TEAM PRACTICE QUESTIONS FOR EXAM #3

1. A team of employees at Rhino, Inc is currently selecting certain groups of people with similar characteristics to emphasize its marketing strategy. What is this team currently doing? A. Benchmarking B. Zipcode segmentation C. Positioning D. Target marketing 2. According to the text, Walt Disney Enterprises uses a stage and actors to engage audiences. Which element is Disney attempting to improve? E. Divergence F. Interactive G. Functional H. Quality 3. Marlene wants her product to appeal to everyone in order to treat all customers the same. This strategy is otherwise known as: I. J. Mass marketing Concentrated marketing

K. Undifferentiated marketing L. Differentiated marketing ** There is no such thing as a mass market. See definition of undifferentiated marketing in your book 4. Sarah is a pharmaceutical salesperson for J&Js life scan product that helps people suffering with diabetes. Which type of communication activity does this example fall under? M. Sales promotion N. Public relations O. Advertising P. Personal selling

5. The introduction, growth, maturity, and decline of a product is referred to as the: Q. The IGMD Process R. 4-Step Marketing Process S. Product Life Cycle T. The Product Development Process 6. Fred Johnson, Wholesome Meats marketing manager, is concerned about the positioning of his brand because many consumers are rejecting red meat in favor of what they believe are more healthy foods. Fred knows how his brand is perceived relative to several competitors ( including brands of meat substitutes). What else should he look at regarding positioning? A. How brands are perceived relative to the self B. The number of calories his brand has relative to non-meat dishes C. The amount of money being spent on advertising of meat substitutes D. The relative market share of all meats vs. non-meats for a segment of average consumers ** See perceptions (object-object, object-attribute, object-self)