SUMMER INTERNSHIP
PROGRAMME
INTERIM REPORT
ON
FACTORS AFFECTING
INVESTORS PREFERENCE
FOR MUTUAL FUNDS
IN INDIA
Submitted by:
NILAMADHAV SAMAL
08BS0001995
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
CONTENTS
Abstract 3
Objective 4
Limitation 5
Company profile 6
Introduction 6
Credit Rating 6
Products and services 6
Mahindra Fin Smart : Investment Advisory Services 7
Investments 8
Investment Needs 8
Choosing the Right Investment Option 10
Investment Options in India 12
Mutual Funds 16
Organization 18
Regulatory Authorities 20
Types Of Mutual Funds 21
Advantages / Disadvantages of Mutual Funds 26
History 28
Analysis of a fund/scheme. 31
Further Scope of Study-
Analysis of a fund/scheme with examples
Comparative analysis of different investment Options
Market Survey 34
Research Methodology 34
Sample Selection 36
Demographic analysis of Investment patterns 37
Further Scope of the study 42
Factors(Intrinsic and Environmental) affecting selection of a scheme 43
Further Scope of Study 44
Influence of Product Qualities on Scheme Selection 45
Further Scope of Study 47
Influence of Fund Sponsor Qualities on Scheme Selection
Influence of Investor Services on Scheme Selection
Suggestions
Conclusion
Annexure I 48
References 52
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
ABSTRACT
The project contains the brief description of the mutual fund industry in
general. It also includes the study and comparison of other investment
products available in the market like Insurance plans, ULIP, Mutual Funds,
Savings account, Provident funds, Postal savings and Fixed Deposits and
Stocks available in the market.
A survey was conducted to gather primary data to judge the factors that
influence investors before they invest in any of the investment tools and
thus the first part of the paper scrutinizes the investor’s perception and
analyzes the relation between the features of the products and the investors’
requirements. With this back ground an attempt has been made in this
paper to categorize investors based on various demographic factors such as
age, sex, income level and occupation.
The second part of the paper deals exclusively in Mutual Funds. It is widely
believed that MF is a retail product designed to target small investors,
salaried people and others who are intimidated by the stock market but,
nevertheless, like to reap the benefits of stock market investing. At the retail
level, investors are unique and are a highly heterogeneous group. Hence,
designing products that are customer tailored to the different needs is
important. Currently (as on 23/3/2009) there are more than 2500 schemes
with varied objectives and AMCs are competing against each other by
launching new products or repositioning old ones. MF industry today is facing
competition not only from within the industry but also from other financial
products that provide many of the same economic functions as mutual funds
but are not strictly MFs. Thus the second part of the paper attempts to study
the factors influencing the fund/scheme selection behavior of Retail
Investors who invest in Mutual funds.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
OBJECTIVE
· In order to examine the issues raised above, this paper has the following
objectives before it :
1) To understand the savings avenue preference among MF investors
2) To identify the features the investors look for in Mutual Fund products
3) To identify the scheme preference of investors
4) To identify the factors that influences the investor’s fund/scheme
selection
5) To identify the information sources influencing the scheme selection
decision.
· This paper shall also look into the brief history of mutual funds industry in
India; try to classify them according to the various schemes and products
offered. It shall also provide a comparative analysis between different
types of mutual funds in India and between mutual funds and other
investment products.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
LIMITATIONS
i) Sample size was limited to 100 investors who have invested through
Mahindra only. The sample size may not adequately represent the
national market.
ii) This study shall not been conducted over an extended period of time
considering both market ups and downs. The market state has a
significant influence on the buying patterns and preferences of investors..
The study cannot capture such situations.
iii) The study shall take into account the preferences of investors who
have invested in schemes offered by the distributor services of Mahindra
only. As such there will be a element of biasness in the study.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
COMPANY PROFILE
MAHINDRA AND MAHINDRA FINANCIAL SERVICES LTD.
Credit Rating:
• Company has also been awarded “Ind AA+” rating by Duff & Phelps
(DCR) for the Rs.50 crores Long Term Non- Convertible Debentures.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
• It has also recently commenced its mutual fund distribution business and
are exploring opportunities of entering housing loans and personal loans
in rural and semi urban markets.
