Stanley

Chartered

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Brought to you by: Home Plus Con su ltin g
Te am Chia Sin Wei, Eileen
Goh Mei Xuan, Casherine
Koh Shu Xin
Mah Ting Hui
Tan Yen Ling
 Introduction
Stanley
Chartered

…
Banking activities

Islamic Banking
Same purpose as conventional banking

Consistent with Principles of Islamic Law (Sharia)

Prohibits RIBA

Islamic banks formed in late 20th Century

2007 in Singapore
Islamic Bank of Asis (IB Asia)
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Haram
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(Unlawful)
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Basic Chartered

Terms…
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Home

Play
Video
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TARGET
SEGMENT?
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† Aged 25 – 35 Working Adults Chartered

(Couples/Families)
WHY?
† SG Government encouraging people to get
married
† Tax Incentives and Rebates, Baby Bonus,
Maternal Leave
† Higher Risk Profile
† Expenses are much higher than older
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Marketing
Strategies
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Entering the Chartered

Market
†Large Scale Entry Mode
‡Aims to capture huge market share
‡Leader Market Dominance Strategies

†Reasons
‡Create a bigger impact on customer
‡Market dominance/leadership
‡Given sufficient funds to conduct large scale
‡Achieve economies of scale in long term
‡Reduced barriers of entry
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Marketing Mix : 4 Chartered

P’s
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Product
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Home
Home Finance

Insurance
Premier Current Account
Takaful Edu-Fund (Optional)
 Benefits of Our Stanley
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Product
† Saves Time
† Longer Repayment Periods
† NO Late Payment Penalty
† FREE Insurance Coverage on your home
† Phone and Online Banking
† Premier Current Account
† NO MORE Worries for Minimum Account Balance
† Higher Returns Upon Premier Current Account
† Priority Queue
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Price
Fixed
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Rate
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Mortgage Takaful Chartered

† In the event of your permanent total disability or untimely death

† Assurance that outstanding balance of your housing loan will be settled in
full by Takaful Islamic Global
† Your Guarantor will be free of any liability from your housing loan.
† Under Islamic profit sharing of al-Mudharabah, you are entitled to share
profit or surplus of the operation based on actual valuation of
Participant’s Special Accounts of Family Takaful Fund.
† Scope of cover will be death and permanent Total Disability
† The contribution payable will be based on amount of loan, repayment
 For
Stanley
Chartered

Instance,
† Financing Loan of
$100,000
† Base Financing Rate –

Total Principal Plus Profit =

$207,060
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Variable
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Rate
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† Non -Ze ro E ntr y Co st (Non – ZE C)

Customer pays the legal fees, valuation fees and stamp duties.

† Zer o En tr y C os t (ZEC )
(M inim um Fina nc ing Am ount S GD 100 ,000)
† Bank pays the legal fees, valuation fees and stamp duties up to
1.6% of the approved financing amount or SGD 9,999
whichever is lower.

† Zer o En tr y C os t & E xit Pe nal ty A bsor bed (ZEC &

EP A)
For Instance, Stanley
for ZEC Chartered

with MT
† Financing Loan of
$100,000
† Base Financing Rate –

Total Principal Plus Profit =

$200,490
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Takaful Edu-Fund Chartered

S$60 /
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Place Chartered

Branch Network
Fax

Direct Mail
Road shows
Online Application
Promotion Stanley
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Posters Stanley
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Promotion Stanley
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Budget
Stanley
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† Gifts
† 200 $50 TANGS Vouchers (20%)*
† Freebies e.g. St anley Chart ered Travel Bag, 25 Hour Wat ches et c.

† Market ing
† Press Conference – Int er Cont inent al Hot el (Half Day around 70
people) (5%)*
† Media will be invited e.g. Business Times, Straits Times, Lianhe Zaobao
etc.
† Provide free advertising through news releases of our products
† Credibility through the news releases
† 1,000,000 Brochures (12%)*
† Booth at 4 MRT Stations; Dhoby Ghaut, Jurong East, Ang Mo Kio and
Tampines
Saturday and Sunday for 15 Weeks
† 4 Promoters per booth location for 8 hours per day
† Telemarketing Interns from Ngee Ann Polytechnic for 2 months
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† Advertising
† 60 Taxis coated with Stanley Chartered Advertisement for 3 months (10%)*

† 8 Single Deck Buses coated with Stanley Chartered Advertisement for 6 months
Routes – CBD Area, Feeder(East and West), Long Haul, and Orchard
(2 bus each route) (10%)*

† Newspaper Advertising
½ page of Stanley Chartered Advertisement will be published on Straits Times
for 16 weeks on alternate Saturday and Sunday (5%)*

† Bus Stop Advertising at 7 Bus Stops in various locations for 3 months (10%)*
Locations - Dhoby Ghaut, Jurong East, Ang Mo Kio, Tampines and Orchard

*Discount are being given as our bank has long standing

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Viral
Marketing
•Use of mouth-to-mouth marketing

•Provide good quality service

•Credibility achieve through word of mouth

•As customer tried before introducing to others
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Questions
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Thank You
Refere
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nces
Islamic banking. (2009). Wikipedia The Free Encylpedia. Retrieved June
25, 2009, from
http://en.wikipedia.org/wiki/Islamic_banking#Riba
 
No gambling picture. (2009). Free Market foundation. Retrieved June
25, 2009, from
http://www.freemarket.org/Img/no%20gambling.jpg
 
