NEED/OBJECTIVES OF THE STUDY

To identify the difference between market performance of HUL and P&G. TO compare various parameter like : 1. 2. 3. 4. 5. Marketing mix Financial analysis Market share Products Strengths, Weaknesses, Opportunities & Threats etc. for the two companies.

To study the level of customer satisfaction in HUL and P&G. To study customer buying behaviour. To study consumer preferences. To study the consumer trend in tele-communication sector. To study competitive marketing strategies adopted by HUL and P&G.

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INTRODUCTION

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The companys Turnover is Rs. 17,523 crores (for the financial year 2009 2010). HUL is a subsidiary of Unilever, one of the worlds leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about 40.5 billion in 2008. Unilever has about 52% shareholding in HUL. Hindustan Unilever was recently rated among the top four companies globally in the list of Global Top Companies for Leaders by a study sponsored by Hewitt Associates, in partnership with Fortune magazine and the RBL Group. The company was ranked number one in the Asia-Pacific region and in India. The mission that inspires HUL's more than 15,000 employees, including over 1,400 managers, is to help people feel good, look good and get more out of life with brands and services that are good for them and good for others. It is a mission HUL shares with its parent company, Unilever, which holds about 52 % of the equity.

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COMPANY PROFILE AND STRUCTURE

Date of Establishment Revenue Market Cap Corporate Address

Management Details

Business Operation Background

1933 4275.18 ( USD in Millions ) 591452.8929621 ( Rs. in Millions ) Hindustan Lever House,165/166 Backbay Reclamation, Mumbai-400020, Maharashtra www.hll.com Chairperson - Harish Manwani MD - Nitin Paranjpe Directors - A Narayan, Ashok K Gupta, C K Prahalad, D S Parekh, D Sundaram, Dhaval Buch, Douglas Baillie, Gopal Vittal, Harish Manwani, Nitin Paranjpe, Pradeep Banerjee, R A Mashelkar, S Ramadorai Household & Personal Products Hindustan Unilever (HUL) is the largest fast moving consumer goods (FMCG) company, a leader in home & personal care products and foods & beverages. HUL's brands are spread across 20 distinct consumer categories, touching lives of every 2 out of 3 Indian. It has employee strength over 15000 & 1200 managers. It has created widespread network through its 2000 suppliers & associaties.There 75 Total Income - Rs. 208102.045 Million ( year ending Mar 2009) Net Profit - Rs. 25007.057 Million ( year ending Mar 2009) Ashok K Gupta

Financials

Company Secretary

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PRODUCTS TEA COFFE PROCESSED FOOD ICE-CREAM WATER

BEVERAGE = 12%

PACKAGED FOOD = 6%

OTHERS =3%

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FABRIC CLEANING

SOAPS

HAIRCARE

SKIN &TOOTHCARE

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ASIAS

ASIA`S BEST EMPLOYER BRAND AWARD OF 2011 GOLDEN PEACOCK GLOBAL AWARD FOR CORPORATE SOCIAL RESPONSIBILITY FOR YEAR 2011 GOLDEN PEACOCK ENVIROMENT AWARD FOR 2011 IN FMCG CATEGORY 6 EMVIES IN 2011 6TH MOST INNOVATIVE COMPANY GLOBLLY-FORBES EQ*AT 89 (WORLD CLASS LEVEL) VALUE AWARD BY TESCO INDIA Hul has won many awards globally. HUL is countrys largest exporter,recognized as a GOLDEN SUPER STAR TRADING HOUSE by the government of india. Mission that inspires HUL is ADD VITALITY TO LIFE.

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Closeup is the original youth brand of India. The first brand targeting youth in the oral care market. Closeup was the first gel toothpaste to be launched in India and has led the gel toothpaste segment ever since. In 2004, Closeup was re-launched with a bang. And this time it was packed with the power of Vitamin Fluoride System a powerful mix of Vitamins, Fluoride, Mouthwash and Micro whiteners, the perfect combination of ingredients for fresher breath and stronger, whiter teeth. The brand umbrella also includes Closeup Lemon Mint, gel toothpaste with the whitening benefits of lemon. The latest entry in the Closeup stable is Closeup Milk Calcium revolutionary new toothpaste with the goodness of milk calcium in an industry-first core-in-sheath format, with white milk calcium nutrient on the inside and a refreshing blue gel on the outside.

Dove soap was launched in 1957. The skin's natural pH is slightly acidic 5.5-6. Ordinary soaps tend to be alkaline, with pH higher than 9. Dove is formulated to be pH neutral (pH between 6.5 and 7.5) and to be mild on skin. This makes it suitable for all skin types for all seasons. Dove Body Wash is available in select outlets. Since the 1980s, for example, Unilever has launched a moisturising

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body-wash, deodorants, body lotions, facial cleansers, shampoos and conditioners, providing a comprehensive range of solutions.