• Now Mahindra finance has started its new venture named Mahindra
Finance- FinSmart which is an investment advisory services provider.
• In just over three years since its launch, it have strongly cemented its
position as a leading player in industry based on its pioneering strategy
i.e., “Where your Investment Matters and not its size”.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
INVESTMENTS
Savings form an important part of the economy of any nation. With the
savings invested in various options available to the people, the money acts
as the driver for growth of the country. Indian financial scene too presents a
plethora of avenues to the investors. Though certainly not the best or
deepest of markets in the world, it has reasonable options for an ordinary
man to invest his savings.
Most investors and advisors spend a great deal of time understanding the
merits of the thousands of investments available in India. Little time,
however, is spent understanding the needs of the investor and ensuring that
the most appropriate investments are selected for him.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
· Life Cover: Many investors look for investments that offer good return
with adequate life cover to manage the situations in case of any
eventualities.
· Ease of withdrawal: This refers to the ability to invest long term but
withdraw funds when desired. This is strongly linked to a sense of
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
The Ideal Investment strategy should be a customized one for each investor
depending on his risk-return profile, his satisfaction level, his income, and
his expectations. Accurate planning gives accurate results. And for that there
must be an efficient and trustworthy roadmap to achieve the ultimate goal of
wealth maximization.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
moment and when to buy or sell the securities, This depends on investment
process as investment policy, investment analysis, valuation of securities,
portfolio construction and portfolio evaluation and revision. Every investor
tries to derive maximum economic advantage from his investment activity.
For evaluating an investment avenues are based upon the rate of return,
risk and uncertainty, capital appreciation, marketability, tax advantage and
convenience of investment. The following Table should give the clear picture
relating to the investors’ investment decisions in various financial market
instruments. The choice of the best investment options will depend on
personal circumstances as well as general market conditions. For example, a
good investment for a long-term retirement plan may not be a good
investment for higher education expenses. In most cases, the right
investment is a balance of three things: Liquidity, Safety and Return.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
Fixed Deposits – They cover the fixed deposits of varied tenors offered by
the commercial banks and other non-banking financial institutions. These
are generally a low risk prepositions as the commercial banks are believed to
return the amount due without default. By and large these FDs are the
preferred choice of risk-averse Indian investors who rate safety of capital &
ease of investment above all parameters. Largely, these investments earn a
marginal rate of return of 6-8% per annum.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
Bullion Market – Precious metals like gold and silver had been a safe
heaven for Indian investors since ages. Besides jewellery these metals are
used for investment purposes also. Since last 1 year, both Gold and Silver
have highly appreciated in value both in the domestic as well as the
international markets. In addition to its attributes as a store of value, the
case for investing in gold revolves around the role it can play as a portfolio
diversifier.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
Stock Market – Indian stock markets particularly the BSE and the NSE, had
been a preferred destination not only for the Indian investors but also for the
Foreign investors.. Although Indian Markets had been through tough times
due to various scams, but history shows that they recovered very fast. Many
types of scrip had been value creators for the investors. People have earned
fortunes from the stock markets, but there are people who have lost
everything due to incorrect timings or selection of fundamentally weak
companies.
Real Estate- Returns are almost guaranteed because property values are
always on the rise due to a growing world population. Residential real estate
is more than just an investment. There are more ways than ever before to
profit from real estate investment.
Unit Linked Insurance Plans - ULIPs are remarkably alike to mutual funds
in terms of their structure and functioning; premium payments made are
converted into units and a net asset value (NAV) is declared for the same. In
traditional insurance products, the sum assured is the corner stone; in ULIPs
premium payments is the key component.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
MUTUAL FUNDS
INTRODUCTION
Mutual Funds over the years have gained immensely in their popularity.
