GROUP 1
Himanshu Jain Rachit Jain Sunny Kohli Shiba Bhutani Aparna Vora Aditya Dutta Shubham Agnihotri Kunal Parmar Shashank Pandey Shantanu Nalanwade
straight PC sales
time
markets
The demand for new peripheral tools and technologies has introduced new opportunities for vendors
quantities
margin
Force
Key Determinants
Medium to high
Brand identity
Barrier to entry
Medium to high
Threat of substitutes
Price/Performance of substitutes
Low to medium
Switching costs Buyer Power Buyer concentration Buyer size (volume) Switching costs Supplier Power Supplier concentration Supplier size (volume) Switching costs Low to medium Medium to high
Analysis
Major competitive threat to any vendor in this industry is the degree of price
competition
Average revenue drop has forced market vendors to aim for market share dominance,
Threat of new entrants by global companies, that can undercut the cost structure of
Emergence of niche competitors has also caused companies in this industry to take
Further, the steep discounts that corporate and governmental customers demand can
Pressure to offer the most cost effective product in these volume orders places serious
Vendor reliance on component suppliers can put an unbalanced level of power in the
With which of the experts do you agree regarding his or her analysis of Praxims situation?
Victors no participation strategy in consumer segment will
lead to further loss of potential customers and thus reducing the revenue
Hence we disagree with this strategy.
relationship.
Reduce cost
by using the same customer service as done by the commercial segment and also using some direct sales force from commercial segment in tandem with this segment. competitive advantage in highly competitive market.
for gaining
One PC that does it all is no longer an attractive preposition, rather different segments want
Tablets, Google Glass and other computing devices give PCs a challenge
Shrinking Market for PC makers* , Lenovos 0.6%, HP Dell Acer 4.8% 3.9% 35.2%
*Gartner Numbers
Thank you