Based on a revolutionary breakthrough in skin lightening technology, Fair & Lovely was launched in 1978. The Hindustan Lever Research Centre developed technology, based on research in the science of skin lightening to develop Fair & Lovely. The formulation is patented. . The brand today offers a range of products, including Ayurvedic Fair & Lovely Fairness cream, Fair & Lovely AntiMarks cream, Fair & Lovely Oil control Fairness Gel and Fair & Lovely Fairness Soap. The latest has been the Perfect Radiance, a complete range of 12 premium skincare solutions from Fair & Lovely.

Since 1929, Lux , offers an exciting range of soaps and Body Washes with unique elements to make bathing time more pleasurable. One can choose from a range of skincare benefits like firming, fairness and moisturising. Lux stands for the promise of beauty and glamour as one of India's most trusted personal care brands .It continues to be a favourite with generations of users for the experience of a luxurious bath. Lux has offered a range of soaps in different colours and world class fragrances. Lux is a beauty soap of film stars

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New Lux Strawberry & Cream and Lux Peach & Cream contain a blend of succulent fruits & luscious Chantilly cream that melts down into your skin making it soft and smooth

Pepsodent, launched in 1993, was the first toothpaste with a unique antibacterial agent to meet the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002, which allowed consumers to see the efficacy in fighting germs for themselves. . Pepsodent connects directly with kids and their parents. Pepsodent has always worked in the direction of an overall awareness of dental health. Pepsodent also includes a range of toothbrushes. Business Segments

Soaps and Detergents (46% Revenue, 44% EBIT): This segment includes Laundry and Personal Wash products like soaps, detergent bars, detergent powders, detergent liquids etc. Sales of the segment grew sales by 13.9% and 20.3% in CY07 and H1CY08 respectively. Fabric Wash has shown strong growth
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in this year with the market share moving up from 34.6% in Q4CY06 to 38.3% in Q2CY08 Profitability margins which declined from 25.7% in CY'02 to 13.7 % in CY'05 due to pricing actions from P&G in the Laundry segment have slightly recovered to 15.6% (CY'07). Personal Care Products (26% Revenue, 46.2% EBIT) : This business which comprises mainly skin care, hair care and oral care is the most profitable segment for HUL .It is highest contributor to HULs EBIT at 47%. This segment has shown a revenue growth of 20.9% in H1CY08 and the new launches in the Ponds and Dove range contributed to the profitability of the segment. Beverages (11% Revenue,10.3% EBIT) : HUL's beverages business is operated through the Brooke Bond and Lipton brands for packet tea and Bru brand for coffee. With the aggressive relaunch of Brooke Bond, Taj Mahal and Taaza, the company has been able to arrest the decline in its market share. Overall margins have declined to 15% in CY'07 from 20% in CY'04 due to hike in Coffee bean prices. Foods (4% Revenue, 0.8% EBIT) :In spite of having one of the best distribution networks (coverage of 6.3 mn outlets) in the country, the food business has never constituted a big part of revenues.Thats why this is the current focus area for the company. Presence in the foods category is mainly through soup mix, Chinese meal maker, jams, ketchups and salts. HUL is clearly keeping a low profile in the staples category, which is low margin business. Ice Cream(1% Revenue, 0.6%EBIT) : This segment includes Ice Creams and Frozen Desserts.Kwality Wall's, launched in 1995, is the company's master brand for ice cream. It has launched Moo brand that boosts childrens calcium levels in the June quarter of CY07. Exports : Exports include sales of Marine Products, Castor, etc. as well as sales of soaps and detergents, personal products, beverages and foods etc. by the Exports Division. Exports are the lowest-margin business for the company. It has already exited the low-margin shrimps and castor business.
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Others: This section includes Chemicals,Water purifiers, Agri seeds, Property Development, Water business, etc. It has seen a growth of 41.5% as Pure It (a water purifier product) increased its reach to more than 600 towns.

Unilever Principles Mission and Vision

Unilever products touch the lives of over 2 billion people every day whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.

A clear direction The four pillars of our vision set out the long term direction for the company where we want to go and how we are going to get there:

We work to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them. We will inspire people to take small everyday actions that can add up to a big difference for the world. We will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental impact.

We've always believed in the power of our brands to improve the quality of peoples lives and in doing the right thing. As our business grows, so do our responsibilities. Considering the wider impact of our actions is embedded in our values and is a fundamental part of who we are.