Apart from the many advantages that investing in mutual funds provide like
diversification, professional management, the ease of investment process
has proved to be a major enabling factor. However, with the introduction of
innovative products, the world of mutual funds nowadays has a lot to offer
to its investors. With the introduction of diverse options, investors needs to
choose a mutual fund that meets his risk acceptance and his risk capacity
levels and has similar investment objectives as the investor.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
other securities. The income earned through these investments and the
capital appreciation realised are shared by its unit holders in proportion to
the number of units owned by them. Thus a Mutual Fund is the most suitable
investment for the common man as it offers an opportunity to invest in a
diversified, professionally managed basket of securities at a relatively low
cost. The flow chart below describes broadly the working of a mutual fund:
The flow chart below describes broadly the working of a mutual fund:
Investors on a proportionate basis, get mutual fund units for the sum
contributed to the pool
The money collected from the investors is invested into shares, debentures
and other securities by fund managers.
The fund manager realizes gain or losses, and collect dividends or interest
income
Any capital gain or loss from such investors are passed onto the investors in
the proportion of number of units held by them.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
There are many entities involved and the diagram below illustrates the
organizational set up of a mutual fund
Mutual funds
Mutual fund is vehicle that facilitates a number of investors to pool their
money and have it jointly managed by a professional money manager
Sponsor
Sponsor is the person who acting alone or in combination with another body
corporate establishes a mutual fund. The Sponsor is not responsible or liable
for any loss or shortfall resulting from the operation of the Schemes beyond
the initial contribution made by it towards setting up of the Mutual Fund.
Trustee
Trustee is usually a company (corporate body) or a Board of Trustees (body
of individuals). The main responsibility of the Trustee is to safeguard the
interest of the unit holders and ensure that the AMC functions in the interest
of investors and in accordance with the Securities and Exchange Board of
India (Mutual Funds) Regulations, 1996.
Asset Management Company (AMC)
The AMC is appointed by the Trustee as the Investment Manager of the
Mutual Fund. At least 50% of the directors of the AMC are independent
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
directors who are not associated with the Sponsor in any manner. The AMC
must have a net worth of at least 10 crores at all times.
Transfer Agent
The AMC if so authorised by the Trust Deed appoints the Registrar and
Transfer Agent to the Mutual Fund. The Registrar processes the application
form, redemption requests and dispatches account statements to the unit
holders. The Registrar and Transfer agent also handles communications with
investors and updates investor records.
Net Asset Value (NAV) - Net Asset Value is the market value of the assets
of the scheme minus its liabilities. The per unit NAV is the net asset value of
the scheme divided by the number of units outstanding on the Valuation
Date.
Sale Price- Is the price you pay when you invest in a scheme. Also called
Offer Price. It may include a sales load.
Repurchase Price- Is the price at which a close-ended scheme repurchases
its units and it may include a back-end load. This is also called Bid Price.
Redemption Price- Is the price at which open-ended schemes repurchase
their units and close-ended schemes redeem their units on maturity. Such
prices are NAV related.
Repurchase or ‘Back-end’ Load / Exit load - Is a charge collected by a
scheme when it buys back the units from the unit holders.
Entry load- Entry load is the commission that an investor has to pay while
purchasing units of a mutual fund. This is a certain percentage that the
mutual fund charges to meet its expenses.
Credit Rating- Credit ratings measure a borrower’s creditworthiness and
helps in comparison of credit quality, this is true within a country and also
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
Regulatory Authorities
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
BY STRUCTURE
An open-end fund is one that is available for subscription all through the
year. These do not have a fixed maturity. Investors can conveniently buy
and sell units at Net Asset Value ("NAV") related prices. The key feature of
open-end schemes is liquidity.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
units to the Mutual Fund through periodic repurchase at NAV related prices.
SEBI Regulations stipulate that at least one of the two exit routes is provided
to the investor.
3. Interval Schemes:
Interval Schemes are that scheme, which combines the features of open-
ended and close-ended schemes. The units may be traded on the stock
exchange or may be open for sale or redemption during pre-determined
intervals at NAV related prices.
By investment objective :
Growth Schemes: Growth Schemes are also known as equity schemes. The
aim of these schemes is to provide capital appreciation over medium to long
term. These schemes normally invest a major part of their fund in equities
and are willing to bear short-term decline in value for possible future
appreciation.
