgeting


    Strategic investments Operating budgets

    Deliberate strategy

    Intended strategy

    Realized strategy

    Unrealized strategy

    Emergent strategy

    Intended and emergent strategies

    Vision, Mission and Goals


    Vision - an ideal state or situation that an organization wants to attain Mission - organizations reason for existing
    What is the organizations core ACTIVITY? What service does the organization deliver? Who are the end-users/BENEFICIARIES of the service? How does the organization deliver such service? In what way is the organizations MANNER OF DELIVERING ITS different from other organizations offering the same service?

    Goals what is to be achieved and when

    Resources
    Strategists can mobilize resources which, if unique enough, can bring huge rewards to the organization. The firm is a collection of competencies
    Hard to imitate Provides access to a wide variety of markets Contributes to customer benefits of end-product

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