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Principles: Our corporate purpose states that to succeed requires "the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment on which we have an impact." Always working with integrity: Conducting our operations with integrity and with respect for the many people, organisations and environments our business touches has always been at the heart of our corporate responsibility. Positive impact : We aim to make a positive impact in many ways: through our brands, our commercial operations and relationships, through voluntary contributions, and through the various other ways in which we engage with society. Continuous commitment: We're also committed to continuously improving the way we manage our environmental impacts and are working towards our longer-term goal of developing a sustainable business. Working with others: We want to work with suppliers who have values similar to our own and work to the same standards we do. Our Business partner code, aligned to our own Code of business principles, comprises ten principles covering business integrity and responsibilities relating to employees, consumers and the environment. HUL has consistently been the top advertisement spender over the years with expenditure of Rs 650 crore in the year 2008. Second largest spending is Rs 240 crore by a telecom company. P&G India and Colgate-Plamolive, other FMCG players, also feature in the top 10 advertisers list. HUL has increased its

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advertising expenses by 26.56% in CY'07.Also the money spent in Research and Development which facilitates new product launches and re-launches of existing products has seen a raise by 38.16% in the same year. Pricing scenario in current time is in favor of companies but in past due to pricing war with P&G in Soaps and Detergents, HUL's magins in the segment declined from a high of 25.7% in CY02 to 13.7% in CY05.

COMPETITION

Last Price HUL 290.40 Dabur 140.00 Colgate 669.45 Godrej 222.75 consumer P & G 1,074.85 Gillette 920.55 Emami 414.15 Jyothy 114.10 Labs

Market Cap. (Rs.cr) 63,322.88 12,117.00 9,104.04 5,723.65

Sales turnover 20,601.56 2,417.91 1,770.82 1,088.01

Net Profit

Total assets

2,496.45 373.56 290.22 161.55

2,483.46 877.17 220.98 599.80

3,489.04 2,999.63 2,573.74 828.01

645.02 588.84 651.01 350.85

131.41 117.37 67.36 40.88

346.64 425.40 324.20 352.51

The above table shows the competition among the Indian FMCG brands. HUL is the leader of the market with maximum market capitalization and maximum sales turnover. The Net Profit stood at whooping 2500 crore approximately. HUL has Dominated the FMCG market but now faces a lot of competitors like ITC , Procter & Gamble, Godrej Consumer products,etc.

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BIGGER BETTER & FASTER I NNOVATIONS.

Dove moisturing oil care range.

Lakme Sun Expert.

Now more accessible with Re.1 sachet.

Kisan range expanded and relaunced

Cup-a-soup instant noodles.

Fair & Lovely future tube

Soupy Noodles Rs.5 pack.

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FINANCIAL PERFORMANCE

Rs. Crore 2008-09^ Net Sales 20,239 Operating 2,845 Profit Operating 14.1 Profit Margin Net Profit 2,496 Earning 11.46 Per Share (Rs.) Net Cash 2029 Flow from Operating Activities

2009-10 17,524 2,566 14.6

2010-11 19,381 2,458 12.7

2011-12 21,736 3,073 14.1

2,202 10.10

2,306 10.58

2,691 12.46

3441

1892

2870

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CHALLENGES BEFORE HUL

1. Competition in Core Categories. 2. Raw materials. 3. Consumer income reduction. 4. 5. 6. 7. 8. 9. Emerging player. Advertising expenditure. Price positioning. Competitors focusing single category. Consumer behaviour. Global Exposure.

10. Changing habits. 11. Confused with competitors product. 12. Traditional habits. 13. Go Further-Go Faster. 14. Challenge conventional wisdom. 15. Creating a different mind set. 16. Make something from a waste.

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HUL CORPORATE SOCIAL RESPONSIBILITY Provided income-generating opportunities to 45,000 Shakti entrepreneurs in rural areas across 15 states in 100,000 villages through Project Shakti Lifebuoy Swasthya Chetna has touched 120 million people in more than 50000 villages across India since 2002 Fair and lovely foundation has awarded more than 790 scholarships to women with limited financial resources for higher studies HUL & vanrai have undertaken a forestation in the area bringing close to 40 hectares of land under mango plantation Reduced CO2 emissions from energy manufacturing operations by 28% (measured per tonne of production over 2004 baseline). More than 75% of the units are zero discharge sites. HUL also contributes in case of national calamities such as earthquake in Gujarat and tsunami in south India through welfare measures. In 2001 the company started a program called SHAKTI in which they provide opportunities to rural women to improve their livelihood & standard of living

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BCG Matrix The BCG matrix method is based on product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long term value creation, a company should have a portfolio of product that contain both high growth product in need of cash input and low growth products that generate lot of cash. It has two dimension :I .Market Share II. Market Growth The basic idea behind it is that bigger the market share a product has or the faster products market grows the better it is for company. STARS (high growth, high market share) Stars are using large amounts of cash. Stars are leaders in the business. Therefore they should also generate large amounts of cash. Stars are frequently roughly in balance on net cash flow. However if needed any attempt should be made to hold your market share in Stars, because the rewards will be CashCows if market share is kept
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CASH COWS (low growth, high market share) Profits and cash generation should be high. Because of the low growth, investments which are needed should be low. Cash Cows are often the stars of yesterday and they are the foundation of a company. DOGS (low growth, low market share) Avoid and minimize the number of Dogs in a company. Watch out for expensive rescue plans Dogs must deliver cash, otherwise they must be liquidated. QUESTION MARKS (high growth, low market share) Question Marks have the worst cash characteristics of all, because they have high cash demands and generate low returns, because of their low market share If the market share remains unchanged, Question Marks will simply absorb great amounts of cash. Either invests heavily, or sells off, or invests nothing and generates any cash that you can. Increase market share or deliver cash.