Income Schemes: Income Schemes are also known as debt schemes. The
aim of these schemes is to provide regular and steady income to investors.
These schemes generally invest in fixed income securities such as bonds and
corporate debentures. Capital appreciation in such schemes may be limited.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
The risk return trade-off indicates that if investor is willing to take higher
risk then correspondingly he can expect higher returns and vise versa if he
pertains to lower risk instruments, which would be satisfied by lower
returns. For example, if an investors opt for bank FD, which provide
moderate return with minimal risk. But as he moves ahead to invest in
capital protected funds and the profit-bonds that give out more return which
is slightly higher as compared to the bank deposits but the risk involved also
increases in the same proportion.
BY NATURE
1. Equity fund:
These funds invest a maximum part of their corpus into equities holdings.
The structure of the fund may vary different for different schemes and the
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
fund manager’s outlook on different stocks. The Equity Funds are sub-
classified depending upon their investment objective, as follows:
Equity investments are meant for a longer time horizon, thus Equity
funds rank high on the risk-return matrix.
2. Debt funds:
Income Funds: Invest a major portion into various debt instruments such
as bonds, corporate debentures and Government securities. They provide a
fixed return over each period of time.
MIPs: Invests maximum of their total corpus in debt instruments while they
take minimum exposure in equities. It gets benefit of both equity and debt
market. These scheme ranks slightly high on the risk-return matrix when
compared with other debt schemes.
Short Term Plans (STPs): Meant for investment horizon for three to six
months. These funds primarily invest in short term papers like Certificate of
Deposits (CDs) and Commercial Papers (CPs). Some portion of the corpus is
also invested in corporate debentures.
Liquid Funds: Also known as Money Market Schemes, These funds provides
easy liquidity and preservation of capital. These schemes invest in short-
term instruments like Treasury Bills, inter-bank call money market, CPs and
CDs. These funds are meant for short-term cash management of corporate
houses and are meant for an investment horizon of 1day to 3 months. These
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
schemes rank low on risk-return matrix and are considered to be the safest
amongst all categories of mutual funds.
3. Balanced funds :
As the name suggest they, are a mix of both equity and debt funds. They
invest in both equities and fixed income securities, which are in line with
pre-defined investment objective of the scheme. These schemes aim to
provide investors with the best of both the worlds. Equity part provides
growth and the debt part provides stability in returns.
High Risk
Equit Funds,
MIPs Funds
MEDIUM RISK
Balanced Funds
LOW RISK
Debt Funds, Gilt funds, Income Funds, STPs,
Liqiud Funds
Types of returns
There are three ways, where the total returns provided by mutual funds can
be enjoyed by investors.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
If fund holdings increase in price but are not sold by the fund manager, the
fund's shares increase in price. You can then sell your mutual fund shares for
a profit. Funds will also usually give you a choice either to receive a check
for distributions or to reinvest the earnings and get more shares.
4. Liquidity - Just like an individual stock, mutual fund also allows investors
to liquidate their holdings as and when they want. Mutual funds units can
either be sold in the share market as SEBI has made it obligatory for closed-
ended schemes to list themselves on stock exchanges. For open-ended
schemes investors can always approach the fund for repurchase at net asset
value (NAV) of the scheme. Such repurchase price and NAV is advertised in
newspaper for the convenience of investors as to timings of such buy and
sell. They have extensive research facilities at their disposal, can spend full
time to investigate and can give the fund a constant supervision.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
2. Costs – The biggest source of AMC income is generally from the entry &
exit load which they charge from investors, at the time of purchase. The
mutual fund industries are thus charging extra cost under layers of jargon.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
HISTORY
The mutual fund industry in india started in 1963 with the formation of unit
trust of india, at the initiative of the government of india and reserve bank
the. the history of mutual funds in india can be broadly divided into four
distinct phases
1987 marked the entry of non- uti, public sector mutual funds set up by
public sector banks and life insurance corporation of india (lic) and general
insurance corporation of india (gic). sbi mutual fund was the first non- uti
mutual fund established in june 1987 followed by canbank mutual fund (dec
87), punjab national bank mutual fund (aug 89), indian bank mutual fund
(nov 89), bank of india (jun 90), bank of baroda mutual fund (oct 92). Lic
established its mutual fund in June 1989 while gic had set up its mutual fund
in December 1990.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
At the end of 1993, the mutual fund industry had assets under management
of rs.47, 004 crores.