Islamic Banking- What is Islamic Banking. (N.D.). Institute of Islamic
Banking and Insurance. Retrieved
June 25, 2009, from http://www.islamic-
banking.com/ibanking/whatib.php
 
See no more pork pictures. (2009). Photobucket. Retrieved June 25,
2009, from
http://media.photobucket.com/image/no%20pork/ronpitt305/No-
pork.gif
 
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nces
House. (n.d.). Yahoo! Singapore search. Retrieved June 25, 2009, from
http://sg.images.search.yahoo.com/images/view?back=http%3A%2F%2Fsg.imag
es.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dhouse%26b%3D19%26ni%
3D18%26ei%3DUTF-8%26pstart%3D1%26fr%3Dyfp-t
101&w=691&h=518&imgurl=www.unblog.com%2Fscrapbook%2F2005%2Fimag
es%2Fhouse.jpg&rurl=http%3A%2F%2Fwww.unblog.com%2Fscrapbook%2F200
5%2Fhouse.html&size=63k&name=house+jpg&p=house&oid=de72dd2276e34
a7a&fr2=&no=19&tt=73194052&sigr=11f7mr334&sigi=11enimgi3&sigb=1314
96ke6&type=JPG
 
Fire insurance picture. (2009.) Yahoo! Singapore. Retrieved June 25, 2009, from
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101&ei=utf-8&x=wrt
 
Bank savings account picture. (2009). Yahoo! Singapore. Retrieved June 25,
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=yfp-t-101&ei=utf-8&x=wrt&y=Search
 
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from
http://sg.images.search.yahoo.com/search/images?p=education+funds&ni=18&
ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=163
 
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Four-Ps picture. (2009). Easy-Marketing-Strategies.com. Retrieved June 26, 2009,

nces
from
http://www.easy-marketing-strategies.com/
 
What we do picture. (2008). United Auto Credit Corporation. Retrieved June 26,
2009, from
http://www.upfc.com/images/whatwedo.jpg
 
Directmail picture.(2007). F Space Creative Marketing Design Studio. Retrieved
June 26, 2009, from
http://www.fspacecreative.com/images/directmail.jpg
 
Darren Magic picture.(n.d.). Flickr.com. Retrieved June 26, 2009, from
http://farm1.static.flickr.com/109/299276993_fbfba2a635_o.jpg
 
Email picture. (n.d.). Rice Unix Facility. Retrieved June 26, 2009, from
http://www.ruf.rice.edu/~evolve/images/emailIcon.png
 
Selling picture. (n.d.). Southern Wide City Real Estate. Retrieved June 27, 2009,
from
http://www.southernwidecity.co.nz/site/page_teams/
 
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Press conference picture. (n.d.). Star Alliance The way the earth connects. Retrieved

nces
June 27, 2009, from
http://www.staralliance.com/int/press/media_library/images/Star/large-
images/20050602_Press_Conference_1785x1187_l.jpg
 
Education loan picture. (2007). EMRA. Retrieved June 28, 2009, from
http://www.emraloans.com/images/education_loan.jpg
 
Families white picture.(2007). Photography by licata. Retrieved June 28, 2009, from
http://www.photographybylicata.com/images/familes_white_3.jpg
 
Family people.(n.d.). Writing Down Lola. Retrieved June 28, 2009, from
http://writingjunkie.net/images/stlouis10-18-08/obama-family-people.jpg
 
Employee picture. (2009). Yahoo! Singapore. Retrieved June 28, 2009, from
http://sg.images.search.yahoo.com/search/images?p=employee&fr=yfp-t-
101&ei=utf-8&x=wrt
 
Marketing strategies picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009,
from
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ei=utf-8&fr=yfp-t-101&fr2=sg-gac&xargs=0&pstart=1&b=55
 
Singapore bus stops picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009,
from
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Press release picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
http://sg.images.search.yahoo.com/search/images?p=press+release&y=Search&fr=
yfp-t-101&ei=utf-8&js=1&x=wrt
 
Budget picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
http://sg.images.search.yahoo.com/search/images?p=budget&fr=yfp-t-101&ei=utf-
8&js=1&x=wrt
 
Good quality service picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009,
from
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ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=37
 
Viral marketing picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
http://sg.images.search.yahoo.com/search/images?p=viral+marketing&fr=yfp-t-
101&ei=utf-8&js=1&x=wrt
 
Price tag picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
http://sg.images.search.yahoo.com/search/images?p=price+tag&js=1&ni=18&ei=ut
f-8&fr=yfp-t-101&xargs=0&pstart=1&b=19
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Prices picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from

nces
http://sg.images.search.yahoo.com/search/images?p=prices&ni=18&ei=utf-
8&fr=yfp-t-101&xargs=0&pstart=1&b=1
 
Education picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
http://sg.images.search.yahoo.com/search/images?p=education&js=1&ei=utf-
8&fr=yfp-t-101&xargs=0&pstart=1&b=19&ni=18
 
Banking activitys picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
http://sg.images.search.yahoo.com/search/images?p=banking+activities&fr=yfp-t-
101&ei=utf-8&x=wrt

Islamic Banking picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
http://sg.images.search.yahoo.com/search/images?p=islamic+banking&js=1&ni=18
&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=55
 
Islamic law picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
http://sg.images.search.yahoo.com/search/images?p=islamic+law&js=1&ni=18&ei=
utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=73

Questions picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
http://sg.images.search.yahoo.com/search/images?p=questions&ei=UTF-8&fr=yfp-t-
101&xargs=0&pstart=1&b=19&ni=18