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BCG Matrix of HUL Relative Market share(Cash Generation) HIGH LOW STAR LUX SUNSILK SURF EXCEL FAIR & LOVELY QUESTION MARK RIN PEPSODENT CASH COW AXE Vaseline petroleum jelly DOG WHEEL

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SWOT - HUL
Strengths 1. Strong and well differentiated brands with leading share positions 2. Distinctly placed products providing reach to every segment of society. 3. Integrated supply chain and well spread manufacturing units 4. Distribution structure with wide reach, high quality coverage The launch of project Shakti has helped HUL to create brand awareness and extensive reach in rural India. 5. Access to Unilever global technology, capability and sharing of best practices from other Unilever companies. 6. Well placed to take advantage of growth in rural India and lower strata of the society through Shakti. 7. It could look at introducing products from its parent company like margarine in order to cater to changing consumer tastes and opportunities in food sector. 8. It can be a leader in exports by positioning itself as a sourcing hub for Unilever companies in various countries.

Weaknesses 1. Price positioning in some categories allows for low price competition like Amul captured Kwalitys market. 2. Limited success in changing eating habits of people. 3. Competitors focusing on a particular product and eating up HULs share, like Nirma focusing on soaps and detergents.

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Opportunities 1. Growing consumer base due to increasing income levels and new consumers from lower strata of the society 2. Untapped market in branded Ayurvedic medicines and other such consumer products. 3. Opportunity in Food sector: changing consumer tastes 4. Expansion of horizons towards more and more countries

Threats 1. Unfavourable raw material prices due to inflation, reducing profitability. 2. Heavy onslaught of competition in the core categories from emerging players like ITC will result in higher advertising expenditure 3. Spurious/counterfeit products in rural areas and small towns. 4. Reduction in real income of consumers due to high inflation.

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Hindustan Unilever (Marketing Mix).

Marketing Mix is a conceptual framework which highlights the principal decisions that marketing managers make in configuring their offerings to suit Customer The products offered by HUL are Home care brands, Personal Care Brands, Food Brands, Water, Nutrition, Health, Hygiene & Beauty.

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1. PRODUCT Attributes : a) Safety:- The HUL Research Centre (HURC) b) Services:- Focus on after sales services in case of any product defect or any other issues. c) Proper Packaging:- Laminated Papers and Plastic, & Corrugated Boxes d) Quality:- Company tries to follow Total Productive Maintenance(TPM) in order to make zero loss & zero errors. e) Brand Name:- With over 20 lakhs customer, over 2000 suppliers, over 16500 employees makes this company a very popular brand.3. Appearance of product is very attractive & complete information of product makes customer buy the products as per needs. 2. PRICE a) Offers brands with various price range. b) The prices of the products are such that it is affordable to all income group. c) Competitive rates as compared to its peers. d) Discounts are offered on various products depending upon the products. (Rs 10 off on 2kg detergent powder). 1+1 free offers, seasonal discounts etc. e) It has psychological factor on consumers mind as it offers products from lower range to higher range. 3. PLACE a) First company in India to introduced shampoo sachet forrural population. b) Covers both mass & niche Markets.

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c) Also uses Direct Selling Channels, i.e franchisee to entire population, Eg:Aviance & Ayush.

d) Focuses on short supply chain distribution. e) Sales takes place through retail, & wholesale distribution. f) Builds & strengthens the market where already presence of HUL exists. g) Conducting survey about the products & their preferences. h) Covers intensive distribution. 4. PROMOTION a) Creating Product awareness through advertisement & information on the website. b) Arousing Interest amongst consumer through stalls on the road or outside shops etc. and showing live demonstration of the product. c) Share Knowledge about the products verbally or through print & electronic media, so that consumers knows all the details about the product. d) Share Benefits includes the shampoo scathes or any discount coupons attached in the newspapers e) A Statement is created through quality of the product & the

response company receives once consumers uses them. f) Sales Push is done through free samples, introduction of a new product at lower price, contest (online & offline), celebrities endorsing the companys products.