With the entry of private sector funds in 1993, a new era started in the
Indian mutual fund industry, giving the Indian investors a wider choice of
fund families. also, 1993 was the year in which the first mutual fund
regulations came into being, under which all mutual funds, except uti were
to be registered and governed. the erstwhile kothari pioneer (now merged
with franklin templeton) was the first private sector mutual fund registered
in july 1993.
The number of mutual fund houses went on increasing, with many foreign
mutual funds setting up funds in India and also the industry has witnessed
several mergers and acquisitions. As at the end of January 2003, there were
33 mutual funds with total assets of rs. 121,805crores. The unit trust of
india with rs.44, 541 crores of assets under management was way ahead of
other mutual funds.
In February 2003, following the repeal of the unit trust of india act 1963 uti
was bifurcated into two separate entities. one is the specified undertaking of
the unit trust of india with assets under management of rs.29,835 crores as
at the end of january 2003, representing broadly, the assets of us 64
scheme, assured return and certain other schemes. the specified
undertaking of unit trust of india, functioning under an administrator and
under the rules framed by government of india and does not come under the
purview of the mutual fund regulations.
The second is the uti mutual fund ltd, sponsored by sbi, pnb, bob and lic. it
is registered with sebi and functions under the mutual fund regulations. with
the bifurcation of the erstwhile uti which had in march 2000 more than
rs.76,000 crores of assets under management and with the setting up of a
uti mutual fund, conforming to the sebi mutual fund regulations, and with
recent mergers taking place among different private sector funds, the
mutual fund industry has entered its current phase of consolidation and
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
Analysis
Mutual funds also carry a risk profile with them. Some of the tools available
to assess a scheme’s riskiness are-
Beta
But beta, though a useful guide, is far from perfect, especially when used as
a proxy for "risk." The problem here, as with many risk measures, is the
benchmark. The benchmark has to be a correct measure of comparison only
then will the beta hold any indicative value.
Alpha
Alpha was designed to take beta one step further. It looks at the relationship
between a fund's historical beta and its current performance, or the
difference between the return beta would lead you to expect and the return
a fund actually gets. An alpha of 0 simply means that the fund did as well as
expected, considering the risks it took. So if that fund with the beta of 1.15
beat the market by 15% (or underperformed it by 15% when the market
was down), it would have a 0 alpha. If your fund has a positive alpha, that
means it returned more than its beta predicted. A negative alpha means it
returned less. The trouble with alpha is that it's only as good as its beta. If
the benchmark isn't appropriate to a fund in deriving its beta, then alpha,
too, will be imprecise.
Standard Deviation
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
while the deviation of a stable blue chip stock will be lower. A large
dispersion tells us how much the return on the fund is deviating from the
expected normal returns.
Sharpe Ratio
The Sharpe ratio tells us whether a portfolio's returns are due to smart
investment decisions or a result of excess risk. This measurement is very
useful because although one portfolio or fund can reap higher returns than
its peers, it is only a good investment if those higher returns do not come
with too much additional risk. The greater a portfolio's Sharpe ratio, the
better its risk-adjusted performance has been.
