Geographic segmentation
Urban Rural
Demographic Segmentation
Age Family Size
Psychographic Segmentation
Personality
Target Group
Age 18-24 Tata Nano 18.2% Age 25-54 40.4% Above 55 Senior Citizens
M1 P1 P2 P3
M2
M3
P E R F O R M A N C E
Competitor Analysis
Bajaj RE60 Rs. 1,30,000 1,40,000
Renault + Nissan
Maruti Alto Rs 3.44 to 3.58 lakh