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PROCTER & GAMBLE The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities. The company's leaders began to diversify its products as well and, in 1911, began producing Crisco, a shortening made of vegetable oils rather than animal fats. As radio became more popular in the 1920s and 1930s, the company sponsored a number of radio programs. As a result, these shows often became commonly known as "soap operas." Procter & Gamble headquarters in Downtown Cincinnati, Ohio The company moved into other countries, both in terms of manufacturing and product sales, becoming an international corporation with its 1930 acquisition of the Thomas Hedley Co., based in Newcastle upon Tyne, England. After this acquisition, Procter & Gamble had their UK Headquarters at 'Hedley House' in Newcastle upon Tyne, until quite recently. Numerous new products and brand names were introduced over time, and Procter & Gamble began branching out into new areas. The company introduced Tide laundry detergent in 1946 and Prell shampoo in 1947. In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as Crest. Branching out once again in 1957, the company purchased Charmin Paper Mills and began manufacturing toilet paper and other paper products. Once again focusing on

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laundry, Procter & Gamble began making Downy fabric softener in 1960 and Bounce fabric softener sheets in 1972. One of the most revolutionary products to come out on the market was the company's Pampers, first test-marketed in 1961. Prior to this point disposable diapers were not popular, although Johnson & Johnson had developed a product called Chux. Babies always wore cloth diapers, which were leaky and labor intensive to wash. Pampers provided a convenient alternative, albeit at the environmental cost of more waste requiring landfilling. Procter & Gamble acquired a number of other companies that diversified its product line and significantly increased profits. These acquisitions included Folgers Coffee, Norwich Eaton Pharmaceuticals (the makers of Pepto-Bismol), Richardson-Vicks, Noxell (Noxzema), Shulton's Old Spice, Max Factor, and the Iams Company, among others. In 1994, the company made headlines for big losses resulting from leveraged positions in interest rate derivatives, and subsequently sued Bankers Trust for fraud; this placed their management in the unusual position of testifying in court that they had entered into transactions that they were not capable of understanding. In 1996, Procter & Gamble again made headlines when the Food and Drug Administration approved a new product developed by the company, Olestra. Also known by its brand name 'Olean', Olestra is a lower-calorie substitute for fat in cooking potato chips and other snacks. Procter & Gamble has dramatically expanded throughout its history, but its headquarters still remains in Cincinnati. In January 2005 P&G announced an acquisition of Gillette, forming the largest consumer goods company and placing Unilever into

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second place. This added brands such as Gillette razors, Duracell, Braun, and Oral-B to their stable. The acquisition was approved by the European Union and the Federal Trade Commission, with conditions to a spinoff of certain overlapping brands. P&G agreed to sell its SpinBrush battery-operated electric toothbrush business to Church & Dwight. It also divested Gillette's oral-care toothpaste line, Rembrandt. The deodorant brands Right Guard, Soft & Dri, and Dry Idea were sold to Dial Corporation.[5] The companies officially merged on October 1, 2005. Liquid Paper, and Gillette's stationery division, Paper Mate were sold to Newell Rubbermaid. In 2008, P&G branched into the record business with its sponsorship of Tag Records, as an endorsement for TAG Body Spray.[6] P&G's dominance in many categories of consumer products makes its brand management decisions worthy of study.[7] For example, P&G's corporate strategists must account for the likelihood of one of their products cannibalizing the sales of another.[ P&G exited the food business in 2012 when it sold its Pringles snack food business to Kellogg's for $2.75bn after the $2.35bn deal with former suitor Diamond Foods fell short.[10] The company had previously sold Jif peanut butter and Folgers coffee in separate transactions to Smucker's.

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Procter & Gamble Co. PROFILE

Type Founded Headquarters

Public (NYSE: PG) 1837 One Procter & Gamble Plaza, Cincinnati, Ohio USA

Key people Industry Revenue Net income Employees

A. G. Lafley, Chairman and CEO Consumer goods US$83.503 billion(2008) US$12.075 billion(2008) 138,000

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PRODUCTS Ariel laundry detergent

Bounty paper towels, sold in the United States and Canada Dawn dishwashing detergent Duracell batteries and flashlights Fusion five blade cartridge and razors. Gain fresh smelling liquid and powder laundry detergents, liquid fabric softener,dryer sheets and dish washing liquid Gillette, variety of razors for men and women, shaving cream for men, body wash for men, shampoo for men, deodorant and anti-perspirant for men Head & Shoulders shampoo Olay Personal and beauty products Oral-B inter-dental products, such as Oral-B Glide Pampers disposable diapers and moist towelettes Pantene hair care products Tide variety of liquid and powder laundry detergents, stain remover for laundry and stain remover pen Vicks cough and cold Wella hair care products

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Ambi Pur

Though we strive hard to keep our homes and our cars clean and tidy, the results are rarely satisfactory. Odours that linger in our homes just before guests arrive, or a persistent stench that never leaves the car, not only adversely affect our mood, but also that of our guests. With this in mind, P&G experts have bottled the fragrance of freshness with the new Ambi Pure range for both homes and cars.