æR - R ö
ç P f ÷ø
Treynor = è
b
P
Where:
Ti = Treynor’s performance index
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
Whenever Rp> Rf and βp > 0 a larger T value means a better portfolio for all
investors regardless of their individual risk preferences. In two cases we may
have a negative T value: when Rp < Rf or when βp < 0. If T is negative
because Rp < Rf, we judge the portfolio performance as very poor. However,
if the negativity of T comes from a negative beta, fund’s performance is
superb. Finally when Rp- Rf, and βp are both negative, T will be positive, but
in order to qualify the fund’s performance as good or bad we should see
whether Rp is above or below the security market line.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
MARKET SURVEY
INTRODUCTION
RESEARCH METHODOLOGY
DESIGNING A QUESTIONAIRE
SCHEMES QUALITIES
1. Fund’s/Scheme’s performance record
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
INVESTOR SERVICES
1. Disclosure of investment objectives, method and periodicity of
valuation in advertisement
2. Disclosure of method, periodicity of scheme’s sales and repurchase in
offer documents
3. Announcement of NAV on every trading day
4. Disclosure of deviation of the investments from the expected pattern
5. Disclosure of scheme’s investments on every trading day
6. Mutual Fund Investors’ grievance redressal machinery_
7. Additional Services like free insurance, free credit card, loans on
collateral, tax benefits etc
In the survey, the respondents were asked to rate the importance of the 23
specified variables on a 5 point scale ranging from Highly Important (1) to
Not at all Important (5). The data for each of the 3 sub -groups were factor
analyzed using Principal Component Analysis with the objective of identifying
the factor in the sub -group which turns out to be significant in the
fund/scheme selection.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
SAMPLE SELECTION
SEX
Male 78
Female 22
AGE
Below 30 14
31-40 36
41-50 30
Above 50 20
MARITAL STATUS
Married 58
Unmarried 42
OCCUPATION
Salaried 60
Business 26
Retired 14
ANNUAL INCOME (Rs)
Below 150000 14
150000 – 300000 54
300000 – 400000 14
Above 400000 18
ANNUAL SAVINGS (Rs)
Below 50000 39
50000 – 100000 24
100000 – 150000 10
150000 – 250000 12
Above 250000 15
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
A majority of the sample were from the 31-40 age group followed by the 41-
50 age group (30%). The sample contained a minimum number of investors
in the below 0 age group.
Above
50
Age Distribution Below
20% 30
14%
31-40
41-50 36%
30%
A majority of the people surveyed were from the salaried class (60%). The
business class (26%) also includes those people who are self employed.
Occupational Distribution
Retired
14% Busines Salaried
s 60%
26%
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
More than 39% of people save below 50000 a year whereas only 15 %of
people save more than 250000 a year.
150000 -
250000 Below 50000
12% 39%
50000 - 100000
100000 - 24%
150000
10%
Stocks
Life Insurance
24%
10%
Bank
Deposits
4%
MF PPF
22% 26%
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
Income vs Savings
100
80
Percent
60
40
Above 400000
20
300000 - 400000
0 150000 - 300000
Below Below 150000
50000 -
50000 100000 -
100000 150000 -
150000 Above
250000
250000
Savings
Below 50000 50000 - 100000 100000 - 150000 150000 - 250000 Above 250000
Below 150000 100 0 0 0 0
150000 - 300000 88 9 3 0 0
300000 - 400000 30 47 15 8 0
Above 400000 12 18 25 28 17
Almost 100% of the people in the salary class of below 150000 save less
than 50000 a year. This is attributed to the fact that this slab is tax free.
People in the salary class of 1,50,000 to 3,00,000 mostly invest below
50,000. The income slab of 3,00,000 invest maximum 50,000 to 1,00,000
yearly. The maximum no of people who invest more than 2,50,000 a year
lies in the above 4,00,000 category income slab.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
45
40
35
30
Percent
25
20
15
10 Above 50
5
0 40-50
30-40
Below 30
It can be inferred from the readings that young people invest mostly in life
insurance schemes whereas the age group of 30-40 and 40-50 invest their
money mostly in mutual funds and stocks.
Risk averse young people also invest in PPFs. They hardly go for bank
deposits and postal savings etc.
