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  • Case Study: Increase Sales Through Social Media (First Choice Holidays)

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    rajanand.biz Limited
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    Kwiqq helped 2wentys increase sales through the web channel by 25% through the use of Social Media Solution. 2wentys wanted to increase their sales through its online channel, increasing it’s profitability by decreasing fees paid to travel agencies. They also wanted to improve communication and establish an open dialogue with customers, giving them an opportunity to respond to their customers thoughts, sell other products and build a database of users in the target demographic.

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    Case Study: Increase sales through social media (First Choice Holidays)

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    Kwiqq helped 2wentys increase sales through the web channel by 25% through the use of Social Media Solution. 2wentys wanted to increase their sales through its online channel, increasing it’s profitability by decreasing fees paid to travel agencies. They also wanted to improve communication and establish an open dialogue with customers, giving them an opportunity to respond to their customers thoughts, sell other products and build a database of users in the target demographic.

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    2K tayangan1 halaman

    Case Study: Increase Sales Through Social Media (First Choice Holidays)

    Diunggah oleh

    rajanand.biz Limited
    Kwiqq helped 2wentys increase sales through the web channel by 25% through the use of Social Media Solution. 2wentys wanted to increase their sales through its online channel, increasing it’s profitability by decreasing fees paid to travel agencies. They also wanted to improve communication and establish an open dialogue with customers, giving them an opportunity to respond to their customers thoughts, sell other products and build a database of users in the target demographic.

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    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 1

    We increased online sales by 25%

    Kwiqq

    +44 (0)1273 704787


    info@kwiqq.com

    Kwiqq helped 2wentys increase sales through the web channel by 25% through the use of Social Media Solution.

    2wentys is a youth brand of First Choice Holidays. Selling package holidays to thousands of
    young holiday makers each year, covering 9 destinations.
    Overview
    2007 2006
    2wentys wanted to increase their sales through its online
    channel, increasing it’s profitability by decreasing fees paid
    to travel agencies. They also wanted to improve
    % sales online v/s months
    communication and establish an open dialogue with 50.00%
    customers, giving them an opportunity to respond to their
    customers thoughts, sell other products and build a 43.75%
    database of users in the target demographic. 37.50%
    31.25%
    Campaign
    25.00%
    Our campaign was set up around developing and 18.75%
    promoting a social networking website,
    2wentysworld.co.uk. We also developed a strategy for
    12.50%
    Product Managers to seed the community with content and 6.25%
    interact with their community. 0%
    May
    Jun
    Jan
    Feb
    Mar
    Apr

    Jul

    Nov
    Aug
    Sep
    Oct

    Dec
    Solution
    A social network was created where 2wentys holiday
    Results
    makers could openly interact and meet others. Once back
    from their holidays they could stay in touch and upload Since launching in March 2007 we achieved:
    their multimedia to their online profile. Forums were
    developed where users asked questions about various • Increased online sales (refer to graph above). We
    surpassed 2wentys previous online sales, by as much as
    destinations. Part of the campaign to drive traffic to the site
    25% in September. Overall the sales were higher by at-
    included viral marketing across other social platforms,
    least 5% throughout the campaign.
    including Facebook and MySpace.
    We linked the 2wenty’s database with First Choices’ CRM • Reduced recruitment cost. We lowered recruitment
    costs, getting several job applications for holiday
    (Customer Relationship Manager) for future marketing
    representative positions through the social network.
    activities.
    • Increased customer satisfaction. 2wentys’ Product
    2wentys said.... Managers could now communicate directly with
    customers online, allowing them to respond to questions,
    “The Kwiqq team are one of the friendliest and most driving sales and increasing customer satisfaction.
    professional suppliers that 2wentys have worked with. In a
    very short space of time, they have not only generated a • Reduced costs for marketing campaigns. When
    thorough understanding of our target audience, but also 2wentys needed to promote their reunion event at the
    implemented a technological solution which is already end of the summer, they had the perfect channel trough
    reaping significant brand building and financial awards in which to reach their customers, generating sales whilst
    the online arena. saving on print media

    Paul Clark, 2wentys Product Manager

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