Ariel Introduced in 1991, Ariel was the first to bring the 'compact detergent' technology, the enzyme technology for safe and superior stainremoving power and the 'smart eyes' technology into India, with an aim of becoming India's best stain removal detergent. Ariel contains safe ingredients for all fabrics under recommended usage conditions for laundry. The Ariel product range in India includes different variants to meet your specific needs like Ariel OxyBlu, Ariel Oxyblu Ultramafic, Ariel Front O Mat, Ariel 2in1.
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Duracell

Duracell batteries have a history of providing dependable power when and where you need it the most. Our range of Batteries gives you the right power for all your device needs, providing up to 10x performance. The product range in India includes Duracell and Duracell Ultra. Duracell is available in sizes AAA, AA, C, D, and 9volt while Duracell Ultra is available in sizes AA and AAA sizes.

Gillette

Gillette has been at the heart of mens grooming for over 100 years. Each day, more than 600 million men around the world trust their faces and skin to Gillettes innovative razors and shaving products designed for the unique needs of men helping them to look, feel and be their best every day. The razor range in India includes Gillette Vector, Gillette Mach3, Gillette Mach3 Turbo, Gillette Guard and Gillette Mach3 Turbo Sensitive and Gillette Fusion. The Shave Care range includes Gillette Fusion Hydra Gel, Gillette Series Sensitive Skin Foam, Gillette Series After Shave & Gillette Classic Shave Foam Sensitive Skin. The Gillette Skincare regimen is a no-fuss and
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efficient solution in caring for the health and appearance of mens skin and includes a special range of designed-for-men Gillette Skincare Foaming Wash, Gillette Skincare Scrub, Gillette Skincare Facial Moisturizer with Aloe Vera, Gillette Skincare Facial Moisturizer with SPF and Gillette Skincare Lotion 100ml.

Head & Shoulders

Since 1950, Head & Shoulders has been at the forefront of scalp and hair science, significantly advancing the treatment of dandruff and scalp problems. Along with professional advice and expert insight we have a wide range of products to care for your scalp and nurture your hair. Head & Shoulders is available in 8 variants in India including Men Hair Retain, Complete Care for Dry Scalp, Anti Hair fall, Smooth & Silky, Cool Menthol, Clean & Balanced, Thick & Long & Silky Black.

Olay

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Olay is a product truly born in love created by Graham Wulff for his wife Dinah in 1950s to address her frustration with the then thick and waxy beauty creams. Today, Olay is one of the most recognizable brands in the world. Yet through all the changes and innovations, the philosophy upheld by Graham Wulff remains just as relevant as ever: Help women look and feel beautiful and Challenge whats possible with their skin. The Olay portfolio in India covers Base Moisturizer, Anti Ageing and Olay Whitening. The Anti Aging range includes Olay Regenerist, Olay Total Effects, and Olay Age Protect. The Olay Whitening range includes Olay White Radiance and Olay Natural White. The Base Moisturizer includes Olay Moisturizing Lotions and Creams .

Oral-B continuously strives to work closely with the dental professionals and deliver high quality products, which make us leaders* in the $ 4.5 billion toothbrush category, marketing toothbrushes for children & adults, as well as inter-dental products such as Dental Floss. In India, Oral-B has an innovative range of toothbrushes including CrossAction Pro-health 7 Benefits, CrossAction Pro-health Superior Clean and Advantage Sensitive toothbrush. Oral-BS floss range includes Ultra Floss & Essential Floss.

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Pampers

As a result of constant research and innovation in understanding the needs of babies at various stages of development, Pampers Active Baby has been voted as the best diaper by Indian moms with the guarantee of superior dryness for an uninterrupted sleep of 12 hours. Pampers has an answer for all your needs with its innovative product range that includes Pampers, Pampers Active Baby, Pampers Active Baby Pants, all designed especially for providing a night of Golden Sleep for the baby.

Pantene

The New Pantene Amino Pro-V Complex range of shampoo & conditioner comes in three variants suited for individual needs Pantene Nourished Shine, Pantene Hair Fall Control & Pantene Smooth & Silky. Enriched with the goodness of pro-vitamins and three essential aminos, Pantene restores your hair with its lost beauty while making your hair ten times stronger.

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Tide

Tide is the Worlds Oldest & Most Trusted Detergent brand and is the Market Leader in 23 Countries around the world. Launched in India in mid-2000, Tide provides Outstanding Whiteness on white clothes & excellent cleaning on coloured clothes as well. Tides Fabric Whitening Agents clean clothes without bleaching or removing colour from a garment. The Tide range in India includes Tide (Detergent) and Tide (Bar with Whiteons). Tide Naturals was launched in India in December 2009. Packed with the benefits of lemon and chandan, it provides great cleaning while keeping the hands soft.

Vicks

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Vicks has long been invested in the science and research of respiratory health and through that dedication has developed a wide range of therapeutic products that offer effective relief for all the major signs and symptoms of the common cold, flu and sinus pain and pressure. The Vicks product range in India includes Vicks Cough drops, Vicks Vaporub, Vicks Inhaler, Vicks Vapocool, and Vicks Action 500 Extra.