Postal savings and bank deposits fare well in case of old investors as can be
seen from the chart.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
50
45
40
35
30
%
25
20
15 Above 50
10 40-50
5
0 30-40
Below 1 Below 30
Year 1-3 Years
3-5 Years
5 above
Time of Deposit
The below 30 age group prefer a time horizon of mostly 1-3 years(50%) and
rest of them prefer the below one year and the 3-5 yrs schemes equally. The
age group of 50 above prefers the 5 yrs time horizon more than the other
age groups.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
OBJECTIVE RANK
Safety 1
Liquidity 4
Tax Benefit 3
Dividend 2
Capital Appreciation 5
The investors look for safety first in MF products, followed by good returns,
Tax Benefits, liquidity and capital appreciation. The survey further reveals
that the scheme selection decision is made by respondents on their own, and
the other sources influencing their selection decision are News papers and
Magazines, Brokers and Agents, Television, Friends suggestions and Direct
Mail in that order Preferable Route to Mutual Fund Investing as indicated
below.
ROUTE RANK
Friends Suggestions 5
Newspaper/Magazines 2
Self Decision 1
Television 4
Brokers/Agents 3
Email/Direct mail 6
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
SCHEME RANK
Growth 1
Income 2
Balanced 3
Although it has been observed that safety is the number one motive behind
investment in any mutual funds, the effect of demographics cannot be
neglected while observing the scheme selection behavior of Mutual Fund
investors. Thus this study will further include a analysis of the perception of
different individuals belonging to different demographics on various
objectives of investment offered by mutual funds (Tax benefit, Dividend,
Safety, Capital Appreciation, Liquidity). This will help in finding out what
product to offer to which type of individual.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
The 10 fund related variables were analyzed for their importance. The
analysis reveals that the investor considers all the 10 variables as important
in his selection of the fund/scheme. The mean values of the readings were
obtained and the factors were ranked according to their importance.
VARIABLES RANKING
Scheme’s Performance Records 1
Schemes Brand Name 2
Portfolio of Investment 3
Withdrawal facility 4
Reputation of Schemes Managers 5
Products with Tax Benefits 6
Ratings 7
Entry and Exit Load 8
Expense Ratio 9
Innovativeness of Scheme 10
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
INFERENCE
Retaining only the variables with eigen values greater than one, we can infer
that 23.268% of variance is explained by factor 1; 12.653% of variance is
explained by factor 2 and 10.861% of variance is explained by factor 3 and
together, all three factors contributed to 46.782% of variance.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
The six sponsor related variables are to be analyzed for their importance
using Factor Analysis.
The Seven Investors Services related variables are also to be analyzed for
their importance using Factor Analysis.
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
ANNEXURE 1
This survey is for the sole purpose of collecting data for a survey carried out by the ICFAI
Business School Management students for internship thesis. Information in this survey
would not be disclosed for any other purpose. We are very much grateful to you for your
cooperation and time.
NAME______________________________________________
Please fill in
SAVINGS = Rs ____________ / Year
What % of your savings are invested for 5 years and above __________________ (approx.)
What % of your savings are invested for 3-5 years__________________ (approx.)
What % of your savings are invested for 1-3 years___________________ (approx)
What % of your savings are invested for less than one year________________ (approx)
In which schemes have you invested most till date? (Rank 1-6)
What were the most important factors while selecting a mutual fund scheme? (Rank 1 to 6)
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
Which environmental forces influenced you the most to invest in mutual fund? Rank in order of
preference from 1 to 6.
Friends Suggestions
Newspapers / Magazines
Television and commercials
Brokers and Agents
Self evaluation and decision
Direct mail / E mail
Which mode of communication do you prefer most for receiving updates and performance of your
scheme / portfolio of mutual fund investment? Rank 1 to 4.
Telephone
E mail / Internet
Direct mail
Personal contact / visit.
Give: 1 for Highly Important Factor Please feel free to leave any
Give: 2 for Important question that you can’t understand
Give: 3 for Moderately Important Unmarked
Give: 4 for Less Important
Give: 5 for Not at all Important.
3
EXAMPLE: Grade Funds Popularity? ________________________
A6 Withdrawal facilities____________________________
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
SL NO. MARKS
FUND SPONSOR’S QUALITIES
SL NO. MARKS
INVESTOR SERVICES
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
REFERENCES
1. www.moneycontrol.com
2. www.amfiindia.com
3. www.wikepedia.com
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FACTORS AFFECTING INVESTORS PREFERENCE FOR MUTUAL FUNDS IN INDIA
THANK YOU
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