demonstrates the genres characteristics: stage performance in media videos, dance routine for boy/girl band.
2) There is a relationship between lyrics and the visuals, the lyrics represented with images. 3) There is a relationship between music and the visuals, the tone and atmosphere of the visual reflects that of the music. 4) The demands of the record label will include the need for lots of close ups of the artists and the artists may develop motifs which recur across their work. 5) There is frequently reference to the notion of looking. 6) There are often intertexual references. Our genre related to Andrew Goodwins theory: Andrew Goodwins first point does apply to the indie genre as the music video is based around the characteristics of the person as it is demonstrated in Ed Sheerans and Passengers videos. There are also often performances used in indie videos however they arent stage performances. In indie there is a particular link between the lyrics and visuals as this is often what the narrative is based upon. The same applies to the music and the video as usually very slow paced editing and long takes are used which matches the pace of the songs. There isnt reference to the notion of looking strongly throughout the music videos as indie is made to make us feel as though the artist is one of us. However, there is a sense of this throughout the video. Indie also doesnt conform to intertextual references however some do such as Ed Sheerans lego house.