Wella Kolestint with it deep, long lasting colour has mesmerized Indian women. No doubt, 96% Indian women say that it is the best hair colour they have ever used. Wella Kolestint packs are available in 12 vibrant shades in beauty stores across India. Each pack comes with a complete hair colour kit to give deep, long lasting colour

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BCG MATRIX. Stars -high growth markets with a relatively high market share (Heavy investments) Cash Cows -high share of a low growth market (High profit). Question Marks (Problem Child) -low share of a high growth market (Large cash to sustain their marketplace). Dogs -low share of a low growth market (Cash traps). The BCG Growth-Share Matrix is based on two dimensional variables: relative market share and market growth. They often are pointers to healthiness of a business (Kotler 2003, McDonald 2003). In other words, products with greater market share or within a fast growing market are expected to yield relatively greater profit margins. The reverse is also true. Lets look at the following components of the model : Relative Market Share According to the proponents of the BCG (Herndemson 1972), It captures the relative market share of a business unit or product. But that is not all! It allows the analysed business unit be pitted against its competitors. As earlier emphasized above, this is due to the sometime correlation between relative market share and the products cash generation. This phenomenon is often likened to the experience curve paradigm that when an organisation enjoys lower costs, improved efficiency from conducting business operations overtime. The basic tenet of this postulation is that the more an organisation performs a task often; it tends to develop new ways in performing those tasks better which results in lower operating cost (Cipher 2006). What that suggests is that the experience curve effect requires that market share is increased to be able to drive down costs in the long run and at the same time a company with a dominant market share will inevitably have a cost advantage over
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competitor companies because they have the greater share of the market. Hence, market share is correlated with experience. Market Growth Market growth axis, correlates with the product life cycle paradigm, and predicates the cash requirement a product needs relative to the growth of that market. A fast growing market is generally considered attractive, and pulls a lot of organisations resources in an effort to increase gains. A case in point is the technological market widely consider by experts as a fast growing market, and tends to attract a lot of competition. Therefore, a product life cycle and its associated market play a key role in decision-making.

Cash Cows These products are said to have high profitability, and require low investment for the fact that they are market leaders in a low-growth market. This viewpoint is captured by the founders themselves thus: The cash cows fund their own growth. They pay the corporate dividend. They pay the corporate overhead. They pay the corporate interest charges. They supply the funds for R&D. They supply the investment resource for other products. They justify the debt capacity for the whole company.

According to experts, surplus cash from cash cow products should be channelled into Stars and Questions in order to create the future Cash Cows. Example: Head & Shoulder, Ariel. Stars
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Stars are leaders in high growth markets. They tend to generate large amounts of cash but also use a lot of cash because of growth market conditions. Example: Gilette, Pampers. Question Marks Question Marks have not achieved a dominant market position, and hence do not generate much cash. They tend to use a lot of cash because of growth market conditions. Example: ORAL-B

Dogs Dogs often have little future and are big cash drainers on the company as they generate very little cash by virtue of their low market share in a highly low growth market. Example: Camay.

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Amounts in millions, except per share amounts Net Sales in $ Operating Income Net Earnings Net Earnings Margin from Continuing Operations Diluted Net Earnings per Common Share from Continuing Operations (1) Diluted Net Earnings per Common Share Dividends Per Common Share 2012 83,680 13,292 10,756 11.1% $3.12 3.66 2.14 2011 82,559 15,818 11,797 2010 78,938 16,021 12,736 2009 76,694 15,374 13,436

14.3% 13.9% 13.9% $3.93 3.93 1.97 $3.53 4.11 1.80 $3.39 4.26 1.64

SWOT Analysis- Strengths : Leading Market Position

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Diversified and innovative product Portfolio Strong Finances in past years Strong brand image. Strong customer loyalty. Diversified Business Structure.

SWOT analysis- Weaknesses : Quality control Problem Decreased Revenues in their Northeast Asian Market . SWOT analysis- Opportunities : Developing Markets Demographic trends across the world Going Green Ecofriendly. Selling directly to customer. Better product experience.

SWOT analysis- Threats : Competitors Rising cost of raw material and energy prices Economic slowdown in the US and Eurozone New Regulations Vicks banned in US market. Slowdown in consumer spending. Substitute products have cheaper prices.

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CORPORATE SOCIAL RESPONSIBILITY OF P&G

Pampers and UNICEF: Working Together for Healthy Babies. Providing vaccination for women and pampers for babies Since 2006, a total of 100 million women and their babies have been protected against maternal and neonatal tetanus. Always and Tampax: Protecting the Futures of Girls DREAMING TOGETHER FIR THE FUTURE P&G supports handicapped children in Korea through a program known as Dreaming Together for the Future. The program, funded in part by P&G product purchases, is centered on enabling children in their self-development. Since 2005, the program has touched the lives of over2,000 handicapped children in Korea P&G-sponsored orphanages benefit from a program called One Friend is Worth a Million Dollars. As a platform for educational, cultural, and sport activities,100% of P&G employees in the region participate to help prevent children from dropping out of school for a life on the streets. The program reaches 145 children each year.
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The SOS Childrens Villages program provides safe housing for homeless children in Greece, Portugal, and Spain. P&G funding supports education and extracurricular activities, providing children a chance to grow academically, develop their talents, and build their future. P&G employees regularly visit the villages to serve as mentors to the children.

PROJECT SHIKSHA

SECURE YOUR CHILD

SFUTURE (2003)

P&G tied up - (CRY) and Sony Entertainment Television to launch Shiksha , a program to help educate underprivileged children across India. 96,000 children received free education till date. 1Cr Rs. every year donation for education. REBUILDING LIVES IN EARTHQUAKE HIT BHUJ(2001/2002) P&G in partnership with Swayam Shiksha Prayog (SSP)opened four Community Resource Centers for the earthquake victims in the Chakasari, Paggiv and, Hanjiya and Jodhparvands (hamlets) of Rapar Taluka, Kutch District, Gujarat. The P&G -SSP project positively impacts 25 villages, 3750 families and 22,500 people and helped mobilize womens groups and communities in Gujarat for their longterm sustainable development.
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PROJECT DRISHTI IN INDIA (1999).

THE FIRST EVER SIGHT RESTORATION PROGRAM

P&G tied up with the National Association for the Blind (NAB) to launch Project Drishti and restore eyesight to 250 blind girls through corneal transplant operations. Till date 138 sight restoration operations have been successfully conducted across the country. PROJECT PEACE - ENVIRONMENTAL EDUCATION PROGRAMME (1996) P&G launched PEACE a unique Environmental Education Program for children in schools across Bombay and Thane representing a cross- section of economic backgrounds. Children were exposed to a fascinating account of the Indian environmental scenario. The Multiplicity of Eco- Systems in India, Air around Us, Water, Solid Waste and Adopting Conservation in our Lifestyles were the topics dealt with using interesting media like music, games, project-work, slides, video films, group discussions, etc. Project Poshan India has 40% of the worlds malnourished children. POSHAN targeted three key projects : an Adolescent Girls Initiative to educate girls in Mumbai slums on health problems and improve their lives Womens Parenting Network in Chennai to provide information on care during pregnancy and Day care projects in Jaipur, which focused on increased food intake and micro-nutrients. Once again, P&G raised Rs. 50 lakhs by contributing Re. 1/-from sales of large size packs of Ariel, Whisper, Head &Shoulders and Pantene sold in the months of May, June and July 2000.

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RECOGNITIONS Asia Employee Value Proposition recognizing P&Gs Asia Diversity, Work -life effectiveness and Talent Development programs that built a comprehensive employee ownership package, Asia Environmental Sustainability recognizing how P&G Asia incorporates Environmental Sustainability practices not just in product innovations but in day to day office operations, manufacturing processes and logistical operations across the region. P&G Manila Service Center (MSC) was awarded the 2011 Excellence in People and Communications - Honourable Mention by the Asia Shared Services Outsourcing Network (SSON).

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SAMPLE SIZE: The substantial portions of the target customers that are sampled to achieve reliable result are 15. The cost and time limitation compeled me to select 15 respondents as sample size SAMPLING METHOD: In this marketing research project .I am using Random sampling method SAMPLE SIZE 15 Customers SAMPLE TYPE Area sampling SAMPLE AREA Vikhroli (E)

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Collection of data DATA COLLECTION The study was conducted by the means of personal interview with respondents and the information given by them were directly recorded on questionnaire.

There are two types of data, this are-

Primary Data Secondary data

PRIMARY DATA:Primary data can be collected through questionnaire.

SECONDARY DATA:Secondary data means data that are already available i.e. they refer the data which have already been collected and analyzed by someone else.

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DATA ANALYSIS AND INTERPRETATION METHODS OF DATA COLEECTION The methods of data collection used are both primary data collection and secondary data collection. SOURCES OF DATA COLLECTION Sources of data collection are primary source and secondary source . Primary source of data used in questionnaire which is supplemented by secondary source like pie chart sample used. DATA COLLECTION INSTRUMENT The major data collection instrument used is questionnaire given to the respondent for survey purpose. Field work The field was conducted on 12th and 13th of january, 2013 in vikhroli from 9 am to 6 pm The period of study was 7 days from 7th of January to 15th of january 2013.

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TABULATION OF DATA

TOTAL NO OF RESPONDENT 15

RESPONDENT PREFERRING HUL 9

RESPONDENT PREFERRING P&G 6

STATISTICAL ANALYSIS OF DATA 60% 40% HUL P&G

preferrer

40%

60%

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